General Data Protection Regulation (GDPR)

What is the General Data Protection Regulation? The General Data Protection Regulations also known as GDPR is a data regulation affecting the European Union. Created by European Parliament, the Council of the European Union and the European Commissi... more

Data Lake

What is a data lake? A data lake holds raw data in one large, uniform pool. Instead of using folders to keep data organized data lakes keep everything on the same level. Data lakes go untouched until the business needs to query it.... more

Data Analyst

What is a data analyst? A  data analyst  transforms data into straightforward language so business executives can use it. Businesses create large amounts of data that's hard for most people to process. A data analyst will take this informa... more

Third-Party Data

What is third-party data? Third-party data is bought from an outside business that sells data in bulk. These businesses aggregate data from a range of sources and then offer them to the public as package deals.... more

Data Scientist

What is a data scientist? A data scientist is a person who uses a handles advanced sets of data. They usually have a wide variety of skills, including calculus, statistics and engineering. Data scientists use these skills during... more

Data Mining

What is data mining? Data mining  helps businesses sort through data to find what they need. This involves filtering out bad data and looking for trends. Most data mining takes place through software.... more

Big Data

What is big data? Big data is a combination of all the data a company collects. It includes data from online sources, like newsletter subscriptions, and offline sources, like in-store purchases. Because of its volume, the analysis of big... more

Data Visualization

What is data visualization? Data visualization is the process of translating data into a visual form. As a result, this makes large amounts of data easy to understand, regardless of audience. Finally, common types of data visualization include pie... more

Audience Data

What is audience data? Audience data is information about the audience a business wants to reach. This data helps marketers group customers based on shared traits. Businesses either collect their own audience data or buy it from someone else.... more

Data Management Platform (DMP)

What is a Data Management Platform? A data management platform  also known as a DMP is a type of software that brings together data from multiple sources. It collects first and third-party data on your audience and provides an analysis of this... more

Cloud Data Integration

What is cloud data integration? Cloud data integration  is the process of connecting programs in the cloud. These programs then share data with each other. Cloud data integration helps businesses manage all its data using one seamless workflow... more

Customer Data Plaform (CDP)

What is a Customer Data Platform (CDP)? A  customer data platform (CDP)  is a database that stores any collected customer data on a single platform. This data is often pulled from multiple stores and campaigns, leaving it fragmented. Data... more

Data Modeling

What is data modeling? Data modeling is the use of charts and diagrams to illustrate data relationships. Unlike data visualization, data modeling uses basic design to communicate information to business teams. Common types of data models include f... more

Dump Your DMP: How to Give it a Martech Makeover

Lisa Callahan | As your business grows and evolves, so should your DMP. Learn how to bring it back to life with these tips from BrightPlanet.... more

Labors of Love: Embracing AI at Work

Lisa Callahan | In this article, Gini Dietrich from SpinSucks explains why we should look forward to the changes AI will bring -- not fear them.... more

Immortal Combat: The Battle to Bring Bots to Life

Lisa Callahan | Our customers' demands for more human-like bots are stronger than ever before. And what the customer wants, the customer gets.... more

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more

Data-Driven Marketing: Where it is and Where it's Going

Lisa Callahan | Your business has a date with data. If you haven't yet adopted a data-driven marketing strategy, your business might start to fall behind.... more

Design on the Mind: Mixing Art and Science in BI

Lisa Callahan | "When it comes to developing a BI model, too much emphasis is often placed on data." Find out why this author believes great BI lies in a mixed approach.... more

Is Your Enterprise a Glutton for SaaS?

Lisa Callahan | Software-buyers, don't make the mistake of biting off more than you can chew -- and don't sign off on SaaS before reading this first.... more

Bots are People, Too: Branded AI is on its Way

Lisa Callahan | Bots are on the fast track to becoming more human than we humans ourselves. Branded AI will allow businesses to give a voice to their brand -- literally.... more

12 Tips for Data Visualization

Bonnie Evans | Making data look visually pleasing can be a bit tricky at times. Try these 12 steps to help guide you.... more

Computing and Kumbaya: Big Data as a Force for Good

Lisa Callahan | New to big data and business intelligence? Read this article for a fresh take on the influence of the big data field -- as told by one of its top experts.... more

Stop Treating Big Data Like a Monster Under the Bed

Lisa Callahan | Why do businesses avoid creating a big data strategy? Because they fear what they don't understand. We know big data looks ominous, but it doesn't have to.... more

Talk Data to Me: Designing Data Visualizations Everyone Understands

Lisa Callahan | Data visualizations act as the translator for your teams. Ensure your data translates in both an accurate and understandable way using these tips.... more

I Think, Therefore I Am Data: Opinion Mining 101

Lisa Callahan | Opinion mining is the latest and greatest advancement in the data science field. With it, customer opinions are turned into actionable data.... more

Data Journalism Principles All Marketers Should Follow

Lisa Callahan | In this article, you'll learn 10 principles that drive the best of the best in data journalism -- and that marketers should rely on, too.... more

Data Democratization: Access For All

Lisa Callahan | In this article, Bernard Marr explains the ins and out of data democratization and how it may benefit your company.... more

Squeezing More Data Juice From Your Marketing Efforts

Lisa Callahan | Peter Daisyme from The Next Web explains how to extract more data from all of your marketing efforts, be it mobile, social, email, or otherwise.... more

Learn the Churn: Predictive Models that Breed Loyalty

Lisa Callahan | Not every website visitor is a subscriber, and some may never convert to one. These stragglers can send your churn rate skyrocketing.... more

The Martech Newbie's Guide to Implementing Big Data

Lisa Callahan | In this article, Philip Piletic from Single Grain Digital Marketing describes how to start using big data analytics to bump up your marketing efforts.... more

Creating Customer Loyalty Is About More Than Data

Ashley Kaczmar | The beauty of data is that it's supposed to let us understand customers more. Yet, customers still feel that brands don't know them as well as they should.... more

Flashing Back for a Refresher on Data Visualization

Lisa Callahan | In this article, Katy French from Business2Community takes us back for a look at how data visualization principles have survived and thrived over time.... more

Startups are Embracing Big Data, and It's Paying Off

Lisa Callahan | You may think that only mature companies can do big data well. Yet, startups are the ones "driving significant changes" in the big data field.... more

Marketing is the Brainchild of Numbers and Words

Lisa Callahan | I've got news for you, marketers: Numbers and words aren't mutually exclusive. In fact, successful marketing requires logic gleaned from statistics.... more

Talent Acquisition Technologies That Use AI

Tim Ziegler | Artificial Intelligence can actually help you find candidates to hire. How? It's being incorporated into your talent acquisition technologies.... more

6 KPIs to Track for Startup Success

Tim Ziegler | Want to win? Want your startup or new product to succeed? Of course, you do so how do you ensure startup success? Find out in this article from Kiran Patel.... more

IT Gets By With a Little Help from Our Machines

Lisa Callahan | What can the IT industry learn from marketers? In this article, one IT pro discusses four ways in which machine learning can alleviate industry-wide pains.... more

Chronicles of a Chatbot

Tim Ziegler | Follow the story of a chatbot from design to release, with all the lessons learned in this article from Nextup AI on Medium.... more

A Primer on AI Toolkits

Tim Ziegler | Artificial Intelligence is the next big thing, y'know, and you can be smarter than all your friends by reading this article about AI toolkits.... more