Lead Management

What is Lead Management? Lead management is the practice of finding, attaining, and building relationships with leads. This is often done using management programs and campaigns. Lead scoring is a large part of this practice and involves the ranki... more

Lean Management

What is Lean Management? Lean Management is a methodology that focuses on small, incremental steps. Using the lean style, companies focus on each step in a process. As a result, businesses can cut out any process that doesn't add value. ... more

Yield Management

What is yield management? Yield management is the process of making adjustments to influence advertiser and consumer behavior in order to maximize profits. These adjustments include better selling, pricing, packaging, and inventory management.... more

Customer Relationship Management (CRM)

What is customer relationship management? Customer Relationship Management (CRM) is a mix of the strategies, technology, and practices that manage and analyze customer interactions. Then, it collects all the data a provided by a customer to a busine... more

Content Management System (CMS)

What is a content management system? A Content Management System,  also known as a CMS, is a platform that creates, modifies, and manages online content. Usually, a CMS maintains a site made up of multiple users with a varying level of per... more

Talent Management

What is talent management? Talent management  helps businesses create and keep talented teams. This involves activities such as recruiting and employee development. Because it prioritizes personal growth, talent management is a continuous proc... more

Web Experience Management (WEM)

What is Web Experience Management? Web experience management , or WEM,   is the process of managing a user's experience as they navigate a website. This process includes looking at how easy it is to navigate different part... more

Product Management

What is Product Management? When you're building online systems or software of any kind, product management is the big picture. It starts by determining the business goals - what does the business want to accomplish? - which turn into requirements f... more

Tag Management

What is a tag management? Tag management is the process of editing short pieces of website code, or "tags." This helps a business to edit many tags at once in a short amount of time. Proper tag management leads to better websit... more

Agile Management

What is Agile Management? Agile Management is a framework for managing teams and projects effectively and efficiently using principles borrowed from agile software development. Due to agile management being like agile development, teams focus on fas... more

Workflow Management System

What is a Workflow Management System? A  workflow management system also known as WfMS acts as the infrastructure that allows for the monitoring and set-up of any workflow defined within a workflow application. Businesses use WfMS for people a... more

Marketing Resource Management (MRM)

What is Marketing Resource Management? Marketing resource management also known as MRM  is the infrastructure needed to perform marketing operations management. MRM generally involves tools that businesses use for planning, designing, or produ... more

Digital Asset Management (DAM)

What is Digital Asset Management? Digital asset management also known as DAM , is the process of storing and organizing digital files. Businesses use DAM platforms to store photos, videos, graphics, and other rich media. Using digital asset ma... more

Data Management Platform (DMP)

What is a Data Management Platform? A data management platform  also known as a DMP is a type of software that brings together data from multiple sources. It collects first and third-party data on your audience and provides an analysis of this... more

Call Management

What is call management? Call Management is the business process of creating rules and conditions for routing inbound calls. Call management uses features like IVR Menus,  Call Queues,  Hunt Groups, and Recorded Announcements.... more

6 Strategies to Improve Cross-Functional Collaboration

Kathi Furman | Improve your business’ success with increased cross-functional collaboration. Use these six strategies to guide you to successful implementation.... more

Making Sense of the MarTech Landscape: Vendor Analysis Tips

Lisa Callahan | TL;DR Definition: Vendor analysis helps a business choose a supplier, or vendor, to buy from. It involves looking at costs, quality and the features of each vendor's offer. As a result, the business is able to pick the vendor that best meets its n... more

Remote Working Tips from a Professional Nomad

Lisa Callahan | Find out what one executive learned about remote working from his stays in over 400 makeshift office spaces across the globe.... more

What Wealthy Millennials Can Teach You About Finance

Lisa Callahan | Millionaire millennials demonstrate drastically different finance habits than older adults. This article from Business Insider explains.... more

Do’s and Don'ts of Managing the 16 Myers-Briggs Personality Types

Lisa Callahan | Research has correlated the 16 Myers-Briggs personalities to a number of work-related factors, from salary and job satisfaction to unemployment rate and IQ. ... more

Touchdown! Scoring Top Talent as an Underdog

Lisa Callahan | In this article, Kelly Kinnard from Entrepreneur lets you in on her secrets for scoring top talent in the face of harsh competition.... more

Keeping Your Business Afloat with a Minimal Budget

Kathi Furman | Unfortunately, many businesses don’t have cash to spend. But it is possible to grow on a minimal budget with creativity and the right planning.... more

5 Characteristics of Agile Management

Kathi Furman | Businesses need to adopt these 5 Agile environment characteristics in order to successfully implement Agile management.... more

Small Businesses: The Key to Vendor Management

Kathi Furman | Business leaders use vendor management systems to track, build and maintain relationships over time. Use these tips to create a plan.... more

7 Hacks to Streamline Project Management

Kathi Furman | Improve your project success rate by utilizing these seven hacks to streamline project management and increase productivity.... more

4 Tips to Uncover the Best Candidate

Bill Gaskill | Hiring and developing your employees is the most important thing you can do. Make sure you’re prepared to select the best candidate for the position.... more

Social Recruiting Strategies

Bill Gaskill | In this article, we have highlighted the main steps to take, along with some effective social recruiting strategies you can use.... more

Co-Work it Out: Collaboration in a Co-Working Space

Lisa Callahan | Co-working spaces are the new black coffee. As these collaborative habits pop up in cities across the U.S., employees are taking notice.... more

Design on the Mind: Mixing Art and Science in BI

Lisa Callahan | "When it comes to developing a BI model, too much emphasis is often placed on data." Find out why this author believes great BI lies in a mixed approach.... more

8 Indispensable Hiring Software Features

Bill Gaskill | Software can be HR’s recruiting partner. The numerous hiring software features can augment and improve your recruitment process.... more

It's All in Your Head: Brain Hacks for Productivity

Lisa Callahan | We all need a brain boost now and again. In this article, Michael Schneider from INC describes the four tricks to master for increased productivity.... more

Why the New Marketing Intern is Your Secret Weapon

Lisa Callahan | In this article, Isaac Oates from Entrepreneur explains why a marketing intern provide so much value and how to find one that meets your needs.... more

Your Competition is Agile, Why Aren't You?

Tim Ziegler | TL;DR Definition: Agile management is a methodology for managing teams and projects effectively and efficiently using principles borrowed from agile software development. With agile, teams focus on fast iteration and responsive feedback over elab... more

Hold Steady: Scaling the Work-Life Balance Beam

Lisa Callahan | Struggling to unplug after a long day at work? Consumed by daytime distractions? Read this to get your fix for a messy work-life balance.... more

Stop Being a Helicopter Manager

Lisa Callahan | Swoosh, swoosh, swoosh. Are those helicopter blades I hear? Managers, ditch your hovering habit once and for all. It's now or never.... more

Is Your Enterprise a Glutton for SaaS?

Lisa Callahan | Software-buyers, don't make the mistake of biting off more than you can chew -- and don't sign off on SaaS before reading this first.... more

Need-to-Know Martech Budgeting Tips for 2017

Tim Ziegler | A marketing budget is a plan for expenditures that will cover marketing costs like public relations, influencer marketing and much more.... more

Data as a Core Value: Why Creatives Will Love it Too

Lisa Callahan | In this article, Guy Levy-Yurista from Data Nirvana lists his top tips for implementing data as a core company value. Next up: Picking your metric mascot.... more

Keep Morale High when Times are Tough

Tim Ziegler | We live in a time when bigger, faster, better is expected but now always achieved. So how do you keep morale high when times are tough?... more

What is Agile Marketing?

Kathi Furman | Less stress and increased customer satisfaction rates make Agile marketing a smart business choice. Take the steps to research and implement it today.... more