Mobile Marketing

 

Bringing Video Ads to Mobile Apps

Ashley Kaczmar | Video is one of the leading trends of 2017. Are you bringing your videos to mobile apps successfully? Find out in this article.... more
 

Does Your Mobile Marketing Meet Customer Needs?

Ashley Kaczmar | We're in a mobile-first world now, and that means mobile marketing needs to meet higher expectations for consumer experience. ... more
 

The Consumer Demands Shaping Mobile Marketing

Ashley Kaczmar | In this article, Jason Spero steps in to make sure you're aware of the most important consumer behaviors shaping mobile marketing today.... more
 

Is Your Marketing Mobile-First?

Ashley Kaczmar | If your audience is living in a mobile-first world, shouldn't your marketing? Elyse Flynn Meyer from Forbes is here to tell you why it's so important.... more
 

How to Perfect Your Mobile Search Marketing

Ashley Kaczmar | It's not enough to just copy what you did with desktop searches and expect it to work on mobile. It's time to take your mobile marketing to the next level.... more
 

Mobile Friendly vs. Mobile Responsive: Which is Better?

Kathi Furman | Here’s a little secret—Mobile friendly is not the same thing as mobile responsive. Which are better for user experience, however?... more
 

SVP of media at Tapad talks about user identity

Ashley Kaczmar | According to Kate O'Loughlin, SVP of media at Tapad, fixing user identity across multiple screens created further opportunities. Do you agree?... more
 

excellent article

Tasha Lower | Great advice all over. I had no idea all these tools were available through google! That being said, I would be hesitant to rely on such ads at the expense of a well designed, easy to use mobile site. As young consumer, I know that there are few bus... more
 

Apple needs to be da Vinci

Ashley Kaczmar | In a recent interview, Alan Dye, designer at Apple, where he compared what Apple does with the inventions Leonardo da Vinci dreamed up.  Do you agree?... more
 

Disappearance of desktop ads

Valerie Trace | While the mobile advertisement industry is growing, I think desktop ads are still very relevant. So many websites are funded through ad placements throughout their site. While most will be able to implement mobile ads for funding, how will this affe... more
 

Verve buys matchinguu

Ashley Kaczmar | "London-based mobile marketing company Verve has acquired German proximity-based push marketing specialist matchinguu." What do you expect to see come from this?... more
 

Phone Ads

Lauren Campbell | This article was wonderful and I agree with it completely. Advertising through mobile devices is what's going to bring in most of your customers right now. The average person spends so much of their day on thier cell phone, so why not take adva... more
 

Implementing Mobile Advertisement

Devis Michel | Almost everyone has used a mobile phone to make an online purchase. Implementing mobile advertisments into their business strategy is an excellent opportunity all marketers should be taking advantage of. With proper research and testing of your... more
 

Mobile advertising

Leon Miltiadous | There are so many platforms out there to promote business innovations and recently mobile advertisements are taking the world by storm. I enjoyed reading up on this article and finding out exactly what is required to incorporate this into my bu... more
 

Expert Opinion: Mobile Marketing featuring Luke Lynam

Luke Lynam | Without the help of remarketing agencies to help mold the perfect target audience, it may be much harder to generate profitable leads through mobile.... more
 

Expert Opinion: Mobile Marketing featuring Brian Keep

Brian Keep | The mobile marketing game is now tailoring to how consumers want to receive information, and technology will constantly be evolving to ensure that.... more
 

Taking on the marketing giants

Ashley Kaczmar | "The fast-growing service aims to challenge marketing giants Salesforce and Zeta Global." That's a pretty tall order. But looking at this article , it sounds doable.  What do you think? Could Appboy be the next big thing?... more
 

Two big trends coming together

Ashley Kaczmar | "Mobile advertising firm Taptica has acquired Tremor Video’s demand-side platform built for video optimization and attribution for $50 million." Mobile advertising and video advertising have really been considered the 2017 tren... more
 

The joining of traditional and digital advertising

Ashley Kaczmar | Talks about TV advertising being changed by trends in digital advertising are always interesting to me. This article , in particular, talks about how SimulMedia and LiveRamp are teaming up to make measuring your TV ads online more seamless. I think... more
 
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            Leanplum
                  ,                         Advertising & Promotion
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                  ,                         Advertising & Promotion
            Tapjoy maximizes mobile engagement and monetization for leading advertisers and app developers.... more
 
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                  ,                         Advertising & Promotion
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                  ,                         Advertising & Promotion
            Enhance your mobile app with Tabatoo The Tabatoo bar creates new real estate on your app that is used for monetization, distribution and engagement.... more
 
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                  ,                         Advertising & Promotion
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                  ,                         Advertising & Promotion
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                  ,                         Advertising & Promotion
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                  ,                         Advertising & Promotion
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                  ,                         Advertising & Promotion
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                  ,                         Advertising & Promotion
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                  ,                         Advertising & Promotion
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            Mobile Commons
                  ,                         Advertising & Promotion
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            minimob
                  ,                         Advertising & Promotion
            User acquisition and traffic monetization through a pleasing & easy-to-use interface. Monetize your mobile assets with performance-driven ads!... more