online visibility

 

YouTube: Increase Your Online Visibility

Kathi Furman | Viewing time on YouTube has increased at least 50% year-over-year for three straight years. YouTube is not new to the online marketing world.... more
 

Create Instagram Stories that Increase Business Account Visibility

Anna Rachel Rich | Kristi Hines dives into the nitty gritty of crafting the perfect Instagram Story and details how to use in-app insights to monitor success.... more
 

Online Community

What is an online community? An online community is a group of people who interact online. They use social media, voice chat and instant messaging to talk to each other. Most groups revolve around a single interest or goal.... more
 

Building a Community: Increasing Online Community Engagement

Kathi Furman | Increasing online community engagement is possible. But it requires daily commitment, determination, and a well-crafted plan to make it work. Find out how.... more
 

Creative Selling: Using Creativity to Drive Online Sales

John Shieldsmith | Do you have the creative bug? Creative teammates? Are your sales not where you want them? It's time you all buddy up and solve this.... more
 

Online Community Trends You Need to Know

Kathi Furman | Here are seven trends business online communities need in order to continue delivering an experience customers want to be part of.... more
 

Are You Making These Online Community Creation Missteps

Kathi Furman | Implement a successful online community by avoiding common missteps by other marketers.... more
 

Issuing a Reality Check for Clingy Business Leaders

Lisa Callahan | Business leaders are just as susceptible to the perils of stress as everyone else. Find out why being clingy could kill your reputation.... more
 

Mean, Clean, Big Data Machine: Quality Beats Quantity

Lisa Callahan | Any way you slice it, bad data is bad data. No amount of graphing, mapping, or filtering can prove that untrue. Make it shine again with these tips.... more
 

The Makeup of a Quality Links

Kathi Furman | Quality links are what matter. Before you launch a link building strategy, review these six characteristics of quality links that improve your SEO.... more
 

Tips to Build Quality Links for E-Commerce Websites

Madeleine Helme | If your e-commerce site needs an SEO boost, try following these five tips to build quality backlinks to your website.... more
 

Selling a Personality

Matthew Witham | In our age of media, and the internet, selling products have been taking a whole new approach. Based on this article it seems that rather than purely selling a product, you are selling your personality, and the appraisal of others. In this article t... more
 

Is Your Social Media Advertising Failing? Find Out Why

Ashley Kaczmar | Social media lets marketers be in-touch with their audience 24/7. Sometimes we forget that it lets our audience talk back. Make sure you're listening.... more
 

Affiliate Link

What is an affiliate link? Businesses use affiliate links to track the activity of a publisher which contains a unique URL containing the affiliate's ID number. When someone clicks through to the merchant's site from an affiliate's website, consume... more
 

Are you Missing Out by Only Advertising on Google?

Madeleine Helme | Are we missing a trick by only advertising on Google? There are other search engines out there, and your customers might be using them.... more
 

LeadFuze's CEO says cold emailing is less annoying than cold calling. What do you think?

John Shieldsmith | In this article by LeadFuze's CEO, Justin McGill, he sings cold emailing's praise. While he has many points, he says that overall, cold emailing is less annoying than cold calling and more effective.  Do you agree? What elements do you th... more
 

3 Reasons Why Small Businesses Need Mobile Apps Over Mobile Websites

Hailee Franco | In this MarTech article, we cover three benefits prove that small businesses need mobile apps over mobile websites... more
 

Signs Your Current Digital Asset Management Process is Failing

Kathi Furman | DAM investment is too significant for it to not work the right way. Here are 5 signs your digital asset management process is failing.... more
 

IT Gets By With a Little Help from Our Machines

Lisa Callahan | What can the IT industry learn from marketers? In this article, one IT pro discusses four ways in which machine learning can alleviate industry-wide pains.... more
 

Easy as Pie Charts: Data Visualization Types Explained

Lisa Callahan | In this article, Sibanjan Das from DZone sets the record straight on data visualization so you know exactly what type to use and when.... more
 

How AI Works: A Visual Guide to Machine Learning

Tim Ziegler | AI and machine learning are all the rage. Here's a great introduction to how it works, with specific examples that include clear visual illustrations.... more
 

Staying Savvy – Utilizing Business Intelligence in 2017

John Shieldsmith | Business intelligence is an umbrella term for any application, tech, or practice that can be used to collect, analyze, and present information.... more
 

How to Attract Affiliates to Promote Your Business

Madeleine Helme | If you’re trying to use affiliate marketing to promote your business, try following these tips to attract and retain successful affiliates.... more
 

LinkedIn Lite is being rolled out

Ashley Kaczmar | LinkedIn Lite is an app for Android that's been designed for poor internet connection and weaker powered devices. What do you think of this app choice?... more
 

The Traveling Typist: 6 Must-Haves for a Mobile Office

Lisa Callahan | In this article, Larry Alton from Entrepreneur argues the importance of a mobile office and what tools you'll need to make it work.... more
 

Success On-The-Go: Key Features of Mobile Apps for Business

John Shieldsmith | Mobile apps can do wonders for your business. But how do you know what to include in yours? Read this article to find out.... more
 

Business on the Go: The Best B2B Mobile Apps

Bill Gaskill | In this age of constant communication and frequent movement. Remain connected wherever you are with some of our favorite B2B mobile apps.... more
 

Productivity Hacks for the Sluggish and Scatterbrained

Lisa Callahan | Time to get focused. In this article, the team at Marie Claire UK shares six no-fail tips for boosting productivity on the job.... more
 

Making Lead Generation a Priority for Local Businesses

Madeleine Helme | Lead generation is the biggest problem for local businesses. This article is full of tips to help you master local lead generation.... more
 

3 Easy Ways to Succeed with LinkedIn Advertising

Kathi Furman | If your company markets to other businesses, you may find the LinkedIn platform to be most effective for advertising and promotion.... more
 

Getting Started with LinkedIn Advertising

Madeleine Helme | LinkedIn advertising is a powerful way to get your targeted message in front of just the right people. Are you using it yet?... more
 

Social Media = Authority. Bow down, Earthlings!

Darius Lee | "Social media influence is a new and more powerful kind of authority." Something the Democrats should have taken heed of during the last election.  ANYWAY... Important to link authority to authenticity here (see my comment on au... more
 

How Small Businesses Can Survive a PR Crisis

Ashley Kaczmar | When a small business ends up in a PR nightmare, there's no big name PR agency to call who will tell you what to do. So, how do you manage a crisis?... more
 

These Digital Advertising Trends Will Define the Future

Ashley Kaczmar | Digital advertising can feel like the Twilight Zone with how often the industry changes. Check out this article and find your footing again in the industry. ... more
 

Is Whole Foods Destined to Lose Their Identity?

Hailee Franco | If you are like me, then you were surprised when you heard that Amazon had acquired Whole Foods. But then you were more than likely excited. Home delivery of your favorite Kombucha? Yes, please! But this acquisition does come with its challenges.&a... more
 

Do big-city businesses have an unfair advantage in wooing investors?

Lisa Callahan | I just have to give props every time I come across a business based out of Austin (my hometown). And Zilliant is one of them.  They actually just got a $30M investment from Goldman Sachs , which I'm sure is really... really... really tough... more
 

LinkedIn is a great platform for B2B advertising

Ben Ibarra | Because LinkedIn's focus is on businesses and professional environments, I believe that creating relevant ads on this platform is so effective when it's niche specific. Although there are many social media outlets, Linkedin is perhaps the only... more
 

Youtube videos: Unique AND high quality. Don't skimp on either.

Darius Lee | "Make sure your content is both unique and high in quality to increase user engagement." This deceptively simple statement encapsulates why so many videos do not break out of the digital ghetto. Sometimes videos are unique - look, here's... more
 

Youtube has become a huge marketing tool

Peggy Francoeur | This is something that I have discovered myself.  For the most part, individuals think of Youtube as a source of entertainment but it is so much more.  Youtube is also a good educational tool, and it is also a great marketing tool.... more