Predictive Analytics

 

Top Marketers Look to Predictive Analytics as the Future of Marketing

Lisa Callahan | How much easier would your job be if you could see the future? Well if you're a marketer this is hope is a reality thanks to predictive analytics.... more
 

Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success

Lisa Callahan | Puzzled by predictive analytics? Check out our article for the bare bones of predictive analytics, including insight and forecasts from 17 martech experts.... more
 

Labors of Love: Embracing AI at Work

Lisa Callahan | In this article, Gini Dietrich from SpinSucks explains why we should look forward to the changes AI will bring -- not fear them.... more
 

Learn the Churn: Predictive Models that Breed Loyalty

Lisa Callahan | Not every website visitor is a subscriber, and some may never convert to one. These stragglers can send your churn rate skyrocketing.... more
 

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more
 

Playing Dr. Data Using Predictive and Prescriptive Analytics

Lisa Callahan | Predictive and prescriptive analytics are a marketer's stethoscope and prescription pad. Use these tips to find out how to use them right.... more
 

Predict-a-Flick: How Netflix Tailors Recommendations

Lisa Callahan | Libby Plummer from Wired explains how Netflix uses "taste communities" to make ultra-tailored content recommendations to its billions of users.... more
 

Predictive quizzes: Science, entertainment or both?

Lisa Callahan | Somehow, this reminds me of how Mark Zuckerberg preluded Facebook with Facemash... So, DataRobot is in the online data business? Not exactly, but they did make a quiz that supposedly predicts whether your relationship will last or not. It's based... more
 
0 Reviews
            PlusMargin
                  ,                         Data
            PlusMargin is a predictive marketing platform that helps e-commerce merchants increase their conversions and average order value. We analyse a shopper's digital body language, predict their purchase intent using advanced machine learning techniques a... more
 
0 Reviews
            Fiind
                  ,                         Data
            Fiind helps businesses find customers efficiently by tuning in to their digital signals using Predictive Analytics and Machine learning.... more
 
0 Reviews
            NICE Systems
                  ,                         Data
            NICE is the worldwide leading provider of software solutions enabling organizations to improve customer experience, ensure compliance, fight financial crime, and safeguard people and assets. Captures and analyzes structured and unstructured data.... more
 
1 Review
            Lattice Engines
                  ,                         Data
            The #1 AI solution for B2B marketing and sales.... more
 
0 Reviews
            DxContinuum
                  ,                         Data
            Love your sales pipeline. Enterprise sales teams grow business-to-business revenue 25+% with predictive analytics apps that are easy to use and fast to deploy.... more
 
0 Reviews
            Custora
                  ,                         Data
            Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis... more
 
0 Reviews
            Reach Analytics
                  ,                         Data
            Optimize campaign response rates and acquire new customers with the Reach Analytics predictive marketing platform.... more
 

The Creative's Guide to Predictive Analytics

Lisa Callahan | In this article, Chitra Iyer from Martech Advisor gives right-brained marketers a creative explanation of predictive analytics.... more
 

Limitations of Predictive Analysis

Trent Jonas | As useful as predictive analysis can be in the marketing setting, it does have limitations marketers should be aware of. Read this before trying it out.... more
 

Expert Opinion: Predictive Analytics featuring Korey Thurber

Korey Thurber | Read up on what analytics expert Korey Thurber foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Mike Gilloon

Mike Gilloon | Read up on what analytics expert Mike Gilloon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Kerrie Wuenschel

Kerrie Wuenschel | Read up on what analytics expert Kerrie Wuenschel foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Michel Ballings

Michel Ballings | Read up on what analytics expert Michel Ballings foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Manny Medina

Manny Medina | Read up on what analytics expert Manny Medina foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring François Bancilhon

François Bancilhon | Read up on what analytics expert François Bancilhon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Raise the Roof on Retail Sales with Predictive Analytics

Lisa Callahan | In this article from Business2Community, Hausman points out how retailers can use data to attract more buyers and make more sales.... more
 
0 Reviews
            ZyloTech
                  ,                         MarTech
            Launched in 2014, ZyloTech, formerly DataXylo, is an MIT spin-off offering an award-winning A.I. powered customer analytics platform for omni-channel marketing operations.The platform uses A.I. and machine learning to solve data quality i... more
 

SAS

0 Reviews
            SAS
                  ,                         MarTech
            SAS is the leader in analytics. Through innovative analytics, BI and data management software and services, SAS helps turn your data into better decisions.... more
 
0 Reviews
            HireVue
                  ,                         Management
            Team Acceleration software combines digital video interviews with predictive analytics to help companies build and coach higher performing teams.... more
 
0 Reviews
            Sparklane
                  ,                         Data
            Partez à la conquête de nouveaux marchés avec Sparklane, identifiez vos prospects chauds et hyperciblez vos campagnes de génération de leads !... more
 
0 Reviews
            nGUVU
                  ,                         Data
            nGUVU is the leader in contact center employee engagement. We provide gamification and machine learning-based workforce optimization.... more
 
0 Reviews
            Radius
                  ,                         Data
            Our B2B data and predictive marketing software helps marketers be the first in every opportunity they can win, across every channel.... more
 
0 Reviews
            MentAd
                  ,                         Data
            MentAd is a predictive marketing platform to acquire new customers and increase conversions for E-Commerce, mobile install or lead generation... more
 

People Analytics: The New and Improved HR Department

Lisa Callahan | In this article, the team at Datafloq describes the many ways your company can use predictive analytics outside of your marketing department.... more
 

The Building Blocks of a Solid Predictive Analytics Plan

Lisa Callahan | In this article, Veda Konduru from Medium lists five best practices to follow when getting started with predictive analytics.... more
 

Improve your Retail Analytics with the Right Data

Bonnie Evans | Proper retail analytics starts with the right stuff - err, data. Check out this article to get started on the right foot.... more
 

How Predictive Analytics Can Boost Your Retail Success

Madeleine Helme | With so many actionable insights produced for your business, predictive analytics is a strong move for any retail business.... more
 

Using personalization to "trigger" sales

Lisa Callahan | An article from Business2Community included a quote from the Lattice Engines CMO, Brian Kardon , to emphasize some points they were making about sales opportunities. This is the quote from Brian: "Find your trigger. Find the qualities that ma... more
 

Affiliate marketing doesn't mess around

Lisa Callahan | Custora did a study about affiliate marketing and how it affects ecommerce. Basically, they found that affiliate marketing does actually have a big impact on ecommerce orders. I can at least say personally that I see a lot of affiliate marketing t... more
 

Do big-city businesses have an unfair advantage in wooing investors?

Lisa Callahan | I just have to give props every time I come across a business based out of Austin (my hometown). And Zilliant is one of them.  They actually just got a $30M investment from Goldman Sachs , which I'm sure is really... really... really tough... more
 

Expert Opinion: Predictive Analytics featuring David Bairstow

David Bairstow | Read up on what analytics expert David Bairstow foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring David Keane

David Keane | Read up on what analytics expert David Keane foresees will happen as predictive technology evolves over the next three to five years.... more
 

The Many Superpowers of Predictive Analytics

Lisa Callahan | In this article, Nikunj Thakkar shares several examples of how to use predictive analytics in a number of different industries.... more