Say You're Sorry: Apologizing During a PR Crisis

Ashley Kaczmar | Saying you're sorry is an important part of crisis management. But you can't just throw out any apology. Get some tips from PR experts on how to apologize.... more

Infographics are Flooding PR and It Might Be a Problem

Ashley Kaczmar | The popularity of infographics has resulted in more quantity, but less quality. Which poses the question: Are infographics still effective for PR?... more

Stuck in the Past? It's Time to Bring PR to the Future

Ashley Kaczmar | Social media has changed a lot when it comes to how customers interact with your brand. It's time to shelve some old PR axioms and use new ideas.... more

Getting the Right Measurements On Your PR

Ashley Kaczmar | The only way to show that public relations has value is by measuring the right metrics. So are you measuring the right metrics on your campaign?... more

The Times are a Changin' in Public Relations

Ashley Kaczmar | The face of the communications and public relations landscape has been slowly shifting for years. Dive into the biggest changes so far.... more

Are Brands Pulling Ads Too Quickly?

Ashley Kaczmar | Lately, a lot of brands have been pulling ads due to public outcry. But are brands responding too quickly to social media reactions?... more

Owned Media Means a Better Communication Plan

Ashley Kaczmar | If you're in PR, then you know about the four types of media. Each provides its own rewards. However, owned media seems to be the one that does it all.... more

Standing Among Giants: Small Companies vs. Big Companies in PR

Ashley Kaczmar | Let's say you've got an amazing product or service. But, wait! Your competitor is a giant, like Google or Facebook. All you need is a smart PR strategy.... more

Is Public Relations Disappearing in the Digital Age?

Ashley Kaczmar | Has anyone else noticed how PR and marketing seem to merge together more and more? I'm sure you have. So, what's the PR industry to do to stay relevant?... more

Need some PR metrics help?

Ashley Kaczmar | According to this article from MarTech Advisor, TrendKite has a strong framework for categorizing PR metrics and PR impacts.  Looking it over, I think it's a pretty solid framework. Do you agree?... more

PR is quite important today

Erik Serrao | Public relations is a very important part of everyday business for many companies across the world. PR can not only put a new product or service on the map for individuals who have not heard of it before, but it can also play damage co... more

Launching a new book

karen pink | I specifically think it is crucial when launching a new book to have an extensive knowledge of good PR. A lot of authors out there are now choosing to self publish, due to the insurmountable obstacles placed in their way by traditional editors and p... more

Time involved in PR

karen pink | I agree that it is the utmost importance to ensure a timely press release. Often, in the case of a shocking news release, the interent will spread rumours like wildfire within an hour. It is essential that the correct facts are issued in an official... more

How do you become a thought leader?

Ashley Kaczmar | "For example, by producing data-driven research that extended beyond the PR community, our client BuzzStream established themselves as an authoritative tool and resource among the digital community as a whole." Would you agree that BuzzSt... more

Apologies in a PR Crisis

Lee Hargrave | Apologies in a public relations crisis are necessary evils.  You must always think of the people that were harmed or slighted.  You should see what you can do to correct the problem short of giving away the company.  Be si... more

How to deal with bad publicity

David House | If your firm is being insulted in the media online, respond fast, efficeintly. If you are at fault, then apologise. Avoid saying 'no comment' - it sends out a negative message. Communication is good for PR crisis. Tell your side of the story with wr... more
            ubermetrics Technologies
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            Ubermetrics is a leading provider of media intelligence, media monitoring and analytics tools for brands, companies and agencies.... more
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            MyMediaRoom makes it easy to create, manage, and distribute press releases, events, and more from a central media room website.... more
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            TrendKite quantifies PR's impact in a way both PR professionals and executives understand, so they can optimize their PR strategy. ... more
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            PR Newswire
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            PR Newswire’s news distribution, targeting, monitoring and marketing solutions help you connect and engage with target audiences across the globe.... more
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            PR software Prezly transforms the way brands do corporate communications. Get beautiful newsrooms and social media press releases with THE CRM for PR.... more
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            Content Distribution and Management for Pharma, Life Sciences, and other industries. | Premier Trusted Platform | Video, Image, and Document Hosting | Analytics and Reports | Mobile Responsive | Whitelabel... more
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            Iris PR Software
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            IrisPR is software is for the savvy PR pro, designed to help you build strong media relationships, streamline PR operations, and prove your impact. ... more
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            DIY Public Relations. Drive quality, consistent press coverage in-house.... more
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            The leading global provider of PR software and services including content marketing, media monitoring, media list building, distribution and analysis.... more
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            Business Wire
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            The global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for broad-based and targeted market reach.... more
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            Work Smarter With BurrellesLuce WorkFlow... ... more
            24-7 Press Release Distribution Newswire
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            Press release distribution service that helps increase traffic, online visibility and social media exposure.... more

How PR Tactics Can Move Your SEO Strategy Forward

Ashley Kaczmar | In this article, Jeremy Knauff will talk about how today's SEO driven internet world relies on traditional public relations values.... more

PR Storm Prevention on Social Media

Ashley Kaczmar | It's very easy these days for people to complain loudly and to a large number of people thanks to social media. So how do brands handle those situations?... more

What's in a Measurement? How to Measure Your PR

Ashley Kaczmar | When people think of public relations, they probably don't think about sales as well. But, they should be. Public relations can play a big part in sales.... more

Advertising Value Equivalency is Going Out of Style

Ashley Kaczmar | Do you still use AVEs? Some might, but it's time to recognize the death of this system. This article will explain why it's time to let go of the AVE. ... more

The Big Takeaways From Shake-Up Show

Ashley Kaczmar | Social media and PR have become intertwined. With that in mind, you need carefully plan for this channel. Get some advice from the experts in this article.  ... more

Tips for Performing PR Activities on a Budget

Madeleine Helme | If you don’t have a huge PR budget but are still interested in growing your business, here are some PR activities you can carry out for little to no money.... more

Do People Really Care About Your Brand?

Ashley Kaczmar | How do you approach your PR campaigns? This article will help you shift gears and develop a campaign that really makes people care about your brand!... more

Bouncing Back from a PR Crisis: a How-To

Ashley Kaczmar | This article examines recent public relations issues of big companies in order to help other companies learn how to come out on the other side of a crisis.... more

Teaming Up: PR and Native Advertising

Ashley Kaczmar | Creating content that's high-quality, engaging, and builds trust with your audience is important to a brand. Does the statement refer to PR or native ads?... more

Will AI Take Over the PR World?

Ashley Kaczmar | AI has been shaping and changing the way people interact with content. This article talks about how PR professionals can continue to use AI.... more

What PR Can Learn from the Fyre Festival Nightmare

Ashley Kaczmar | Each brand disaster has brought with it different lessons for the public relations industry. This article examines what PR pros can learn from Fyre.... more

Pitch Yourself into Successful Media Pitching with These Tips

Ashley Kaczmar | Summary Being savvy at public relations takes time and practice.If you're stepping into public relations for the first time, media pitching might sound daunting. Don't fret. In this article, Larissa Long will give you basics points to remember as y... more