online reviews

 

Growing Your Online Community in the Age of Fake News and Fake Reviews

Lisa Callahan | Brands and customers are no longer "selling to" or "taking from" one another — We're creating online communities. Learn more in this expert roundup.... more
 

Online Reviews Help Grow Your Business

Kathi Furman | Read on to find out why acquiring online reviews should be a prominent piece of your online marketing strategy to grow your business.... more
 

Purchasing Power: The Importance of Online Reviews

Kathi Furman | Today, 90% of individuals say online reviews impact their purchase decisions. So the importance of online reviews shouldn't be lost on businesses.... more
 

How Marketing Masters Use Online Communities and Reviews to Dominate Their Industry

Ashley Kaczmar | Community and reviews relates to discussion of your brand online by customers and anyone else who has interacted with your brand in some way.... more
 

How to Make Your Online Reviews Market for You

Ashley Kaczmar | If reviews have so much power, you need to find a way to make them work for you. And that's what Dan Scalco will talk about in this article. ... more
 

Responsible Reputation Management: Using Customer Reviews and Feedback to Improve Your Online Reputation

Garrett Smith | Is your brand rep squeaky clean? In this article, guest author Garrett Smith outlines the best practices for managing and responding to customer reviews.... more
 

Why Online Reviews Are Top of Mind for 70% of Consumers

Max Schleicher | Online reviews on sites like Facebook, Google, and TripAdvisor shape consumer behavior. ReviewTrackers reached out to a U.S. based consumer panel and found that 70% of consumers read reviews in the beginning of and during the research phase of the... more
 

Facebook Posts vs. Tweets vs. Online Reviews: Guess Which of These Have a Longer Shelf Life

Migs Bassig | More than ever, consumers are talking about (or talking to) businesses online — on Facebook, Twitter, Google, Yelp, TripAdvisor. Among the conversations they’re generating, which ones stay relevant longer? ReviewTrackers combed... more
 

FetchRev's explaining of the importance of online reviews raises a great question.

John Shieldsmith | FetchRev breaks down the importance of online reviews here .  Their points and advice are all great. But this got me thinking about how online reviews have forced businesses to confront their customers more than ever before. A bad review i... more
 

Heed those online reviews!

JONTY HART SHARP | I seldom make a purchase of any kind without first looking at online reviews. I agree that one bad review won't necessarily kill a business, but with online reviews of products/services today’s norm, it pays to take notice of how you are c... more
 

Importance of Online Communities and Reviews

Devis Michel | Online communities and reviews provide consumers with an excellent resource for information on the product or service they are interested in purchasing. Good marketers should always keep an eye out for opportunities to illicit customer feedback... more
 

Negative Reviews Online

Tasha Lower | The article doesn’t expand too much on negative reviews but there is an angle concerning them that is worth considering. I’ve personally found myself more likely to buy a product with a few negative reviews if the negative review... more
 

Why You Need Online Review Management Software

Kathi Furman | Online review management software provides many benefits to businesses. Find out what the benefits are and how to use it for your business on MarTechExec.... more
 

Logojoy Review: Instantly Create a Beautiful & Functional Logo for Your Online Business

Nicole Poncsak | Logojoy is one of the most advanced and powerful online logo generators we've ever used, and the features and services they offer set them apart from the rest. Their sophisticated artificial intelligence technology thoroughly learns and understands... more
 

Online review management software

Caitlyn Holland | What I love about online review management is how time efficient it is. So, if your preference for a product is time efficiency, then online review management software is for you. It's a great way to get through all reviews in a super fast pace... more
 

Expert Opinion: Community and Reviews featuring Lindsey Boland

Lindsey Boland | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Sanjay Castelino

Sanjay Castelino | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Jordan Harling

Jordan Harling | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Reviving Dead Accounts with ABM: Tips From Christine Crandell

Christine Crandell | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

How Machine Learning Increases Martech's Role in the AI Revolution

Hailee Franco | In martech ML works with AI to create personalization in the form of graphs. So what does this all have to do with the AI revolution? More than you think!... more
 

Social Proof

What is social proof? Social proof is the idea that we use social cues to make decisions. The concept is based in psychology, but it has many applications in marketing. Customers use social proof when they look at product reviews or online comment... more
 

Social Media Monitoring (SMM)

What is Social Media Monitoring? Social media monitoring also known as SMM occurs when businesses use tools to learn what customers are saying online. While social media is in the name these monitoring tools work on many other platforms. Thes... more
 

Maintaining Online Reputation by Creating Content

Devis Michel | Due to the increasing popularity of online forums and communities for customers, especially as it pertains to ecommerce, your company's online repuation is more important than ever. The online chatter surrounding your products and/or services a... more
 

Are reviews as trustworthy as they seem?

Hailee Franco | I am one of those people who reads reviews before I ever make a purchase. I want to know if the product works as advertised, if the restaurant is clean, if the nail art is really as good as they say. You get the idea. But can I really trust every re... more
 

How is Amazon Fighting Fake Customer Reviews?

Madeleine Helme | Amazon is seeking to address this concern to reassure its customers that the reviews on its site are all genuine and can be trusted.... more
 

Retailers Drive Sales With Customer Reviews

Madeleine Helme | Even if you don't sell online, your retail store can collect customer reviews on social sites and review sites. Give shoppers the social proof they need.... more
 

SEMrush Review: How We Increased Organic Search Traffic by 532%

Nicole Poncsak | We increased traffic to our online business by 532% and we did it with SEMrush! Check out our review to learn more about what they offer + watch the video to find out how we used their tool to improve our reach.... more
 

Why Referral Marketing Is Your Best Bet

Mark Nicholson |   Marketers know their options - you can pay to play or earn your way. When looking for leads and customers, advertising campaigns such as paid search are your fastest route to driving traffic. For many, it's necessary, but not a sustain... more
 

Expert Opinion: Community and Reviews featuring Fiona Adler

Fiona Adler | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Turning a Negative Into a Positive with Facebook Reviews

Hailee Franco | When it comes to Facebook reviews you have to take the bad with the good. Find out how your response can improve brand loyalty.... more
 

Expert Opinion: Community and Reviews featuring Veronica Amarante

Veronica Amarante | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Gene Caballero

Gene Caballero | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

How to Increase Mobile App Reviews

Hailee Franco | Increasing the number of reviews your mobile app receives has many benefits. Try these three steps to increase your mobile app reviews.... more
 

Are You Making These Online Community Creation Missteps

Kathi Furman | Implement a successful online community by avoiding common missteps by other marketers.... more
 

Let Automation Do Your Local Marketing for You

Madeleine Helme | Nothing worth having comes easy! Like any method of marketing a business, you have to dedicate time and effort into local marketing to make it work. Don’t let this put you off. However, if you are short on time there are plenty of automation tool... more
 

Online Community Trends You Need to Know

Kathi Furman | Here are seven trends business online communities need in order to continue delivering an experience customers want to be part of.... more
 

Expert Opinion: Community and Reviews featuring Tomer Tagrin

Tomer Tagrin | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

The Importance of Social Proof for E-Commerce Stores

Madeleine Helme | In the online world, social proof can come in lots of different forms, such as customer reviews, testimonials, case studies, and posts on social media.... more
 

Why Managing Your Reputation Is Crucial For Your Business

Evan Davis | When the phone stopped ringing, David knew something was wrong. After some deliberation he went to search his company name. What he saw next almost gave him a heart attack. There on page one of the search results right after his website were sland... more
 

Black Friday 2017 Statistics: It's All Uphill From Here

Lisa Callahan | Amy Gesenhues from MarketingLand reviews the online shopping statistics from Black Friday 2017, including revenue and traffic growth compared to 2016.... more