expert roundup

 

The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana K. Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more
 

Expert Opinion: Data Visualization featuring Sam Underwood

Sam Underwood | Mastering data visualization requires you to work smart. Get tips on how to do that in this article featuring Sam Underwood.... more
 

An ABM Affliction: The Expert-Backed Rx for Making Stale Accounts Anew

Lana K. Moore | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more
 

Is Your Business Desperately Craving Outbound Leads?

Lisa Callahan | In this article from Medium, discover the signs and symptoms of a product in desperate need of more outbound leads.... more
 

Will Voice Search Take Over the Advertising Industry?

Ashley Kaczmar | Is 2017 the year of voice search? That's what many brands are being led to believe. But it may be too soon for that just yet.... more
 

How to Rebuild Trust in the Digital Advertising Industry

Ashley Kaczmar | Summary Recently, advertisers have begun to question the worth of digital advertising. The issues with programmatic advertising have built a lot of mistrust between the buyers and sellers of our digital landscape.How do we get that trust back? In t... more
 

X Marks the Spot for Ad Escape Routes in Display Advertising

Madeleine Helme | Offering easy ad escape routes lends to the user experience and minimizes the disruption caused by your ads. Don't let your ad earn you a bad reputation.... more
 

Adwords, Ad Groups, Campaigns, Bid Adjustments: Learning to Speak Search Advertising Google-ese

Virginia Fair | If you’re new to the world of search advertising, you’ll need to learn to speak a whole new language. Welcome to the world of Google Adwords.... more
 

Putting Digital Advertisements Under the Microscope

Ashley Kaczmar | This article tackles the difficulties of making your ad stand out in the digital space, particularly in mobile apps/games.... more
 

Martech: The Salesperson's Underutilized Best Friend

John Shieldsmith | Martech is for marketing. Right? Actually, martech can do wonders for salespeople, too. That's right. Let's dive in and see how.... more
 

Understanding the Different Targeting Types for Digital Advertising

Madeleine Helme | There are a number of different types of targeting to reach your audience. Here are the main targeting types you can focus on for digital advertising.... more
 

Perfecting Your Private Equity Funding Strategy

Lisa Callahan | In this article, Thomas Knauff from Entrepreneur offers his tips for working with private equity partners to achieve both short-term and long-term goals.... more
 

Account-Based Marketing (ABM): A Guide to the Future for High-Performing Teams

Ashley Kaczmar | What does the future hold for account-based marketing (ABM)? Find out with these predictions and best practices from over 16 experts.... more
 

What is the future of AI as it relates to marketing?

Lisa Callahan | We're looking to feature marketing professionals in an expert roundup for MarTechExec! If you think you've got what it takes to be showcased among the best of the best, we're all ears. For this roundup, we're calling on martech data gurus to a... more
 

Takeaways from this article

Rashaad Dukes | Really fun article. The inclusion of the attractive slideshow and funny gifs really reinforce a lot of what these experts have said about the importance of creating good content and knowing your audience, which is definitely easier said than do... more
 

A Successful marketing campaign

David House | There are five key components 1. The audience- Think about your marketing funnel, exactly who you're marketing to. 2. The content- Create your content it can be a blog or social media post, a report, a press release, an image or even a video.... more
 

How to get Content Marketing Success

Rashaad Dukes | I agree, Content Marketing is becoming the norm for many nowadays. I think that in order to set yourself apart from everyone, you have to strive to make meaningful connections in addition to utilizing all the tools at your disposal, especially... more
 

Loyal customers reaction

Niya Dairo | Coming from the loyal customer's side of things, I feel this article is missing something. I don't think the article points out that most loyal customers just want to be known and heard. You can throw incentives at them all day long but let peo... more
 

What's good about content marketing?

Rashaad Dukes | I love the direction content marketing is heading. I think video is reshaping content marketing because of how widespread youtube has become. With youtube, you have the ability to reach massive amounts of people from all over the world. However... more
 

Long Product Lifetimes: Advice and Core Principles From Geoffrey Gualano

Geoffrey Gualano | Geoffrey Gualano is a featured contributor to Why Experts Say You Should Never Treat Product Management Like An Assembly Line an expert round-up in the Product Management Category on MarTechExec. We'd be delighted if you would share this... more
 

Long Product Lifetimes: Advice and Core Principles From Joe Kendall

Joe Kendall | Joe Kendall is a featured contributor to Why Experts Say You Should Never Treat Product Management Like An Assembly Line an expert round-up in the Product Management Category on MarTechExec. We'd be delighted if you would share this:... more
 

Every marketer should use analytics

Ben Ibarra | It still baffles me that people don't use analytics to learn about their customers. It is perhaps the most effective tool for finding information about your customer base and potential leads. Because the majority of time for people is spent onl... more
 

Ingenious Martech Hacks from the Pros Featuring Jesse Harrison

Jesse Harrison | Jesse Harrison is a featured contributor to April Tools: Hacking the Martech Landscape . Here's the complete contribution: I do all of my own marketing. A marketing hack I have implemented to give us great success at our law firm is the live-ch... more
 

Ingenious Martech Hacks from the Pros Featuring Jennifer Worsham

Jennifer Worsham | Jennifer Worsham is a featured contributor to April Tools: Hacking the Martech Landscape . Here's the complete contribution: The best tip I can give someone looking for ways to make things simpler, quicker or more effective is to slow down and... more
 

Ingenious Martech Hacks from the Pros Featuring Jason Scott

Jason Scott | Jason Scott is a featured contributor to April Tools: Hacking the Martech Landscape . Here's the complete contribution: A free tool that I spend a lot of my time on is Google's Search Console (formerly Webmaster Tools). This is an excellent SEO... more
 

Long Product Lifetimes: Advice and Core Principles From Diana Nassar

Diana Nassar | Diana Nassar is a featured contributor to Why Experts Say You Should Never Treat Product Management Like An Assembly Line an expert round-up in the Product Management Category on MarTechExec. We'd be delighted if you would share this:... more
 

Long Product Lifetimes: Advice and Core Principles From Kelli Niewohner

Kelli Niewohner | Kelli Niewohner is a featured contributor to Why Experts Say You Should Never Treat Product Management Like An Assembly Line an expert round-up in the Product Management Category on MarTechExec. We'd be delighted if you would share this:... more
 

Learning About PR All Over Again by Promoting My Own Company

Curtis Sparrer | Practice what you preach, marketers. In this guest post, Chris Sparrer shares six key PR tips he's learned while promoting his own agency.... more
 

Agile Management Principles for Success by Saverio Losito

Saverio Losito | Saverio Losito is a featured contributor to Survival of the Fittest: Expert Agile Advice from the Wild . Here's the complete contribution: The first principle is "Accountability". Every team member, of course starting from the project manager... more
 

Agile Management Principles for Success by Johanna Rothman

Johanna Rothman | Johanna Rothman is a featured contributor to Survival of the Fittest: Expert Agile Advice from the Wild . Here's the complete contribution: Facilitate the creation of cross-functional teams at all levels (project teams, and several varieties... more
 

Agile Management Principles for Success by Jens Marut

Jens Marut | Jens Marut is a featured contributor to Survival of the Fittest: Expert Agile Advice from the Wild . Here's the complete contribution: In this fast paced world where the environment itself and requirements for projects change constantly, bein... more
 

Agile Management Principles for Success by Corey Northcutt

Corey Northcutt | Corey Northcutt is a featured contributor to Survival of the Fittest: Expert Agile Advice from the Wild . Here's the complete contribution: Fracture big projects into bite-sized pieces, then phases, then outcomes. Most great projects fail bec... more
 

Agile Management Principles for Success by Bert Heymans

Bert Heymans | Bert Heymans is a featured contributor to Survival of the Fittest: Expert Agile Advice from the Wild . Here's the complete contribution: In short I'd have to say kaizen, visual management and agile contracts. I'm a huge fan of cultivating kai... more
 

Creating a Successful Content Advertising Campaign According to the Experts

Lana K. Moore | Making content is part of the daily grind for any brand. Making content for an advertising campaign that goes above and beyond? That's not easy.... more
 

Analytics Experts Weigh In with Strategic Tips

Lana K. Moore | Web and mobile analytics make smarter marketers. But with better tactics come more advanced challenges. Find out what in this article.... more
 

Agile Management Principles for Success by Sourav Ghosh

Sourav Ghosh | Sourav Ghosh is a featured contributor to Survival of the Fittest: Expert Agile Advice from the Wild . Here's the complete contribution: A few key principles for agile project management: Starting the habit of centralized team communicat... more
 

Agile Management Principles for Success by Tommi Forsstrom

Tommi Forsstrom | Tommi Forsstrom is a featured contributor to Survival of the Fittest: Expert Agile Advice from the Wild . Here's the complete contribution: Embrace uncertainty! The key part of Agile is that you can only forecast the future. New discoveries,... more
 

Agile Management Principles for Success by Samuel Pavin

Samuel Pavin | Samuel Pavin is a featured contributor to Survival of the Fittest: Expert Agile Advice from the Wild . Here's the complete contribution: The key agile project management principles for success are revolving around the end goal, collaboration,... more
 

Agile Management Principles for Success by Mike Clayton

Mike Clayton | Mike Clayton is a featured contributor to Survival of the Fittest: Expert Agile Advice from the Wild . Here's the complete contribution: Don't leave project management to your project managers. The biggest returns come when you invest time an... more