instagram ads


Instagram ads just short of facebook

Ben Ibarra | In my opinion, Facebook ads are 1# way to go just because of the hyper targeting, but instagram are definitely a near second alongside other social media platforms. Because of the different layout on insta, depending on the ad context, it can be bet... more

Creating Instagram Ads People Will Love

Madeleine Helme | Instagram ads are a great way to get more leads for your business. Follow these tips to create ads that will make your audience pay attention.... more
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We help brands and celebrities engage real people’s attention to their Instagram accounts fast and safely.Attracting involved heads to your business is our main goal. Be ahead with InstaHeads.... more


Lauren Campbell | There are tons of ads on Instagram, and nine times out of ten you can tell its an ad as soon as you scroll to it. These days people are attracted to humor, and memes especially. I've always thought that maybe if these companies looked a little... more

Is Programmatic Ruining Native Ads?

Ashley Kaczmar | Programmatic continues its problematic life. Lately, it's been breaking into native advertising and stirring up some trouble over there.... more

The Advantages of Skippable Video Ads

Madeleine Helme | Forcing people to sit through your ads could lead to a negative impression of your brand. Skippable video ads are a good way to stay among your audience.... more

Google's War On Bad Ads Starts With This

Ashley Kaczmar | Does it ever feel like "Attack of the Ads" when you're browsing online? That's why Google is introducing an ad blocker for their Chrome browser. ... more

Are You Making These Mistakes with Your Facebook Ads?

Ashley Kaczmar | Facebook ads have a lot of shiny buttons. It can be hard not to press them all. But don't just put together your ad willy nilly.... more

A Guide to Advertising on Instagram

Madeleine Helme | Here’s a basic guide to get your Instagram ads up and running. Get creative with your content for maximum engagement on Instagram.... more

Instagram Makes Selling Products Easier with New In-App Tool

Hailee Franco | Instagram is making it easier to sell your products without hurting your bottom line. Their new tool launched recently and makes it easy to sell products.... more

Vertical Ads Reach New Heights

Madeleine Helme | Advertisers need to think about how they can adapt their branded content to a vertical format. Check it out on MarTechExec.... more

Social Ads are Right Behind Paid Search in the Ad Spending Race

Ashley Kaczmar | The latest State of Search Report is in. Advertisers, it looks like the social ad trend continues to grow. Not only that, it's the fastest growing trend.... more

Millennials and Social Media: The Experts Weigh In

Lana Moore | When it comes to social media which platform should you choose to best market to millennials? We asked the experts to weigh-in. See what they had to say.... more

If Social Media Doesn't Work, Why Not Try Native Advertising?

Ashley Kaczmar | For some reason, you're just not getting the response you hoped you would from social media. Why not give native advertising a try?... more

Press Play: Why Your Brand Needs Video Marketing

John Shieldsmith | You know the big dogs are using video marketing. You know, because you see their content everywhere. But does your brand need it? Yes, yes it does.... more

Like, Share, Comment: Marketing on Facebook

Hailee Franco | "There is more to Facebook ads than finely crafted copy, compelling images, custom audience and interest based targeting." Find out what on MarTechExec.... more

Want to be Social? Say it with Video

Hailee Franco | How on Earth are you supposed to get your video noticed on social media? The easy answer is to craft videos that are formatted for each platform.... more

Social and Relationships: 50+ Stats You Need to Know

Lana Moore | Looking for a rundown of "need-to-know" information on social media and customer relationships? Look no further. We have all the essential statistics.... more

What You Need to Know About Social Advertising to Stay Ahead in 2017

Ashley Kaczmar | Social advertising is a form of online advertising that focuses on social media networks. These can be as simple as promoted posts, or large campaigns.... more

The 5 Best Types of Content for Native Advertising

Madeleine Helme | You need to make sure your content is entertaining and engaging. Here are 5 popular types of content for native advertising that engages with its audience.... more

Don’t Stop the Presses: Experts Say Print Advertising Has a Time and Place in 2017

Ashley Kaczmar | Print advertising is a type of advertising that is found on physically printed media, such as magazines or newspapers, to reach a certain audience.... more

Marketing in Motion: Video Types and You

John Shieldsmith | Live videos, Facebook videos, disappearing videos - there are so many video types to choose from. Read this guide to determine which one works for you.... more

9 Steps to Better Video Marketing on Social Media

Kathi Furman | Don’t get lost in the crowd on social media. Make your audience want to start a relationship with you with these steps for video marketing on social media... more

Too Many Cooks: 1,000,000 Content Marketing Tips

John Shieldsmith | Everyone is doing content marketing, and everyone has content marketing tips. Read this article to learn how to differentiate yourself.... more

Influencer Marketing Mistakes You Can't Afford to Make

Kathi Furman | Before you start the process, take the time to review these influencer marketing mistakes. It could make all the difference between success and failure.... more

How do you build a successful advertising campaign? Find out what the experts have to say.

Lana Moore | Advertisers struggle to make their ads stand out in the crowd to see the success that they want. So we asked industry experts to tell us how they do it.... more

What Top Digital Marketers Already Know About Influencer Marketing in 2017

Ashley Kaczmar | Influencer marketing is a strategy that uses people with celebrity or authority to promote or market a business or product.... more

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more

Empower Employees with an Employee Advocacy Platform

Hailee Franco | Are you ready to tap into the marketing power of your employees? If so learn how to empower them with an employee advocacy platform.... more

Oddly Agile: Unorthodox Angles on Agile Development

Tim Ziegler | We're big fans of agile development here at MarTechExec, and lately we’ve been noticing some creative ways to use the form.... more

OHM! Creating Content and Social Media Synergy

Hailee Franco | So if your content is constantly running away from your social media, you need to take a good hard look as to why. Then work to create social media synergy.... more

Need-to-Know Martech Budgeting Tips for 2017

Tim Ziegler | A marketing budget is a plan for expenditures that will cover marketing costs like public relations, influencer marketing and much more.... more

How B2B Can Beat B2C in the Influencer Marketing Race

Hailee Franco | ATTENTION B2B MARKETERS! Do I have your attention now? Now let’s talk about influencer marketing. So how do you beat them in the influencer marketing race?... more

Mastering Web Experience Management in 2017

John Shieldsmith | Web experience management is the holistic health approach to ensuring a good customer experience with your brand online. Here's how to start.... more

The Experts Weigh In On E-Commerce Marketing Planning

Lana Moore | There’s no one-size-fits-all solution for e-commerce marketing, which is why we went to the experts to find out their tips on e-commerce marketing planning.... more

The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more

ABM Experts Weigh In with Creative Tips

Lana Moore | Account based marketing is a marketing strategy every businesses should use. However, excelling at ABM isn’t easy. So we asked the ABM experts for tips!... more

Creating a Successful Content Advertising Campaign According to the Experts

Lana Moore | Making content is part of the daily grind for any brand. Making content for an advertising campaign that goes above and beyond? That's not easy.... more

How to Make Journalists Love You According to the Top PR Experts

Lana Moore | How do you get that journalist to just love your brand and what you have to say? We turned to the experts to find out just what to do.... more