Management

 

Lead Management

What is Lead Management? Lead management is the practice of finding, attaining, and building relationships with leads. This is often done using management programs and campaigns. Lead scoring is a large part of this practice and involves the ranki... more
 

Lean Management

What is Lean Management? Lean Management is a methodology that focuses on small, incremental steps. Using the lean style, companies focus on each step in a process. As a result, businesses can cut out any process that doesn't add value. ... more
 

Yield Management

What is yield management? Yield management is the process of making adjustments to influence advertiser and consumer behavior in order to maximize profits. These adjustments include better selling, pricing, packaging, and inventory management.... more
 

Customer Relationship Management (CRM)

What is customer relationship management? Customer Relationship Management (CRM) is a mix of the strategies, technology, and practices that manage and analyze customer interactions. Then, it collects all the data a provided by a customer to a busine... more
 

Content Management System (CMS)

What is a content management system? A Content Management System,  also known as a CMS, is a platform that creates, modifies, and manages online content. Usually, a CMS maintains a site made up of multiple users with a varying level of per... more
 

Talent Management

What is talent management? Talent management  helps businesses create and keep talented teams. This involves activities such as recruiting and employee development. Because it prioritizes personal growth, talent management is a continuous proc... more
 

Web Experience Management (WEM)

What is Web Experience Management? Web experience management , or WEM,   is the process of managing a user's experience as they navigate a website. This process includes looking at how easy it is to navigate different part... more
 

Product Management

What is Product Management? When you're building online systems or software of any kind, product management is the big picture. It starts by determining the business goals - what does the business want to accomplish? - which turn into requirements f... more
 

Tag Management

What is a tag management? Tag management is the process of editing short pieces of website code, or "tags." This helps a business to edit many tags at once in a short amount of time. Proper tag management leads to better websit... more
 

Agile Management

What is Agile Management? Agile Management is a framework for managing teams and projects effectively and efficiently using principles borrowed from agile software development. Due to agile management being like agile development, teams focus on fas... more
 

Call Management

What is call management? Call Management is the business process of creating rules and conditions for routing inbound calls. Call management uses features like IVR Menus,  Call Queues,  Hunt Groups, and Recorded Announcements.... more
 

Affiliate Management

What is affiliate management? Businesses use  affiliate management to track what their affiliates do. Most of the time, affiliate managers handle these tasks with the help of software. This helps them see, for example, how much money an affilia... more
 

Workflow Management System

What is a Workflow Management System? A  workflow management system also known as WfMS acts as the infrastructure that allows for the monitoring and set-up of any workflow defined within a workflow application. Businesses use WfMS for people a... more
 

Marketing Resource Management (MRM)

What is Marketing Resource Management? Marketing resource management also known as MRM  is the infrastructure needed to perform marketing operations management. MRM generally involves tools that businesses use for planning, designing, or produ... more
 

Digital Asset Management

What is Digital Asset Management? Digital Asset Management (DAM) helps businesses store, edit and share files, also known as assets. Usually, these files come from the creative team and include logos, icons and other branded media. DAM also he... more
 

Data Management Platform (DMP)

What is a Data Management Platform? A data management platform  also known as a DMP is a type of software that brings together data from multiple sources. It collects first and third-party data on your audience and provides an analysis of this... more
 

When Will it Become Easier for Adtech to Sell to Marketing Departments?

Sam Goldberg | "We have a lot to learn on the marketing front, but as technology advances, there is hope that tech-savvy marketers will make themselves indispensable."... more
 

Learn by What NOT to Do When it Comes to Financial Planning

Sara Sousa | Summary Financial planning is extremely important, yet somehow often times gets overlooked. The best way to learn what to do is to learn what NOT to do.Adam Sarhan shares financial planning mistakes and how to avoid them. Who Should Read This Arti... more
 

Customer Development is the Key to Unlocking Your Product

Sara Sousa | Understand your customer and you understand your product, achieve this through customer development. ... more
 

Company Culture is Everything and How You Promote People is a Deal Breaker

Sara Sousa | Your promotion process can either make or break your company culture, make sure you're focusing on the people the process is meant to support.... more
 

Product Packaging Trends: How We'll Make Store Shelves Gorgeous in 2018

Lisa Callahan | In this article from Creative BBQ, Pam Webber & Martis Lupus list 10 product packaging trends that will dominate shelf space in 2018.... more
 

Expert Opinion: Talent Management featuring Janine Truitt

Janine Truitt | Read up on what talent management expert, Janine Truitt, predicts as talent management evolves over the next three to five years.... more
 

Why Story Points Aren't Required In Scrum

Courtney Raaz | In this article, Christiaan Verwijs debunks the myth that Story Points are required in Scrum.... more
 

Expert Opinion: Talent Management featuring Tom Haak

Tom Haak | Read up on what talent management expert, Tom Haak, predicts as talent management evolves over the next three to five years.... more
 

Expert Opinion: Talent Management featuring David Niu

David Niu | Read up on what talent management expert, David Niu, predicts as talent management evolves over the next three to five years.... more
 

Litecoin: The Digital Currency to Watch

Courtney Raaz | Summary Step aside Bitcoin, there’s a new player in town. It’s name? Litecoin. And it’s price just increased 333 percent in the last five days. In this article, Jesse Damiani explains the five reasons why Litecoin has experience such unprec... more
 

The Millennial Style of Management: Trends to Know

Courtney Raaz | Summary The next generation is upon us, meaning that millennials are no longer the new kids on the block. They are reaching new heights in their careers by becoming the bosses themselves. In this article, Larry Alton explores how millennial bosse... more
 

A Beginner’s Guide to Crafting a Great Product

Courtney Raaz | In this article, product designer Tanira Maurer guides her readers through the first steps of crafting a product from the start.... more
 

The Project Management Systems fit for an Enterprise

Courtney Raaz | In this article, Kaya Ismail shares what he believes are the top 16 systems you can use for enterprise project management.... more
 

Why Product Owners Should Pay More Attention to Unstructured Data

Courtney Raaz | Summary Even though structured data fits neatly into rows and columns, it is likely full of holes and contains information that can’t be learned by an algorithm. That’s why David Gonzalez writes that focusing on unstructured data is the best wa... more
 

Getting One Step Closer to Perfect Productivity

Courtney Raaz | In this article, Jonathan Long discusses some simple daily tasks that everyone can do to improve their productivity.... more
 

Lessons Learned: How one Company Raised $10 Million

Courtney Raaz | In this article, Nathan Wenzel shares experiences from his yearlong journey getting his business successfully funded by venture capitalists.... more
 

How to use Empathic Design to Create Awesome Products

Courtney Raaz | Summary Many great design ideas stem from real users with real pain points. This is what we call empathic design, where a user-designer combines deep knowledge of product use with the ability to foresee new possibilities for it. In this article,... more
 

Know When it's Time to Let Your Product Die

Courtney Raaz | Summary Failure is never an easy realization for anyone to make. But the sooner you do, the better off you’ll be. In Rudy Mutter's eyes, product development is basically one big experiment, or at least that's how it should be. In this article... more
 

Boosting Employee Happiness Doesn't Require a Budget

Courtney Raaz | In this article, Alan Kohll explains the benefits of employee happiness in the workplace and how you can promote happiness without affecting your budget.... more
 

5 Tools Your Company Can't Afford to Forgo

Courtney Raaz | Summary When your business grows, so should your digital toolkit. It becomes more difficult to manage communications, workflows, and finances with each additional employee that is hired. In this article, Matt Pliszka draws upon his experiences wo... more
 

The Crucial First Steps to Project Management You Can't Skip

Courtney Raaz | In this article, Damian Samolej clues his readers into his three step process when planning for a new team project.... more
 

A Product Manager's Guide to Inheriting a Product Backlog

Courtney Raaz | In this article, Nathan Rhodes provides other product managers with key advice on how to handle inheriting a product backlog.... more
 

Your Guide to Selecting the Right Management Tool

Courtney Raaz | In this article, The House writes about ten product and project management tools that can help teams operate at top efficiency.... more