Money, Money, Money: 4 Ways to Drive E-commerce Sales

John Shieldsmith | Is your e-commerce business struggling? Are you wanting to break into e-commerce? Use these tactics to drive revenue in no time.... more

Money See, Money Do: Taking Direction from Big Data Champs

Lisa Callahan | Summary Big data is a $150 billion industry, according to some estimates. But how much of that money goes down the drain?Save yourself some unnecessary despair, won't ya?In this article, Clint Boulton describes how top CIOs are succeeding with big... more

Show Me the Money, Honey: Sales Events Tips & Tricks

Lisa Callahan | In this article, Armando Roggio from PracticalEcommerce lists seven tips for making your next sales event a huge success.... more

Show Me the Money: Easy Ways to Monetize Your Social Media Platforms

Hailee Franco | Does your business need a side hustle? Consider monetizing your social media platforms to generate more revenue. Find out how.... more

Money-Making Data Tactics for Anyone in Ecommerce

Lisa Callahan | In this article from Dataconomy, Danny Asling introduces us to the current state of big data in eCommerce and how to use it to make the big bucks.... more

Getting More for Your Money: How Experts Receive a Higher Social Media ROI

Hailee Franco | Businesses that want to see a higher social media ROI need to be willing to not only make changes but embrace them as well.... more

Teamwork Myths that Cost You Time and Money

Lisa Callahan | Balancing autonomy and collaboration in the workplace is never easy. Karim Fanous shares how his company transformed its teams by redefining teamwork.... more

Giving Martech Money: Ways Buyers Evaluate Vendors

Hailee Franco | Are you a numbers nut like me? Are you curious about how buyers go about evaluating martech vendors? If so check out this survey shared by Ayaz Nanji.... more

Paying Attention to Paid Search Saves You Money

Ashley Kaczmar | Summary One of the biggest pests in online advertising is the high cost of paid search. It's reached the point where some businesses are even deciding to move away from it. However, competition is so fierce that not using paid search might cost a b... more

Stop Wasting Money on Ineffective Online Trainings

Courtney Raaz | In this article Jim Yupangco explains how predictive learning analytics can mitigate learning issues and shares tips on how your company can set it all up.... more

No Time, No Money, No Problem: 3 Quick Ways to Nail Your Social Video Game

Anna Rachel Rich | Hilary Bird urges readers to shift their mindset with social videos, spotlighting three ways to create share-worthy content that doesn't break the bank... more

Four Things to Know About Your Money Management

Courtney Raaz | This article from The Penny Hoarder provides readers with several simple financial options when it comes to preparing for the future.... more

It's Not Sexy, but You Need to Talk to Your Clients About Money

Hailee Franco | Inevitably you will need to have tough conversations with your clients. And talking about money is the hardest of all. Make it easier with this article.... more

Need for Speed: Why Time is Money with Data Queries

Lisa Callahan | Summary Why is the first SERP the most hallowed SERP? Because we all love convenience.One press of the "easy button" and – zap! We get the exact answer we're looking for, without hardly even needing to scroll. Instant gratification.In this articl... more

Show Me the Money! Revenue-Boosting Tips for E-Commerce

Madeleine Helme | Opportunities are rife for e-commerce businesses, but competition is hot. Blair Nicole Nastasi gives her tips for increasing e-commerce revenue.... more

Expert Opinion: Video Marketing and Advertising featuring Diaz Nesamoney

Diaz Nesamoney | Read up on what video advertising expert, Diaz Nesamoney, predicts video advertising evolves over the next three to five years.... more

How to Make Money on YouTube Through Ecommerce

Nicole Poncsak | Creating a YouTube channel for your ecommerce business can help you gain more tracition, get more traffic and ultimately, more customers. There are several reasons why video content receives better audience engagement than other mediums: Video en... more

5 Tricks for Mobile App Monetization

Madeleine Helme | Everybody wants to make money off their mobile applications, but mobile app monetization has a few different components to understand before diving in.... more

The Incredible Journey from Lead to Customer

Madeleine Helme | To help you make the customer experience a seamless one, you first need to understand it yourself. So, let’s take a look at the sales journey.... more

Prepping for Your Journey into IoT

Lisa Callahan | The Internet of Things (IoT) is a data scientist's dream universe, with data enabling all our of material items to communicate in unison.... more

Traveling Through the Buyer's Journey with Influencer Marketing

Ashley Kaczmar | Pack your bags, marketers. There's more than just awareness out there. We're about to travel through the buyer's journey with influencer marketing. ... more

Let's go to Dataworld! Disney's Magic Research Center

Lisa Callahan | In this article, Maarten Bos from Disney Research talks about the role of psychology, intuition, and response bias in customer research.... more

Expert Opinion: Native Advertising featuring Veronica Romney

Veronica Romney | Read up on what native advertising expert, Veronica Romney, foresees will happen as native advertising technology evolves over the next three to five years.... more

Content Marketing for the Modern Customer Journey: A Guide for Marketers Willing to Walk the Walk

Lisa Callahan | Find out what 26 martech experts have to say about the good, bad and ugly of content marketing — Plus how to optimize yours for the new customer journey.... more

The Odyssey of Paid Advertising in the Buyer's Journey

Ashley Kaczmar | Grab your paid search campaigns and follow me on a trek through the buyer's journey. With this article, we're going to look at each stage.... more

Martech Take the Customer Journey Wheel

Sara Sousa | Summary The customer journey is a staple in any marketers mind. With marketing technology picking up speed how can we expect that to affect the customer journey?John Koetsier explains the future of the customer journey as it relates to martech. Wh... more

Facebook Retargeting Ads: A Step-by-Step Guide to Sending Website Visitors on a Facebook Retargeting Journey

Nicole Poncsak | Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab.... more

Keyword Targeting: Multiple Words, One Page, One Solution

John Shieldsmith | Keyword targeting can be a doozy. Targeting multiple keywords with a single page? That's something else. Check out this article for tips to make it happen.... more

The One-to-One Conversation Is Here, You Just Have to Build It

Chris Martellotti | Much has been said about marketing automation over the last year — How martech and adtech are merging to create the “holy grail” for marketers, the opportunity to tailor a 1:1 message directly to a specific user. Middlemen have been removed f... more

Why Customer Data Platforms are the BFF of the Customer Journey

Lisa Callahan | Summary If the customer journey were the Yellow Brick Road, then Customer Data Platforms (CDPs) would be Oz.Plainly said, all the data collected from the customer journey needs somewhere to go. But that somewhere can't be just anywhere. In this day... more

Level Up! Find Out Where You Lie in the Scrum Master Journey

Courtney Raaz | Summary From your very first day to your last, the journey of a Scrum Master is an uphill battle, but one that is well worth the hard work. In this article, game producer and developer Thiago Carvalho puts his readers in the shoes of a typical Sc... more

Applying Martech Across the Entire Customer Journey

Hailee Franco | As the MarTech solutions available to brands evolve at an ever-increasing pace, the role of the CMO is also undergoing a critical transition. Learn why now.... more

Creating Content for the Customer Journey

Hailee Franco | If you think back a decade ago, creating content on-page was considered SEO content. But this isn't really the case anymore. Find out why.... more

The Perfect Blend: Your Buyer's Journey, Content Marketing, and SEO

John Shieldsmith | What do your buyer's journey, content marketing, and SEO all have in common? They make the perfect blend for optimizing your marketing efforts.... more

Get a Grip on Your Customers With Customer Journey Analytics

Sara Sousa | Summary A martech stack spans across different teams and works to align everyone. Each of these martech elements produces valuable information that more than one team may need.Swati Sahai explains how customer journey analytics can help you truly u... more

Developing Influencer Relationships When You're Starting Out: Advice From Courtney Buchanan

Courtney Buchanan | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more

Expert Opinion: Community and Reviews featuring Sally Page McKinney

Sally Page McKinney | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more

Marketers Don't Understand the Customer Journey

Hailee Franco | If there's one thing a successful marketer should know, it's the customer journey. So why is it that so many of us can't wrap our heads around it?... more

Expert Opinion: Marketing Automation Featuring Whitney Meers

Whitney Meers | Say farewell to marketing automation fraught with spam. There’s a better way to live, and our experts will tell ya how.... more

One is the Loneliest Number for Digital Advertising Campaigns

Ashley Kaczmar | The digital advertising industry is a buffet of all kinds of strategies. So why would you stick with just one strategy when you have so many you can try?... more