Display & Programmatic Advertising


Ringing in the New Year with Blockchain and Programmatic Advertising

Ashley Kaczmar | Summary Last year saw programmatic advertising go through quite a number of growing pains. Now, as we come into the new year, many expect to see programmatic grow past, particularly with the help of blockchain.In this article, Jay Friedman will di... more

Are You Taking Control of Your Co-Op Advertising?

Ashley Kaczmar | Summary For many brands, co-op advertising, also known as wholesale marketing, has long been a black hole, agency and brand executives said. But  with department stores’ retail sales declining , partly due to the rise of Amazon, marketers are d... more

Are Your Video Ad Impressions Being Wasted?

Ashley Kaczmar | Summary Some publishers are wasting up to 20 percent of their programmatic video impressions, even though programmatic video ad spend in the U.S. tripled from $3 billion in 2015 to $9 billion in 2017, according to eMarketer. In this article, Ross... more

Level Up Your Programmatic Advertising With These Tips

Ashley Kaczmar | Summary By this point, most advertisers are using programmatic in their campaigns. There are established standards that advertisers use when working with programmatic.However, if you feel like your advertising has plateaued, you may need to shake u... more

Before Transparency Comes Control

Kerry Bianchi | While not exactly a panacea, here are some of the controls that advertisers can leverage as a significant first step toward transparency.... more

Increase Your Ad's Click-Through Rate And Click On This Article

Ashley Kaczmar | Summary The digital landscape is highly competitive. Getting your ads in front of the right people is only half the battle. You need them to be interested enough to click on it and engage with your brand.In this article, Perry Marshall will give yo... more

How to Rebuild Trust in the Digital Advertising Industry

Ashley Kaczmar | Summary Recently, advertisers have begun to question the worth of digital advertising. The issues with programmatic advertising have built a lot of mistrust between the buyers and sellers of our digital landscape.How do we get that trust back? In t... more

CMO's Are Hulking Out Over Programmatic Advertising

Ashley Kaczmar | Programmatic advertising has really been dragged through the mud. And, unfortunately, it's not without reason. CMO's haven't seen the ROI they've wanted.... more

A New Contender Enters to Digital Advertising Race: Amazon

Ashley Kaczmar | Google and Facebook have reigned supreme over the digital advertising industry for years. Now, Amazon enters the race. Find out what the industry thinks.... more

Programmatic Advertising is Evolving With People-Based Marketing

Ashley Kaczmar | Programmatic advertising is becoming the standard way to distribute. However, there's still a lot of work to be done to make it work smoothly. ... more

Should TV Advertising Have Viewability Standards?

Ashley Kaczmar | Having viewability standards for digital video has been incredibly important for advertisers. But what about traditional TV?... more

Need a Map to Programmatic Paradise? We've Got One Here

Ashley Kaczmar | Programmatic is all the rage. But there are concerns that come with it. In order to get through the programmatic landscape, you'll need to tread with care.... more

Is This Real Life or Is It Fantasy Demand-Side Platforms?

Ashley Kaczmar | A bunch of DSPs have popped up in the past few years. But not all of them are really DSPs. So how can you tell if DSP is real or not?... more

Amazon Enters the Ad Business: Are You Ready?

Ashley Kaczmar | "Today an e-commerce site, tomorrow the world!" What's part of that world? Why, digital advertising, of course. So that's where Amazon is heading.... more

Display Advertising is Getting the Shake-Up From Apple

Ashley Kaczmar | What does Apple's new announcement mean for display advertising on their browser, Safari? Find out in this article from Forbes.... more

Where is Programmatic Advertising Headed?

Ashley Kaczmar | Programmatic advertising isn't over, but it's not the grand solution it once was. So where are advertisers shifting their focus? Find out in this article.... more

The 7 Deadly Problems Digital Advertisers Face

Ashley Kaczmar | The best way to stay on top of the changes starts with knowing what challenges you face in the digital advertising industry. Find out what they are.... more

Is Programmatic Ruining Native Ads?

Ashley Kaczmar | Programmatic continues its problematic life. Lately, it's been breaking into native advertising and stirring up some trouble over there.... more

RTB 3.0 is Here To Change Programmatic

Ashley Kaczmar | Third time is the charm, they say. With RTB 3.0, IAB Tech Lab hopes to address some of the issues plaguing programmatic advertising.... more

Get More Conversions With Retargeting Ads

Madeleine Helme | If you want to boost your online conversion rate and get more traffic to your website, retargeting ads may be the answer.... more

Redirecting Direct Deals with Programmatic Advertising

Ashley Kaczmar | While publishers are worried about how many direct deals they should have, advertisers are looking for more from programmatic. Enter direct programmatic.... more

How do you build a successful advertising campaign? Find out what the experts have to say.

Lana K. Moore | Advertisers struggle to make their ads stand out in the crowd to see the success that they want. So we asked industry experts to tell us how they do it.... more

Programmatic Takes the Hit for Low Digital Trust

Ashley Kaczmar | Programmatic just can't catch a break. This article takes a deeper look at the results of a recent survey and what it means for the industry.... more

Hold Up: Looks Like Brands Are Safer Online Than We Thought

Ashley Kaczmar | If you're just scrolling through headlines, it probably sounds like Google has screwed up ad placement. But things aren't as bad as they appear.... more

Protecting Your Brand From Fake News Sites

Ashley Kaczmar | As advertisers, we want to reach as many people as possible. However, we have to be cautious of fake news sites. What should we do to protect our brands?... more

Are Your Digital Ads Caught in the Wrong Metrics?

Ashley Kaczmar | The explosion of technology has given marketers and advertisers a lot of data to work with. So how do you know what metrics are the right metrics?... more

Are You Ready for the Mobile Takeover?

Ashley Kaczmar | Mobile usage is quickly overtaking desktop. This has affected ad designs. So what does this mean for programmatic ad buying?... more

Advertisers and Ad Blocking are Teaming Up!

Ashley Kaczmar | Advertisers working with ad blocking sounds a lot like Superman working with Lex Luthor. But, apparently, that is the case.... more

The ABCs of PPC and Why They Don't Always Matter

Ashley Kaczmar | This article draws a fascinating comparison between PPC for B2B marketing and PPC for higher education, which is typically considered B2C.... more

Will Blockchain Save the Day?

Ashley Kaczmar | Digital ad fraud is a big headache and blockchain is the latest pain reliever to hit the market. This article walks through blockchain in advertising.... more

The Ad Fraud Epidemic and How to Cure It

Ashley Kaczmar | Lately, ad fraud has become quite the epidemic in the digital advertising industry. If you know how to detect when ad fraud is happening, you can stop it.... more

Expert Opinion: Display and Programmatic Advertising featuring Michael Nevins

Michael Nevins | Programmatic buying platforms will evolve to better serve the buyers of new formats and to aggregate digital video supply from multiple platforms.... more

Expert Opinion: Display and Programmatic Advertising featuring Matt Garrepy

Matt Garrepy | With more than half of today’s digital display ads being purchased programmatically, it’s clear that the future trend is continued growth.... more

Expert Opinion: Display and Programmatic Advertising featuring Jeff Chi

Jeff Chi | Programmatic advertising and technology have completely been a game changer for our ad industry. Find out more in this article from MarTechExec.... more

Expert Opinion: Display and Programmatic Advertising featuring Kristoffer Nelson

Kristoffer Nelson | We’ll see greater transparency, a shrinking of the middleman market, wide adoption of header bidding, and emergence of blockchain tech.... more

Expert Opinion: Display and Programmatic Advertising featuring Darren Easton

Darren Easton | Over the next few years, as the tools to create them become more accessible and easier to use, programmatic will become a more user-friendly platform.... more

Expert Opinion: Display and Programmatic Advertising featuring David Wiesenfield

David Wiesenfield | Display and programmatic advertising will have advancements in these 3 areas. Find out David Wiesenfield's predictions in this article from MarTechExec.... more

Expert Opinion: Display and Programmatic Advertising featuring Anudit Vikram

Anudit Vikram | We’ll see better transparency and reduced fraud soon. There’s demand for a resolution and the data and technology is able to build viable solutions.... more

Expert Opinion: Display and Programmatic Advertising featuring Rick Abell

Rick Abell | Things are already moving in this direction, but in 3-5 years’ time, we should be in a much more transparent programmatic world.... more

How Programmatic Advertising Can Win Advertisers' Hearts Again

Ashley Kaczmar | Summary Programmatic advertising is still in some troubling waters. Many brands still don't trust it. Some believe that different methods will replace it all together.However, in this article, Erik Oster will discuss the potential programmatic adve... more