PR

 

Say You're Sorry: Apologizing During a PR Crisis

Ashley Kaczmar | Saying you're sorry is an important part of crisis management. But you can't just throw out any apology. Get some tips from PR experts on how to apologize.... more
 

Infographics are Flooding PR and It Might Be a Problem

Ashley Kaczmar | The popularity of infographics has resulted in more quantity, but less quality. Which poses the question: Are infographics still effective for PR?... more
 

Stuck in the Past? It's Time to Bring PR to the Future

Ashley Kaczmar | Social media has changed a lot when it comes to how customers interact with your brand. It's time to shelve some old PR axioms and use new ideas.... more
 

Getting the Right Measurements On Your PR

Ashley Kaczmar | The only way to show that public relations has value is by measuring the right metrics. So are you measuring the right metrics on your campaign?... more
 

The Times are a Changin' in Public Relations

Ashley Kaczmar | The face of the communications and public relations landscape has been slowly shifting for years. Dive into the biggest changes so far.... more
 

Are Brands Pulling Ads Too Quickly?

Ashley Kaczmar | Lately, a lot of brands have been pulling ads due to public outcry. But are brands responding too quickly to social media reactions?... more
 

Owned Media Means a Better Communication Plan

Ashley Kaczmar | If you're in PR, then you know about the four types of media. Each provides its own rewards. However, owned media seems to be the one that does it all.... more
 

Standing Among Giants: Small Companies vs. Big Companies in PR

Ashley Kaczmar | Let's say you've got an amazing product or service. But, wait! Your competitor is a giant, like Google or Facebook. All you need is a smart PR strategy.... more
 

Is Public Relations Disappearing in the Digital Age?

Ashley Kaczmar | Has anyone else noticed how PR and marketing seem to merge together more and more? I'm sure you have. So, what's the PR industry to do to stay relevant?... more
 

Need some PR metrics help?

Ashley Kaczmar | According to this article from MarTech Advisor, TrendKite has a strong framework for categorizing PR metrics and PR impacts.  Looking it over, I think it's a pretty solid framework. Do you agree?... more
 

PR is quite important today

Erik Serrao | Public relations is a very important part of everyday business for many companies across the world. PR can not only put a new product or service on the map for individuals who have not heard of it before, but it can also play damage co... more
 

Launching a new book

karen pink | I specifically think it is crucial when launching a new book to have an extensive knowledge of good PR. A lot of authors out there are now choosing to self publish, due to the insurmountable obstacles placed in their way by traditional editors and p... more
 

Time involved in PR

karen pink | I agree that it is the utmost importance to ensure a timely press release. Often, in the case of a shocking news release, the interent will spread rumours like wildfire within an hour. It is essential that the correct facts are issued in an official... more
 

How do you become a thought leader?

Ashley Kaczmar | "For example, by producing data-driven research that extended beyond the PR community, our client BuzzStream established themselves as an authoritative tool and resource among the digital community as a whole." Would you agree that BuzzSt... more
 

Apologies in a PR Crisis

Lee Hargrave | Apologies in a public relations crisis are necessary evils.  You must always think of the people that were harmed or slighted.  You should see what you can do to correct the problem short of giving away the company.  Be si... more
 

How to deal with bad publicity

David House | If your firm is being insulted in the media online, respond fast, efficeintly. If you are at fault, then apologise. Avoid saying 'no comment' - it sends out a negative message. Communication is good for PR crisis. Tell your side of the story with wr... more
 
            ubermetrics Technologies
                  ,                         Advertising & Promotion
            Ubermetrics is a leading provider of media intelligence, media monitoring and analytics tools for brands, companies and agencies.... more
 
0 Reviews
            MyMediaRoom
                  ,                         Advertising & Promotion
            MyMediaRoom makes it easy to create, manage, and distribute press releases, events, and more from a central media room website.... more
 
0 Reviews
            TrendKite
                  ,                         Advertising & Promotion
            TrendKite quantifies PR's impact in a way both PR professionals and executives understand, so they can optimize their PR strategy. ... more
 
0 Reviews
            PR Newswire
                  ,                         Advertising & Promotion
            PR Newswire’s news distribution, targeting, monitoring and marketing solutions help you connect and engage with target audiences across the globe.... more
 
0 Reviews
            Prezly
                  ,                         Advertising & Promotion
            PR software Prezly transforms the way brands do corporate communications. Get beautiful newsrooms and social media press releases with THE CRM for PR.... more
 
0 Reviews
            ISEBOX
                  ,                         Advertising & Promotion
            Content Distribution and Management for Pharma, Life Sciences, and other industries. | Premier Trusted Platform | Video, Image, and Document Hosting | Analytics and Reports | Mobile Responsive | Whitelabel... more
 
0 Reviews
            Iris PR Software
                  ,                         Advertising & Promotion
            IrisPR is software is for the savvy PR pro, designed to help you build strong media relationships, streamline PR operations, and prove your impact. ... more
 
0 Reviews
            goPRit
                  ,                         Advertising & Promotion
            DIY Public Relations. Drive quality, consistent press coverage in-house.... more
 
0 Reviews
            Cision
                  ,                         Advertising & Promotion
            The leading global provider of PR software and services including content marketing, media monitoring, media list building, distribution and analysis.... more
 
0 Reviews
            Business Wire
                  ,                         Advertising & Promotion
            The global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for broad-based and targeted market reach.... more
 
0 Reviews
            BurrellesLuce
                  ,                         Advertising & Promotion
            Work Smarter With BurrellesLuce WorkFlow... ... more
 
            24-7 Press Release Distribution Newswire
                  ,                         Advertising & Promotion
            Press release distribution service that helps increase traffic, online visibility and social media exposure.... more
 

How PR Tactics Can Move Your SEO Strategy Forward

Ashley Kaczmar | In this article, Jeremy Knauff will talk about how today's SEO driven internet world relies on traditional public relations values.... more
 

Why the Experts Say Public Relations Still Rules the Day

Ashley Kaczmar | Public relations is an ongoing strategy that focuses on building positive relationships between the brand and the general public.... more
 

Tips for Managing Online Reputation

Madeleine Helme | When bad experiences with your customers happen, these tips should help you with managing online reputation effectively. Find out more here.... more
 

PR Storm Prevention on Social Media

Ashley Kaczmar | It's very easy these days for people to complain loudly and to a large number of people thanks to social media. So how do brands handle those situations?... more
 

What's in a Measurement? How to Measure Your PR

Ashley Kaczmar | When people think of public relations, they probably don't think about sales as well. But, they should be. Public relations can play a big part in sales.... more
 

Advertising Value Equivalency is Going Out of Style

Ashley Kaczmar | Do you still use AVEs? Some might, but it's time to recognize the death of this system. This article will explain why it's time to let go of the AVE. ... more
 

The Big Takeaways From Shake-Up Show

Ashley Kaczmar | Social media and PR have become intertwined. With that in mind, you need carefully plan for this channel. Get some advice from the experts in this article.  ... more
 

How to Use PR to Launch Your New Product/Service

Madeleine Helme | If you want to ensure the success of your launch, PR is a must have. Read on to find out how you can use PR to launch a new product or service.... more
 

Tips for Performing PR Activities on a Budget

Madeleine Helme | If you don’t have a huge PR budget but are still interested in growing your business, here are some PR activities you can carry out for little to no money.... more
 

How to Recover from Negative Publicity

Madeleine Helme | How you respond to negative publicity after a crisis could determine whether you bounce back from it or have your reputation tarnished for good.... more
 

Do People Really Care About Your Brand?

Ashley Kaczmar | How do you approach your PR campaigns? This article will help you shift gears and develop a campaign that really makes people care about your brand!... more
 

Bouncing Back from a PR Crisis: a How-To

Ashley Kaczmar | This article examines recent public relations issues of big companies in order to help other companies learn how to come out on the other side of a crisis.... more