What is programmatic advertising?

Programmatic advertising refers to the buying of digital ad space using software to make the purchases. This means it uses machines to buy ads. As a result, many considered it more efficient than ads bought and sold by people.

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on 11.30.2017

Actually, Programmatic Advertising refers basically to the buying of ANY kind of an ad space using a software (e.g. Programmatic TV buying, Programmatic radio buying). Not necessarily DIGITAL ad spaces.