expert roundup

 

The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more
 

Reviving Dead Accounts with ABM. The Experts Weigh-In

Lana Moore | Are you having issues bringing your ABM account back from the dead? If so listen up. We asked some of the best in the field to share their tips with you!... more
 

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more
 

Is Your Business Desperately Craving Outbound Leads?

Lisa Callahan | In this article from Medium, discover the signs and symptoms of a product in desperate need of more outbound leads.... more
 

Will Voice Search Take Over the Advertising Industry?

Ashley Kaczmar | Is 2017 the year of voice search? That's what many brands are being led to believe. But it may be too soon for that just yet.... more
 

How to Rebuild Trust in the Digital Advertising Industry

Ashley Kaczmar | Summary Recently, advertisers have begun to question the worth of digital advertising. The issues with programmatic advertising have built a lot of mistrust between the buyers and sellers of our digital landscape.How do we get that trust back? In t... more
 

Adwords. Ad Groups. Campaigns. Bid Adjustments, Etc: Learning to Speak Search Advertising Google-ese

Virginia Fair | If you’re new to the world of search advertising, you’ll need to learn to speak a whole new language. Welcome to the world of Google Adwords.... more
 

X Marks the Spot for Ad Escape Routes in Display Advertising

Madeleine Helme | Offering easy ad escape routes lends to the user experience and minimizes the disruption caused by your ads. Don't let your ad earn you a bad reputation.... more
 

Putting Digital Advertisements Under the Microscope

Ashley Kaczmar | This article tackles the difficulties of making your ad stand out in the digital space, particularly in mobile apps/games.... more
 

Martech: The Salesperson's Underutilized Best Friend

John Shieldsmith | Martech is for marketing. Right? Actually, martech can do wonders for salespeople, too. That's right. Let's dive in and see how.... more
 

Account-Based Marketing (ABM): A Guide to the Future for High-Performing Teams

Ashley Kaczmar | What does the future hold for account-based marketing (ABM)? Find out with these predictions and best practices from over 16 experts.... more
 

Understanding the Different Targeting Types for Digital Advertising

Madeleine Helme | There are a number of different types of targeting to reach your audience. Here are the main targeting types you can focus on for digital advertising.... more
 

Perfecting Your Private Equity Funding Strategy

Lisa Callahan | In this article, Thomas Knauff from Entrepreneur offers his tips for working with private equity partners to achieve both short-term and long-term goals.... more
 

What is the future of AI as it relates to marketing?

Lisa Callahan | We're looking to feature marketing professionals in an expert roundup for MarTechExec! If you think you've got what it takes to be showcased among the best of the best, we're all ears. For this roundup, we're calling on martech data gurus to a... more
 

Takeaways from this article

Rashaad Dukes | Really fun article. The inclusion of the attractive slideshow and funny gifs really reinforce a lot of what these experts have said about the importance of creating good content and knowing your audience, which is definitely easier said than do... more
 

A Successful marketing campaign

David House | There are five key components 1. The audience- Think about your marketing funnel, exactly who you're marketing to. 2. The content- Create your content it can be a blog or social media post, a report, a press release, an image or even a video.... more
 

What's good about content marketing?

Rashaad Dukes | I love the direction content marketing is heading. I think video is reshaping content marketing because of how widespread youtube has become. With youtube, you have the ability to reach massive amounts of people from all over the world. However... more
 

How to get Content Marketing Success

Rashaad Dukes | I agree, Content Marketing is becoming the norm for many nowadays. I think that in order to set yourself apart from everyone, you have to strive to make meaningful connections in addition to utilizing all the tools at your disposal, especially... more
 

Loyal customers reaction

Niya Dairo | Coming from the loyal customer's side of things, I feel this article is missing something. I don't think the article points out that most loyal customers just want to be known and heard. You can throw incentives at them all day long but let peo... more
 

Every marketer should use analytics

Ben Ibarra | It still baffles me that people don't use analytics to learn about their customers. It is perhaps the most effective tool for finding information about your customer base and potential leads. Because the majority of time for people is spent onl... more
 

Experts Weigh in with Tips for Agile Management Success

Lana Moore | These MarTech experts have some agile advice they’d like to share. We asked them: What are the key agile management principles for a successful company?... more
 

Can marketing exist without technology? Hear what the experts have to say.

Lana Moore | Marketing and tech are nearly indistinguishable today. Can marketing exist without technology? Let's see what the experts think.... more
 

The Experts Decide on Key SEO Elements for a Website

Lana Moore | Figuring out what SEO-related elements are most important for getting noticed is no picnic. Fortunately these experts are all ready to weigh in.... more
 

Creating a Successful Content Advertising Campaign According to the Experts

Lana Moore | Making content is part of the daily grind for any brand. Making content for an advertising campaign that goes above and beyond? That's not easy.... more
 

Analytics Experts Weigh In with Strategic Tips

Lana Moore | Web and mobile analytics make smarter marketers. But with better tactics come more advanced challenges. Find out what in this article.... more
 

ABM Experts Weigh In with Creative Tips

Lana Moore | Account based marketing is a marketing strategy every businesses should use. However, excelling at ABM isn’t easy. So we asked the ABM experts for tips!... more
 

The Experts Weigh In On E-Commerce Marketing Planning

Lana Moore | There’s no one-size-fits-all solution for e-commerce marketing, which is why we went to the experts to find out their tips on e-commerce marketing planning.... more
 

Expert Opinion: Interactive Content featuring Filip Jaskólski

Filip Jaskólski | Read up on what interactive content expert Filip Jaskólski foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Jen Boyadjian

Jen Boyadjian | Read up on what interactive content expert Jen Boyadjian foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Chris Bintliff

Chris Bintliff | Read up on what interactive content expert Chris Bintliff foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Ashley Walsh

Ashley Walsh | Read up on what interactive content expert Ashley Walsh foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Roger Hurni

Roger Hurni | Read up on what interactive content expert Roger Hurni foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Aaron Dubois

Aaron Dubois | Read up on what interactive content expert Aaron Dubois foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Interactive Content featuring Brennan White

Brennan White | Read up on what interactive content expert Brennan White foresees will happen as the technology evolves over the next three to five years.... more
 

What is your content marketing success formula? Hear from the experts.

Lana Moore | With everyone doing content marketing, it can be hard to determine what real success looks like. Read this to see what the experts have to say.... more
 

Expert opinion

Mia Kristensen | This is a slide show so maybe that's why it reads a little incomplete? Anyway, definitely agree with the premise of this. Age and gender is very very lacking and it becomes obvious if you just look at your own social media. Lots and lots of bad targ... more
 

The Experts Discuss the Benefits of Business Intelligence and Data Science

Lana Moore | The benefits of business intelligence and data science are many. Let's hear what the experts have to say about the benefits these two bring.... more
 

Expert Opinions on Audience Market Data & Data Enhancement

Lana Moore | To jumpstart your journey into audience market data, we asked the experts: “How do you use marketing analytics to build an audience for a new business?”... more