multivariate testing


Testing, Testing: Preparing a Mobile App for Launch

John Shieldsmith | A lot of work goes into making a mobile app. Use these tips to make sure your app has a smooth launch, not a crash landing.... more

Multi-Level Marketing

What is multi-level marketing? Multi-level marketing (MLM), also known as "pyramid" marketing, is a revenue model in which companies depend on the earnings of non-salaried salespeople. In order to move up in an MLM system, salespeople re... more

Multi-Touch Marketing Attribution Modeling: An Introduction

Madeleine Helme | There are multiple multi-touch attribution models that you could use. These are some of the most common.... more

Keyword Targeting: Multiple Words, One Page, One Solution

John Shieldsmith | Keyword targeting can be a doozy. Targeting multiple keywords with a single page? That's something else. Check out this article for tips to make it happen.... more

Omnichannel and Multichannel Marketing Face-Off

Lisa Callahan | Summary When you're ready to expand your business' reach, turning to a channel partner is a smart first step.But with confusion surrounding the main types of channel partners – omnichannel and multichannel – you may end up too overwhelmed to pu... more

Multi-Touch vs. Single-Touch Attribution Models

Madeleine Helme | This basic comparison of multi-touch and single-touch attribution models gives a good idea of how each model can benefit your marketing attribution process.... more

Researching appropriate font for promoting eye catching adve

Devis Michel | An effective advertisement requires extensive research and testing in order to determine what will work best for your product in your particular market. I would like to thank Madeleine Helme for opening up this discussion about various elements... more

What PR Can Learn from the Fyre Festival Nightmare

Ashley Kaczmar | Each brand disaster has brought with it different lessons for the public relations industry. This article examines what PR pros can learn from Fyre.... more

Please Open This: Boosting Your Email Open Rates

John Shieldsmith | You spend tons of time making your emails, only to have them sit unopened. That, to put it plainly, sucks. Let's turn those open rates around.... more

Think Outside the Default for Product Listings

Madeleine Helme | Don't just rely on default sorting options and assume it's the best option for your product listings. Read on to learn how to show off your products.... more

Subject to Change: Boosting Open Rates with New Subject Lines

John Shieldsmith | Are your open rates in the hole? Well, get them out of there! Use these subject line tips to boost your open rates in no time!... more

Marketing Librarian: Why You Need DAM

John Shieldsmith | Digital asset management, or DAM, might not be glamorous. But it is necessary. Read this article to get started on securing and organizing your files.... more

Answer Me! The Subtle Art of Boosting Survey Results

Kathi Furman | The number of surveys sent has increased so drastically that the majority end up ignored. But brands can boost their survey results with a few tweaks.... more

Stop Wasting Money on Ineffective Online Trainings

Courtney Raaz | In this article Jim Yupangco explains how predictive learning analytics can mitigate learning issues and shares tips on how your company can set it all up.... more

Expert Opinion: DAM featuring Maria Osipova

Maria Osipova | Read up on what digital asset management expert Maria Osipova predicts will happen as systems evolve over the next three to five years.... more

Boosting Office Productivity with Fresh Decor

Lisa Callahan | Harshil Barot outlines a few small ways to refresh your office environment for more productivity -- No paintbrushes or staple guns necessary.... more

How to Update Your Company Listing on MarTechExec

Ashley Kaczmar | You've claimed your company listing on MarTechExec. Now what? We'll get you started by showing you how to update that listing.... more

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more

Influencer Marketing and Affiliate Marketing: Which One is Right For You

Ashley Kaczmar | When you sit down and look at affiliate marketing and influencer marketing, do you think of them as two totally different things? ... more

Affiliate Marketing

What is affiliate marketing? Affiliate marketing refers to the partnerships between brands and the affiliates who sell on their behalf. Affiliates agree to terms about messaging and placement of brand ads. In exchange, brands pay them a commission... more

A Guide to Becoming an Affiliate Marketing Success Story

Madeleine Helme | Affiliate marketing can be an effective way of boosting profits for brands and their affiliates. Here's a beginner's guide to get started.... more

Tech Hacks to Optimize Your Affiliate Marketing Funnel

Lisa Callahan | Summary A slow-loading website is a major roadblock in the buyer's journey. And the more hoops they're required to jump through along the way, the less patience they have for poor CX.Affiliate marketing is full of hoops. Click this link. Look at th... more

Getting the Band Together: Affiliate Networks and You

John Shieldsmith | Affiliate marketing is practically every business's dream. But where do you find a partner? Business owner, let me introduce you to affiliate networking.... more

4 Tips for Profitable Affiliate Marketing

Madeleine Helme | Make sure you consider these four profitable affiliate marketing tips when choosing your affiliate partners and optimizing your site to advertise them.... more

Affiliate Management: Make More Dollars and Cents Using Incentives

Lisa Callahan | Summary Affiliates are, at a certain level, your partners. But on another level, they're also sort of like your employees. They need guidance sometimes — be it in the form of marketing materials or strategic advice.Affiliate management requires a... more

Winning Strategies to Run Successful Facebook Contests

Anna Rachel Rich | Christina Newberry explains how to run a killer Facebook contest, providing tools, tips & examples of brands killing it in the interactive content sphere.... more

How to Attract Affiliates to Promote Your Business

Madeleine Helme | If you’re trying to use affiliate marketing to promote your business, try following these tips to attract and retain successful affiliates.... more

Following the Regulations for Affiliate Marketing

Madeleine Helme | If you carry out email marketing, then you hopefully know this already and are following the rules set out by CAN-SPAM, but what about your affiliates?... more

3 Affiliate Marketing Myths Standing in the Way of Your Success

Lisa Callahan | In this article, Justine Grey from A Better Lemonade Stand strikes down the most common myths about affiliate marketing programs.... more

Bring Your Affiliate Marketing and SEO Goals Together

Ashley Kaczmar | Summary Affiliate marketing can be a great tactic for helping your brand reach its goals. However, in order to see real, long-term benefits from affiliate marketing, you need to make sure those goals align with your SEO.In this article, Aleh Barys... more

Team Effort: Mastering Affiliate Marketing

John Shieldsmith | You have a great product, but you're having trouble selling it. Two is better than one. Partner up with an affiliate by mastering affiliate marketing.... more

Affiliate Marketing Laws That Aren't Made to be Broken

Madeleine Helme | The majority of marketers remain unaware of the FTC guidelines and how they apply to their affiliate marketing activities. Don't get caught unaware!... more

These Affiliate Marketing Trends Might Just Take Over the World

Lisa Callahan | Summary Affiliate marketing, according to Marketing Week 's Robert Davison, is "uniquely unique."Not only does it span just about every industry, but its execution can also be vastly different from one program to the next. In other words, affiliate... more