customer relationships


Customer Relationships

Nia Francis | I completely agree with this article. When you treat customers with care, it will urge them to continue doing business with you. If I was part of a customer loyalty program, but the people working for that business didn't treat me respectfully, I wo... more

Customer Relationship Management (CRM)

What is customer relationship management? Customer Relationship Management (CRM) is a mix of the strategies, technology, and practices that manage and analyze customer interactions. Then, it collects all the data a provided by a customer to a busine... more

Generation Y: Millennials and Customer Relationships

Kathi Furman | Don’t turn your back to the Millennial generation. Update your marketing strategy to increase brand loyalty and customer relationships.... more

Customer Trust: Its Importance to Your Customer Relationships

Kathi Furman | A recommendation from a friend is far more powerful than your promise. Take the steps today to make customer trust a priority in your business strategy.... more

Stop Letting Efficiency Prevent Effective Customer Relationships

Kathi Furman | Every business wants effective customer relationships and a CRM is an obvious tool to use. Just don't let efficiency harm the bottom line.... more

Keeping Track of Customers with Customer Relationship Management

Kathi Furman | To compete with increasing online competition, businesses need to improve their customer relationship management.... more

8 Calls to Action that Initiate New Relationships with Customers and Collaborators

Tim Ziegler | Let’s talk about what you can do right now to initiate new relationships with the customers and collaborators who will help build your business.... more

Enjoyed the concept of "meaningful relationship moment"

Lisa Bradley | This really helped me understand the relationship between the audience and content. The "meaningful relationship moment" concept was new to me and will help frame the context of my future posts. I currently use Hootsuite and have also lear... more

Why Experts Say You Need To Use Customer Relationship Management in 2017

Ashley Kaczmar | Customer Relationship Management (CRM) is a mix of the strategies, technology, and practices that manage and analyze customer interactions.... more

Customer Acquisition Cost (CAC)

What is Customer Acquisition Cost? Customer acquisition cost, also known as CAC is the amount of money it costs to get a customer to buy your product or service. Both businesses and investors use CAC. To calculate CAC simply divide "cost spent... more

Loyal customers reaction

Niya Dairo | Coming from the loyal customer's side of things, I feel this article is missing something. I don't think the article points out that most loyal customers just want to be known and heard. You can throw incentives at them all day long but let peo... more

Consistent Customer Service

Niya Dairo | In addition to trust, it's also important for customers to have consistency between all the employees they interact with. You have to be friendly, knowledge, and loyal on every single call. There must be some level of camaradarie between employ... more

The Customer Connection: Making Customers Advocates

Kathi Furman | Finding the right influencer isn’t always an easy task. Businesses often forget that the best influencers might be one of their customers.... more

8 Steps to Creating a Valuable Customer Profile

Kathi Furman | Creating customer profiles helps you align your marketing efforts with your long-term business goals and vision and makes decision making easier.... more

Use It or Lose It: Customer Retention and Social Media

Hailee Franco | If you knew it cost 6 to 7 times more to attract new customers than to keep old ones, wouldn’t you do it? Then use social media for customer retention!... more

Shine a Light on Customer Engagement With Google Analytics

Madeleine Helme | Can't see where your customers and users are coming from? Your data, harnessed by Google Analytics, can help you decipher your customer engagements.... more

Use These Tips to Give Exceptional Customer Experience

Ashley Kaczmar | The easiest way to make yourself stand out. Find out the best ways to make your customer experience stand out in this article.... more

Marketers Can't Live Without a Customer Data Platform

Lisa Callahan | A Customer Data Platform is a software-based marketing solution that integrates and stores all a customer’s data in one place.... more

Are You Paying Enough Attention to Customer Engagement?

Ashley Kaczmar | You should know by now that consumers consider the opinions of their peers to be one of the best ways to determine whether or not to buy a product.... more

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more

Bringing customer interaction to a more personal level

Gregory Samsa | Sometimes businesses can get caught up in their mindset of number games and treat their customers as just a ticket item. This will eventually lead to frustrated customers and have a negative effect on the company's image and overall goodwill. T... more

E-Commerce Greatness: 11 Tips for a Customer-Centric Approach

John Shieldsmith | Is your e-commerce revenue not where you want it? Could it be higher? Of course it could. It's time to focus on the customer. It'll pay off, I promise.... more

Intro to Customer Data and Data Management Platforms

John Shieldsmith | Success won’t come overnight, but with proper use of a CDP and DMP, it will happen. A customer data platform will help you find your voice and audience.... more

Creating Customer Loyalty Is About More Than Data

Ashley Kaczmar | The beauty of data is that it's supposed to let us understand customers more. Yet, customers still feel that brands don't know them as well as they should.... more

Creating Content for the Customer Journey

Hailee Franco | If you think back a decade ago, creating content on-page was considered SEO content. But this isn't really the case anymore. Find out why.... more

Texting vs. Live Chat: Which is the Best Choice for Customer Communication?

Kathi Furman | Texting and live chat are strong customer communication techniques for businesses. Deciding which is best depends on which appeals to your customers.... more

Customer Data Platforms: The Smart Marketer's Swiss Army Knife

Trent Jonas | Customer Data Platforms (CDPs) are quickly becoming indispensible tools for marketers. Read on to learn about the problems customer data platforms can solve... more

Creating a Bigger Bottom Line with Better Customer Experience

Kathi Furman | Any good business leader understands the importance of customer experience and their bottom lines are better for it. Find out why on MarTechExec.... more

Creating a Fail Safe Business Starts with Your Customer

Hailee Franco | Vanessa Merit Nornberg knows a thing or two about getting customers to purchase from her. She shares these tips with you in her article found on Inc.... more

Data Collection Tactics Your Customers Won't Hate You For

Lisa Callahan | According to research from Boxever , 60% of customers want marketing to relate to where they are and what they’re doing. Yet, 62% said they don’t want brands to track their location. These contradicting results epitomize the challenge we mar... more

Is Marketing Automation Measurement the Best Way to See Into Your Customer's Mind?

Hailee Franco | If there is one super power I wish I had, it would be the ability to read minds. Not because I am nosey and want to know people's deep dark secrets. But because I have a deep desire to know my users inside and out.  I want to know what the... more

The ABCs of CDPs: Picking the Right Customer Data Platform

John Shieldsmith | Just as a CDP isn’t the right move for all businesses, no one CDP will work for all, either. Picking the right Customer Data Platform will be worth it.... more
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Caitlyn Holland | I think in a way automation is an awesome way to post on social media. It is very time efficient if you have multiple social media sites you are posting on. However,if you want hands on communication with your followers you might not want to use aut... more
BNS Marketing Automation - Automate all your business hard work: porspects capture, their follow up, and their conversion into clients.... more

Relayware and Zift Solutions merging

John Shieldsmith | Zift Solutions, the Channel as a Service provider, recently announced their merger with Relayware, the Parter Relationship Management software provider.  Do you see more companies that aren't in the same niche of the martech sphere mergin... more

Sales Automation

What is Sales Automation? Sales automation is a process for making sales reps more efficient by automating aspects of the sales process. This includes making appointments, updating the CRM, processing sales, prioritizing leads, and analyzing sales.... more

Is the Programmatic Approach Customizing Our Lives?

Hailee Franco | I recently stumbled upon an article from Dzenis Softic, the CTO at Clickbooth. In it, he discusses one of the latest and greatest buzzwords in the world of tech.  Programmatic.  He shares that he thinks this new approac... more

Conversational Commerce

What is conversational commerce? Conversational commerce is a business conversation that leads to a sale. It aims to make the buying process quick, easy and personal. Conversational commerce comes in many forms, such as live chat, sales calls, and... more

Marketing Automation Platform

What is a Marketing Automation Platform? A marketing automation platform is software that allows businesses and marketing departments to successfully market on multiple platforms. These platforms are vast and include email, social media, and c... more