Optimization, Personalization & Testing

 

Yoast Shares Ways to Improve Your Site Structure

Hailee Franco | If you use WordPress then you know Yoast. But did you their knowledge goes beyond SEO keywords? Let them help you improve site structure with this article.... more
 

Let's Get Snippy: How to Optimize Your Site with Q&A Content for Google Snippets

Hailee Franco | You want to get to the top of Google, I want to get to the top of Google, we all want to get to the top of Google. And Q&A Content can help you get there.... more
 

Make it Simple: Tips to Drive Conversion Rates

John Shieldsmith | The digital world is increasingly complex. Use these tips to make sure you offer the right experience, to boost your conversion rates.... more
 

Kick-Starting your Conversion Rate Optimization Efforts

Kathi Furman | Convincing customers to take action is a difficult task many businesses face. Conversion rate optimization is the key to success.... more
 

Analytics Exposed: Is A/B Testing Worth the Praise?

Lisa Callahan | In this article, the team at Kissmetrics Blog explains why A/B testing often fails and what other techniques you can use to replace them.... more
 

Get Extreme with Personalization: The How and Why

Ashley Kaczmar | In this article, Brian Sollis will talk about how you go from plain, old personalization to extreme personalization and make your customers truly happy.... more
 

Featuring the Right Optimization for Featured Snippets

Ashley Kaczmar | Ann Smarty will walk you through how to optimize your content to appear as a featured snippet on Google in this article from Moz.... more
 

Is a researcher's mind required in the content world?

Hailee Franco | As a content marketer, I am always looking for the newest and best content ideas. I scour the internet from blogs to social media to see what is trending. I keep notes of what I found. I try to be picky. But is this enough to ensure I always have so... more
 

Mind Games: Boosting Content Through Psychology

John Shieldsmith | How do you make content more compelling? Psychology. Read on to learn how you can apply psychological principles to your content.... more
 

Basic Demographic Information: A Thing of the Past?

John Shieldsmith | The temptation to categorize your lists based on basic demographic information is certainly real, however Netflix may have proved those days are behind us.... more
 

A/B Testing vs. Split Testing: Which is Better?

Kathi Furman | Marketers spend a great deal of time creating and publishing content to attract more website visitors. Their main goal is to generate leads for their sales teams. The best marketers know the quickest path to lead generation success is testing their... more
 

Strategies to Optimize a Landing Page

Kathi Furman | Optimization is a key ingredient to landing page success. Focusing on this to generate better conversions and increase lead quality and revenue over time.... more
 

Hey, You, Person: Tips for Effective Personalization

John Shieldsmith | Personalization used to be as simple as including a customer's name in the email subject line. While this still helps, there's a lot more to it now.... more
 

Agile 411: Experiments vs. Optimizations vs. Tests

Tim Ziegler | Agile is all about experimenting - making small bets. But there are different kinds of experiments. Get the agile 411 in this article from Tommy Morgan.... more
 

Human Again Part 2: Deploying Personalization in E-Commerce

John Shieldsmith | Personalization is an incredibly powerful tool. This is especially true with e-commerce. But how do you go about picking a method? Start here.... more
 

Slightly Harsh

Nathen Cuthbert | I think simply dismissing the merits of split testing is slightly harsh. Surely there are caveats to this, especially for new sites and even new marketers entering the business. All basic guides to people starting out rave emphatically about the mer... more
 
0 Reviews
            10Duke
                  ,                         Data
            Identity management and entitlement solutions that help you connect to your online customers and drive engagement and revenue. Identity-based software licensing, single sign-on (SSO) for employees and customers, identity and access management & more.... more
 
0 Reviews
            Wigzo
                  ,                         Content & Experience
            Wigzo | The New Age Omni Channel Personalization for Marketers using Machine Learning... more
 
0 Reviews
            TravelTime API
                  ,                         Content & Experience
            TravelTime platform technology makes location data searchable by minutes not miles as delivers 60% more relevant results than a radius map. Try free now!... more
 
0 Reviews
            Traffic Truffle
                  ,                         Content & Experience
            Traffic Truffle is a B2B lead generation software tool. Identify engaged website visitors and turn them into hot sales leads.... more
 
0 Reviews
            Sumo.com
                  ,                         Content & Experience
            Sumo is a suite of free tools that can be used to grow your website's traffic. The Sumo tools are easy to install and work on any website.... more
 
0 Reviews
Experince the next generation A/B testing & conversion optimization platform. A/B testing, personalization, high converting popups, heatmaps & surveys in one place!... more
 
0 Reviews
            Qubit
                  ,                         Content & Experience
            Qubit offers a blank canvas for businesses to deliver their big ideas. Whether it’s acting on data science or creating highly targeted personalizations, we fuel innovation and ensure marketers are able to meet the demands of today’s con... more
 
0 Reviews
            Pyze
                  ,                         Content & Experience
            Growth Intelligence for app developers and publishers uses machine learning to engage, retain, convert and grow app users automatically... more
 
0 Reviews
            Peerius
                  ,                         Content & Experience
            Peerius is a global leader in intelligent personalisation solutions working with over 250 retailers served from offices in the UK, Germany and the USA.... more
 
0 Reviews
            Omniconvert
                  ,                         Content & Experience
            Omniconvert is an award winning CRO software that can be used for A/B testing, online surveys, traffic segmentation and web personalization.... more
 
0 Reviews
            Ometrics
                  ,                         Content & Experience
            Find out why people leave your site and get them back. Ometrics provides a suite of conversion rate optimization tools. Including online surveys, exit surveys, exit popups, feedback tabs, coupons, A/B testing, heatmaps, form metrics, funnel metrics.... more
 
0 Reviews
            Maxymizely
                  ,                         Content & Experience
            Simple integration, all types of analytics, and A/B testing with one tool.... more
 
0 Reviews
            LiftIgniter
                  ,                         Content & Experience
            LiftIgniter’s predictive analytics will improve CTR on your website and app to increase overall web traffic conversions. Email us at info@liftigniter.com.... more
 
0 Reviews
            Landingi
                  ,                         Content & Experience
            Use Landingi.com and pay less for online campaigns thanks to the perfect landing pages. Customize, test, save money - NOW!... more
 
0 Reviews
            EyesDecide
                  ,                         Content & Experience
            User testing with in-built webcam eye tracking.Purpose built for Market Researchers, Advertising & Design Specialists with powerful study, analytics and visualisation tools incorporating easy participant recruitment.Perfect for;• Market Re... more
 
0 Reviews
            BeamPulse
                  ,                         Content & Experience
            Améliorez votre taux de conversion sans passer par des développeurs.BeamPulse révolutionne l’animation commerciale et marketing des sites web : Segmentez puis stimulez vos visiteurs en temps réel... more
 
            EffectiveExperiments
                  ,                         Content & Experience
            A comprehensive platform built for optimisation teams - Document ideas, experiments and share it with your team and stakeholders... more
 
0 Reviews
            Concurra
                  ,                         Content & Experience
            Concurra | Interactions Speak Louder than Words. One website optimization tool for web analytics, goal tracking, heat mapping, session recording, and split testing.... more
 
0 Reviews
            CompeteShark
                  ,                         Content & Experience
            CompeteShark - Competitor Analysis for Digital Marketers... more
 
0 Reviews
            Communify
                  ,                         Content & Experience
            Optimize your content & user interaction. A new way to increase visitor engagement and conversion rate. And forget about technical details!... more
 
0 Reviews
            Canopy Labs
                  ,                         Content & Experience
            Every customer reaches a buying decision in their unique way - Canopy Labs helps businesses to track and optimize their customer journey.... more