What's in a Measurement? How to Measure Your PR

Ashley Kaczmar | When people think of public relations, they probably don't think about sales as well. But, they should be. Public relations can play a big part in sales.... more

Advertising Value Equivalency is Going Out of Style

Ashley Kaczmar | Do you still use AVEs? Some might, but it's time to recognize the death of this system. This article will explain why it's time to let go of the AVE. ... more

Getting the Right Measurements On Your PR

Ashley Kaczmar | The only way to show that public relations has value is by measuring the right metrics. So are you measuring the right metrics on your campaign?... more

The Big Takeaways From Shake-Up Show

Ashley Kaczmar | Social media and PR have become intertwined. With that in mind, you need carefully plan for this channel. Get some advice from the experts in this article.  ... more

How to Use PR to Launch Your New Product/Service

Madeleine Helme | If you want to ensure the success of your launch, PR is a must have. Read on to find out how you can use PR to launch a new product or service... more

Tips for Performing PR Activities on a Budget

Madeleine Helme | If you don’t have a huge PR budget but are still interested in growing your business, here are some PR activities you can carry out for little to no money.... more

How to Recover from Negative Publicity

Madeleine Helme | How you respond to negative publicity after a crisis could determine whether you bounce back from it or have your reputation tarnished for good.... more

Is Public Relations Different for B2B and B2C?

Madeleine Helme | Businesses that target other businesses as customers and businesses that target consumers operate differently in a number of ways. Sure, they all have similar business processes, but the way they market and sell to their customers is approached very... more

Say You're Sorry: Apologizing During a PR Crisis

Ashley Kaczmar | Saying you're sorry is an important part of crisis management. But you can't just throw out any apology. Get some tips from PR experts on how to apologize.... more

How PR Tactics Can Move Your SEO Strategy Forward

Ashley Kaczmar | In this article, Jeremy Knauff will talk about how today's SEO driven internet world relies on traditional public relations values.... more