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Testing, Testing: Preparing a Mobile App for Launch

John Shieldsmith | A lot of work goes into making a mobile app. Use these tips to make sure your app has a smooth launch, not a crash landing.... more

What PR Can Learn from the Fyre Festival Nightmare

Ashley Kaczmar | Each brand disaster has brought with it different lessons for the public relations industry. This article examines what PR pros can learn from Fyre.... more

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more

How to Attract Affiliates to Promote Your Business

Madeleine Helme | If you’re trying to use affiliate marketing to promote your business, try following these tips to attract and retain successful affiliates.... more

Winning Strategies to Run Successful Facebook Contests

Anna Rachel Rich | Christina Newberry explains how to run a killer Facebook contest, providing tools, tips & examples of brands killing it in the interactive content sphere.... more

The Latest Business Tips from...Kylie Jenner?

Madeleine Helme | Shopify author Dayna Winters discusses what the average business can learn from Kylie Jenner when it comes to building offline experiences.... more

PageCloud closes $4 million series A. What differentiates the sinkers from swimmers?

John Shieldsmith | Late last year, PageCloud managed to score $8.5 million in funding, with $4 million coming in series A.  This is awesome for PageCloud, which is definitely an innovative platform. But with so many martech companies springing up, what do y... more

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more

ABM is the Latest Cool Kid on the Martech Block

Sara Sousa | Despite all the hype, If you're not already embracing ABM, you're missing out on true value. ... more

Best Your Best Brand: Adding Value with Brand Advocates

Kathi Furman | Brand advocates are a valuable part of marketing strategies. Use these seven steps to create and find advocates in your current customer list.... more

Create Interactive Content in Minutes With These 11 Tools

Kathi Furman | Here are eleven tools you can use to create interactive content that is compelling and reaches larger audiences than static content.... more

VisibleThread's website clarity review finds insurance sites have bad content.

John Shieldsmith | VisibleThread performed a website clarity review and found that many health insurance sites are suffering from confusing, bad content. A huge push in content marketing has been a focus on clean, concise content.  Why do you think health i... more

How Asana Built the Best Company Culture in Tech

Tim Ziegler | Great company culture is notoriously difficult to create, but Asana - started by Facebook and Google alums - succeeded. Find out how.... more

How to Build a Community of Brand Advocates With Smart Content

Anna Rachel Rich | Learn how to develop advocate communities, build user-generated content programs and turn negative perceptions into healthy online dialogue.... more

An Inbox Full of Sales: Email Templates to Close the Deal

John Shieldsmith | Getting your email open rates to break 20% can be a struggle. How about 60% With these templates, you can go to 60% and beyond.... more

MarTech and the Modern Marketer: How Tech Creates New Opportunities

Hailee Franco | What was once considered to be mostly a creative field, has changed dramatically due to technology. Find out how martech is changing the modern marketer.... more

Timing is Everything: When to Post Social Media Updates

Kathi Furman | Use the answers to these questions with the statistics listed in this articles to figure out the best times to post social media updates.... more

Creating the Perfect Brand Advocates

Kathi Furman | Brand advocates are a valuable piece that delivers customers ready to do business with you. Use these six characteristics to find your advocates today.... more

8 Factors For Improving Project Success Rates

Kathi Furman | “High-performing organizations successfully complete 89% of their projects, while low performers complete only 36%.” — Today’s fast-paced business world and high customer expectations demand consistent project success. Achieving... more

5 Ways to Boost Online Conversion Rates

Madeleine Helme | Whatever the conversion rate on your e-commerce site, there is always room for improvement. Here are a few different types of tools you can use.... more

How Scuba Diving Relates to Public Relations

Ashley Kaczmar | Adam Blacker makes some compelling and interesting connections to scuba diving and public relations in this article from PR News Online.... more

Function Over Form: Driving Conversion Rates With Landing Pages

John Shieldsmith | Landing pages can be your best friend when it comes to driving conversion rates. They can also be a flop. Read on to make sure your landing page rocks.... more

Please Open This: Boosting Your Email Open Rates

John Shieldsmith | You spend tons of time making your emails, only to have them sit unopened. That, to put it plainly, sucks. Let's turn those open rates around.... more

How to Boost Ecommerce Conversion Rates

Madeleine Helme | E-commerce conversion rates are low. Try following these tips to optimize your e-commerce store's conversion rate for better sales and profits.... more

Creating Loyal Brand Advocates Starts with Saying Thank You

Kathi Furman | Gratitude is an important life attribute and a valuable key to experiencing business success. Here are seven ways you can thank your brand advocates.... more

Subject to Change: Boosting Open Rates with New Subject Lines

John Shieldsmith | Are your open rates in the hole? Well, get them out of there! Use these subject line tips to boost your open rates in no time!... more

Don't Stand for Low E-Commerce Conversion Rates!

Madeleine Helme | E-commerce businesses' average conversion rate is just 2.78%. Get insight from industry experts here on how to improve your e-commerce conversion rates.... more

Chatbot & Facebook Messenger: The Cure-All for Waning Open Rates

Anna Rachel Rich | Summary As customers’ inboxes are increasingly inundated with clutter, marketers struggle to optimize for higher open rates. Mason Wear suggests a strategy that bypasses email altogether — spotlighting chatbots and Facebook Messenger as viabl... more

A Touchy Subject: Tips to Boost Email Open Rates

John Shieldsmith | There's nothing worse than pouring tons of effort into an email, only to have it not opened. Turn your open rates around using these tips.... more

The Customer Connection: Making Customers Advocates

Kathi Furman | Finding the right influencer isn’t always an easy task. Businesses often forget that the best influencers might be one of their customers.... more

Make it Simple: Tips to Drive Conversion Rates

John Shieldsmith | The digital world is increasingly complex. Use these tips to make sure you offer the right experience, to boost your conversion rates.... more

How the Pros Turn Loyal Customers into Brand Advocates

Lana Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more

Do's and Don'ts of Interviewing Data Scientist Candidates

Lisa Callahan | When hiring a data scientist, you want to ensure you go about it the right way. Turning down the right candidate could be an irreparable mistake.... more

Smarp aims to turn employees into advocates using their own platform.

John Shieldsmith | Smarp, the employee advocacy platform provider, is developing a platform that will transcend traditional intranet and give employees the opportunity to become advocates. They aim to do this by going beyond the traditional chat and file-sharing plat... more

MDM creates more time

Ben Ibarra | For business owners today, especially for ones who aren't savvy in this department, MDM is such a powerful tool. The automation not ony frees up so much time, but it also gives confidence to those owners who aren't as techy.... more

What is the future of AI as it relates to marketing?

Lisa Callahan | We're looking to feature marketing professionals in an expert roundup for MarTechExec! If you think you've got what it takes to be showcased among the best of the best, we're all ears. For this roundup, we're calling on martech data gurus to a... more

NextBee collaborates with 3dcart

Ashley Kaczmar | "Shopping cart software leader 3dcart and NextBee Media - a cutting-edge Viral Marketing Software company - announced today a collaborative venture that will bring affordable and technologically superior marketing solutions to 3dcart merchants.... more

Owler rates most likable CEOs

Lisa Callahan | Owler's users ranked the top CEOs in the tech industry , and Owler reported on it in May this year. Their likability was rated out of 100 possible points. Apparently, no heads of tech companies made the top 10. Do you think this is a good list? Doe... more

The 5 Best Types of Content for Native Advertising

Madeleine Helme | You need to make sure your content is entertaining and engaging. Here are 5 popular types of content for native advertising that engages with its audience.... more

Forrester Claims Cloud Computing Will be Transformative in 2018

Lisa Callahan | Summary 2018 looks to be pretty cloudy... In the best way possible.For one, Forrester says we should see more spending in hybrid cloud solutions. We can also expect the leading cloud providers — Amazon Web Services, Google and Microsoft — to st... more