General Data Protection Regulation (GDPR)

What is the General Data Protection Regulation? The General Data Protection Regulations also known as GDPR is a data regulation affecting the European Union. Created by European Parliament, the Council of the European Union and the European Commissi... more

Data Lake

What is a data lake? A data lake holds raw data in one large, uniform pool. Instead of using folders to keep data organized data lakes keep everything on the same level. Data lakes go untouched until the business needs to query it.... more

Data Analyst

What is a data analyst? A  data analyst  transforms data into straightforward language so business executives can use it. Businesses create large amounts of data that's hard for most people to process. A data analyst will take this informa... more

Third-Party Data

What is third-party data? Third-party data is bought from an outside business that sells data in bulk. These businesses aggregate data from a range of sources and then offer them to the public as package deals.... more

Audience Market Data

What is audience market data? Audience market data is information about the audience a business wants to reach. This data helps marketers group customers based on shared traits. Businesses either collect their own data or buy... more

Data Scientist

What is a data scientist? A data scientist is a person who uses a handles advanced sets of data. They usually have a wide variety of skills, including calculus, statistics and engineering. Data scientists use these skills during... more

Data Mining

What is data mining? Data mining  helps businesses sort through data to find what they need. This involves filtering out bad data and looking for trends. Most data mining takes place through software.... more

Big Data

What is big data? Big data is a combination of all the data a company collects. It includes data from online sources, like newsletter subscriptions, and offline sources, like in-store purchases. Because of its volume, the analysis of big... more

Data Visualization

What is data visualization? Data visualization is the process of translating data into a visual form. As a result, this makes large amounts of data easy to understand, regardless of audience. Finally, common types of data visualization include pie... more

Data Management Platform (DMP)

What is a Data Management Platform? A data management platform  also known as a DMP is a type of software that brings together data from multiple sources. It collects first and third-party data on your audience and provides an analysis of this... more

Cloud Data Integration

What is cloud data integration? Cloud data integration  is the process of connecting programs in the cloud. These programs then share data with each other. Cloud data integration helps businesses manage all its data using one seamless workflow... more

Customer Data Plaform (CDP)

What is a Customer Data Platform (CDP)? A  customer data platform (CDP)  is a database that stores any collected customer data on a single platform. This data is often pulled from multiple stores and campaigns, leaving it fragmented. Data... more

Data Modeling

What is data modeling? Data modeling is the use of charts and diagrams to illustrate data relationships. Unlike data visualization, data modeling uses basic design to communicate information to business teams. Common types of data models include f... more

6 Criteria Your Data Dashboard Should Meet

Kathi Furman | Dashboards act as safehouses for your business data. In order to keep your data in tip-top condition, check that your dashboard meets these criteria.... more

Web Analytics Will Make 2017 Your Site's Best Yet

Lisa Callahan | Web analytics is data about website activity. It helps businesses track who visits their website, what content they look at, and how long they stay.... more

Peeking Behind the Curtain of Marketing Performance

Lisa Callahan | Check out the results from the 2017 Marketing Performance Benchmarks and Trends. Where do you fall among the competition?... more

Dump Your DMP: How to Give it a Martech Makeover

Lisa Callahan | As your business grows and evolves, so should your DMP. Learn how to bring it back to life with these tips from BrightPlanet.... more

Data Collection Tactics Your Customers Won't Hate You For

Lisa Callahan | According to research from Boxever , 60% of customers want marketing to relate to where they are and what they’re doing. Yet, 62% said they don’t want brands to track their location. These contradicting results epitomize the challenge we mar... more

Data Enhancement: Making Mucky Metrics Clean Again

Lisa Callahan | TL;DR Definition: Data enhancement is the process of turning raw information into something useful or valuable to your business growth. This involves aggregating data from different sources, then cleaning and organizing it to improve customer insi... more

Labors of Love: Embracing AI at Work

Lisa Callahan | In this article, Gini Dietrich from SpinSucks explains why we should look forward to the changes AI will bring -- not fear them.... more

Uncovering the 4 Core Elements of AI

Lisa Callahan | In this article, Bob Friday from InfoWorld takes you "under the hood" to take a peek at the four foundational elements of AI.... more

Multi-Touch Marketing Attribution Modeling: An Introduction

Madeleine Helme | There are multiple multi-touch attribution models that you could use. These are some of the most common.... more

Optimizing Your Cloud Data Integration Strategy for 2017

Lisa Callahan | Cloud data integration, or simply cloud integration, utilizes the cloud to store and safeguard all your business’ data in a single place. Learn more here.... more

Analytics Exposed: Is A/B Testing Worth the Praise?

Lisa Callahan | In this article, the team at Kissmetrics Blog explains why A/B testing often fails and what other techniques you can use to replace them.... more

Immortal Combat: The Battle to Bring Bots to Life

Lisa Callahan | Our customers' demands for more human-like bots are stronger than ever before. And what the customer wants, the customer gets.... more

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more

4 Elements of an Ideal Customer Profile

Kathi Furman | An ideal customer profile can show you how to spend your marketing dollars to attract more customers and increase revenue.... more

Maintaining Accurate Marketing Attribution

John Shieldsmith | It’s far from a science, and it can be messy, but over time you will be able to know why people are converting with accurate marketing attribution.... more

This is Why No One Clicks on Your Infographics

Lisa Callahan | In this article, Payman Taei from MarketingProfs takes a gander at five of the most popular types of infographics to determine what really makes them shine.... more

Tips for Making Data Visualization Worth Your While

Lisa Callahan | TL;DR Definition: Data visualization is the process of translating data into a visual form, like charts, plots and infographics. This makes large amounts of data easy to understand, regardless of the audience. Guiding principles: Know your obje... more

Data-Driven Marketing: Where it is and Where it's Going

Lisa Callahan | Your business has a date with data. If you haven't yet adopted a data-driven marketing strategy, your business might start to fall behind.... more

Design on the Mind: Mixing Art and Science in BI

Lisa Callahan | "When it comes to developing a BI model, too much emphasis is often placed on data." Find out why this author believes great BI lies in a mixed approach.... more

Web vs. Mobile Analytics: Key Differences

Trent Jonas | In order to get the most complete consumer portrait, marketers should consider both mobile and web analytics.... more

Intro to Customer Data and Data Management Platforms

John Shieldsmith | Success won’t come overnight, but with proper use of a CDP and DMP, it will happen. A customer data platform will help you find your voice and audience.... more

Once More, with Feeling: EQ Meets IQ in AI

Lisa Callahan | EQ, IQ and AI: Together, the acronyms form a trifecta for modern marketers. Read this article and get in touch with both your bot and non-bot sides.... more

What is Google Analytics Enhanced Ecommerce?

Madeleine Helme | Setting up enhanced ecommerce tracking will get you the data you need to optimize your online store and start getting more sales and profits from it.... more

Differentiating Statistics, Machine Learning and Data Mining

Trent Jonas | In order to master data science as a whole, you need (at least) a working knowledge of the interplay between statistics, machine learning, and data science.... more

Is Your Enterprise a Glutton for SaaS?

Lisa Callahan | Software-buyers, don't make the mistake of biting off more than you can chew -- and don't sign off on SaaS before reading this first.... more

Marketing Attribution: Last-Touch Should Be a Last Resort

John Shieldsmith | Knowing what marketing channels drove your campaign’s success the first time gives you the power to recreate that success in your next campaign.... more

Bots are People, Too: Branded AI is on its Way

Lisa Callahan | Bots are on the fast track to becoming more human than we humans ourselves. Branded AI will allow businesses to give a voice to their brand -- literally.... more