Even though it may seem like the simplest thing to do, deciding on a business name for your company or brand can be tricky. Some business owners are lucky enough to be absolutely certain about their choice, however, it is not uncommon to see others struggling with the task of coming up with a truly unique business name that encompasses their brand’s ethos.

This comprehensive guide will take you through the steps of coming up with a great business name including exploring the fundamentals of a powerful name, popular business name styles, industry specific advice, online business name generators and more!

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on 12.22.2017

Such an important topic! I've heard many entrepreneurs say that you shouldn't stress too much about the name of your business — it's more about "what it stands for" etc. They use the example of Google or Yahoo, whose names didn't really have meaning in and of themselves until the brands got popular.

It would be really interesting to see studies about how business names do/don't affect the success of the company, if that's even possible to study.

Thanks for sharing Nicole! :)