multivariate testing


Testing, Testing: Preparing a Mobile App for Launch

John Shieldsmith | A lot of work goes into making a mobile app. Use these tips to make sure your app has a smooth launch, not a crash landing.... more

Multi-level Marketing

What is multi-level marketing? Multi-level marketing (MLM) is a marketing strategy that some companies use to sell products or services. In this strategy, the revenue of the MLM company depends on having non-salaried salespeople. The earnings of tho... more
0 Reviews

Multi-Touch Marketing Attribution Modeling: An Introduction

Madeleine Helme | There are multiple multi-touch attribution models that you could use. These are some of the most common.... more

Multi-Touch vs. Single-Touch Attribution Models

Madeleine Helme | This basic comparison of multi-touch and single-touch attribution models gives a good idea of how each model can benefit your marketing attribution process.... more
0 Reviews
            TGO Consulting
                  ,                         Management
            TGO Consulting is based in Markham, Ontario, Canada’s Hi-Tech Capital. Over the last 25 years, TGO’s financial and business experts have delivered 2500+ innovative technology-based solutions. TGO guarantees their work, delivering on the... more
0 Reviews
            Apsara Consulting
                  ,                         Data
            The # 1 integration solution for Salesforce on the Salesforce platform. Move the integration processes to the Salesforce platform... more

Keyword Targeting: Multiple Words, One Page, One Solution

John Shieldsmith | Keyword targeting can be a doozy. Targeting multiple keywords with a single page? That's something else. Check out this article for tips to make it happen.... more
0 Reviews
Ninah combines management consultancy, analytical rigor and marketing understanding to deliver not just insights but actionable insights and engage the organization to build consensus for change.... more

Affiliate Marketing

What is affiliate marketing? Affiliate marketing is the process of building relationships between online businesses and other sites or retailers. These other sites and retailers then promote the products or services of the online business. As a resu... more

Researching appropriate font for promoting eye catching adve

Devis Michel | An effective advertisement requires extensive research and testing in order to determine what will work best for your product in your particular market. I would like to thank Madeleine Helme for opening up this discussion about various elements... more
0 Reviews
                  ,                         Data
            Stimulsoft Reports product line is an eminent suite of the .NET platform reporting components. The technologies supported in Stimulsoft Reports are Windows Forms, ASP.NET, MVC, WPF, Silverlight. Stimulsoft products are designed for PHP, Flex, and Jav... more

What PR Can Learn from the Fyre Festival Nightmare

Ashley Kaczmar | Each brand disaster has brought with it different lessons for the public relations industry. This article examines what PR pros can learn from Fyre.... more

Think Outside the Default for Product Listings

Madeleine Helme | Don't just rely on default sorting options and assume it's the best option for your product listings. Read on to learn how to show off your products.... more

Marketing Librarian: Why You Need DAM

John Shieldsmith | Digital asset management, or DAM, might not be glamorous. But it is necessary. Read this article to get started on securing and organizing your files.... more

Can-Spam Affiliate marketing

katie johnson | Great post on affiliate marketing! As someone who knows little about the Can-spam rules this was a real eye opener and an informative beginner's guide to affiliate marketing altogether. It's important to know you have to stay compliant but diff... more

Answer Me! The Subtle Art of Boosting Survey Results

Kathi Furman | The number of surveys sent has increased so drastically that the majority end up ignored. But brands can boost their survey results with a few tweaks.... more

Stop Wasting Money on Ineffective Online Trainings

Courtney Raaz | Summary Jim Yupangco argues that predictive learning analytics makes online learning programs more effective at changing job behaviors. This is especially useful for companies that have online training programs, which yield small percentages of pe... more

Affiliate marketing doesn't mess around

Lisa Callahan | Custora did a study about affiliate marketing and how it affects ecommerce. Basically, they found that affiliate marketing does actually have a big impact on ecommerce orders. I can at least say personally that I see a lot of affiliate marketing t... more

4 Tips for Profitable Affiliate Marketing

Madeleine Helme | Make sure you consider these four profitable affiliate marketing tips when choosing your affiliate partners and optimizing your site to advertise them.... more

Please Open This: Boosting Your Email Open Rates

John Shieldsmith | You spend tons of time making your emails, only to have them sit unopened. That, to put it plainly, sucks. Let's turn those open rates around.... more

Team Effort: Mastering Affiliate Marketing

John Shieldsmith | You have a great product, but you're having trouble selling it. Two is better than one. Partner up with an affiliate by mastering affiliate marketing.... more

Boosting Office Productivity with Fresh Decor

Lisa Callahan | Harshil Barot outlines a few small ways to refresh your office environment for more productivity -- No paintbrushes or staple guns necessary.... more

Subject to Change: Boosting Open Rates with New Subject Lines

John Shieldsmith | Are your open rates in the hole? Well, get them out of there! Use these subject line tips to boost your open rates in no time!... more

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more
0 Reviews
                  ,                         Commerce & Sales
            An incredible eCommerce API for developers, powerful and flexible building blocks with no steep learning curve. A cross platform and scalable eCommerce solution.... more

A Guide to Becoming an Affiliate Marketing Success Story

Madeleine Helme | Affiliate marketing can be an effective way of boosting profits for brands and their affiliates. Here's a beginner's guide to get started.... more

Following the Regulations for Affiliate Marketing

Madeleine Helme | If you carry out email marketing, then you hopefully know this already and are following the rules set out by CAN-SPAM, but what about your affiliates?... more

Affiliate Marketing Laws That Aren't Made to be Broken

Madeleine Helme | The majority of marketers remain unaware of the FTC guidelines and how they apply to their affiliate marketing activities. Don't get caught unaware!... more

How to Attract Affiliates to Promote Your Business

Madeleine Helme | If you’re trying to use affiliate marketing to promote your business, try following these tips to attract and retain successful affiliates.... more

Influencer Marketing and Affiliate Marketing: Which One is Right For You

Ashley Kaczmar | When you sit down and look at affiliate marketing and influencer marketing, do you think of them as two totally different things? ... more

Checkmate: Using Intermediate Payments to Win Sales

Lisa Callahan | In this article, Daniel Burstein from Marketing Sherpa guides us through the selling "game," with tips on using intermediate payments to speed things along.... more

The Latest Business Tips from...Kylie Jenner?

Madeleine Helme | Shopify author Dayna Winters discusses what the average business can learn from Kylie Jenner when it comes to building offline experiences.... more

Getting the Band Together: Affiliate Networks and You

John Shieldsmith | Affiliate marketing is practically every business's dream. But where do you find a partner? Business owner, let me introduce you to affiliate networking.... more

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more

Perfecting Your Private Equity Funding Strategy

Lisa Callahan | In this article, Thomas Knauff from Entrepreneur offers his tips for working with private equity partners to achieve both short-term and long-term goals.... more

PageCloud closes $4 million series A. What differentiates the sinkers from swimmers?

John Shieldsmith | Late last year, PageCloud managed to score $8.5 million in funding, with $4 million coming in series A.  This is awesome for PageCloud, which is definitely an innovative platform. But with so many martech companies springing up, what do y... more

Differentiating Statistics, Machine Learning and Data Mining

Trent Jonas | In order to master data science as a whole, you need (at least) a working knowledge of the interplay between statistics, machine learning, and data science.... more

The Future of AI for Marketing featuring Serge Vartanov

Serge Vartanov | Serge Vartanov is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: In an increasingly connected world, marketers are gaining access to unimagin... more