Could Pay-Per-Visit Become the Future of Mobile Advertising?

Ashley Kaczmar | Companies all over are noticing this trend in mobile advertising. Because of this, a new model is taking shape. The pay-per-visit ads model.... more

Mobile advertising

Leon Miltiadous | There are so many platforms out there to promote business innovations and recently mobile advertisements are taking the world by storm. I enjoyed reading up on this article and finding out exactly what is required to incorporate this into my bu... more

Empyr debuts cost per revenue model. Is this the future?

John Shieldsmith | Historically, there's always been some risk for advertisers when partnering with a business. Cost per visit models have helped cut down on this a bit.  Empyr is taking things even further with their pay per revenue model, described in deta... more

Search is Going Mobile: Don’t Be Left Behind

Virginia Fair | Ready or not—We are living in a mobile world. Consumers are searching for local information everywhere, on every device, right up to the moment they buy.... more

What are Pre-Roll Ads, and Why Do Advertisers Love Them?

Madeleine Helme | The user experience is one of the most important things to keep in mind when designing pre-roll ads. How can you create ads that viewers won’t want to skip?... more

Video Advertising: YouTube vs. Facebook

Madeleine Helme | Youtube vs facebook video advertising, which is better for your advertising needs? Read our side by side comparison to find out.... more

Why Affiliate Marketing is the Comeback Kid of Digital Tactics

Lisa Callahan | Affiliate marketing has been there, done that, and you might think it's beyond its prime. Think again. Read this to brush up on modern affiliate marketing.... more

Vanity Metrics: Why Today’s Marketers Need to Stay Away from Them

Adriana Tica | According to martech expert Adriana Tica, vanity metrics should never be the end goal. Read this article to learn why they pose a threat to marketers.... more

The Proof is in the PPC: The Definitive Guide to Search Advertising

Ashley Kaczmar | TL;DR Definition Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, competition and... more

Social and Relationships: 50+ Stats You Need to Know

Lana K. Moore | Looking for a rundown of "need-to-know" information on social media and customer relationships? Look no further. We have all the essential statistics.... more

Mobile App Marketing: What's Cutting-Edge in Mobile Tech Trends and Why to Embrace Them

Lisa Callahan | Mobile app marketing changes at the speed of text. Want to stay ahead of the curve? Check out this edition of the MarTechExec Master Series for tips.... more

What is your content marketing success formula? Hear from the experts.

Lana K. Moore | With everyone doing content marketing, it can be hard to determine what real success looks like. Read this to see what the experts have to say.... more