We've grown our blog to over 200,000 readers per month and along the way, we've learned a few things. We created this blog post to share exactly what we've learned so others can get their content strategy right and grow their reader base, too.

This guide will take you through every step of the content preparation, production, publication and promotion process and it includes all the information, best practices, advice and tips that we've learned, developed and use ourselves. We’ve withheld nothing in this article, so it’s a raw and true representation of what we as a company do to run our successful ecommerce blog.

Plus, we give away the spreadsheet template that we use on the daily to organize and systemize our blog content! We've left out no details, so check it out.

Read comments on this discussion, or