Data

 

General Data Protection Regulation (GDPR)

What is the General Data Protection Regulation? The General Data Protection Regulations also known as GDPR is a data regulation affecting the European Union. Created by European Parliament, the Council of the European Union and the European Commissi... more
 

Data Lake

What is a data lake? A data lake holds raw data in one large, uniform pool. Instead of using folders to keep data organized data lakes keep everything on the same level. Data lakes go untouched until the business needs to query it.... more
 

Data Analyst

What is a data analyst? A  data analyst  transforms data into straightforward language so business executives can use it. Businesses create large amounts of data that's hard for most people to process. A data analyst will take this informa... more
 

Third-Party Data

What is third-party data? Third-party data is bought from an outside business that sells data in bulk. These businesses aggregate data from a range of sources and then offer them to the public as package deals.... more
 

Audience Data

What is audience data? Audience data is information about the audience a business wants to reach. This data helps marketers group customers based on shared traits. Businesses either collect their own audience data or buy it from someone else.... more
 

Data Scientist

What is a data scientist? A data scientist is a person who uses a handles advanced sets of data. They usually have a wide variety of skills, including calculus, statistics and engineering. Data scientists use these skills during... more
 

Data Mining

What is data mining? Data mining  helps businesses sort through data to find what they need. This involves filtering out bad data and looking for trends. Most data mining takes place through software.... more
 

Big Data

What is big data? Big data is a combination of all the data a company collects. It includes data from online sources, like newsletter subscriptions, and offline sources, like in-store purchases. Because of its volume, the analysis of big... more
 

Data Visualization

What is data visualization? Data visualization is the process of translating data into a visual form. As a result, this makes large amounts of data easy to understand, regardless of audience. Finally, common types of data visualization include pie... more
 

Customer Data Plaform (CDP)

What is a Customer Data Platform (CDP)? A  customer data platform (CDP)  is a database that stores any collected customer data on a single platform. This data is often pulled from multiple stores and campaigns, leaving it fragmented. Data... more
 

Data Modeling

What is data modeling? Data modeling is the use of charts and diagrams to illustrate data relationships. Unlike data visualization, data modeling uses basic design to communicate information to business teams. Common types of data models include f... more
 

Data Management Platform (DMP)

What is a Data Management Platform? A data management platform  also known as a DMP is a type of software that brings together data from multiple sources. It collects first and third-party data on your audience and provides an analysis of this... more
 

Cloud Data Integration

What is cloud data integration? Cloud data integration  is the process of connecting programs in the cloud. These programs then share data with each other. Cloud data integration helps businesses manage all its data using one seamless workflow... more
 

Collect Tons of Live Event Data with These Social Media Tools

Lisa Callahan | Summary Online and offline marketing are no longer separate entities.Now, thanks to martech, we can seamlessly connect online and offline data to paint a complete picture of our marketing performance.In this article, Mary C. Long from Adweek expla... more
 

Incredibly Cool AI Applications You Might Not Even Know About

Lisa Callahan | Summary I'm almost so tired of reading about AI that I don't even want to write about it.But at the same time, I can't help but geek out over the cool and creative ways companies are using AI — that we may not even know about.In this article, Ka... more
 

Four Pervasive Analytics Mistakes that Rookies Make

Lisa Callahan | Until AI can do our thinking for us, we need to look at our analytics with a critical eye. Tom Capper from Moz explains how to interpret them in this post.... more
 

Data Management in 2018: Storage, Security and Analytics Prevail

Lisa Callahan | Summary Data management is a key piece of the martech puzzle these days.And that's not just because data itself is growing in importance. It's also because the data management scene is going through some tricky changes lately — like the introduct... more
 

Jumpstart Your Startup with These Market Research Tips

Lisa Callahan | In this article, Bidisha Gupta from Sociable Blog explains how to jumpstart your market research by creating a survey for your startup.... more
 

Third-Party Audience Data by the Numbers: What Businesses are Buying

Lisa Callahan | Summary Given how accessible audience data is for marketers today, there's just no need to strain your own resources to obtain the audience insights you need.Third-party data providers can be found far and wide within the martech landscape. And the... more
 

Why Customer Data Platforms are the BFF of the Customer Journey

Lisa Callahan | Summary If the customer journey were the Yellow Brick Road, then Customer Data Platforms (CDPs) would be Oz.Plainly said, all the data collected from the customer journey needs somewhere to go. But that somewhere can't be just anywhere. In this day... more
 

Ensuring Data Quality of Third Parties

Michael Benedek | You can't watch over the shoulder of third-party data providers, but you can practice due diligence to ensure data quality. Michael Benedek explains how.... more
 

Data Visualization Comes Second, Content Strategy Comes First

Lisa Callahan | Summary In my opinion, data visualization is one of the most interesting and confusing topics in martech.Interesting because it pretty much epitomizes martech — the marriage of creativity and data. But it's confusing for the same reason.Should we... more
 

Expert Opinion: Predictive Analytics featuring Korey Thurber

Korey Thurber | Read up on what analytics expert Korey Thurber foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Mike Gilloon

Mike Gilloon | Read up on what analytics expert Mike Gilloon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Kerrie Wuenschel

Kerrie Wuenschel | Read up on what analytics expert Kerrie Wuenschel foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Michel Ballings

Michel Ballings | Read up on what analytics expert Michel Ballings foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Manny Medina

Manny Medina | Read up on what analytics expert Manny Medina foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring François Bancilhon

François Bancilhon | Read up on what analytics expert François Bancilhon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Everything-as-a-Service is Here to Stay, Thanks to These Trends

Lisa Callahan | Summary SaaS. iPaaS. BDaaS. And the list goes on.Maybe it's our attachment to the "as-a-service" concept that's kept us in an endless loop of creating new versions. But will we ever go astray? Or is this the definitive future of martech tools?In th... more
 

Rest Secured, Blockchain is the Solution to Our Data Security Woes

Lisa Callahan | In this article, Mary Ann Callahan from Dataversity explains how blockchain could give marketers the data security we need.... more
 

Machine Learning Has its Very Own Kryptonite, and it's Called Dirty Data

Lisa Callahan | Summary “There's the joke that 80 percent of data science is cleaning the data and 20 percent is complaining about cleaning the data." – Anthony Goldbloom, CEO at Kaggle Funny as they may be, the struggles around data enhancement are all too r... more
 

Expert Opinion: Audience Data featuring Matt Coyne

Matt Coyne | Read up on what audience data expert Matt Coyne predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Eric Porres

Eric Porres | Read up on what audience data expert Eric Porres predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Jason Beckerman

Jason Beckerman | Read up on what audience data expert Jason Beckerman predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Gayatri Bhalla

Gayatri Bhalla | Read up on what audience data expert Gayatri Bhalla predicts will happen as data technology evolves over the next three to five years.... more
 

Have a Holly Jolly Analytics Report by Tracking These Holiday Benchmarks

Lisa Callahan | Summary Don't think that the infectious joy of the holiday season is enough to bring the customers swimming in.It's true — The holiday season is a feeding frenzy for customers far and wide. But it's this fact that makes business competition so ha... more
 

Five Non-Cringey Methods of Collecting Customer Data from Email

Lisa Callahan | Summary Marketers are no stranger to customer privacy concerns. But, as the adaptable creatures we are, we continue to find ways around issues like these.When it comes to email marketing, the smartest and safest way to collect customer data is in a... more
 

Are You Wasting Your Dollars on This Paid Media Channel?

Lisa Callahan | Kissmetrics is here to explain how money spent on AdWords may not result in the web traffic you hoped for — plus how to make sure it does.... more
 

Data Journalism Principles All Marketers Should Follow

Lisa Callahan | In this article, you'll learn 10 principles that drive the best of the best in data journalism -- and that marketers should rely on, too.... more