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4 Easy Steps for Becoming a Video Advertising Master

Ashley Kaczmar | Video advertising has quickly become a favorite for consumers. But technology changes rapidly. So you may find yourself struggling to get an ad out there.... more
 

Smarter Selling: Why You Need to Master Sales Intelligence

John Shieldsmith | Calling a customer can be stressful. What if you get something wrong? With sales intelligence, you can know them before you call them. Read on for more.... more
 

Master Native Advertising with These 5 Tips

Ashley Kaczmar | MediaRadar recently hosted an event which featured a panelist of native advertising experts. Bianca Fortis gives us the lowdown on their five bigs tips.... more
 

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more
 

CMOs Need to Master These Five MarTech Trends for 2018

Sara Sousa | Summary It's time to start strategizing for 2018, but with the amount of martech tools that have popped up this year alone, the task can seem daunting.Jim Yu helps you prioritize with these five martech trends CMOs need to master for 2018. Who Sho... more
 

Myth Busters: The Programmatic Advertising Edition

Ashley Kaczmar | Programmatic has been in the news a lot lately. Everyone has opinions, and a lot has been said, but not all of it has been true.... more
 

E-Commerce is Getting Smarter, Artificially

Madeleine Helme | A personalized online shopping experience is everything! Deliver this level of personalization by letting data and artificial intelligence lead the way.... more
 

What the Future Holds for Marketers in the Face of Artificial Intelligence

Madeleine Helme | The future of artificial intelligence is exciting and terrifying all at the same time. With machines that are smarter than humans, where does that leave us?... more
 

Cracking the Mobile Programmatic Mystery

Ashley Kaczmar | There's a lot of planning and strategizing that goes into creating a programmatic advertising campaign online. And then there's mobile programmatic...... more
 

Why Should B2B Advertisers Be Interested in Programmatic TV?

Ashley Kaczmar | 'Programmatic” connotes digital trackability, and 'TV' has an old-brand feel. This article will cover why B2B advertisers should try programmatic TV. ... more
 

Expert Opinion: Display and Programmatic Advertising featuring Darren Easton

Darren Easton | Over the next few years, as the tools to create them become more accessible and easier to use, programmatic will become a more user-friendly platform.... more
 

IBM and Webgains are partnering up to make advertising smarter

John Shieldsmith | IBM and Webgains recently announced that they're partnering up to make advertising smarter and more efficient. More specifically, their end goal is to create products and APIs that help online retailers place ads in more effective spots, and have m... more
 

Girls Who Code + Capterra partner up for betterment of STEM

Lisa Callahan | If you haven't yet heard about Girls Who Code , it's essentially an educational program for girls in the U.S. who are interested in coding as a future career. So, Capterra actually partnered up with them at the end of last year as a type of corpor... more
 

Stop DIYing Your Data Cleansing (Do This Instead)

Lisa Callahan | Summary Data management isn't for the faint of heart — or depleted of resources.Truth be told, you can't DIY a data-driven marketing strategy. You can't survive on a makeshift infrastructure or rely on half-baked insights.But you can hire someone... more
 

They Grow Up So Fast: Why Martech is Ready for Its Own Department

Sara Sousa | With the martech landscape expanding, we must also expand. This could mean a separate martech department for some companies. ... more
 

Are Media Agencies in the Past for Digital Advertising?

Ashley Kaczmar | The world is programmatic. And this is a tricky thing for media agencies. It's hard to tell what their future looks like. Read on to find out more. ... more
 

Expert Opinion: Native Advertising featuring Ryan Steelberg

Ryan Steelberg | Read up on what native advertising expert, Ryan Steelberg, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

The Fantastic Five Sales Techniques

Madeleine Helme | We all want to know the best way to get things done. Mastering these 5 sales techniques will have you meeting your quota every time.... more
 

Fantastic Bots and Where to Find Them: Myths of AI

Lisa Callahan | Learn the truth behind the many myths of AI in this article from Albert Or Shani of VentureBeat. Trust us: Bots aren't as scary as they seem.... more
 

Paper or Plastic: Choosing Topical or Evergreen Content

John Shieldsmith | Do you go with topical content that's trending? Or do you shoot for consistency and stick with evergreen content? They each have their uses.... more
 

Interstitial Advertising

What is interstitial advertising? Interstitial ads are ads that pop up as fullscreen while a web page is loading, or while moving between two pieces of content. They usually have an "x" button to press out of them, or only stay on screen f... more
 

3 Steps to Improve ROI with Marketing Analytics

Trent Jonas | Put these steps into practice, track the metrics that matter, and show the CEO (and budget) how marketing analytics can impact ROI for the better.... more
 

Steps to Take to Recover Abandoned Online Shopping Carts

Madeleine Helme | It’s scary to think that you could be losing 7 out of 10 customers online, so try these methods to recover abandoned online shopping carts.... more
 

If You Can't Beat 'Em Don't Join 'Em Customize Your Martech Instead

Sara Sousa | Summary With the ad tech and martech landscapes becoming increasingly crowded, your options become overwhelming. One way to solve that problem is by customizing your solutions.Not convinced? Michal Wlosik explains the benefits of building custom ad... more
 

Stealth Marketing: The Art of Content Marketing

John Shieldsmith | Content marketing is all the rage right now. But how do you go about breaking into this huge market? Start with this guide.... more
 

Elastic Grid respects the power of workplace culture. Do you?

John Shieldsmith | Elastic Grid talks the importance of workplace culture in this article . They're not alone either. Startups everywhere list fridges stocked with beer or regular playdates as reasons to work at their company. What do you think defines a good workpl... more
 

Spredfast announces special guest for Smart Social Summit conference in October

Ashley Kaczmar | Michelle Obama was just announced as a guest for the Smart Social Summit conference.   What do you look forward to hearing her discuss?... more
 

Content Management Systems (CMS): Your Need-to-Know, Vendor-Agnostic, and Comprehensive Guide

Lisa Callahan | What does the future hold for CMS and web experience management? Get a glimpse with predictions from these martech experts, influencers and practitioners.... more
 

How a Tag Management System Works and Why it's a Smart Investment

John Shieldsmith | Whether you’re tagging tens of thousands of pages, or simply ten, a tag management system can help you stay agile and stay ahead.... more
 

Diagnostic Analytics: The Marketer's Magnifying Glass

Lisa Callahan | In this article from eConsultancy, Jeff Rajeck deep dives into the use of diagnostic analytics to solve your deepest, darkest martech predicaments.... more
 

Why Top Marketers Use Display Advertising in Their Growth Strategy

Ashley Kaczmar | Display advertising is a type of online advertising that incorporates different media, like video, to deliver an advertising message.... more
 

A New Contender Enters to Digital Advertising Race: Amazon

Ashley Kaczmar | Google and Facebook have reigned supreme over the digital advertising industry for years. Now, Amazon enters the race. Find out what the industry thinks.... more
 

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more
 

Steps to Successfully Using Predictive Analytics

Trent Jonas | Predictive analytics is (or should be) an essential component in any brand’s marketing toolbox. Here's some steps to successfully using them.... more
 

Expert Opinion: Predictive Analytics featuring Chris Rothstein

Chris Rothstein | Read up on what analytics expert Chris Rothstein foresees will happen as predictive technology evolves over the next three to five years.... more
 

The Impact of AI on Modern Marketing: 13 Realistic AI Outcomes Marketers Can Expect

Lana Moore | You might be wondering what AI can realistically do for you, the marketer. In this article, we'll talk about 13 things you can expect from AI in marketing.... more
 

Top Marketers Say 2017 is the Year for Mobile Analytics

John Shieldsmith | The collection and analyzing of mobile activity, including installation and use of mobile apps, as well as mobile browsing, is known as mobile analytics.... more
 

5 Characteristics of Agile Management

Kathi Furman | Businesses need to adopt these 5 Agile environment characteristics in order to successfully implement Agile management.... more
 

Kill the Static: The Rise of Interactive Content

John Shieldsmith | It's 2017. Shouldn't your content be exciting? Shouldn't you be making interactive content? (Hint: Yes, and yes) Read on to learn how!... more