Mobile Marketing


What’s Your Plan For Voice Search? Here’s What It Should Be

Victoria Greene | With the increasing demand for voice-activation, have you made plans for integrating this functionality into your business applications?... more

Is 2018 the Year of Mobile Advertising?

Ashley Kaczmar | Summary It goes without saying but 2017 was the year of mobile. There were many shifts in the industry that brought mobile marketing to the forefront.So what does that mean for us in 2018?In this article, Nicolas Rieul will discuss what he sees fo... more

Do You Know This About Mobile Ad Fraud?

Ashley Kaczmar | Summary Many marketers think of mobile as the next big frontier. However, as marketing goes mobile, so does ad fraud.In this article, David Sendroff will talk about the key things brands need to know about mobile ad fraud and how they can stay on t... more

Expert Opinion: Mobile Marketing featuring Luke Lynam

Luke Lynam | Without the help of remarketing agencies to help mold the perfect target audience, it may be much harder to generate profitable leads through mobile.... more

Expert Opinion: Mobile Marketing featuring Evan Rutchik

Evan Rutchik | Soon, where all consumer activity will be tied to a single ID, ensuring the right message is delivered at the right time via the right channel.... more

Why Are Things So Rocky for Mobile Advertising?

Ashley Kaczmar | Mobile advertising can't survive on mobile game ads alone anymore. And that's led to a shift in the industry. Find out more in this article.... more

Get These Key Takeaways on Mobile Marketing

Ashley Kaczmar | It's time to focus in hard on mobile marketing. So this article is about big lessons and takeaways that you can apply to your own mobile marketing campaign. ... more

Keep Your Audience Engaged With Push Notifications

Madeleine Helme | People don’t take long to check their phones after it buzzes, so push notifications are a great way to keep users engaged with your app.... more

7 Tips for Perfecting Your SMS Marketing

Ashley Kaczmar | SMS marketing is one of the best tactics out there. We’ve rounded up a list of 7 of the best tips for implementing SMS marketing into your campaign.... more

Living in a Mobile-First World: How to Engage Your Customers on Mobile

Ashley Kaczmar | What does being in a mobile-first world mean? It means that the lines between social, mobile, and messaging continue to blur. ... more

Living in a Mobile-First World: Reaching the Mobile Generation

Ashley Kaczmar | Creating content for mobile isn't an option anymore. How do you reach this mobile generation? With effective mobile marketing.... more

Does Your Mobile Marketing Meet Customer Needs?

Ashley Kaczmar | We're in a mobile-first world now, and that means mobile marketing needs to meet higher expectations for consumer experience. ... more

The Consumer Demands Shaping Mobile Marketing

Ashley Kaczmar | In this article, Jason Spero steps in to make sure you're aware of the most important consumer behaviors shaping mobile marketing today.... more

What Can Businesses Use SMS Marketing For?

Madeleine Helme | So you know that SMS marketing is a great way to reach your audience, but what do you say to them? Read on for a few ideas.... more

Is Your Marketing Mobile-First?

Ashley Kaczmar | If your audience is living in a mobile-first world, shouldn't your marketing? Elyse Flynn Meyer from Forbes is here to tell you why it's so important.... more

A Guide to Rewarded Video Ads on Mobile

Madeleine Helme | There are a number of benefits to using rewarded video ads in your mobile app. Read on to see how they can provide a better user experience.... more

How to Perfect Your Mobile Search Marketing

Ashley Kaczmar | It's not enough to just copy what you did with desktop searches and expect it to work on mobile. It's time to take your mobile marketing to the next level.... more

Who Runs the World? Mobile Marketing!

Ashley Kaczmar | This article will walk you through all the reasons why you should be doing mobile marketing. Just in case you need a little convincing.... more

Did You Say Parallel Parking? No, Parallel Tracking and It's Coming Soon

Ashley Kaczmar | Summary Parallel tracking will start rolling out later this year and become the default tracking method in early 2018. Not sure what that means for your marketing? You're in luck. In this article, Ginny Marvin will talk about the new Google AdWord... more

Expert Opinion: Mobile Marketing featuring Brian Keep

Brian Keep | The mobile marketing game is now tailoring to how consumers want to receive information, and technology will constantly be evolving to ensure that.... more

Living in a Mobile World: The Current Mobile Marketing Trends

Ashley Kaczmar | Summary A shocking  90% of people’s mobile usage  is coming from apps now. A trend like this means we're bound to see changes in how marketing is being done in mobile spaces. In this article, Dan Steiner looks into how mobile marketing is shif... more

SVP of media at Tapad talks about user identity

Ashley Kaczmar | According to Kate O'Loughlin, SVP of media at Tapad, fixing user identity across multiple screens created further opportunities. Do you agree?... more

excellent article

Tasha Lower | Great advice all over. I had no idea all these tools were available through google! That being said, I would be hesitant to rely on such ads at the expense of a well designed, easy to use mobile site. As young consumer, I know that there are few bus... more

Apple needs to be da Vinci

Ashley Kaczmar | In a recent interview, Alan Dye, designer at Apple, where he compared what Apple does with the inventions Leonardo da Vinci dreamed up.  Do you agree?... more

Disappearance of desktop ads

Valerie Trace | While the mobile advertisement industry is growing, I think desktop ads are still very relevant. So many websites are funded through ad placements throughout their site. While most will be able to implement mobile ads for funding, how will this affe... more

Verve buys matchinguu

Ashley Kaczmar | "London-based mobile marketing company Verve has acquired German proximity-based push marketing specialist matchinguu." What do you expect to see come from this?... more

Phone Ads

Lauren Campbell | This article was wonderful and I agree with it completely. Advertising through mobile devices is what's going to bring in most of your customers right now. The average person spends so much of their day on thier cell phone, so why not take adva... more

Implementing Mobile Advertisement

Devis Michel | Almost everyone has used a mobile phone to make an online purchase. Implementing mobile advertisments into their business strategy is an excellent opportunity all marketers should be taking advantage of. With proper research and testing of your... more

Mobile advertising

Leon Miltiadous | There are so many platforms out there to promote business innovations and recently mobile advertisements are taking the world by storm. I enjoyed reading up on this article and finding out exactly what is required to incorporate this into my bu... more

Could Pay-Per-Visit Become the Future of Mobile Advertising?

Ashley Kaczmar | Companies all over are noticing this trend in mobile advertising. Because of this, a new model is taking shape. The pay-per-visit ads model.... more

Are You Missing Out On Mobile Marketing?

Ashley Kaczmar | People are on their smartphones an average of 200 times per day. Somehow, marketers seem to miss the massive potential that mobile has to offer. Why?... more

Are You Thinking About SMS Marketing? You Should Be

Ashley Kaczmar | SMS marketing has shown to have high open rates and click-through rates. Find out why you should be using SMS marketing in this article.... more

Mobile Advertising is Coming in Hot

Ashley Kaczmar | Mobile advertising spend totaled more than half of all digital advertising spend in 2016. This means it's time to look closer at mobile advertising.... more