martech landscape

 

Falling Into Martech: Careers and Roles Evolve with the Landscape

Lana K. Moore | Happy International Women’s Day! Over the last several weeks, the editorial team here at MarTechExec has been highlighting the experiences and achievements of 50 Women You Need to Know in Martech: 2018 . And while we believe every day is a... more
 

The Changing Landscape: Martech Innovations to Watch

Hailee Franco | Martech innovations are sweeping across the marketing landscape and changing how we do marketing. Learn how in this article from Forbes.... more
 

In the Martech Landscape How Valuable of a Provider Are You?

Hailee Franco | After what Scott Vaughan calls "martech event season" we now know what the experts say are the most important traits of a provider in the martech landscape.... more
 

Data scientists are the star athletes of the martech landscape

Lisa Callahan | Well, times have definitely changed. It's crazy to think about, but BlueVenn put out a study recently and found that data scientists are basically the new cool kids on the block. 72% of the marketing pros they interviewed said they wanted to buff up... more
 

Warning: Overcrowding in the Martech Landscape and How to Deal

Sara Sousa | Alicia Weidemann shares her tips for navigating through the crowded martech landscape to help you stay on track and ahead of your competitors.... more
 

Innovation in Assembly: How savvy marketers attack the ever-growing martech landscape

Lana K. Moore | In the martech industry, the release of the new Martech Landscape has become a yearly tradition. And this year was no exception. The Marketing Technology Landscape Supergraphic (2018) hit the internet on April 24 and reinforced what we’re all v... more
 

Navigating the Martech Landscape: An Expert's Perspective

Hailee Franco | Are you ready to make sense of the landscape that is marketing technology? If so check out Jenn Chick's article, for navigating the martech mess.... more
 

Making Sense of the MarTech Landscape: Vendor Analysis Tips

Lisa Callahan | TL;DR Definition: Vendor analysis helps a business choose a supplier, or vendor, to buy from. It involves looking at costs, quality and the features of each vendor's offer. As a result, the business is able to pick the vendor that best meets its n... more
 

April Tools: Hacking the Martech Landscape

Lana K. Moore | We asked the MarTechExec community to share their most effective marketing tricks, tips and hacks. Here are our favorites.... more
 

Martech landscape shrinking?

Lisa Callahan | A study from MarTech Advisor was referenced recently in an article from Tech Crunch. To summarize, the article talked about how vast the martech landscape is, and explains that's why it "developed its own nickname" of martech. Right after... more
 

Introducing the One, the Only Blockchain Marketing Technology Landscape

Sara Sousa | Jeremy Epstein shares how this might affect the martech landscape and why you need to understand blockchain marketing technology. ... more
 

Standing Out from the Noise: Winning Customer Loyalty in a Tech-Driven Landscape

Lana K. Moore | Do you remember the wave of wacky social media personas that littered brand accounts on Twitter for a few years? (And still persists, to some extent).   This phenomenon popped up as a way for brands to compete for the customerâ... more
 

Women You Need to Know in Martech: Kelly Jo Sands

Kelly Jo Sands | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Helping the Customer Win: The Convergence of Martech and Adtech

Hailee Franco | The convergence of martech and adtech has many benefits for business, the biggest being helping you improve your customer experience. Find out now.... more
 

Are Martech and Adtech Two Side of the Same Coin?

Hailee Franco | Are martech and adtech distinct or just two sides of the same coin?" Experts everywhere share differing opinions on the topic. Find out what they are.... more
 

Martech Executive Spotlight Series: Meg Ryan, Vice President of Marketing Strategy for the Atlanta Hawks

Lana K. Moore | I spoke with Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, for our Executive Spotlight Series. Here's what I learned about her martech journey.... more
 

Martech Executive Spotlight Series: Joanne DeLangie, Vice President of Marketing Programs at Flexential

Lana K. Moore | I spoke with Joanne DeLangie, VP of Marketing Programs at Flexential, for our Executive Spotlight Series. Here's what I learned about her martech journey.... more
 

This Year in Martech: The Biggest Trends of 2017

Hailee Franco | The Kardashian, Paleo Diets, and Martech. What do they all have in common? They are trendy. So what are the biggest trends for martech in 2017? Find out!... more
 

Ingenious Martech Hacks from the Pros Featuring Stacy Caprio

Stacy Caprio | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

The Essentials: 5 Must-Follow Martech Trends

Hailee Franco | The heart of a business should be tech. Are you using it enough? If not check out these martech trends to see what you need to add to your stack today.... more
 

Ingenious Martech Hacks from the Pros Featuring Sean Allan

Sean Allan | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring David Vallance

David Vallance | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Women You Need to Know in Martech: Valerie Vallancourt

Valerie Vallancourt | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Turns Out Even Martech is About Balance

Sara Sousa | Brad Gillespie, VP of Marketing at Cvent, shares why it's critical for marketers to balance their martech efforts with the art of marketing. ... more
 

Martech Executive Spotlight Series: Sander Arts, CMO and Advisor at Arduino

Lana K. Moore | I spoke with Sander Arts, CMO and Advisor at Arduino, as part of our Executive Spotlight Series. Here's what I learned about his martech journey.... more
 

MarTech and the Modern Marketer: How Tech Creates New Opportunities

Hailee Franco | What was once considered to be mostly a creative field, has changed dramatically due to technology. Find out how martech is changing the modern marketer.... more
 

Women You Need to Know in Martech: Andrea Lechner-Becker

Andrea Lechner-Becker | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

The Time is Now for Marketing Operations and MarTech

Sara Sousa | Summary The marketing landscape has evolved and it's here to stay. Marketers must embrace the change and start thinking about how martech can benefit marketing operations.Dan Purvis explains how martech comes into play and why marketing operations... more
 

Going Up, Up and Away! Martech Use is Soaring in the US and UK

Sara Sousa | The research indicates that martech use in the US and UK is set to grow by 10% over the next year. In order to keep up, consolidation and diversity will be key. ... more
 

Bop It, Twist It, Stack It: Handling Your Martech Stack

John Shieldsmith | You finally perfected your martech stack. It's good now, right? Actually, you will have to update it. Let's make sure your martech stack is optimized.... more
 

Martech Consolidation vs Diversification: Can You Have Your Cake and Eat it Too?

Sara Sousa | Summary The martech landscape is as vibrant ever, but will all these new solutions trying to navigate uncharted territory, we start to wonder if marketing technology will consolidate.Scott Brinker explains his thoughts on the future of the martech... more
 

You Better Catch Up and Keep Up With Martech

Sara Sousa | Marketers can strengthen their positions and companies by making an effort to understand and keep up with martech. ... more
 

Women You Need to Know in Martech: Brandi Starr

Brandi Starr | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Ingenious Martech Hacks from the Pros Featuring Andrea Atkins

Andrea Atkins | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Alex Andrade-Walz

Alex Andrade-Walz | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Got a Gig: How Freelancers Are Changing Martech

Hailee Franco | Summary A 2016 study from Paychex revealed that from 2000-2014, the freelance economy expanded by over 500%, with the sharpest uptick occurring around the time of the recession. Alice Watson Gone are the days when you were forced into an office e... more
 

There Are Even Trends for Martech Budgets but They Have Implications

Sara Sousa | Martech budget trends could have impacts on data in 2018, and it's important to be informed if you want to stay ahead. ... more
 

Data in Martech: How the Future Depends Upon Our Past

Lisa Callahan | Summary History repeats itself, as they say.Just as bell sleeves and choker necklaces came back in style, no trend in martech really ceases to exist. It might step away from the limelight for a bit, or undergo some small changes. But each new pract... more
 

CMOs Need to Master These Five MarTech Trends for 2018

Sara Sousa | Summary It's time to start strategizing for 2018, but with the amount of martech tools that have popped up this year alone, the task can seem daunting.Jim Yu helps you prioritize with these five martech trends CMOs need to master for 2018. Who Sho... more