online reviews


Heed those online reviews!

JONTY HART SHARP | I seldom make a purchase of any kind without first looking at online reviews. I agree that one bad review won't necessarily kill a business, but with online reviews of products/services today’s norm, it pays to take notice of how you are c... more

Negative Reviews Online

Tasha Lower | The article doesn’t expand too much on negative reviews but there is an angle concerning them that is worth considering. I’ve personally found myself more likely to buy a product with a few negative reviews if the negative review... more

Importance of Online Communities and Reviews

Devis Michel | Online communities and reviews provide consumers with an excellent resource for information on the product or service they are interested in purchasing. Good marketers should always keep an eye out for opportunities to illicit customer feedback... more

Online Reviews Help Grow Your Business

Kathi Furman | Read on to find out why acquiring online reviews should be a prominent piece of your online marketing strategy to grow your business.... more

Purchasing Power: The Importance of Online Reviews

Kathi Furman | Today, 90% of individuals say online reviews impact their purchase decisions. So the importance of online reviews shouldn't be lost on businesses.... more

Online review management software

Caitlyn Holland | What I love about online review management is how time efficient it is. So, if your preference for a product is time efficiency, then online review management software is for you. It's a great way to get through all reviews in a super fast pace... more

Why Online Reviews Are Top of Mind for 70% of Consumers

Max Schleicher | Online reviews on sites like Facebook, Google, and TripAdvisor shape consumer behavior. ReviewTrackers reached out to a U.S. based consumer panel and found that 70% of consumers read reviews in the beginning of and during the research phase of the... more

FetchRev's explaining of the importance of online reviews raises a great question.

John Shieldsmith | FetchRev breaks down the importance of online reviews here .  Their points and advice are all great. But this got me thinking about how online reviews have forced businesses to confront their customers more than ever before. A bad review i... more

How to Make Your Online Reviews Market for You

Ashley Kaczmar | If reviews have so much power, you need to find a way to make them work for you. And that's what Dan Scalco will talk about in this article. ... more

Why You Need Online Review Management Software

Kathi Furman | Online review management software provides many benefits to businesses. Find out what the benefits are and how to use it for your business on MarTechExec.... more

How Marketing Masters Use Online Communities and Reviews to Dominate Their Industry

Ashley Kaczmar | Community and reviews relates to discussion of your brand online by customers and anyone else who has interacted with your brand in some way.... more
0 Reviews
                  ,                         Content & Experience
            PeopleVine provides businesses with the tools to: Sell, Reward, Engage, Automate, Socialize and Connect to and with customers. With over 20 core components spanning from social automation to eCommerce, PeopleVine's tools help businesses create an en... more
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                  ,                         Social & Relationships
            Reach your target audience at scale through Grapevine's sponsorship marketplace. List an opportunity, connect with creators, and watch the results come in.... more

How Machine Learning Increases Martech's Role in the AI Revolution

Hailee Franco | In martech ML works with AI to create personalization in the form of graphs. So what does this all have to do with the AI revolution? More than you think!... more

How is Amazon Fighting Fake Customer Reviews?

Madeleine Helme | Amazon is seeking to address this concern to reassure its customers that the reviews on its site are all genuine and can be trusted.... more

Maintaining Online Reputation by Creating Content

Devis Michel | Due to the increasing popularity of online forums and communities for customers, especially as it pertains to ecommerce, your company's online repuation is more important than ever. The online chatter surrounding your products and/or services a... more

Are reviews as trustworthy as they seem?

Hailee Franco | I am one of those people who reads reviews before I ever make a purchase. I want to know if the product works as advertised, if the restaurant is clean, if the nail art is really as good as they say. You get the idea. But can I really trust every re... more

Turning a Negative Into a Positive with Facebook Reviews

Hailee Franco | When it comes to Facebook reviews you have to take the bad with the good. Find out how your response can improve brand loyalty.... more

Retailers Drive Sales With Customer Reviews

Madeleine Helme | Even if you don't sell online, your retail store can collect customer reviews on social sites and review sites. Give shoppers the social proof they need.... more

How to Increase Mobile App Reviews

Hailee Franco | Increasing the number of reviews your mobile app receives has many benefits. Try these three steps to increase your mobile app reviews.... more

Let Automation Do Your Local Marketing for You

Madeleine Helme | Nothing worth having comes easy! Like any method of marketing a business, you have to dedicate time and effort into local marketing to make it work. Don’t let this put you off. However, if you are short on time there are plenty of automation tool... more

Tips for Managing Online Reputation

Madeleine Helme | When bad experiences with your customers happen, these tips should help you with managing online reputation effectively. Find out more here.... more

The Importance of Social Proof for E-Commerce Stores

Madeleine Helme | In the online world, social proof can come in lots of different forms, such as customer reviews, testimonials, case studies, and posts on social media.... more

Analyzing the Call: Choosing Software to Meet Your Needs

Kathi Furman | Stop ignoring the power of call tracking and analytics. Use these 4 steps to choose the best call analytics software to boost your marketing efforts.... more

Signs Your Current Digital Asset Management Process is Failing

Kathi Furman | DAM investment is too significant for it to not work the right way. Here are 5 signs your digital asset management process is failing.... more

Customer Trust: Its Importance to Your Customer Relationships

Kathi Furman | A recommendation from a friend is far more powerful than your promise. Take the steps today to make customer trust a priority in your business strategy.... more

Combating Local Evil, or How to Win Against Local SEO Spam

John Shieldsmith | As if local SEO didn't already have enough quirks. Local SEO spam has become quite an issue. It's time to take it out once and for all.... more

It's Time to Fight the Fraudsters

Madeleine Helme | There's enough to think about when running a business, so you don't want to have to worry about the risk of fraud too. Read this article for tips.... more

Are You Making These Online Community Creation Missteps

Kathi Furman | Implement a successful online community by avoiding common missteps by other marketers.... more

What Does Paid Search Language Say About Your Campaign?

Ashley Kaczmar | Why aren't you seeing a higher conversion rate? According to expert Sophie Turton, you might be using the wrong paid search language.... more

Why Does Your SEO Need Local Marketing?

Madeleine Helme | These are three major ways that effective local marketing efforts could boost your SEO and make your website and brand easier to find online.... more

SEO Key Performance Indicators

Kathi Furman | Once you have set your online marketing goals, decide which SEO key performance indicators you need to track to know if you are successful or not.... more

Prove it! How Social Proof Bolsters Brand Awareness

Hailee Franco | Remember the good ole days when building a brand was easy? Yeah, neither do I. So how do you build trust? Social proof is a good place to start.... more

Online Community Trends You Need to Know

Kathi Furman | Here are seven trends business online communities need in order to continue delivering an experience customers want to be part of.... more

Expert Tips to Take 2017 by Storm with E-Commerce Marketing

Madeleine Helme | Today, e-commerce is a staple of our regular shopping habits and is expected to account for more than $2 trillion of worldwide sales in coming years.... more

Getting Your Local Store Listed on Google My Business

Madeleine Helme | The best way for local businesses of all kinds to be found in relevant location-based searches is to get a local listing on Google My Business.... more

Improve Your Customer Web Experience with These Tactics

Kathi Furman | Websites are an additional sales arm of your business. Make sure your site’s role is successful by focusing on the customer web experience.... more

Getting the Most Out of Your Google Shopping Ads

Madeleine Helme | Are you ready to boost your conversions? Get started with Google Shopping Ads and follow these tips to help you boost your online sales.... more

A Guide to Omni-Channel Selling

Madeleine Helme | By creating a seamless omni-channel selling experience, you can successfully cater to all of your customers’ needs and drive more sales on all platforms.... more

Selling Yourself: Mastering Retail Marketing

John Shieldsmith | You've got tons of great products to sell. So why aren't they selling? Have you tried selling your brand? Master retail marketing and dominate retail.... more