expert roundup


The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more

Reviving Dead Accounts with ABM. The Experts Weigh-In

Lana Moore | Are you having issues bringing your ABM account back from the dead? If so listen up. We asked some of the best in the field to share their tips with you!... more

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more
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            Undertone is the leader in digital advertising. We start with creative & then design for reach & engagement through award-winning cross-screen ad formats.... more

Will Voice Search Take Over the Advertising Industry?

Ashley Kaczmar | Is 2017 the year of voice search? That's what many brands are being led to believe. But it may be too soon for that just yet.... more

Perfecting Your Private Equity Funding Strategy

Lisa Callahan | In this article, Thomas Knauff from Entrepreneur offers his tips for working with private equity partners to achieve both short-term and long-term goals.... more

Putting Digital Advertisements Under the Microscope

Ashley Kaczmar | This article tackles the difficulties of making your ad stand out in the digital space, particularly in mobile apps/games.... more

Martech: The Salesperson's Underutilized Best Friend

John Shieldsmith | Martech is for marketing. Right? Actually, martech can do wonders for salespeople, too. That's right. Let's dive in and see how.... more

X Marks the Spot for Ad Escape Routes in Display Advertising

Madeleine Helme | Offering easy ad escape routes lends to the user experience and minimizes the disruption caused by your ads. Don't let your ad earn you a bad reputation.... more

Understanding the Different Targeting Types for Digital Advertising

Madeleine Helme | There are a number of different types of targeting to reach your audience. Here are the main targeting types you can focus on for digital advertising.... more

Adwords. Ad Groups. Campaigns. Bid Adjustments, Etc: Learning to Speak Search Advertising Google-ese

Virginia Fair | If you’re new to the world of search advertising, you’ll need to learn to speak a whole new language. Welcome to the world of Google Adwords.... more

What is the future of AI as it relates to marketing?

Lisa Callahan | We're looking to feature marketing professionals in an expert roundup for MarTechExec! If you think you've got what it takes to be showcased among the best of the best, we're all ears. For this roundup, we're calling on martech data gurus to a... more

Takeaways from this article

Rashaad Dukes | Really fun article. The inclusion of the attractive slideshow and funny gifs really reinforce a lot of what these experts have said about the importance of creating good content and knowing your audience, which is definitely easier said than do... more

Why Marketers Want to Get Closer to their Customers in 2017 with Proximity Marketing

Madeleine Helme | More and more businesses are adopting proximity marketing and other location-based marketing techniques to deliver highly targeted marketing messages.... more

What is your content marketing success formula? Hear from the experts.

Lana Moore | With everyone doing content marketing, it can be hard to determine what real success looks like. Read this to see what the experts have to say.... more

A Successful marketing campaign

David House | There are five key components 1. The audience- Think about your marketing funnel, exactly who you're marketing to. 2. The content- Create your content it can be a blog or social media post, a report, a press release, an image or even a video.... more

What's good about content marketing?

Rashaad Dukes | I love the direction content marketing is heading. I think video is reshaping content marketing because of how widespread youtube has become. With youtube, you have the ability to reach massive amounts of people from all over the world. However... more

How to get Content Marketing Success

Rashaad Dukes | I agree, Content Marketing is becoming the norm for many nowadays. I think that in order to set yourself apart from everyone, you have to strive to make meaningful connections in addition to utilizing all the tools at your disposal, especially... more

Loyal customers reaction

Niya Dairo | Coming from the loyal customer's side of things, I feel this article is missing something. I don't think the article points out that most loyal customers just want to be known and heard. You can throw incentives at them all day long but let peo... more

Every marketer should use analytics

Ben Ibarra | It still baffles me that people don't use analytics to learn about their customers. It is perhaps the most effective tool for finding information about your customer base and potential leads. Because the majority of time for people is spent onl... more

Can marketing exist without technology? Hear what the experts have to say.

Lana Moore | Marketing and tech are nearly indistinguishable today. Can marketing exist without technology? Let's see what the experts think.... more

Experts Weigh in with Tips for Agile Management Success

Lana Moore | These MarTech experts have some agile advice they’d like to share. We asked them: What are the key agile management principles for a successful company?... more

The Experts Weigh In On E-Commerce Marketing Planning

Lana Moore | There’s no one-size-fits-all solution for e-commerce marketing, which is why we went to the experts to find out their tips on e-commerce marketing planning.... more

The Experts Decide on Key SEO Elements for a Website

Lana Moore | Figuring out what SEO-related elements are most important for getting noticed is no picnic. Fortunately these experts are all ready to weigh in.... more

Creating a Successful Content Advertising Campaign According to the Experts

Lana Moore | Making content is part of the daily grind for any brand. Making content for an advertising campaign that goes above and beyond? That's not easy.... more

ABM Experts Weigh In with Creative Tips

Lana Moore | Account based marketing is a marketing strategy every businesses should use. However, excelling at ABM isn’t easy. So we asked the ABM experts for tips!... more

Analytics Experts Weigh In with Strategic Tips

Lana Moore | Web and mobile analytics make smarter marketers. But with better tactics come more advanced challenges. Find out what in this article.... more

Getting Creative with Agile: The Experts Weigh In

Lana Moore | To get deeper into what agile means in practice, we asked some pros what they thought. Find out what they had to say in this article on MarTechExec.... more

Why Experts Say You Should Never Treat Product Management Like an Assembly Line

Lana Moore | No product earns it profits by moving from point A to point B, which means no product management plan should operate like an assembly line.... more

How do you build a successful advertising campaign? Find out what the experts have to say.

Lana Moore | Advertisers struggle to make their ads stand out in the crowd to see the success that they want. So we asked industry experts to tell us how they do it.... more

Using analytics to improve marketing and customer value

Gregory Samsa | In this day and age, analytics can be used for almost anything, including marketing. Businesses should be making use of analytics from the get-go in order to understand customer trends when it comes to their company. Analytics can help identify weak... more

Marketing and People

Lauren Campbell | This was actually a pretty awesome read. People get so wrapped up in technology these days and it's understandable. Computers and any interactive technology are huge now. But, we tend to forget that, we actually used to market WITHOUT technology. So... more

The Experts Discuss the Benefits of Business Intelligence and Data Science

Lana Moore | The benefits of business intelligence and data science are many. Let's hear what the experts have to say about the benefits these two bring.... more

Expert opinion

Mia Kristensen | This is a slide show so maybe that's why it reads a little incomplete? Anyway, definitely agree with the premise of this. Age and gender is very very lacking and it becomes obvious if you just look at your own social media. Lots and lots of bad targ... more

Expert Opinions on Audience Market Data & Data Enhancement

Lana Moore | To jumpstart your journey into audience market data, we asked the experts: “How do you use marketing analytics to build an audience for a new business?”... more

Straight from the Experts: Using Mobile and Web Analytics to Improve CX

Lana Moore | The customer is always right, or at least that is how the saying goes. So if this is the case, what can you do to improve CX? Find out from the experts.... more

What Experts Wish Their Bosses Had Known About Talent Management

Lana Moore | Talent management is a science and an art. It takes a great leader to know a great leader, so we tracked some down and asked them their top management tips.... more

How to Make Journalists Love You According to the Top PR Experts

Lana Moore | How do you get that journalist to just love your brand and what you have to say? We turned to the experts to find out just what to do.... more

Surefire Ways to Establish Influencer Relationships Straight from the Experts

Lana Moore | When it comes to marketing influencer marketing is all the rage. So what can you do to establish influencer relationships? Listen to the experts!... more

Millennials and Social Media: The Experts Weigh In

Lana Moore | When it comes to social media which platform should you choose to best market to millennials? We asked the experts to weigh-in. See what they had to say.... more