Marketing Analytics, Performance & Attribution

 

Making the Most of Marketing Attribution

Lisa Callahan | Marketing attribution allows you to follow in your customers’ footsteps.  It details their journey from Point A to Point B to Point C and beyond.... more
 

Labors of Love: Embracing AI at Work

Lisa Callahan | In this article, Gini Dietrich from SpinSucks explains why we should look forward to the changes AI will bring -- not fear them.... more
 

Computing and Kumbaya: Big Data as a Force for Good

Lisa Callahan | New to big data and business intelligence? Read this article for a fresh take on the influence of the big data field -- as told by one of its top experts.... more
 

The Martech Newbie's Guide to Implementing Big Data

Lisa Callahan | In this article, Philip Piletic from Single Grain Digital Marketing describes how to start using big data analytics to bump up your marketing efforts.... more
 

6 KPIs to Track for Startup Success

Tim Ziegler | Want to win? Want your startup or new product to succeed? Of course, you do so how do you ensure startup success? Find out in this article from Kiran Patel.... more
 

How Data Resurrected Retail Marketing

Lisa Callahan | If you work in a brick-and-mortar retail store or in retail marketing, this is for you. Read to learn why data is faring so well on the retail floor.... more
 

Stats on Stats on Stats: Layering a Solid Martech Stack

Lisa Callahan | A great martech stack is only as good as its weakest program. Time spent choosing the right programs is just as important as the time spent using them.... more
 

Google Analytics Behavior Data: A Marketing Goldmine

Lisa Callahan | When it comes to Google Analytics, it's the Behavior section that often breaks the bond of an otherwise sound set of data insights.... more
 

Need for Speed: Why Time is Money with Data Queries

Lisa Callahan | Summary Why is the first SERP the most hallowed SERP? Because we all love convenience.One press of the "easy button" and – zap! We get the exact answer we're looking for, without hardly even needing to scroll. Instant gratification.In this articl... more
 

Money See, Money Do: Taking Direction from Big Data Champs

Lisa Callahan | Summary Big data is a $150 billion industry, according to some estimates. But how much of that money goes down the drain?Save yourself some unnecessary despair, won't ya?In this article, Clint Boulton describes how top CIOs are succeeding with big... more
 

Allocadia says most data-driven marketing is immature at best

Lisa Callahan | I wanted to share some of the stats I came across from Allocadia's 2017 Marketing Performance Maturity Study (say that five times fast). Here are a few in particular that caught my attention: Only 8% of businesses keep marketing, sales and finan... more
 

Thank you, Absolutdata cofounder, for embracing AI

Lisa Callahan | One of the co-founders of Absolutdata, Suhale Kapoor , said some pretty neat things about AI recently during an interview with Hindu Business Online. Considering how much AI fear-mongering I read day in and day out, it's nice to find a martech lead... more
 

Last-click attribution = not evil after all?

Lisa Callahan | I love love love when businesses have quality blogs. AdTriba covered some of the myths people believe about attribution modeling (I topic I actually cover).  There's an especially interesting part that talks about retargeting/remarketing... more
 

AI

Leon Miltiadous | Great read. I think AI has a important role in today's business industry. It would be interesting to see what others think about this. As a business owner I am looking to incorporate 21st century platforms into my business. ... more
 

Data In Modern Times

Matt Richardson | Everything that we have marked down as data in our world, is for the most part, online. We have all evolved to the point where manually trying to track data down with a pen and paper is out of date. This issue was resolved when we found programs, an... more
 

Burgers and big data

Lisa Callahan | Well, this isn't something I see everyday in data news. Did you guys see this article about Carl's Jr. using Quantifind for its restaurant data? Yeah, apparently they have 5 years worth of data and more than 700mil online conversations to analyze.... more
 

CMO's new role

Gerald Pan | I definitely think that the once simple position of CMO, or chief marketing officer, has completely taken a turn and evolved into a new position of analyzing data to make their every decision. It has become of the most influential factors in decisio... more
 
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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                  ,                         Data
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