martech landscape


The Changing Landscape: Martech Innovations to Watch

Hailee Franco | Martech innovations are sweeping across the marketing landscape and changing how we do marketing. Learn how in this article from Forbes.... more

In the Martech Landscape How Valuable of a Provider Are You?

Hailee Franco | After what Scott Vaughan calls "martech event season" we now know what the experts say are the most important traits of a provider in the martech landscape.... more

What does the future hold for the MarTech landscape? Hear what the experts have to say.

Lana Moore | The marketing landscape is changing at an incredible pace. To get a better idea of the future, see where the experts weigh-in.... more

Warning: Overcrowding in the Martech Landscape and How to Deal

Sara Sousa | Alicia Weidemann shares her tips for navigating through the crowded martech landscape to help you stay on track and ahead of your competitors.... more

Navigating the Martech Landscape: An Expert's Perspective

Hailee Franco | Are you ready to make sense of the landscape that is marketing technology? If so check out Jenn Chick's article, for navigating the martech mess.... more

Making Sense of the MarTech Landscape: Vendor Analysis Tips

Lisa Callahan | TL;DR Definition: Vendor analysis helps a business choose a supplier, or vendor, to buy from. It involves looking at costs, quality and the features of each vendor's offer. As a result, the business is able to pick the vendor that best meets its n... more

Data scientists are the star athletes of the martech landscape

Lisa Callahan | Well, times have definitely changed. It's crazy to think about, but BlueVenn put out a study recently and found that data scientists are basically the new cool kids on the block. 72% of the marketing pros they interviewed said they wanted to buff up... more

Martech landscape shrinking?

Lisa Callahan | A study from MarTech Advisor was referenced recently in an article from Tech Crunch. To summarize, the article talked about how vast the martech landscape is, and explains that's why it "developed its own nickname" of martech. Right after... more

Introducing the One, the Only Blockchain Marketing Technology Landscape

Sara Sousa | Jeremy Epstein shares how this might affect the martech landscape and why you need to understand blockchain marketing technology. ... more

Helping the Customer Win: The Convergence of Martech and Adtech

Hailee Franco | The convergence of martech and adtech has many benefits for business, the biggest being helping you improve your customer experience. Find out now.... more

Are Martech and Adtech Two Side of the Same Coin?

Hailee Franco | Are martech and adtech distinct or just two sides of the same coin?" Experts everywhere share differing opinions on the topic. Find out what they are.... more

MarTech and the Modern Marketer: How Tech Creates New Opportunities

Hailee Franco | What was once considered to be mostly a creative field, has changed dramatically due to technology. Find out how martech is changing the modern marketer.... more

This Year in Martech: The Biggest Trends of 2017

Hailee Franco | The Kardashian, Paleo Diets, and Martech. What do they all have in common? They are trendy. So what are the biggest trends for martech in 2017? Find out!... more

The Essentials: 5 Must-Follow Martech Trends

Hailee Franco | The heart of a business should be tech. Are you using it enough? If not check out these martech trends to see what you need to add to your stack today.... more

Turns Out Even Martech is About Balance

Sara Sousa | Brad Gillespie, VP of Marketing at Cvent, shares why it's critical for marketers to balance their martech efforts with the art of marketing. ... more

The Time is Now for Marketing Operations and MarTech

Sara Sousa | Summary The marketing landscape has evolved and it's here to stay. Marketers must embrace the change and start thinking about how martech can benefit marketing operations.Dan Purvis explains how martech comes into play and why marketing operations... more

Going Up, Up and Away! Martech Use is Soaring in the US and UK

Sara Sousa | The research indicates that martech use in the US and UK is set to grow by 10% over the next year. In order to keep up, consolidation and diversity will be key. ... more

Bop It, Twist It, Stack It: Handling Your Martech Stack

John Shieldsmith | You finally perfected your martech stack. It's good now, right? Actually, you will have to update it. Let's make sure your martech stack is optimized.... more

Martech Consolidation vs Diversification: Can You Have Your Cake and Eat it Too?

Sara Sousa | Summary The martech landscape is as vibrant ever, but will all these new solutions trying to navigate uncharted territory, we start to wonder if marketing technology will consolidate.Scott Brinker explains his thoughts on the future of the martech... more

CMOs Need to Master These Five MarTech Trends for 2018

Sara Sousa | Summary It's time to start strategizing for 2018, but with the amount of martech tools that have popped up this year alone, the task can seem daunting.Jim Yu helps you prioritize with these five martech trends CMOs need to master for 2018. Who Sho... more

Stay Ahead of These Martech Trends to Stay Ahead of the Competition

Sara Sousa | It is critical to stay ahead of the curve if you want to make it with your marketing technology. ... more

Roundin' Up All the Martech Trends You Need to Know for 2018

Sara Sousa | Summary As the fall martech conference season comes to a close, we look back and reflect on what we've learned.Not all of us are lucky enough to attend all these conferences, luckily we have Anita Brearton to catch us up and help us prepare for the... more

You Better Catch Up and Keep Up With Martech

Sara Sousa | Marketers can strengthen their positions and companies by making an effort to understand and keep up with martech. ... more

Let Martech Be Your B2B Event Planner

Sara Sousa | With all the marketing technology available, you shouldn't have to plan your next B2B event alone. Take advantage of all the tech available for B2B events.... more

Got a Gig: How Freelancers Are Changing Martech

Hailee Franco | Summary A 2016 study from Paychex revealed that from 2000-2014, the freelance economy expanded by over 500%, with the sharpest uptick occurring around the time of the recession. Alice Watson Gone are the days when you were forced into an office e... more

Everyone Loves Humor Even When it Comes to AI and Martech

Sara Sousa | Summary Sometimes we all need a good laugh, and what't the harm when we're also learning something?Ari Soffer breaks down this hilarious AI experiment and pulls out what B2B marketers can learn about their martech from the experiment. Who Should R... more

The 3 Musketeers Here to Save the Day: Sales, ROI, and Martech

Sara Sousa | John Closson covers the two main challenges sales solutions in the martech space are facing, and steps they can take to differentiate.... more

Openprise's CEO, Ed King, weighs in on several major martech trends.

John Shieldsmith | Ed King tackles numerous martech trends in this interview . But, one thing really stuck out to me: He thinks AI and deep learning are overrated.  With seemingly every marketer flipping out over these technologies, do you think he's on the... more

Martech is Like a Chiropractor for Sales and Marketing Alignment

Sara Sousa | Turns out your martech stack could be the resolution to your sales and marketing alignment issues. ... more

Death by MarTech Silo and How to Prevent It

Hailee Franco | It is easy to take a siloed approach to martech, but doing so may be slowly killing your business. Find out how to prevent death by martech silo here.... more

Why Understanding Martech Can Make or Break Your Career

Hailee Franco | Summary Technology is now pivotal to the marketer’s trade – and has been for some time. And marketers that understand the software and systems available to them (and how they’re continuously evolving) put their companies and careers in a mu... more

Think You Have the Skills and Traits Needed to Succeed in Martech?

Sara Sousa | As times change we must also change. Martech skills require marketers to tap into both the left brain and right brain. Find out why here.... more

What We Learned About MarTech From Black Friday and Cyber Monday 2017

Sara Sousa | Summary We can learn so much about martech from this holiday season and the biggest lessons learned have come from Black Friday and Cyber Monday.Are you interested in knowing what you as a marketer can do even better for next year? Well, the best w... more

Brandmuscle's acquisition of Saepio - a sneak preview of martech's future?

John Shieldsmith | In Scott Brinker's most recent martech landscape count , there are more than 5,000 martech solutions. This has many asking if martech companies will be forced to consolidate.  Last year, Brandmuscle acquired Saepio MarketPort coul... more

BoldGrid works on top of WordPress to make it easier. A martech sandwich?

John Shieldsmith | WordPress, the CMS that everyone has heard of, is known by many as an accessible way to break into website building. But, BoldGrid decided to make it even easier and more customizable. The end result is their solution, which works on top of the Wor... more

Co-founder and CMO of SugarCRM talks martech

Ashley Kaczmar | As someone who works in marketing technology, I'm always looking to hear what experts in the field think about the industry and its future.  This interview with Clint Oram, co-founder and CMO of SugarCRM, has great insight into just that.... more

Moltin-powered ReactJS makes waves in e-commerce, and hints at martech's future?

John Shieldsmith | Earlier this year, ReactJS was announced . This Moltin-powered framework lets users build e-commerce stores with ease. Think of it as the WordPress of e-commerce.  While the platform itself is worth a head turn, I couldn't help but think a... more

Brandoint CEO discusses martech in interview

Hailee Franco | It seems like everyone these days has an opinion about martech. But which opinions should you listen to?  What about the ones from those working in the field! Brandpoint CEO Scott Severson sat down for an interview where... more

X Marks the Spot for Ad Escape Routes in Display Advertising

Madeleine Helme | Offering easy ad escape routes lends to the user experience and minimizes the disruption caused by your ads. Don't let your ad earn you a bad reputation.... more

IBM and Webgains are partnering up to make advertising smarter

John Shieldsmith | IBM and Webgains recently announced that they're partnering up to make advertising smarter and more efficient. More specifically, their end goal is to create products and APIs that help online retailers place ads in more effective spots, and have m... more