data mining

 

Data Mining

What is data mining? Data mining  helps businesses sort through data to find what they need. This involves filtering out bad data and looking for trends. Most data mining takes place through software.... more
 

Differentiating Statistics, Machine Learning and Data Mining

Trent Jonas | In order to master data science as a whole, you need (at least) a working knowledge of the interplay between statistics, machine learning, and data science.... more
 

I Think, Therefore I Am Data: Opinion Mining 101

Lisa Callahan | Opinion mining is the latest and greatest advancement in the data science field. With it, customer opinions are turned into actionable data.... more
 

4 Defining Traits of Valuable Audience Data

Lisa Callahan | Identifying and collecting valuable audience data will help you to optimize your marketing campaigns without wasting time on worthless data.... more
 

Less is More: Minimal yet Mighty Data Visualizations

Lisa Callahan | In this article, Avinash Kaushik pays homage to data visualization minimalists and outlines nine ways to follow in their footsteps.... more
 

Talk Data to Me: Designing Data Visualizations Everyone Understands

Lisa Callahan | Data visualizations act as the translator for your teams. Ensure your data translates in both an accurate and understandable way using these tips.... more
 

Machine Learning Has its Very Own Kryptonite, and it's Called Dirty Data

Lisa Callahan | Summary “There's the joke that 80 percent of data science is cleaning the data and 20 percent is complaining about cleaning the data." – Anthony Goldbloom, CEO at Kaggle Funny as they may be, the struggles around data enhancement are all too r... more
 

Expert Opinions on Audience Market Data & Data Enhancement

Lana Moore | To jumpstart your journey into audience market data, we asked the experts: “How do you use marketing analytics to build an audience for a new business?”... more
 

Priming Your Database for a Health and Performance Check

Lisa Callahan | Your database is a safe harbor for all the bits and pieces your data team collects, which means you need to keep it in tip-top condition.... more
 

The Most Momentous Big Data Trends Coming in 2020

Lisa Callahan | Summary The year 2020 will bring about more than just its fair share of sci-fi thrillers.Data scientists predict that by 2020, we'll see huge changes in  data connectivity, IT, data quality and more.Check out this infographic for a peek at all the... more
 

Google Analytics Behavior Data: A Marketing Goldmine

Lisa Callahan | When it comes to Google Analytics, it's the Behavior section that often breaks the bond of an otherwise sound set of data insights.... more
 

Big Data DIY: Recycling Bad Data for Strategic Use

Lisa Callahan | Smart marketers not only recognize good data when they see it -- they also recognize bad data, and know how to turn it around.... more
 

Data Management Platforms: Making Sense of Data (So You Don’t Have To)

John Shieldsmith | What if you have too much data? Where do you begin looking for the right pieces of data? If you have Data Management Platforms you already know the answers.... more
 

Telltale Signs of a Great Data Visualization, According to Data Science

Lisa Callahan | Summary In this article, Gregory Piatetsky offers a data science perspective on data visualization — the good, the bad and the ugly. Who Should Read This Article All you data viz designers should check this out! Take some advice from the exper... more
 

Expert Opinion: Audience Data featuring Elizabeth Giorgi

Elizabeth Giorgi | Read up on what audience data expert Elizabeth Giorgi predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Michael Edelberg

Michael Edelberg | Read up on what audience data expert Michael Edelberg predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Kevin Tan

Kevin Tan | Read up on what audience data expert Kevin Tan predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Jehan Hamedi

Jehan Hamedi | Read up on what audience data expert Jehan Hamedi predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Matt Coyne

Matt Coyne | Read up on what audience data expert Matt Coyne predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring William Wickey

William Wickey | Read up on what audience data expert William Wickey predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Jen Handley

Jen Handley | Read up on what audience data expert Jen Handley predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Brian Jensen

Brian Jensen | Read up on what audience data expert Brian Jensen predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Sarah Naugle

Sarah Naugle | Read up on what audience data expert Sarah Naugle predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Gayatri Bhalla

Gayatri Bhalla | Read up on what audience data expert Gayatri Bhalla predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Eric Porres

Eric Porres | Read up on what audience data expert Eric Porres predicts will happen as data technology evolves over the next three to five years.... more
 

Unacast is teaming up with Blis to augment location data. Think of the possibilities!

John Shieldsmith | Unacast, the self-proclaimed operator of the largest beacon network in the world, has partnered with Blis, the location data technology firm. The two are hoping to use their joint powers to bridge the current gaps in location-based data. This will... more
 

Balancing Marketing Automation and Data Validation Processing

Trent Jonas | Bad data can be worse than no data at all when it comes to wasting resources. Data validation is therefore critical to successful demand generation.... more
 

Do's and Don'ts of Interviewing Data Scientist Candidates

Lisa Callahan | When hiring a data scientist, you want to ensure you go about it the right way. Turning down the right candidate could be an irreparable mistake.... more
 

Data Modeling

What is data modeling? Data modeling is the use of charts and diagrams to illustrate data relationships. Unlike data visualization, data modeling uses basic design to communicate information to business teams. Common types of data models include f... more
 

Is Your ISP Selling Your Personal Data? Maybe, Maybe Not

Lisa Callahan | The selling of personal user data is a touchy subject. Some say it helps marketers create better content. Others worry about privacy breaches.... more
 

Playing Dr. Data Using Predictive and Prescriptive Analytics

Lisa Callahan | Predictive and prescriptive analytics are a marketer's stethoscope and prescription pad. Use these tips to find out how to use them right.... more
 

Stop DIYing Your Data Cleansing (Do This Instead)

Lisa Callahan | Summary Data management isn't for the faint of heart — or depleted of resources.Truth be told, you can't DIY a data-driven marketing strategy. You can't survive on a makeshift infrastructure or rely on half-baked insights.But you can hire someone... more
 

Big Data Needs Bitcoin Like Marketing Needs Tech

Lisa Callahan | Summary Unless you come from a tech background, you might not feel that Bitcoin is worth a second glance.But we all know marketing and technology are converging. And, like it or not, that means we have to understand what the emerging tech trends ar... more
 

Squeezing More Data Juice From Your Marketing Efforts

Lisa Callahan | Peter Daisyme from The Next Web explains how to extract more data from all of your marketing efforts, be it mobile, social, email, or otherwise.... more
 

Startups are Embracing Big Data, and It's Paying Off

Lisa Callahan | You may think that only mature companies can do big data well. Yet, startups are the ones "driving significant changes" in the big data field.... more