What is native advertising?

If you have ever seen a promoted tweet on Twitter or a suggested post on Facebook, then you've seen a native ad. Native advertising occurs when a paid form of media matches the visual design of the site it lives on. It also behaves consistently with the native user experience. It looks like content. Native ads blend into their surrounding and are inherently non-disruptive, which makes them very different from your typical display advertisement.

Read and contribute to our working definition of "native advertising", or