I know it's a big buzzword but I'm not sure that I understand what programmatic first really means here. Are they talking about integrating apps with other modes, or the video itself? Do the apps themselves always include and lead to more data? I keep hearing this and I'd love to make more sense of how to apply it. So what does it mean for you? How do you make sure you're following programmatic first?

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on 07.05.2017

I think what they mean here is similar to what people mean when the say "mobile first." So when you're building your media plan, you're thinking about your strategy, first and foremost, as programmatic.