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4 Easy Steps for Becoming a Video Advertising Master

Ashley Kaczmar | Video advertising has quickly become a favorite for consumers. But technology changes rapidly. So you may find yourself struggling to get an ad out there.... more

Master Native Advertising with These 5 Tips

Ashley Kaczmar | MediaRadar recently hosted an event which featured a panelist of native advertising experts. Bianca Fortis gives us the lowdown on their five bigs tips.... more

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more

Smarter Selling: Why You Need to Master Sales Intelligence

John Shieldsmith | Calling a customer can be stressful. What if you get something wrong? With sales intelligence, you can know them before you call them. Read on for more.... more

E-Commerce is Getting Smarter, Artificially

Madeleine Helme | A personalized online shopping experience is everything! Deliver this level of personalization by letting data and artificial intelligence lead the way.... more
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Myth Busters: The Programmatic Advertising Edition

Ashley Kaczmar | Programmatic has been in the news a lot lately. Everyone has opinions, and a lot has been said, but not all of it has been true.... more

Cracking the Mobile Programmatic Mystery

Ashley Kaczmar | There's a lot of planning and strategizing that goes into creating a programmatic advertising campaign online. And then there's mobile programmatic...... more
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            SmarterHQ is the leading multi-channel behavioral marketing platform, empowering B2C marketers to personalize individual customer interactions in real-time.... more
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            BuzzStarter is your partner in helping you get your Search Engine currency by leveraging Search Engine Optimization, Search Engine Marketing and Social Media methods. We also offer Analytics services to further empower you in tracking your return on ... more
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            SmarterQueue saves you hours when scheduling your social updates, and makes sure your posts get noticed, helping you grow your business the easy way.... more
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            Recruiting software and applicant tracking system together in a complete talent acquisition suite. Find and hire the best talent.... more

What the Future Holds for Marketers in the Face of Artificial Intelligence

Madeleine Helme | The future of artificial intelligence is exciting and terrifying all at the same time. With machines that are smarter than humans, where does that leave us?... more

Interstitial Advertising

What is interstitial advertising? Interstitial ads are ads that pop up as fullscreen while a web page is loading, or while moving between two pieces of content. They usually have an "x" button to press out of them, or only stay on screen f... more

Why Should B2B Advertisers Be Interested in Programmatic TV?

Ashley Kaczmar | 'Programmatic” connotes digital trackability, and 'TV' has an old-brand feel. This article will cover why B2B advertisers should try programmatic TV. ... more
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            By listening to users and removing complexity, with a fully-responsive, cloud-based platform, Elastic Grid simplifies successful channel marketing automation.... more
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            Use Elastic Email as your outbound SMTP server to improve your delivery rates and seamlessly scale from 100 emails to 100 milion per month on our ultra-fast global infrastructure.... more
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            Bringing the joy back into advertising with media planning and marketing performance management software for media planners, advertisers, and marketers.... more
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            Ecommerce software leader Elastic Path offers digital commerce technology that maximizes revenue and creates great digital experiences for your customers.... more

The Fantastic Five Sales Techniques

Madeleine Helme | We all want to know the best way to get things done. Mastering these 5 sales techniques will have you meeting your quota every time.... more

IBM and Webgains are partnering up to make advertising smarter

John Shieldsmith | IBM and Webgains recently announced that they're partnering up to make advertising smarter and more efficient. More specifically, their end goal is to create products and APIs that help online retailers place ads in more effective spots, and have m... more

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more

Girls Who Code + Capterra partner up for betterment of STEM

Lisa Callahan | If you haven't yet heard about Girls Who Code , it's essentially an educational program for girls in the U.S. who are interested in coding as a future career. So, Capterra actually partnered up with them at the end of last year as a type of corpor... more

5 Characteristics of Agile Management

Kathi Furman | Businesses need to adopt these 5 Agile environment characteristics in order to successfully implement Agile management.... more
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            Have our powerful tool take care of your Online Advertising, Facebook Advertising and Instagram Advertising and get the most out of your budget.... more

Steps to Successfully Using Predictive Analytics

Trent Jonas | Predictive analytics is (or should be) an essential component in any brand’s marketing toolbox. Here's some steps to successfully using them.... more

Fantastic Bots and Where to Find Them: Myths of AI

Lisa Callahan | Learn the truth behind the many myths of AI in this article from Albert Or Shani of VentureBeat. Trust us: Bots aren't as scary as they seem.... more

Paper or Plastic: Choosing Topical or Evergreen Content

John Shieldsmith | Do you go with topical content that's trending? Or do you shoot for consistency and stick with evergreen content? They each have their uses.... more

They Grow Up So Fast: Why Martech is Ready for Its Own Department

Sara Sousa | With the martech landscape expanding, we must also expand. This could mean a separate martech department for some companies. ... more

3 Steps to Improve ROI with Marketing Analytics

Trent Jonas | Put these steps into practice, track the metrics that matter, and show the CEO (and budget) how marketing analytics can impact ROI for the better.... more

Are Media Agencies in the Past for Digital Advertising?

Ashley Kaczmar | The world is programmatic. And this is a tricky thing for media agencies. It's hard to tell what their future looks like. Read on to find out more. ... more

Every marketer should use analytics

Ben Ibarra | It still baffles me that people don't use analytics to learn about their customers. It is perhaps the most effective tool for finding information about your customer base and potential leads. Because the majority of time for people is spent onl... more

Are we entering an age of holistic thinking?

Hailee Franco | Recently I stumbled upon an interview with Progress VP Tom Berger, who created the CMS Sitefinity. In the interview, he discusses what the biggest obstacles facing marketers are today. He shared that he believes, "Marketers need to transition... more

Steps to Take to Recover Abandoned Online Shopping Carts

Madeleine Helme | It’s scary to think that you could be losing 7 out of 10 customers online, so try these methods to recover abandoned online shopping carts.... more

Diagnostic Analytics: The Marketer's Magnifying Glass

Lisa Callahan | In this article from eConsultancy, Jeff Rajeck deep dives into the use of diagnostic analytics to solve your deepest, darkest martech predicaments.... more

A New Contender Enters to Digital Advertising Race: Amazon

Ashley Kaczmar | Google and Facebook have reigned supreme over the digital advertising industry for years. Now, Amazon enters the race. Find out what the industry thinks.... more

Keeping your Twitter Ad Campaign smart

Darius Lee | "You can also keep track of your budget to see if you need to increase or decrease it for the best results." VERY IMPORTANT.  If you're running a Twitter ad campaign, don't just set it and forget it.  The beauty of the p... more

Brandoint CEO discusses martech in interview

Hailee Franco | It seems like everyone these days has an opinion about martech. But which opinions should you listen to?  What about the ones from those working in the field! Brandpoint CEO Scott Severson sat down for an interview where... more

Nimble releases Smarter Contact App

Ashley Kaczmar | " Nimble dug a little deeper into the customer relationship management (CRM) space with the release of its Smart Contacts App with support for Microsoft Edge." This app is designed specifically for salespeople. The article claims it coul... more