Marketing Automation & Campaign Lead Management

 

Meet Your Match: Marketing Attribution Models You'll Love

Lisa Callahan | Summary There's a lot of misinformation about how marketers attribute web traffic.Should you use first-click? Last-click? All the clicks?In this article, Witold Wrodarczyk from Search Engine Journal talks through the different attribution models... more
 

Get Your Marketing Together with Marketing Automation

Ashley Kaczmar | Summary Here are some interesting statistics this article shares. Only 38% of companies send an automated email following a newsletter sign-up Only 33% of companies send an automated email following a content download Only 12% of respondents... more
 

Fueling Your Business: Mastering Lead Management

John Shieldsmith | Businesses need leads to survive. But attracting the wrong leads can be costly. Master lead management and optimize your business.... more
 

Automate It: How Marketing Automation Can Boost Sales

John Shieldsmith | Marketing automation is good for a lot more than turning menial tasks into a thing of the past. It can actually drive your sales in a big way.... more
 

Making Marketing Automation as Easy as 1, 2, 3

Ashley Kaczmar | Summary We've known for a while now that marketing automation can be more effective and efficient than the marketer doing things manually. Yet many companies seem to just be getting started with marketing automation.In this article, Jeff Rajeck add... more
 

3 Things You Need to Consider When Evaluating Marketing Automation Tools

Paul Larrieu II | Implementing marketing automation tools can help scale your business in ways generations-prior could only imagine. So how do you choose the right one?... more
 

A case for collaboration. Should every team be an extension of marketing?

Hailee Franco | At my company, we have a no hierarchy approach. This means no one is anyone else's boss and we collaborate across every team to get work done. Every team is an extension of the other. We have found this method works for us. And it is working for oth... more
 

How Can Startups Find Funding in Today's Market?

Hailee Franco | It seems like every year more startups are created by entrepreneurs with a dream...and not a lot of funding. And while they may have the best business idea in the industry, if they don't have the money to back it up, they won't ever be successful.&a... more
 

Salary or benefits? What matter most to your employees?

Hailee Franco | When it comes to recruiting the best talent, companies are scrambling to find a happy medium between salary and benefits. Not knowing which to put more emphasis on when it comes to their business.  And this is largely because what one empl... more
 

Hubspot is on the hunt

Ashley Kaczmar | "The marketing software firm plans to give away $100,000 to an aspiring founder as part of its #SummerStartup competition. Anyone from the U.S., the United Kingdom, Singapore and Australia can enter the competition by posting a description of t... more
 

Axtria shooting for $250 million in revenue in next 8 years

John Shieldsmith | As detailed in this article , Axtria is hoping to increase their revenue to $250 million within eight years.  They're already bringing in huge numbers: $50 million.  This had me wondering - what do you think makes certain compani... more
 

CrossEngage's CEO talks marketing clouds

John Shieldsmith | According to this interview , Manuel Hinz thinks marketing clouds are on their way out. Well, for most businesses anyway.  Do you think he's right? Do their data models make them inherently slow?  Let me know what you think!&... more
 

Here, Leady, Leady: Boosting Your Lead Gen Through Content

John Shieldsmith | Your business needs leads. But lead gen can be real hit or miss. Have you tried using your content to drive leads? No? Well it's time.... more
 

Balancing Marketing Automation and Data Validation Processing

Trent Jonas | Bad data can be worse than no data at all when it comes to wasting resources. Data validation is therefore critical to successful demand generation.... more
 

Leading them Home: Lead Gen with Blogs

John Shieldsmith | Your blogs bring a lot of pizazz to your site. But do they generate leads? They should be. Use these tips to turn your blogs into lead gen machines.... more
 

Marketing Automation: The Key to Startup Success

John Shieldsmith | Life as a startup isn't easy. You're competing against companies with years of marketing know-how. Marketing automation can change all of that.... more
 

Hands-Free Marketing: Mastering Marketing Automation

John Shieldsmith | Marketing has so many moving pieces that sometimes it's hard to focus on, well, marketing. Master marketing automation and focus on what matters: marketing.... more
 

Valentine’s Day Shopping Habits & What They Mean for Local Businesses

Mohannad "Mo" El-Barachi | Make the best use of your data from Valentine's Day digital marketing efforts. Leverage your local listings, review and consumer data to fine-tune your digital marketing efforts throughout the year. ... more
 

Marketing Automation

Tanya Latna | I like this idea. It gives something new to the project and gives the ability to grow and develop it with more better way. Now I'm studying automation and hope to use it in future. Problem is that unfortunately very high level of automation... more
 
0 Reviews
            V12 Data
                  ,                         Content & Experience
            As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view.... more
 
0 Reviews
            SendX
                  ,                         Content & Experience
            SendX provides growth tools and email marketing automation platform at affordable price to grow your web business. Simple and affordable marketing for non-marketers. Get Started for free.... more
 
0 Reviews
            SAM.AI
                  ,                         Content & Experience
            We love sharing all that we have learned as a team to help individuals and companies lead in their field. You'll find insightful articles, white papers, webinars, and blogs on digital marketing. We hope you find this information helpful and welcome ... more
 
0 Reviews
            RD Station
                  ,                         Content & Experience
            O RD Station é um Software de Marketing Digital feito para ajudar a sua empresa a gerar mais Leads e vendas. Acesse nosso site e confira!... more
 
0 Reviews
            Prospecteer
                  ,                         Content & Experience
            PROSPECTEER Get early access Find out how you can achieve sustainable growth with demand generation, inbound marketing and sales enablement. Get the insights you need without having to talk to a salesperson. Request Early Access Agile Marketing & Sal... more
 
0 Reviews
            Pipz - Automation
                  ,                         Content & Experience
            Acquire and convert leads, engage with customers and analyze everything along the process, all in the same place.... more
 
0 Reviews
            Optinize
                  ,                         Content & Experience
            All-in-One platform for email marketing, marketing automation and lead generation. Send beautiful newsletters, setup behavioral customer journeys, and more.... more
 
0 Reviews
            Netcore Solutions
                  ,                         Content & Experience
            Netcore empowers Marketers with Full-Stack, Omni-Channel Marketing Automation Solution for Accretion (Growth) Marketing – acquire, engage & retain customers.... more
 
0 Reviews
            metadata.io
                  ,                         Content & Experience
            Metadata automates look-alike audience ad-targeting for B2BCustomer Benefits:• Predictable flow of net new leads who are similar to the ones you already convert• Avoid ineffective ad spend and fraudulent advertising• Budget op... more
 
0 Reviews
            Marketfox
                  ,                         Content & Experience
            Marketfox is an inbound marketing automation software that helps businesses to attract more visitors, create larger pipeline and engage them to close more deals... more
 
0 Reviews
            MaaxMarket
                  ,                         Content & Experience
            Maaxmarket Marketing Automation Software helps small and medium size business to improve their sales by over 87%... more
 
0 Reviews
            Jeenga
                  ,                         Content & Experience
            A Jeenga é uma plataforma que analisa o comportamento dos seus clientes e envia automaticamente as campanhas programadas por E-mail, SMS, Push, MMS e Voz.... more
 
0 Reviews
            Gamooga
                  ,                         Content & Experience
            Improve user experience via web banner, mobile push, email, web push, in-app notifications and predictive analytics.... more
 
0 Reviews
            Everlytic
                  ,                         Content & Experience
            Everlytic is a central hub for your email & SMS communications. It helps publishers and marketers to grow their business & build richer customer relationships.... more
 
0 Reviews
            eTrigue
                  ,                         Content & Experience
            eTrigue DemandCenter marketing automation software is the value and ease-of-use leader in lead generation and demand generation. Email, campaigns, social.... more
 
0 Reviews
            eMarketeer
                  ,                         Content & Experience
            eMarketeer's All-in-One Online Marketing Software helps small businesses and marketing agencies to deliver relevant marketing material to their customers.... more
 
0 Reviews
Convertlab,营销实验室-数字化消费者推动企业数据化转型,DM Hub帮助企业做到精准营销,全渠道获... more