What is video marketing?

Video marketing is the practice of using videos to promote your brand, products, as well as services. As a result of its effectiveness, video marketing is a key tool in most content marketing plans today. Some common forms of video marketing include:
  • Live videos
  • How-to videos
  • Explainer videos
  • Promotional videos
  • Trailers
  • Customer Success videos
In conclusion, each of these video types are made to spread awareness in various forms.

Read and contribute to our working definition of "video marketing", or