Optimization, Personalization & Testing

 

Mastering Conversion Rate Optimization

John Shieldsmith | Your site might look nice. And maybe it's even bringing in a lot of visitors. But is it performing where it counts? Conversion rate optimization is key.... more
 

Yoast Shares Ways to Improve Your Site Structure

Hailee Franco | If you use WordPress then you know Yoast. But did you their knowledge goes beyond SEO keywords? Let them help you improve site structure with this article.... more
 

Mind Games: Boosting Content Through Psychology

John Shieldsmith | How do you make content more compelling? Psychology. Read on to learn how you can apply psychological principles to your content.... more
 

A/B Testing vs. Split Testing: Which is Better?

Kathi Furman | Marketers spend a great deal of time creating and publishing content to attract more website visitors. Their main goal is to generate leads for their sales teams. The best marketers know the quickest path to lead generation success is testing their... more
 

Strategies to Optimize a Landing Page

Kathi Furman | Optimization is a key ingredient to landing page success. Focusing on this to generate better conversions and increase lead quality and revenue over time.... more
 

Hey, You, Person: Tips for Effective Personalization

John Shieldsmith | Personalization used to be as simple as including a customer's name in the email subject line. While this still helps, there's a lot more to it now.... more
 

Agile 411: Experiments vs. Optimizations vs. Tests

Tim Ziegler | Agile is all about experimenting - making small bets. But there are different kinds of experiments. Get the agile 411 in this article from Tommy Morgan.... more
 

Featuring the Right Optimization for Featured Snippets

Ashley Kaczmar | Ann Smarty will walk you through how to optimize your content to appear as a featured snippet on Google in this article from Moz.... more
 

Is a researcher's mind required in the content world?

Hailee Franco | As a content marketer, I am always looking for the newest and best content ideas. I scour the internet from blogs to social media to see what is trending. I keep notes of what I found. I try to be picky. But is this enough to ensure I always have so... more
 

Slightly Harsh

Nathen Cuthbert | I think simply dismissing the merits of split testing is slightly harsh. Surely there are caveats to this, especially for new sites and even new marketers entering the business. All basic guides to people starting out rave emphatically about the mer... more
 
0 Reviews
            Wigzo
                  ,                         Content & Experience
            Wigzo | The New Age Omni Channel Personalization for Marketers using Machine Learning... more
 
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            TravelTime API
                  ,                         Content & Experience
            TravelTime platform technology makes location data searchable by minutes not miles as delivers 60% more relevant results than a radius map. Try free now!... more
 
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            Sumo.com
                  ,                         Content & Experience
            Sumo is a suite of free tools that can be used to grow your website's traffic. The Sumo tools are easy to install and work on any website.... more
 
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            Pyze
                  ,                         Content & Experience
            Growth Intelligence for app developers and publishers uses machine learning to engage, retain, convert and grow app users automatically... more
 
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            Ometrics
                  ,                         Content & Experience
            Find out why people leave your site and get them back. Ometrics provides a suite of conversion rate optimization tools. Including online surveys, exit surveys, exit popups, feedback tabs, coupons, A/B testing, heatmaps, form metrics, funnel metrics.... more
 
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            LiftIgniter
                  ,                         Content & Experience
            LiftIgniter’s predictive analytics will improve CTR on your website and app to increase overall web traffic conversions. Email us at info@liftigniter.com.... more
 
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            Landingi
                  ,                         Content & Experience
            Use Landingi.com and pay less for online campaigns thanks to the perfect landing pages. Customize, test, save money - NOW!... more
 
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            EyesDecide
                  ,                         Content & Experience
            User testing with in-built webcam eye tracking.Purpose built for Market Researchers, Advertising & Design Specialists with powerful study, analytics and visualisation tools incorporating easy participant recruitment.Perfect for;• Market Re... more
 
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            BeamPulse
                  ,                         Content & Experience
            Améliorez votre taux de conversion sans passer par des développeurs.BeamPulse révolutionne l’animation commerciale et marketing des sites web : Segmentez puis stimulez vos visiteurs en temps réel... more
 
            EffectiveExperiments
                  ,                         Content & Experience
            A comprehensive platform built for optimisation teams - Document ideas, experiments and share it with your team and stakeholders... more
 
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            Concurra
                  ,                         Content & Experience
            Concurra | Interactions Speak Louder than Words. One website optimization tool for web analytics, goal tracking, heat mapping, session recording, and split testing.... more
 
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            CompeteShark
                  ,                         Content & Experience
            CompeteShark - Competitor Analysis for Digital Marketers... more
 
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            Communify
                  ,                         Content & Experience
            Optimize your content & user interaction. A new way to increase visitor engagement and conversion rate. And forget about technical details!... more
 
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            BounceX
                  ,                         Content & Experience
            BounceX's Behavioral Marketing Cloud is the first full-service suite of behavioral marketing technologies, created to de-anonymize site visitors, analyze their digital behavior and create the most relevant, highest converting digital experiences rega... more
 
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            Adaptive Campaigns
                  ,                         Content & Experience
            Real-time, Predictive, Dynamic Creative Advertising Platform.... more
 
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            AB Tasty
                  ,                         Content & Experience
            AB Tasty helps marketers optimize their websites and increase conversion rates through A/B testing, personalization and user engagement.... more
 
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            3 Minute Optimizer
                  ,                         Content & Experience
            Easy and painless A/B split testing & conversion tracking software for online marketers and small business owners... more
 
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            Volkside
                  ,                         Content & Experience
            Volkside - Interaction and Information Design, User Experience and Usability. We help you listen to your users and create them engaging online experiences.... more
 
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            Vibetrace
                  ,                         Content & Experience
            Increase conversion rate using user segmentation, personalization and retareting for your ecommerce store. Easy to use, guaranteed increased results!... more
 
0 Reviews
            Userbrain
                  ,                         Content & Experience
            The easiest way to fix your website’s usability problems. Weekly videos of people using your website on desktop and mobile devices while thinking aloud.... more
 
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            Uprank
                  ,                         Content & Experience
            Uprank is a site optimization & digital marketing tool to help you measure and optimize your impact on the web, by providing best-in-class data and actionable insights.... more
 
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            TellApart
                  ,                         Content & Experience
            TellApart helps companies turn individual customer preferences into sales by predicting which items customers are most interested in.... more
 
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            SmartFocus
                  ,                         Content & Experience
            Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change de... more
 
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            Siteimprove
                  ,                         Content & Experience
            Siteimprove is an all-in-one web governance software that helps you better manage and maintain your website through Quality Assurance, Web Accessibility, Web Analytics, SEO, and Site Performance - all in one tool. Since opening our doors in 2003, S... more
 
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            Reflektion
                  ,                         Content & Experience
            Reflektion’s platform understands and influences the intent of each customer in real time to deliver relevant content across touchpoints that matter most.... more
 
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People pleasing popups positively increasing sign-ups... more
 
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            Picreel
                  ,                         Content & Experience
            Picreel exit offers help to increase conversion rate and recover up to 25% of all abandoning visitors for you to follow up and retarget.... more
 
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            OptKit
                  ,                         Content & Experience
            OptKit comes with everything you need to deliver the right message, to the right people, at the right time. Generate More Website Conversions... more