What is Remarketing? Remarketing is the process of displaying ads to customers that have visited your site in the past but didn't make a purchase. These ads can reach them anywhere on the internet, giving your brand additional chances to capture a... more


What is smarketing? Smarketing is an amalgamation of the words 'sales' and 'marketing'. It refers to the integration or alignment of the sales and marketing processes in a business. Sales and marketing alignment is a priority for lots of businesses... more


Julia Green | Agreed, cool ariticle. I think everyone who has been in marketing for a while is guilty of treating content poorly. It's so easy to push completed projects to the back of the mind when you have so many others to focus on. But you guys are right... more

AI marketing

Desteny Toner | I have to say, I know that AI marketing is a new concept in the field, but I really think this will help overcome a lot of human-error-related obstacles. AI algorithms are so much more effective at targeting the right markets for the right products.... more
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                  ,                         Commerce & Sales
            Marketing Automation for eCommerce... more
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                  ,                         Data
            marketingQED provides marketing mix software which shows you, in the plainest way possible, how each part of your marketing mix is affecting results... more
BNS Marketing Automation - Automate all your business hard work: porspects capture, their follow up, and their conversion into clients.... more
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                  ,                         Content & Experience
            Take Control of Your SEO With the World's Fastest, Most Effective Keyword Research Tool! SEO Software to find the most profitable niches & discover the best keywords to optimize.... more
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                  ,                         Content & Experience
            Your 1:1 digital marketing automation powered by Carma Marketing Hub email, sms and app push. Increase your relevance and profits with data driven communications.... more
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                  ,                         Content & Experience
            1by1 est un logiciel de Marketing Relationnel Omnicanal agile et prêt à l’emploi. Communiquez de manière individualisée avec vos clients grâce au BigData !... more

Marketing Analytics

What is marketing analytics? Marketing analytics measures marketing effectiveness. It looks at when, where and how customer engagements happen. In order to do this, marketing analytics must combine online and offline data.... more

Email Marketing

What is Email Marketing? Email marketing is the process of sending emails to customers or leads. Many of these emails include offers, product or service information, and calls-to-action. Businesses also use them to build brand trust through newsle... more

Outbound Marketing

What is outbound marketing? Outbound Marketing is any activity that involves actively reaching out to a prospect. This outreach is often cold, i.e. contacting someone who hasn't engaged with you before. These marketing activities include cold c... more

Retail Marketing

What is retail marketing? Retail marketing refers to the strategy and activities implemented to promote a retail brand and the products they have for sale. Retail marketing's intent is to raise awareness and interest, and also increase sales. It inv... more

Video Marketing

What is video marketing? Video marketing is the practice of using videos to promote your brand, products, as well as services. As a result of its effectiveness, video marketing is a key tool in most content marketing plans today. Some common forms... more

Referral Marketing

What is referral marketing? Referral marketing is a strategy to promote products, services, and businesses that use people not content. They then refer others to a business via word of mouth. Referrals usually occur after a positive experience... more

Inbound Marketing

What is inbound marketing? Inbound marketing involves creating useful content and placing it on your website, and other platforms, at your audience's disposal. Rather than seeking potential leads out, inbound marketing lets interested parties come t... more

Content Marketing

What is Content Marketing? Content marketing is a strategy that creates and shares online content to generate interest in a brand or product. This content, which doesn't explicitly promote your business, should ultimately attract and retain members... more

Affiliate Marketing

What is affiliate marketing? Affiliate marketing is the process of building relationships between online businesses and other sites or retailers. These other sites and retailers then promote the products or services of the online business. As a resu... more

Marketing Budget

What is a marketing budget? A marketing budget is a plan for expenditures that will cover marketing costs. These costs include everything from public relations to ad buys to content and influencer marketing. The marketing budget also pays for... more

Scrum Marketing

What is scrum marketing? Scrum marketing takes the key concepts of scrum software development. It uses small, agile teams to build fast iterations based on clear goals and metrics - and applies it to the field of marketing. Scrum builds marketing pr... more

Local Marketing

What is Local Marketing? Local marketing, also known as local store marketing, is the practice of adapting a brand's marketing content to suit the area or community. This takes into account language and dialect, culture, laws, religion, and other fa... more

Proximity Marketing

What is Proximity Marketing? Proximity marketing involves communicating with an audience through their mobile devices when in close range to a given location. Marketers use technology such as beacons and Wi-Fi to send content to nearby opted-in... more

Loyalty Marketing

What is Loyalty Marketing? Loyalty Marketing  is marketing strategy where businesses utilize incentives to grow their customers base while retaining old customers. This marketing practice while it varies, typically involves a loyalty program t... more

Influencer Marketing

What is influencer marketing? Influencer marketing is the use of public figures, or "influencers," to promote a product, service or brand. Most of these campaigns take place on online, where they can reach a mass audience.... more

Marketing Tips

Bobb Andrew | Marketing is ever changing and for a company to remain on top of its game it has to always be on the lookout for new innovative ways to market its products. Online marketing is the way to go as it has a wider reach and more faster reach than print m... more

Target Marketing

Chime Beem | Creativity definitely does go hand in hand with big data and following the spreadsheets. Following the numbers and finding where your numbers are showing your target customer or target audience is just as important as the creative push behind w... more

Marketing Photos

Lauren Campbell | This is a great article for someone just getting a feel for the marketing aspect of their business. The way a product is displayed and presented in general, is so key when it comes to sales and even getting a name out there, especially when it... more
Unify attribution and media mix modeling with the ROI BrainTM, a state-of-the-art marketing analytics platform that boosts marketing performance.... more
            Knowledge Marketing
                  ,                         Data
            Knowledge Marketing is a private SaaS company committed to serving clients with their audience management needs.... more
            Prospectr Marketing
                  ,                         Data
            We are a premier lead generation company. We provide sales-ready leads to our customers on a performance basis. Using our digital marketing processes.... more

Multi-level Marketing

What is multi-level marketing? Multi-level marketing (MLM) is a marketing strategy that some companies use to sell products or services. In this strategy, the revenue of the MLM company depends on having non-salaried salespeople. The earnings of tho... more

Search Engine Marketing (SEM)

What is Search Engine Marketing? Search Engine Marketing also known as SEM, is the process of driving additional traffic to a site through paid and unpaid methods. SEM includes SEO, which is the practice of fine-tuning one's site and content t... more

Social Media Marketing (SMM)

What is social media marketing (SMM)? Social media marketing  (SMM) is a business promotion on social media. It includes both paid and unpaid content, with the goal of boosting brand awareness.... more

Marketing Automation Platform

What is a Marketing Automation Platform? A marketing automation platform is software that allows businesses and marketing departments to successfully market on multiple platforms. These platforms are vast and include email, social media, and c... more

Marketing Automation

Tanya Latna | I like this idea. It gives something new to the project and gives the ability to grow and develop it with more better way. Now I'm studying automation and hope to use it in future. Problem is that unfortunately very high level of automation... more
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            Liquidus Marketing
                  ,                         Advertising & Promotion
            Using our innovative platform of dynamic products and highly-targeted programmatic media services, Liquidus delivers scalable, multiscreen digital campaigns.... more
            Marketing Optimizer
                  ,                         Content & Experience
            Optimize conversion rates, increase lead-to-close ratio, and resell leads easily. Includes complete WordPress integration.... more