Predictive Analytics

 

Expert Opinion: Predictive Analytics featuring Korey Thurber

Korey Thurber | Read up on what analytics expert Korey Thurber foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Mike Gilloon

Mike Gilloon | Read up on what analytics expert Mike Gilloon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Kerrie Wuenschel

Kerrie Wuenschel | Read up on what analytics expert Kerrie Wuenschel foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Michel Ballings

Michel Ballings | Read up on what analytics expert Michel Ballings foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Manny Medina

Manny Medina | Read up on what analytics expert Manny Medina foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring François Bancilhon

François Bancilhon | Read up on what analytics expert François Bancilhon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Learn the Churn: Predictive Models that Breed Loyalty

Lisa Callahan | Not every website visitor is a subscriber, and some may never convert to one. These stragglers can send your churn rate skyrocketing.... more
 

Labors of Love: Embracing AI at Work

Lisa Callahan | In this article, Gini Dietrich from SpinSucks explains why we should look forward to the changes AI will bring -- not fear them.... more
 

Raise the Roof on Retail Sales with Predictive Analytics

Lisa Callahan | In this article from Business2Community, Hausman points out how retailers can use data to attract more buyers and make more sales.... more
 

Predict-a-Flick: How Netflix Tailors Recommendations

Lisa Callahan | Libby Plummer from Wired explains how Netflix uses "taste communities" to make ultra-tailored content recommendations to its billions of users.... more
 

Predictive quizzes: Science, entertainment or both?

Lisa Callahan | Somehow, this reminds me of how Mark Zuckerberg preluded Facebook with Facemash... So, DataRobot is in the online data business? Not exactly, but they did make a quiz that supposedly predicts whether your relationship will last or not. It's based... more
 

The Creative's Guide to Predictive Analytics

Lisa Callahan | In this article, Chitra Iyer from Martech Advisor gives right-brained marketers a creative explanation of predictive analytics.... more
 

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more
 

Limitations of Predictive Analysis

Trent Jonas | As useful as predictive analysis can be in the marketing setting, it does have limitations marketers should be aware of. Read this before trying it out.... more
 

Playing Dr. Data Using Predictive and Prescriptive Analytics

Lisa Callahan | Predictive and prescriptive analytics are a marketer's stethoscope and prescription pad. Use these tips to find out how to use them right.... more
 
0 Reviews
            ZyloTech
                  ,                         MarTech
            Launched in 2014, ZyloTech, formerly DataXylo, is an MIT spin-off offering an award-winning A.I. powered customer analytics platform for omni-channel marketing operations.The platform uses A.I. and machine learning to solve data quality i... more
 
0 Reviews
            Sparklane
                  ,                         Data
            Partez à la conquête de nouveaux marchés avec Sparklane, identifiez vos prospects chauds et hyperciblez vos campagnes de génération de leads !... more
 
0 Reviews
            PlusMargin
                  ,                         Data
            PlusMargin is a predictive marketing platform that helps e-commerce merchants increase their conversions and average order value. We analyse a shopper's digital body language, predict their purchase intent using advanced machine learning techniques a... more
 
0 Reviews
            nGUVU
                  ,                         Data
            nGUVU is the leader in contact center employee engagement. We provide gamification and machine learning-based workforce optimization.... more
 
0 Reviews
            Fiind
                  ,                         Data
            Fiind helps businesses find customers efficiently by tuning in to their digital signals using Predictive Analytics and Machine learning.... more
 
0 Reviews
            Radius
                  ,                         Data
            Our B2B data and predictive marketing software helps marketers be the first in every opportunity they can win, across every channel.... more
 
0 Reviews
            NICE Systems
                  ,                         Data
            NICE is the worldwide leading provider of software solutions enabling organizations to improve customer experience, ensure compliance, fight financial crime, and safeguard people and assets. Captures and analyzes structured and unstructured data.... more
 
0 Reviews
            MentAd
                  ,                         Data
            MentAd is a predictive marketing platform to acquire new customers and increase conversions for E-Commerce, mobile install or lead generation... more
 
1 Review
            Lattice Engines
                  ,                         Data
            The #1 AI solution for B2B marketing and sales.... more
 
0 Reviews
            DxContinuum
                  ,                         Data
            Love your sales pipeline. Enterprise sales teams grow business-to-business revenue 25+% with predictive analytics apps that are easy to use and fast to deploy.... more
 
0 Reviews
            Custora
                  ,                         Data
            Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis... more
 

SAS

0 Reviews
            SAS
                  ,                         MarTech
            SAS is the leader in analytics. Through innovative analytics, BI and data management software and services, SAS helps turn your data into better decisions.... more
 
0 Reviews
            HireVue
                  ,                         Management
            Team Acceleration software combines digital video interviews with predictive analytics to help companies build and coach higher performing teams.... more
 
0 Reviews
 
0 Reviews
            Reach Analytics
                  ,                         Data
            Optimize campaign response rates and acquire new customers with the Reach Analytics predictive marketing platform.... more
 

The Many Superpowers of Predictive Analytics

Lisa Callahan | In this article, Nikunj Thakkar shares several examples of how to use predictive analytics in a number of different industries.... more
 

Predictive Analytics: Tools of the Trade (in Layman's Terms)

Lisa Callahan | Summary In this article, Bart Van Der Vurst from Element 61 offers a simple explanation of predictive analytics tools — both SaaS and self-service. Who Should Read This Article Trying to pick between a SaaS vs. self-service predictive tool? Th... more
 

Using Predictive Analytics in the Retail Supply Chain

Lisa Callahan | Summary Recently, a study from Segment found that nearly 40 percent of consumers surveyed said that they have purchased something more expensive than they originally planned because their experience was personalized. In this article, Michelle Cove... more
 

Expert Opinion: Predictive Analytics featuring JJ Kardwell

JJ Kardwell | Read up on what analytics expert JJ Kardwell foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Mark Gamble

Mark Gamble | Read up on what analytics expert Mark Gamble foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Leah Pope

Leah Pope | Read up on what analytics expert Leah Pope foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring David Bairstow

David Bairstow | Read up on what analytics expert David Bairstow foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Donald Gallant

Donald Gallant | Read up on what analytics expert Donald Gallant foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Bradley DeLoatche

Bradley DeLoatche | Read up on what analytics expert Bradley DeLoatche foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Chris Rothstein

Chris Rothstein | Read up on what analytics expert Chris Rothstein foresees will happen as predictive technology evolves over the next three to five years.... more