Mobile & Web Analytics

 

chatbots

Lulu Alex | I think it is a convenient tool for larger businesses and corporations. While they are not as useful as talking to an actual live customer representative, at times it can prove to be useful! First off, they demonstrate that the company cares about i... more
 

Doing something wrong is worse than not doing it

Lisa Callahan | InfoTrust talked in June about some research they did on the ROI of data quality . Essentially, most marketers do thing they're following a data-driven lifestyle in their business, most of them ALSO say their data isn't very good -- poor quality or... more
 

The fine line between insight and privacy

Lisa Callahan | I'm always torn on this issue, with a preference for the marketers' side of the argument. It's been a debate and I'm sure it will continue to be a debate for many years moving forward, especially as our data tracking capabilities become even more ad... more
 

Referral discounts no different than influencer incentives?

Lisa Callahan | We've all been told over and over that WOM is the strongest form of marketing, right? Something that I think might be starting to get in the way of that, though, is influencer marketing. I wonder if referrals in general have lost some of their power... more
 

Referral discounts no different than influencer incentives?

Lisa Callahan | We've all been told over and over that WOM is the strongest form of marketing, right? Something that I think might be starting to get in the way of that, though, is influencer marketing. I wonder if referrals in general have lost some of their power... more
 

Using analytics to improve marketing and customer value

Gregory Samsa | In this day and age, analytics can be used for almost anything, including marketing. Businesses should be making use of analytics from the get-go in order to understand customer trends when it comes to their company. Analytics can help identify weak... more
 

Every marketer should use analytics

Ben Ibarra | It still baffles me that people don't use analytics to learn about their customers. It is perhaps the most effective tool for finding information about your customer base and potential leads. Because the majority of time for people is spent onl... more
 

Too many data scientists, not enough jobs

Lisa Callahan | So, check this out: "On any given day there are about 450 job postings for data professionals coming from every kind of company." That came from an article about RapidMiner partnering up with Experfy. The goal there is so make hiring dat... more
 

Bitly CEO talks about hiring his younger self

Lisa Callahan | Bitly's CEO, Mark Josephson, has an interesting perspective on Bitly, how it's changed over time, and the use of link shortening in general. He talked about it in an interview with Forbes back in April. He actually followed what Forbes calls their... more
 

Social media is the new wave of social reform

Lisa Callahan | We should all be pretty familiar with how things on social media can spread like wildfire. That's either really bad or really good, depending on what that 'thing' is.  Well, you can probably put social reform in the 'good things' bucket, r... more
 

Are SaaS metrics that different from other biz metrics?

Lisa Callahan | I might be wrong, but it seems like even though SaaS companies have been around for awhile now, the term is relatively new to martech? It's kind of a buzzword now. And a lot of martech content talks about SaaS as if they're vastly different from eve... more
 

If you follow Neil Patel, you should check out this interview

Lisa Callahan | I'm sure you're all at least somewhat familiar with Neil Patel? He's the guy who founded Kissmetrics and also Crazyegg. This guy is just... super interesting. He actually started off trying to build a copycat version of Monster. Then he kind of stra... more
 

Tips for beginners

Nathen Cuthbert | As a new starter trying to develop a small e commerce site, does anyone have any tips for the most important metrics to follow ? There is so much data and information, it gets rather overwhelming and can swallow time perhaps better spent working on... more
 

Most people ditch apps within 30 days (I'm one of them)

Lisa Callahan | This article from the Drum talks about 6 things to stop doing with your mobile strategy. It grabbed some data from a Localytics survey, which found that "60% of people who download an application become inactive within 30 days." I defini... more
 
0 Reviews
            Weelytics
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            Weelytics makes it easy to track your website visitors interactions as clicks and events. No more developers required for this!Just Navigate, right click.... more
 
            Snoobi Benelux B.V.
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            Uw website verdient méérUw website is een belangrijk verkoopkanaal. Misschien wel het belangrijkste. En hier investeert u dan ook continu in. Niet alleen in de opzet en het onderhoud van de site zelf, maar ook in het aantrekken van bezoekers d... more
 
0 Reviews
A fast, free Web counter that features custom counters styles. Site Meter creates dynamic 3D charts showing visitors, page views, country maps, visit durations and much more!... more
 
0 Reviews
            Seldon
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            An open source and platform-agnostic machine learning deployment platform that helps data scientists add intelligence to organisations.... more
 
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            SalesChoice
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            “SalesChoice’s Predictive Analytics Software improved my sales forecasting significantly by focusing my sales team on winning pathways.”... more
 

NEC

0 Reviews
            NEC
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            The NEC Group globally provides "Solutions for Society" that promote the safety, security, efficiency and equality of society. NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow... more
 
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            MakerSights
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            Make confident decisions about your products and future concepts.... more
 
            Logaholic Web Analytics
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            Logaholic is a Web Analytics provider with solutions for individual websites, hosting providers and agencies. Self hosted or in the cloud, you own the data.... more
 
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            Leadfeeder
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            Leadfeeder shows you what prospects and customers do on your website so you can feed high-quality sales leads to your sales team and increase your marketing ROI.... more
 
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            InfoTrust
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            InfoTrust is a Cincinnati web analytics and digital marketing company. We specialize in Google Analytics, tag management, and all things digital marketing.... more
 
0 Reviews
in2clouds actionable insights... more
 
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            Hitsteps
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            Hitsteps, next generation of visitor manager for websites and blogs... more
 
0 Reviews
            AMZ.One
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            Simple, Powerful, Automatic Keyword Rank Tracking for Amazon & The Kindle Store. Quickly Improve Your Amazon Sales with Our Amazon SEO Tools. Amazon Rank Tracker, Keyword Tools, Best Sellers Product Tracker, Competitor Spying, Amazon Product Promotio... more
 
0 Reviews
            Voluum
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            Performance Marketing Tracking! The Most Technologically Advanced Tracking Software in the Universe. Expand Today Your Performance & Affiliate Marketing!... more
 
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            Upsight
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            Upsight is the world's most comprehensive user lifecycle management platform.... more
 
0 Reviews
            Tatvic
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            Tatvic is a Google Analytics Certified Partner offering Web Analytics Consulting Services for Google Analytics, Omniture, Web Trends and Unica. Contact us for Web Analytics Consulting & ... more
 
0 Reviews
            SeeVolution
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            SeeVolution gives you a simple, immediate tool to instantly improve your website with a real-time analytics toolbar overlay that organizes behavioral data which is analyzed and presented clear, concise way. Our heat map technology gives you visual im... more
 
0 Reviews
            RapidMiner
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            RapidMiner makes data science teams more productive through a unified platform for data prep, machine learning, and model deployment.... more
 
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            Popcorn Metrics
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            Push data to your analytics, with zero coding. Collect and send customer data from your website to your analytics tools - without needing a developer. Create users and send user events data to mixpanel, KISSmetrics, Woopra, Customer.io, Intercom.io, ... more
 
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            Piwik
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            Piwik is the leading open-source analytics platform that gives you more than just powerful analytics:Free open-source software100% data ownershipUser privacy protectionUser-centric insightsCustomisable and extensible... more
 
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            Nutshell Metrics
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            Nutshell Metrics provides an all-in-one, white-label marketing reporting dashboard for SEO, PPC, Social and Analytics.... more
 
            Market Resource Partners
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            An end to end marketing and sales solution powered by data, software, and services.... more
 
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            minubo
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            We make you succeed in an omni-channel world – data driven. Outperform the competition in terms of strategy, organization and technology!... more
 
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            Measurely
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            Give your account and analytics team the data and insights they need to win more premium native and integrated advertising campaigns.... more
 
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            Keen IO
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            Keen IO is a set of powerful APIs that allow you to stream, compute, and visualize events from anything connected to the internet.... more