mobile marketing


Is Your Marketing Mobile-First?

Ashley Kaczmar | If your audience is living in a mobile-first world, shouldn't your marketing? Elyse Flynn Meyer from Forbes is here to tell you why it's so important.... more

Mobile Marketing to Gen Z is as Easy as ABC

Ashley Kaczmar | We're in the marketing age of Generation Z. John Rampton will talk more about mobile marketing and Generation Z in this article from Oracle. ... more

Young Mobile search and marketing

charles pope | Google was the original starter of the search revolution with its marketing targeting mobile CPA SEO ads / adwords to target mobile consumers. With the target markets getting younger and younger its no suprise that search business is focusing o... more

How B2B Marketers Can Master Mobile Marketing

Ashley Kaczmar | What guy in a suit doesn't have his phone glued to him at all times? According to a study, 42% of researchers use a mobile device during purchasing process.... more
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            Experience loyalty marketing with Kobie Marketing. We are the industry leaders in customer reward programs and loyalty marketing solutions.... more

How Programmatic Display Can Impact Mobile Marketing

Ashley Kaczmar | In this article, Emma Ashby will talk about how brands can reach their consumers on a more personal level with programmatic display on mobile. ... more

Google Stamp is Here to Shake Up Mobile Marketing

Ashley Kaczmar | What does this new app mean for mobile marketing? Clark Boyd will talk about how this will shape the industry in this article. ... more

Marketing on the Go: The Importance of a Mobile App

John Shieldsmith | A mobile app can put your brand on the map in a whole new way. But where do you even start? Read this article to tackle mobile apps head on!... more

Are You Missing Out On Mobile Marketing?

Ashley Kaczmar | People are on their smartphones an average of 200 times per day. Somehow, marketers seem to miss the massive potential that mobile has to offer. Why?... more

The Consumer Demands Shaping Mobile Marketing

Ashley Kaczmar | In this article, Jason Spero steps in to make sure you're aware of the most important consumer behaviors shaping mobile marketing today.... more

Does Your Mobile Marketing Meet Customer Needs?

Ashley Kaczmar | We're in a mobile-first world now, and that means mobile marketing needs to meet higher expectations for consumer experience. ... more

How to Perfect Your Mobile Search Marketing

Ashley Kaczmar | It's not enough to just copy what you did with desktop searches and expect it to work on mobile. It's time to take your mobile marketing to the next level.... more

Get These Key Takeaways on Mobile Marketing

Ashley Kaczmar | It's time to focus in hard on mobile marketing. So this article is about big lessons and takeaways that you can apply to your own mobile marketing campaign. ... more

Who Runs the World? Mobile Marketing!

Ashley Kaczmar | This article will walk you through all the reasons why you should be doing mobile marketing. Just in case you need a little convincing.... more

OfferCraft's CEO praises gamification in mobile marketing. Is he right?

John Shieldsmith | Aron Ezra, the CEO of OfferCraft, talks mobile marketing trends in this interview . He focuses heavily on gamification and how effective it is, especially due to the rise of mobile gaming. I play mobile games daily, so I love gamification of anythi... more

Reasons to Design Email Marketing with Mobile in Mind

Kathi Furman | Make sure your emails get read by keeping the mobile user in mind, here's six reasons why you need to start creating mobile emails.... more

The Rise of Mobile Marketing – Experts and Trends in 2017

Ashley Kaczmar | Mobile marketing refers to any promotional and marketing activity communicated through a mobile device such as a smartphone.... more

What is Agile Marketing?

Kathi Furman | Less stress and increased customer satisfaction rates make Agile marketing a smart business choice. Take the steps to research and implement it today.... more

How to Become an Agile Marketing Machine

Tim Ziegler | Top brands across industries, from eCornell to Verizon are adopting the nimble and unstoppable approach of agile marketing. Find out why.... more

Mobile advertising

Leon Miltiadous | There are so many platforms out there to promote business innovations and recently mobile advertisements are taking the world by storm. I enjoyed reading up on this article and finding out exactly what is required to incorporate this into my bu... more

Clash of the Titans: Agile vs. Old-School Marketing

Tim Ziegler | You may have heard about this revolution called “agile” that leapt, from software development to marketing project management in the last few years.... more

Agile Marketing is Only as Scary as You Think it is

Lisa Callahan | In this article, Eva Jackson from Emplify recounts her team's experience with agile marketing. Prep yourself for the good, bad and ugly of with her tips.... more

Implementing Mobile Advertisement

Devis Michel | Almost everyone has used a mobile phone to make an online purchase. Implementing mobile advertisments into their business strategy is an excellent opportunity all marketers should be taking advantage of. With proper research and testing of your... more

9 Steps to Creating Mobile Apps

Kathi Furman | With today’s innovative technology, you no longer need coding experience when creating mobile apps. Here are nine steps to follow.... more

The "New" Mobile Advertising

Lee Hargrave | In the not so recent past, there were no such things as mobile phones and tablets much less laptops.  Now it is a new age with everyone stuck to their phones and that is where you will connect with them more and often.  Your apps m... more

Mobile Advertising is Coming in Hot

Ashley Kaczmar | Mobile advertising spend totaled more than half of all digital advertising spend in 2016. This means it's time to look closer at mobile advertising.... more

Welcome to Native Advertising on Mobile

Madeleine Helme | The marketing world is becoming increasingly mobile, so native advertising on mobile may be the way to boost your advertising success.... more

Keeping Up with Mobile Commerce

Madeleine Helme | The mobile commerce boom is here, and it’s expected to get even bigger. If your brand isn’t prepared, then it could be left in the dust.... more

Posting content for mobile users

Gregory Samsa | Agreed, today many internet users check online on the go, be it at coffee shops, on the commute, or in slow periods at work or school. This is why it's important to craft content with mobile users in mind. The point about mobile users scanning websi... more

They Like You! But Do They Really? Likability in Content Marketing

Hailee Franco | If you want your customers to truly like you then it's time to lighten up! Find out how to create a more personable content marketing strategy here.... more

5 Tricks for Mobile App Monetization

Madeleine Helme | Everybody wants to make money off their mobile applications, but mobile app monetization has a few different components to understand before diving in.... more

Top Marketers Say 2017 is the Year for Mobile Analytics

John Shieldsmith | The collection and analyzing of mobile activity, including installation and use of mobile apps, as well as mobile browsing, is known as mobile analytics.... more

The Rise of Mobile Advertising Spending

Madeleine Helme | The world is becoming more and more mobile. Increase your mobile advertising spending to accelerate your success and keep your brand relevant.... more

Cracking the Mobile Programmatic Mystery

Ashley Kaczmar | There's a lot of planning and strategizing that goes into creating a programmatic advertising campaign online. And then there's mobile programmatic...... more

Living in a Mobile-First World: Reaching the Mobile Generation

Ashley Kaczmar | Creating content for mobile isn't an option anymore. How do you reach this mobile generation? With effective mobile marketing.... more

Designing User-Friendly Mobile Apps

Kathi Furman | Make sure you are creating an engaging app, use this checklist as a guide to remember important details when designing user-friendly mobile apps.... more

Bringing Video Ads to Mobile Apps

Ashley Kaczmar | Video is one of the leading trends of 2017. Are you bringing your videos to mobile apps successfully? Find out in this article.... more

Living in a Mobile-First World: How to Engage Your Customers on Mobile

Ashley Kaczmar | What does being in a mobile-first world mean? It means that the lines between social, mobile, and messaging continue to blur. ... more

Going Mobile: Simplify Event Planning with Mobile Apps

Kathi Furman | Minimize event planning mistakes by using an event management mobile app. It will streamline the steps your team takes to pull off a successful event.... more

Testing, Testing: Preparing a Mobile App for Launch

John Shieldsmith | A lot of work goes into making a mobile app. Use these tips to make sure your app has a smooth launch, not a crash landing.... more