Email lists are one of the most important marketing channels for ecommerce stores, but they're also difficult to build from scratch. There can be lots of information to wrap your head around and many technicalities to take into consideration - it gets overwhelming!
We've brought in the brilliant team over at Klaviyo to break down the fundamentals of emails lists, and the top 3 things everyone building an email list should know:
- How to grow & maintain your master email list
- Best practices for email deliverability
- Which auto responders you should start with
So, if you haven't started building an email list yet, or you're in the beginning stages and want to boost your growth, this article is for you.