PR

 

Survive the PR Storms with These Helpful Tips

Ashley Kaczmar | Summary If you're on social media, then you've seen the rampant social media PR crisis that hit again and again — like Dove, for instance (and if you're not on social media then, what are you doing?).In this article, Kelly Dye will talk about st... more
 

What's in a Measurement? How to Measure Your PR

Ashley Kaczmar | When people think of public relations, they probably don't think about sales as well. But, they should be. Public relations can play a big part in sales.... more
 

Advertising Value Equivalency is Going Out of Style

Ashley Kaczmar | Do you still use AVEs? Some might, but it's time to recognize the death of this system. This article will explain why it's time to let go of the AVE. ... more
 

Getting the Right Measurements On Your PR

Ashley Kaczmar | The only way to show that public relations has value is by measuring the right metrics. So are you measuring the right metrics on your campaign?... more
 

The Big Takeaways From Shake-Up Show

Ashley Kaczmar | Social media and PR have become intertwined. With that in mind, you need carefully plan for this channel. Get some advice from the experts in this article.  ... more
 

Tips for Performing PR Activities on a Budget

Madeleine Helme | If you don’t have a huge PR budget but are still interested in growing your business, here are some PR activities you can carry out for little to no money.... more
 

How to Recover from Negative Publicity

Madeleine Helme | How you respond to negative publicity after a crisis could determine whether you bounce back from it or have your reputation tarnished for good.... more
 

Is Public Relations Different for B2B and B2C?

Madeleine Helme | B2B and B2C call for different things. Here are some of the differences that businesses should bear in mind when planning their Public Relations activities.... more
 

Say You're Sorry: Apologizing During a PR Crisis

Ashley Kaczmar | Saying you're sorry is an important part of crisis management. But you can't just throw out any apology. Get some tips from PR experts on how to apologize.... more
 

How PR Tactics Can Move Your SEO Strategy Forward

Ashley Kaczmar | In this article, Jeremy Knauff will talk about how today's SEO driven internet world relies on traditional public relations values.... more
 

Why the Experts Say Public Relations Still Rules the Day

Ashley Kaczmar | Public relations is an ongoing strategy that focuses on building positive relationships between the brand and the general public.... more
 

Tips for Managing Online Reputation

Madeleine Helme | When bad experiences with your customers happen, these tips should help you with managing online reputation effectively. Find out more here.... more
 

Infographics are Flooding PR and It Might Be a Problem

Ashley Kaczmar | The popularity of infographics has resulted in more quantity, but less quality. Which poses the question: Are infographics still effective for PR?... more
 

Stuck in the Past? It's Time to Bring PR to the Future

Ashley Kaczmar | Social media has changed a lot when it comes to how customers interact with your brand. It's time to shelve some old PR axioms and use new ideas.... more
 

PR Storm Prevention on Social Media

Ashley Kaczmar | It's very easy these days for people to complain loudly and to a large number of people thanks to social media. So how do brands handle those situations?... more
 

Pitch Yourself into Successful Media Pitching with These Tips

Ashley Kaczmar | Summary Being savvy at public relations takes time and practice.If you're stepping into public relations for the first time, media pitching might sound daunting. Don't fret. In this article, Larissa Long will give you basics points to remember as y... more
 

Learning About PR All Over Again by Promoting My Own Company

Curtis Sparrer | Practice what you preach, marketers. In this guest post, Chris Sparrer shares six key PR tips he's learned while promoting his own agency.... more
 

Expert Opinion: Public Relations featuring Sandy Pell

Sandy Pell | Public relations its as different today as media itself. In this article, Sandy Pell shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Katie Kern

Katie Kern | Public relations its as different today as media itself. In this article, Katie Kern shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Frank Strong

Frank Strong | Public relations its as different today as media itself. In this article, Frank Strong shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Anna Rozman

Anna Rozman | Public relations its as different today as media itself. In this article, Anna Rozman shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Nate Masterson

Nate Masterson | Public relations its as different today as media itself. In this article, Nate Masterson shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Peter Gorman

Peter Gorman | Public relations its as different today as media itself. In this article, Peter Gorman shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Lili Le

Lili Le | Public relations its as different today as media itself. In this article, Lili Le shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Kate Lobel

Kate Lobel | Public relations its as different today as media itself. In this article, Kate Lobel shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Curtis Sparrer

Curtis Sparrer | Public relations its as different today as media itself. In this article, Curtis Sparrer shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Deidre Woollard

Deidre Woollard | Public relations its as different today as media itself. In this article, Deidre Woollard shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Bob Geller

Bob Geller | Public relations its as different today as media itself. In this article, Bob Geller shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Cristian Rennella

Cristian Rennella | Public relations is as different today as media itself. In this article, Cristian shares a how to stay ahead of the changing landscape.... more
 

Need some PR metrics help?

Ashley Kaczmar | According to this article from MarTech Advisor, TrendKite has a strong framework for categorizing PR metrics and PR impacts.  Looking it over, I think it's a pretty solid framework. Do you agree?... more
 

PR is quite important today

Erik Serrao | Public relations is a very important part of everyday business for many companies across the world. PR can not only put a new product or service on the map for individuals who have not heard of it before, but it can also play damage co... more
 

Launching a new book

karen pink | I specifically think it is crucial when launching a new book to have an extensive knowledge of good PR. A lot of authors out there are now choosing to self publish, due to the insurmountable obstacles placed in their way by traditional editors and p... more
 

Time involved in PR

karen pink | I agree that it is the utmost importance to ensure a timely press release. Often, in the case of a shocking news release, the interent will spread rumours like wildfire within an hour. It is essential that the correct facts are issued in an official... more
 

How do you become a thought leader?

Ashley Kaczmar | "For example, by producing data-driven research that extended beyond the PR community, our client BuzzStream established themselves as an authoritative tool and resource among the digital community as a whole." Would you agree that BuzzSt... more
 

Apologies in a PR Crisis

Lee Hargrave | Apologies in a public relations crisis are necessary evils.  You must always think of the people that were harmed or slighted.  You should see what you can do to correct the problem short of giving away the company.  Be si... more
 

How to deal with bad publicity

David House | If your firm is being insulted in the media online, respond fast, efficeintly. If you are at fault, then apologise. Avoid saying 'no comment' - it sends out a negative message. Communication is good for PR crisis. Tell your side of the story with wr... more
 

Do People Really Care About Your Brand?

Ashley Kaczmar | How do you approach your PR campaigns? This article will help you shift gears and develop a campaign that really makes people care about your brand!... more
 

The Times are a Changin' in Public Relations

Ashley Kaczmar | The face of the communications and public relations landscape has been slowly shifting for years. Dive into the biggest changes so far.... more
 

Bouncing Back from a PR Crisis: a How-To

Ashley Kaczmar | This article examines recent public relations issues of big companies in order to help other companies learn how to come out on the other side of a crisis.... more