MarTech

 

Martech

What is Martech? Martech also known as  marketing technology, consists of any tool, software, or platform businesses use to reach a marketing goal. While marketing technology encompasses older marketing platforms like commercial radi... more
 

Are Martech and Adtech Two Side of the Same Coin?

Hailee Franco | Are martech and adtech distinct or just two sides of the same coin?" Experts everywhere share differing opinions on the topic. Find out what they are.... more
 

Navigating the Martech Landscape: An Expert's Perspective

Hailee Franco | Are you ready to make sense of the landscape that is marketing technology? If so check out Jenn Chick's article, for navigating the martech mess.... more
 

Neverending Martech: 5 Resources to Keep Up

John Shieldsmith | Martech is a quickly emerging field. Keeping up can be difficult, even for the pros. Don't worry, these resources can make sure you're a martech whiz.... more
 

Can marketing exist without technology? Hear what the experts have to say.

Lana Moore | Marketing and tech are nearly indistinguishable today. Can marketing exist without technology? Let's see what the experts think.... more
 

Bop It, Twist It, Stack It: Handling Your Martech Stack

John Shieldsmith | You finally perfected your martech stack. It's good now, right? Actually, you will have to update it. Let's make sure your martech stack is optimized.... more
 

But I Want It: Avoiding Unnecessary Martech Purchases

John Shieldsmith | The world of martech is always changing. There are constantly new, shiny options for your stack. But do you need them? Maybe, maybe not.... more
 

Turning Martech-Deniers Into Martech Lovers

John Shieldsmith | Martech is rather new. Being such, it gets a lot of flak from those who don't appreciate its potential. Let's tackle how to dismantle these martech-deniers.... more
 

Martech: The Salesperson's Underutilized Best Friend

John Shieldsmith | Martech is for marketing. Right? Actually, martech can do wonders for salespeople, too. That's right. Let's dive in and see how.... more
 

Will the General Data Protection Regulation Impact Martech?

Hailee Franco | In just under a year the Europen Union will put into place the General Data Protection Regulation. This has many asking, " How will it impact martech?"... more
 

Take Heed: What Old Adages Can Teach You About Martech

Hailee Franco | Sometimes the best way to move into the future is to look to the past. Check out 6 old adages and how they relate to martech in this article.... more
 

Applying Martech Across the Entire Customer Journey

Hailee Franco | As the MarTech solutions available to brands evolve at an ever-increasing pace, the role of the CMO is also undergoing a critical transition. Learn why now.... more
 

Adding a Human Touch to a Martech World

Hailee Franco | We are living in a martech world, meaning we have to find ways to add a human touch to our brands. Learn to do just that in this article.... more
 

Finding Your Martech Unicorn: Recruiting the Right Talent

Hailee Franco | Are you one of the many businesses adding a martech role? Are you not sure how to begin recruiting the right talent? If so check out this article.... more
 

Cognitive Marketing, AI and the Future of Advertising

Kartikey Bhargava | Things have changed for marketing over the last 20 years. A better customer experience matters, particularly in the digital world. Big visions don’t.... more
 

Emerging Companies Can Find Larger Growth with Martech Tools

Hailee Franco | If you want your new or emerging company to see hyper growth in the next few years you need the right tools. Find out what martech tools those are now.... more
 

Strategy First: Why Businesses Should Focus on Their Strategy Before a Solution

Hailee Franco | To avoid shiny object syndrome it's important for businesses to consider their marketing strategy before considering their martech solution. Find out why.... more
 

Helping the Customer Win: The Convergence of Martech and Adtech

Hailee Franco | The convergence of martech and adtech has many benefits for business, the biggest being helping you improve your customer experience. Find out now.... more
 

This Year in Martech: The Biggest Trends of 2017

Hailee Franco | The Kardashian, Paleo Diets, and Martech. What do they all have in common? They are trendy. So what are the biggest trends for martech in 2017? Find out!... more
 

Play this Ridiculously Fun Marketing Acronym Game

Lana Moore | Ever get the feeling marketing acronyms have gotten out of control? At this point, it might be worse than marketing jargon and buzzwords.  The sad truth is, I admit to speaking in acronyms more than I'd like. So the next logical step would be... more
 

The Essentials: 5 Must-Follow Martech Trends

Hailee Franco | The heart of a business should be tech. Are you using it enough? If not check out these martech trends to see what you need to add to your stack today.... more
 

Staying Focused: How to Keep Your Attention on Your Martech Stack

Hailee Franco | Let's face it, with millions of options to choose from its easy to get SaaS fatigue. So what can you do to stay focused on your martech stack?... more
 

CMOs Across the Globe: Top Influencers of 2017

Lisa Callahan | Forbes released its list of the World's Most Influential CMOs. The list of 50 is a diverse representation of the state of marketing leadership.... more
 

Cleaning House: How to Audit Your Martech Stack

John Shieldsmith | Your martech stack is never done. It needs to be refined at all times, otherwise you could be using inferior tools. It's time to clean house.... more
 

The Impact of Blockchain Technology on Marketing featuring Dean Anastos

Dean Anastos | Blockchain technology is poised to change marketing. Its chief advantage is that it removes the middleman in a wide range of industries.... more
 

The Impact of Blockchain Technology on Marketing featuring Kimberly Burghart

Kimberly Burghart | Given the fact that blockchain is built with many marketer's pain points in mind, chances are good that if word gets out, demand for the systems will rise.... more
 

The Impact of Blockchain Technology on Marketing featuring Areiel Wolanow

Areiel Wolanow | Blockchain technology is poised to drastically change marketing. Areiel Wolanow discusses how in this contribution to MarTechExec.... more
 

The Impact of Blockchain Technology on Marketing featuring Cathy Reisenwitz

Cathy Reisenwitz | In the marketing world at large, ICOs (initial coin offerings) are having a marketing heyday. Learn more in this contribution from Cathy Reisenwitz.... more
 

The Impact of Blockchain Technology on Marketing featuring Adam Fingerman

Adam Fingerman | Blockchain promises increased trust between buyers and sellers. Find out more in this contribution to MarTechExec from Adam Fingerman.... more
 

The Impact of Blockchain Technology on Marketing featuring Lindsey Galloway

Lindsey Galloway | What will the impact of blockchain technology be on marketing? Lindsey Galloway weighs in with expert insights.... more
 

The Impact of Blockchain Technology on Marketing featuring Rodrigo Montagner

Rodrigo Montagner | In my opinion, blockchain technology is already impacting automated marketing and will impact it even more in the future. There are a few channels where we already can see this starting. But we will see bigger effects in the near future with the en... more
 

The Impact of Blockchain Technology on Marketing featuring Jake Bennett

Jake Bennett | What will the impact of blockchain technology be on marketing? Jake Bennett weighs in with expert insights.... more
 

Take a Walk on the Bright Side of the GDPR

Sara Sousa | Summary If you've been reading all the news on the GDPR you probably haven't heard much positive discussion around the topic. It's time to take a look at the bright side.Barry Levine shares how the GDPR might spark a shift in attitude that modern m... more
 

It's All Fun and Games Until the Small Retailers Can't Keep Up

Sara Sousa | While innovations in marketing technology are seen as an advantage for a lot of companies, smaller retailers are having a harder time keeping up.... more
 

Martech Consolidation vs Diversification: Can You Have Your Cake and Eat it Too?

Sara Sousa | Summary The martech landscape is as vibrant ever, but will all these new solutions trying to navigate uncharted territory, we start to wonder if marketing technology will consolidate.Scott Brinker explains his thoughts on the future of the martech... more
 

Even Martech Can't Fix a Bad Process

Sara Sousa | Laura Patterson shares her insights on effective processes— from the biggest mistakes businesses make to how they should be managed and by who. ... more
 

Turns Out Even Martech is About Balance

Sara Sousa | Brad Gillespie, VP of Marketing at Cvent, shares why it's critical for marketers to balance their martech efforts with the art of marketing. ... more
 

Introducing the One, the Only Blockchain Marketing Technology Landscape

Sara Sousa | Jeremy Epstein shares how this might affect the martech landscape and why you need to understand blockchain marketing technology. ... more
 

The Impact of AI on Modern Marketing: 13 Realistic AI Outcomes Marketers Can Expect

Lana Moore | You might be wondering what AI can realistically do for you, the marketer. In this article, we'll talk about 13 things you can expect from AI in marketing.... more
 

The Future of AI for Marketing featuring Adam Fingerman

Adam Fingerman | Adam Fingerman is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Today’s marketing and sales teams are only beginning to take advantage of... more