Discussions in Advertising & Promotion

 

Useful tips

Eve A | I really believe in the power of email marketing. I believe it is the best way to get your business right in front of your target customer. Not only is it like an interpersonal form of communication, it can be tailored to suit every target. I have c... more
 

Let them opt-out

Ashley Kaczmar | " Videology and Tru Optik hope to get more devices and apps into providing more targetable, measurable inventory by doing something that might seem counterintuitive: making it easier for consumers to opt out of interest-based ads or behavioral... more
 

Is Amazon the place to be?

Ashley Kaczmar | Vungle recently announced that they're bringing over a software developer kit (SDK) for Amazon’s Fire tablets. Why? Because, "According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year in 2016 ,... more
 

Need some PR metrics help?

Ashley Kaczmar | According to this article from MarTech Advisor, TrendKite has a strong framework for categorizing PR metrics and PR impacts.  Looking it over, I think it's a pretty solid framework. Do you agree?... more
 

Popular Pay is popular with pay...get it?

Ashley Kaczmar | It was recently announced that Popular Pay received $3.1 million in funding.  Popular Pay is a company that helps companies generate buzz on social media.They work with well established social media contractors to promote products and ser... more
 

Please, no unnecessary exclamation marks!

Darius Lee | I particularly appreciate how the author highlights the need to junk unnecessary exclamation marks. When you're looking for an apartment on Craigslist, are you really going to be interested in the listing that tries to overload you with exclamation... more
 

PR is quite important today

Erik Serrao | Public relations is a very important part of everyday business for many companies across the world. PR can not only put a new product or service on the map for individuals who have not heard of it before, but it can also play damage co... more
 

Use common sense in text ads

Erik Serrao | The average reader nowadays can pick up on these errors and instantly write your company off if there are mistakes. This is why it's so crucial to make sure you're building your text ads with a thorough and clever eye.... more
 

SVP of media at Tapad talks about user identity

Ashley Kaczmar | According to Kate O'Loughlin, SVP of media at Tapad, fixing user identity across multiple screens created further opportunities. Do you agree?... more
 

More news for the programmatic field

Ashley Kaczmar | "Online video library AnyClip has inked a partnership with PubMatic in a pact that will see the latter given “preferred partner” status across Europe, the Middle East and Africa (EMEA), to help bolster their respective expan... more
 

Display and native advertising: what's the difference really?

Ashley Kaczmar | "Zemanta’s Technology paired with Outbrain’s Interest Graph to Put Native Advertising on the Same Scale as Display." I think this is interesting. In my opinion, native advertising is a form of display advertising. Yet,... more
 

Generating leads with LinkedIn

Gregory Samsa | I've found that LinkedIn is a great tool to generate leads and prospects. In this respect, I find that the LinkedIn team does a decent job of running a marketing campaign for the user, but if one wants a more proactive approach, he/she can try the s... more
 

Creating the perfect Google ad

Gregory Samsa | I agree with your article, a lot of businesses are careless when making use of text ads like the ones found on Google. Most users will undoubtedly search generically if they're not looking for specialized products and/or services. Therefore, it is k... more
 

Youtube Ads

Taylor Symone | Youtube is a lucritive business marketing strategy and one of the best ways to reach consumers. I personally have not tried Youtube ads yet for my company, but I have considered trying Youtube ads to get more traffic. I really want to try to incorpo... more
 

iOS App store keyword search advertising

Taylor Symone | This type of advertising could greatly increase the traffic and profit of smaller companies in a small amount of time. If a customer searches in the iOS app store and sees an advertisement for what they are specifically looking for, they probab... more
 

excellent article

Tasha Lower | Great advice all over. I had no idea all these tools were available through google! That being said, I would be hesitant to rely on such ads at the expense of a well designed, easy to use mobile site. As young consumer, I know that there are few bus... more
 

LinkedIn is a great platform for B2B advertising

Ben Ibarra | Because LinkedIn's focus is on businesses and professional environments, I believe that creating relevant ads on this platform is so effective when it's niche specific. Although there are many social media outlets, Linkedin is perhaps the only... more
 

Launching a new book

karen pink | I specifically think it is crucial when launching a new book to have an extensive knowledge of good PR. A lot of authors out there are now choosing to self publish, due to the insurmountable obstacles placed in their way by traditional editors and p... more
 

Time involved in PR

karen pink | I agree that it is the utmost importance to ensure a timely press release. Often, in the case of a shocking news release, the interent will spread rumours like wildfire within an hour. It is essential that the correct facts are issued in an official... more
 

How do you become a thought leader?

Ashley Kaczmar | "For example, by producing data-driven research that extended beyond the PR community, our client BuzzStream established themselves as an authoritative tool and resource among the digital community as a whole." Would you agree that BuzzSt... more
 

Apple needs to be da Vinci

Ashley Kaczmar | In a recent interview, Alan Dye, designer at Apple, where he compared what Apple does with the inventions Leonardo da Vinci dreamed up.  Do you agree?... more
 

How to do you become a "best place to work"?

Ashley Kaczmar | "Choozle ranked No. 1 among medium-sized companies for the 2017 Denver Business Journal Best Places to Work awards." What do you think it takes to reach this kind of ranking?... more
 

Young Mobile search and marketing

charles pope | Google was the original starter of the search revolution with its marketing targeting mobile CPA SEO ads / adwords to target mobile consumers. With the target markets getting younger and younger its no suprise that search business is focusing o... more
 

Transparency among DSPs

Tim Geiger | Interesting article. I haven't put much thought into how companies can skew demand. It raises the concern that the average consumer may believe he/she is knowledgeable in a certain industry, but the data itself could have been skewed to begin w... more
 

Adsense earnings potential

Tim Geiger | The Google Adsense program is a good way to monetize your website, regardless of what you are promoting. In setting up your Google Adsense to monetize your website, there have been a few tricky obstacles in making sure your website is fully qualifie... more
 

I have never heard of Blockchain, before..

Peggy Francoeur | But no doubt I will be hearing much about it in the future. What an interesting program, sort of a cyber version of excel. I was fascinated with how it got it's start actually being developed to work with bitcoin, but is now being adapted to do... more
 

Programmatic continues to evolve and Nativo is here to help it along

Ashley Kaczmar | Thanks to efforts from Nativo, sponsored content is now going programmatic. How do you think this will shape the industry?... more
 

Apologies in a PR Crisis

Lee Hargrave | Apologies in a public relations crisis are necessary evils.  You must always think of the people that were harmed or slighted.  You should see what you can do to correct the problem short of giving away the company.  Be si... more
 

Demandbase received some new funding

Ashley Kaczmar | Demandbase has received $65 million in funding, which they plan to direct towards AI. What do you expect to see from though now that they have this funding?... more
 

Fight the Ad Fraud - AdsNative and Fraudlogix team up

Ashley Kaczmar | Ad fraud has been a nightmare for all, but AdsNative and Fraudlogix are teaming up to try and fight the problem. Do you think they're taking steps in the right direction?... more
 

Disappearance of desktop ads

Valerie Trace | While the mobile advertisement industry is growing, I think desktop ads are still very relevant. So many websites are funded through ad placements throughout their site. While most will be able to implement mobile ads for funding, how will this affe... more
 

Budgeting for Digital Ads

zach cooke | This article definitely forces you to think differently about digital advertising. I, along with the majority of you I would presume, are guilty of overestimating the reach of social media, espeically when it comes to advertising. I agree with... more
 

Verve buys matchinguu

Ashley Kaczmar | "London-based mobile marketing company Verve has acquired German proximity-based push marketing specialist matchinguu." What do you expect to see come from this?... more
 

Bannersnack has launched their Banner Generator

Ashley Kaczmar | Bannersnack has introduced a tool that automates the process of creating multiple ads. Do you think this is beneficial or is it too much automation?... more
 

Facebook does not like spam

Ashley Kaczmar | Facebook seems to be finally looking to take a stand against the spam and fake news that have made advertisers so antsy lately.  What do you think of their plans to remove spam?... more
 

Phone Ads

Lauren Campbell | This article was wonderful and I agree with it completely. Advertising through mobile devices is what's going to bring in most of your customers right now. The average person spends so much of their day on thier cell phone, so why not take adva... more
 

InstaAds

Lauren Campbell | There are tons of ads on Instagram, and nine times out of ten you can tell its an ad as soon as you scroll to it. These days people are attracted to humor, and memes especially. I've always thought that maybe if these companies looked a little... more
 

Implementing Mobile Advertisement

Devis Michel | Almost everyone has used a mobile phone to make an online purchase. Implementing mobile advertisments into their business strategy is an excellent opportunity all marketers should be taking advantage of. With proper research and testing of your... more
 

Researching appropriate font for promoting eye catching adve

Devis Michel | An effective advertisement requires extensive research and testing in order to determine what will work best for your product in your particular market. I would like to thank Madeleine Helme for opening up this discussion about various elements... more
 

Tracking direct mail

Heather Nelson | These ideas are really interesting. I agree with Madeleine that it is much more difficult to track offline marketing activity than online. This has actually been a struggle for my team as of late. I like that there are different options include... more