MarTech

 

Martech

What is Martech? Martech also known as  marketing technology, consists of any tool, software, or platform businesses use to reach a marketing goal. While marketing technology encompasses older marketing platforms like commercial radi... more
 

Neverending Martech: 5 Resources to Keep Up

John Shieldsmith | Martech is a quickly emerging field. Keeping up can be difficult, even for the pros. Don't worry, these resources can make sure you're a martech whiz.... more
 

Bop It, Twist It, Stack It: Handling Your Martech Stack

John Shieldsmith | You finally perfected your martech stack. It's good now, right? Actually, you will have to update it. Let's make sure your martech stack is optimized.... more
 

But I Want It: Avoiding Unnecessary Martech Purchases

John Shieldsmith | The world of martech is always changing. There are constantly new, shiny options for your stack. But do you need them? Maybe, maybe not.... more
 

Martech: The Salesperson's Underutilized Best Friend

John Shieldsmith | Martech is for marketing. Right? Actually, martech can do wonders for salespeople, too. That's right. Let's dive in and see how.... more
 

Adding a Human Touch to a Martech World

Hailee Franco | We are living in a martech world, meaning we have to find ways to add a human touch to our brands. Learn to do just that in this article.... more
 

Finding Your Martech Unicorn: Recruiting the Right Talent

Hailee Franco | Are you one of the many businesses adding a martech role? Are you not sure how to begin recruiting the right talent? If so check out this article.... more
 

Helping the Customer Win: The Convergence of Martech and Adtech

Hailee Franco | The convergence of martech and adtech has many benefits for business, the biggest being helping you improve your customer experience. Find out now.... more
 

Staying Focused: How to Keep Your Attention on Your Martech Stack

Hailee Franco | Let's face it, with millions of options to choose from its easy to get SaaS fatigue. So what can you do to stay focused on your martech stack?... more
 

Cleaning House: How to Audit Your Martech Stack

John Shieldsmith | Your martech stack is never done. It needs to be refined at all times, otherwise you could be using inferior tools. It's time to clean house.... more
 

The Impact of Blockchain Technology on Marketing featuring Dean Anastos

Dean Anastos | Blockchain technology is poised to change marketing. Its chief advantage is that it removes the middleman in a wide range of industries.... more
 

The Impact of Blockchain Technology on Marketing featuring Kimberly Burghart

Kimberly Burghart | Given the fact that blockchain is built with many marketer's pain points in mind, chances are good that if word gets out, demand for the systems will rise.... more
 

The Impact of Blockchain Technology on Marketing featuring Lindsey Galloway

Lindsey Galloway | What will the impact of blockchain technology be on marketing? Lindsey Galloway weighs in with expert insights.... more
 

The Impact of Blockchain Technology on Marketing featuring Rodrigo Montagner

Rodrigo Montagner | In my opinion, blockchain technology is already impacting automated marketing and will impact it even more in the future. There are a few channels where we already can see this starting. But we will see bigger effects in the near future with the en... more
 

The Impact of Blockchain Technology on Marketing featuring Jake Bennett

Jake Bennett | What will the impact of blockchain technology be on marketing? Jake Bennett weighs in with expert insights.... more
 

Take a Walk on the Bright Side of the GDPR

Sara Sousa | Summary If you've been reading all the news on the GDPR you probably haven't heard much positive discussion around the topic. It's time to take a look at the bright side.Barry Levine shares how the GDPR might spark a shift in attitude that modern m... more
 

Even Martech Can't Fix a Bad Process

Sara Sousa | Laura Patterson shares her insights on effective processes— from the biggest mistakes businesses make to how they should be managed and by who. ... more
 

Introducing the One, the Only Blockchain Marketing Technology Landscape

Sara Sousa | Jeremy Epstein shares how this might affect the martech landscape and why you need to understand blockchain marketing technology. ... more
 

The Future of AI for Marketing featuring Dariusz Zabrzenski

Dariusz Zabrzenski | Dariusz Zabrzenski is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. In 15 years, chatbots will run high-quality communications with customers to work alongside each other. Cu... more
 

The Future of AI for Marketing featuring Jaroslaw Krolewski

Jaroslaw Krolewski | Jaroslaw Krolewski is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Modern sales and marketing support systems usually rely on human-crafted... more
 

The Future of AI for Marketing featuring Eddie Offermann

Eddie Offermann | Eddie Offermann is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Audio content recognition Connected heavily with augmented reality, an... more
 

The Future of AI for Marketing featuring Kar Villard

Kar Villard | Kar Villard is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: In the future, AI will replace the operational work involved in hiring and trai... more
 

The Future of AI for Marketing featuring Jay Speidell

Jay Speidell | Jay Speidell is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Artificial intelligence is going to continue to make marketing campaigns more... more
 

The Future of AI for Marketing featuring Brie Pinnow

Brie Pinnow | Brie Pinnow is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Artificial Intelligence is the sexy, new buzzword in marketing. Much like the t... more
 

The Future of AI for Marketing featuring Ksenia Newton

Ksenia Newton | Ksenia Newton is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Marketing professionals can eliminate a number of mundane tasks and focus th... more
 

The Future of AI for Marketing featuring Serge Vartanov

Serge Vartanov | What will be the impact of AI on marketing in the future? Find out what expert Serge Vartanov thinks in this article from MarTechExec.... more
 

The Future of AI for Marketing featuring Sid Chaudhary

Sid Chaudhary | Sid Chaudhary is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: The relevancy of Facebook and LinkedIn news feeds forebode the future of AI a... more
 

The Future of AI for Marketing featuring Karl Mattson

Karl Mattson | Karl Mattson is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: AI presents a huge opportunity for marketers — helping them get their messag... more
 

The Future of AI for Marketing featuring Jason Lavis

Jason Lavis | Read up on what martech expert Jason Lavis predicts will happen as AI and marketing merge.... more
 

Martech: Can't Live With It, Can't Live Without It

Sara Sousa | The advancements in marketing technology are truly incredible. However, more technology doesn't necessarily mean less problems. ... more
 

You Don't Have to be a Salesperson to Sell Your C-Suite on AI

Sara Sousa | Summary AI is becoming so much more than just a buzzword, but how do you prove that to the C-suite?Michael Becker shares some key points to help you build your case for AI. Who Should Read This Article Looking to make a case for AI and get your C... more
 

A Word of Advice to Vendors: STOP Ignoring the Small Guys

Sara Sousa | There are misconceptions about small businesses' technology budgets and priorities that need to be addressed. Read more from Michael Fauscette.... more
 

How to Ride the MarTech Wave Like a Pro

Sara Sousa | Martech is paving the way for generalists of all marketing trades to take the place of specialists. Don't get left behind.... more
 

Why Can't We Be Friends?: The Evolving Relationship of the CMO and CIO

Sara Sousa | Summary With the martech ecosystem growing, CIOs and CMOs have been working closely together. However, that relationship still needs to evolve further. Scott Weller explains why. Who Should Read This Article Any CMO or CIO interested in how an... more
 

Warning: Overcrowding in the Martech Landscape and How to Deal

Sara Sousa | Alicia Weidemann shares her tips for navigating through the crowded martech landscape to help you stay on track and ahead of your competitors.... more
 

Marketing Technologists: a New Breed of Marketers

Sara Sousa | Ian clearly presents what exactly distinguishes marketing technologists from the traditional marketer. ... more
 

IT and Marketing: A Beautiful Partnership

Sara Sousa | With the increased risk of data breach and the growing of landscape of martech tools, IT and marketing need to strengthen their bond.... more
 

The End All Be All of MarTech Metrics

Sara Sousa | Kevin Bobowski explains why you need to be "customer obsessed" in order to stay ahead of your competition.... more
 

Best In Show: Choosing Best of Breed Martech

Hailee Franco | Summary There is a debate among businesses on whether or not they should use best of breed marketing tech tools. And for the most part, businesses say yes.After all, they are the best in the fields, but often they are not the cost the most cost eff... more
 

technology glut

Scott Willis | According to the article the technolgy landscape has grown nearly 40% just in the last year. That is a pretty big boom. This article also presented a very good question, is marketing an art or a science? Before I read that part I was guessing i... more