The Marketing Madhouse: Reducing Stress in Email Marketing

John Shieldsmith | Less stress in email marketing? That sounds like a dream, right? Use these tips and it can become your reality. We promise.... more

Hands-Free Marketing: Mastering Marketing Automation

John Shieldsmith | Marketing has so many moving pieces that sometimes it's hard to focus on, well, marketing. Master marketing automation and focus on what matters: marketing.... more

Lights, Camera, Marketing: Mastering Video Marketing

John Shieldsmith | Video marketing is powerful, effective, and downright fun. But breaking into video marketing can be difficult. Not anymore. Read on to get started!... more

Content Marketing: Not Complete Without Video Marketing

John Shieldsmith | As video grows in popularity, having video marketing in your arsenal is essential. Use these tips to successfully implement it into your rotation.... more

Get Your Marketing Together with Marketing Automation

Ashley Kaczmar | Summary Here are some interesting statistics this article shares. Only 38% of companies send an automated email following a newsletter sign-up Only 33% of companies send an automated email following a content download Only 12% of respondents... more

Marketing KPIs: Key Performance Indicators that Measure Marketing Performance

Madeleine Helme | There are dozens of marketing KPIs that might be important to your business, and which ones you should focus on will depend on your priorities and goals.... more

Marketing Technology is Causing a Stir in Marketing Organizations

Sara Sousa | Summary Marketing technology is changing a lot of things, marketing organizations being the most obvious.Scott Brinker shares how marketing technology is changing marketing organizations based on survey responses from 275 marketing leaders. Who Sh... more

Turning Sales and Marketing into Smarketing

Madeleine Helme | While it is not an easy task to align sales and marketing, it is certainly a worthwhile one. Both teams, and the organization as a whole, will benefit.... more

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana K. Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that you... more

Marketing, With Feeling: Emotions in Content Marketing

John Shieldsmith | Content marketing can be effective. But content marketing with emotion? That's even better. Read on to master emotion in content marketing.... more

The Blair Marketing Project: Making Stable, Respectable Video Marketing

John Shieldsmith | Video marketing is only effective if it's properly filmed. Nobody wants a shaky mess. Use these tips to make sure your video is stable and effective.... more

Farewell Marketing and Hello Marketing Technology

Sara Sousa | A shift in marketing has begun, it's important to accept and keep up with technology to stay current. ... more

Marketing Confusion: Marketing Automation, Minus Confusion

John Shieldsmith | Marketing automation is the bee's knees. It's also intimidating and overwhelming for many. If you're a part of this group, read on.... more

Influencer Marketing and Affiliate Marketing: Which One is Right For You

Ashley Kaczmar | When you sit down and look at affiliate marketing and influencer marketing, do you think of them as two totally different things? ... more

Stealth Marketing: The Art of Content Marketing

John Shieldsmith | Content marketing is all the rage right now. But how do you go about breaking into this huge market? Start with this guide.... more

Marketing Mix Is Key To A Successful Marketing Plan

Daniel Movardo | A digital-only marketing approach can be successful for a particular campaign, but brands that see the most success out of their marketing campaigns implement a traditional-digital marketing mix to make the most out of their digital efforts whether... more

Why Marketers Are Raving About Local Marketing in 2017

Madeleine Helme | Local marketing allows businesses to target customers based on their location. In this article, we teach you how you can use it for your business.... more

Marketing Technologists: a New Breed of Marketers

Sara Sousa | Ian clearly presents what exactly distinguishes marketing technologists from the traditional marketer. ... more

Power to the Marketers! How to Prove Marketing is More Than Just an Expense

Sara Sousa | With many organizations looking at marketing as an expense, marketers need to work to prove the contribution of their marketing efforts. ... more

The Impact of AI on Modern Marketing: 13 Realistic AI Outcomes Marketers Can Expect

Lana K. Moore | You might be wondering what AI can realistically do for you, the marketer. In this article, we'll talk about 13 things you can expect from AI in marketing.... more

What Top Digital Marketers Already Know About Influencer Marketing in 2017

Ashley Kaczmar | Influencer marketing is a strategy that uses people with celebrity or authority to promote or market a business or product.... more

Content Marketing for the Modern Customer Journey: A Guide for Marketers Willing to Walk the Walk

Lisa Callahan | Find out what 26 martech experts have to say about the good, bad and ugly of content marketing — Plus how to optimize yours for the new customer journey.... more

B2B Marketers, It's Time to Jump into Influencer Marketing

Ashley Kaczmar | B2B marketers seem to be slow to adopt influencer marketing. Read this article and start picking up speed on your B2B influencer marketing.... more

How B2B Marketers Can Master Mobile Marketing

Ashley Kaczmar | What guy in a suit doesn't have his phone glued to him at all times? According to a study, 42% of researchers use a mobile device during purchasing process.... more

Why Marketers Want to Get Closer to their Customers in 2017 with Proximity Marketing

Madeleine Helme | More and more businesses are adopting proximity marketing and other location-based marketing techniques to deliver highly targeted marketing messages.... more

Marketing Budget

What is a marketing budget? A marketing budget is a plan for expenditures that will cover marketing costs. These costs include everything from public relations to ad buys to content and influencer marketing. The marketing budget also pays for... more

Marketing Analytics

What is marketing analytics? Marketing analytics measures marketing effectiveness. It looks at when, where and how customer engagements happen. In order to do this, marketing analytics must combine online and offline data.... more

Retail Marketing

What is retail marketing? Retail marketing refers to the strategy and activities implemented to promote a retail brand and the products they have for sale. Retail marketing's intent is to raise awareness and interest, and also increase sales. It inv... more

Scrum Marketing

What is scrum marketing? Scrum marketing takes the key concepts of scrum software development. It uses small, agile teams to build fast iterations based on clear goals and metrics - and applies it to the field of marketing. Scrum builds marketing pr... more

Video Marketing

What is video marketing? Video marketing is the practice of using videos to promote your brand, products, as well as services. As a result of its effectiveness, video marketing is a key tool in most content marketing plans today. Some common forms... more

Content Marketing

What is content marketing? The content marketing  process guides users through the customer journey (AKA buyer's journey). Brands use content marketing as a more genuine and personal way to connect with users. Instead of using paid content, lik... more

Search Engine Marketing (SEM)

What is Search Engine Marketing? Search Engine Marketing also known as SEM, is the process of driving additional traffic to a site through paid and unpaid methods. SEM includes SEO, which is the practice of fine-tuning one's site and content t... more

Marketing Automation Platform

What is a Marketing Automation Platform? A marketing automation platform is software that allows businesses and marketing departments to successfully market on multiple platforms. These platforms are vast and include email, social media, and c... more

Email Marketing

What is Email Marketing? Email marketing involves sending emails that promote your product or service. Most of the time, these emails include an incentive, like a discount or free shipping. Email marketing also often features newsletters, blog pos... more

Outbound Marketing

What is outbound marketing? Outbound Marketing is any activity that involves actively reaching out to a prospect. This outreach is often cold, i.e. contacting someone who hasn't engaged with you before. These marketing activities include cold c... more

Multi-Level Marketing

What is multi-level marketing? Multi-level marketing (MLM), also known as "pyramid" marketing, is a revenue model in which companies depend on the earnings of non-salaried salespeople. In order to move up in an MLM system, salespeople re... more

Social Media Marketing (SMM)

What is social media marketing (SMM)? Social media marketing  (SMM) is a business promotion on social media. It includes both paid and unpaid content, with the goal of boosting brand awareness.... more

Referral Marketing

What is referral marketing? Referral marketing is a strategy to promote products, services, and businesses that use people not content. They then refer others to a business via word of mouth. Referrals usually occur after a positive experience... more

Affiliate Marketing

What is affiliate marketing? Affiliate marketing refers to the partnerships between brands and the affiliates who sell on their behalf. Affiliates agree to terms about messaging and placement of brand ads. In exchange, brands pay them a commission... more