customer relationships


Customer Trust: Its Importance to Your Customer Relationships

Kathi Furman | A recommendation from a friend is far more powerful than your promise. Take the steps today to make customer trust a priority in your business strategy.... more

Generation Y: Millennials and Customer Relationships

Kathi Furman | Don’t turn your back to the Millennial generation. Update your marketing strategy to increase brand loyalty and customer relationships.... more

8 Calls to Action that Initiate New Relationships with Customers and Collaborators

Tim Ziegler | Let’s talk about what you can do right now to initiate new relationships with the customers and collaborators who will help build your business.... more

Stop Letting Efficiency Prevent Effective Customer Relationships

Kathi Furman | Every business wants effective customer relationships and a CRM is an obvious tool to use. Just don't let efficiency harm the bottom line.... more

Customer Relationship Management (CRM)

What is customer relationship management? Customer Relationship Management (CRM) is a mix of the strategies, technology, and practices that manage and analyze customer interactions. Then, it collects all the data a provided by a customer to a busine... more

Customer Relationships

Nia Francis | I completely agree with this article. When you treat customers with care, it will urge them to continue doing business with you. If I was part of a customer loyalty program, but the people working for that business didn't treat me respectfully, I wo... more

Keeping Track of Customers with Customer Relationship Management

Kathi Furman | To compete with increasing online competition, businesses need to improve their customer relationship management.... more

Trust is a Must in B2B Relationships

Lisa Callahan | In this article, James Muir explains how to close the deal with B2B customers by helping them visualize the path to success. ... more

Why Experts Say You Need To Use Customer Relationship Management in 2017

Ashley Kaczmar | Customer Relationship Management (CRM) is a mix of the strategies, technology, and practices that manage and analyze customer interactions.... more

Enjoyed the concept of "meaningful relationship moment"

Lisa Bradley | This really helped me understand the relationship between the audience and content. The "meaningful relationship moment" concept was new to me and will help frame the context of my future posts. I currently use Hootsuite and have also lear... more

The Customer Connection: Making Customers Advocates

Kathi Furman | Finding the right influencer isn’t always an easy task. Businesses often forget that the best influencers might be one of their customers.... more

Why Customer Data Platforms are the BFF of the Customer Journey

Lisa Callahan | Summary If the customer journey were the Yellow Brick Road, then Customer Data Platforms (CDPs) would be Oz.Plainly said, all the data collected from the customer journey needs somewhere to go. But that somewhere can't be just anywhere. In this day... more

Is Your Ecommerce Navigation Menu Leading Customers Astray?

Lisa Callahan | Summary A menu is a menu is a menu. Right? Wrong.All menus are not created equal, marketers. And a bad one could cost you. If your navigation menu doesn't get your customers where you want them to be, it's time to give it another look.In this artic... more

Customer Acquisition Cost (CAC)

What is Customer Acquisition Cost? Customer acquisition cost, also known as CAC is the amount of money it costs to get a customer to buy your product or service. Both businesses and investors use CAC. To calculate CAC simply divide "cost spent... more

The Secret to Better Customer Communication is SMS Marketing

Ashley Kaczmar | In this infographic from Small Business Trends, find out how to start and maintain a strong text message marketing campaign.... more

Texting vs. Live Chat: Which is the Best Choice for Customer Communication?

Kathi Furman | Texting and live chat are strong customer communication techniques for businesses. Deciding which is best depends on which appeals to your customers.... more

Is Marketing Automation Measurement the Best Way to See Into Your Customer's Mind?

Hailee Franco | If there is one super power I wish I had, it would be the ability to read minds. Not because I am nosey and want to know people's deep dark secrets. But because I have a deep desire to know my users inside and out.  I want to know what the... more

Oldies But Goodies: Focusing on Customer Retention Over Acquisition

Anna Rachel Rich | 44% of companies admit they focus more on customer acquisition than customer retention. Andrew Dennis makes a case for the latter.... more

Use These Tips to Give Exceptional Customer Experience

Ashley Kaczmar | The easiest way to make yourself stand out. Find out the best ways to make your customer experience stand out in this article.... more

Use It or Lose It: Customer Retention and Social Media

Hailee Franco | If you knew it cost 6 to 7 times more to attract new customers than to keep old ones, wouldn’t you do it? Then use social media for customer retention!... more

Get Your Head in the Customer Acquisition Game

Sara Sousa | Shruti Agarwal talks personalized marketing and how marketers can keep up with the changing trends in customer acquisition. ... more

Shine a Light on Customer Engagement With Google Analytics

Madeleine Helme | Can't see where your customers and users are coming from? Your data, harnessed by Google Analytics, can help you decipher your customer engagements.... more

Customer Data Platforms: The Smart Marketer's Swiss Army Knife

Trent Jonas | Customer Data Platforms (CDPs) are quickly becoming indispensible tools for marketers. Read on to learn about the problems customer data platforms can solve... more

Marketers Can't Live Without a Customer Data Platform

Lisa Callahan | A Customer Data Platform is a software-based marketing solution that integrates and stores all a customer’s data in one place.... more

Customer Data Platform: Get it or Get Out of Marketing

Lisa Callahan | Summary With a Customer Data Platform, you can actually achieve that semi-mystic "single customer view" all your martech friends keep talking about.In this article, Steve Zisk from Redpoint global talks through the three key reasons every brand nee... more

Creating a Bigger Bottom Line with Better Customer Experience

Kathi Furman | Any good business leader understands the importance of customer experience and their bottom lines are better for it. Find out why on MarTechExec.... more

Are You Paying Enough Attention to Customer Engagement?

Ashley Kaczmar | You should know by now that consumers consider the opinions of their peers to be one of the best ways to determine whether or not to buy a product.... more

7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business

Nicole Poncsak | Customer retention strategies are essential to your longterm success and they're one of the best steps you can take to increase revenue & profit for your ecommerce store. Bringing new customers in the door is essential for every ecommerce b... more

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more

Data Collection Tactics Your Customers Won't Hate You For

Lisa Callahan | According to research from Boxever , 60% of customers want marketing to relate to where they are and what they’re doing. Yet, 62% said they don’t want brands to track their location. These contradicting results epitomize the challenge we mar... more

8 Steps to Creating a Valuable Customer Profile

Kathi Furman | Creating customer profiles helps you align your marketing efforts with your long-term business goals and vision and makes decision making easier.... more

Creating a Fail Safe Business Starts with Your Customer

Hailee Franco | Vanessa Merit Nornberg knows a thing or two about getting customers to purchase from her. She shares these tips with you in her article found on Inc.... more

Loyal customers reaction

Niya Dairo | Coming from the loyal customer's side of things, I feel this article is missing something. I don't think the article points out that most loyal customers just want to be known and heard. You can throw incentives at them all day long but let peo... more

E-Commerce Greatness: 11 Tips for a Customer-Centric Approach

John Shieldsmith | Is your e-commerce revenue not where you want it? Could it be higher? Of course it could. It's time to focus on the customer. It'll pay off, I promise.... more

The ABCs of CDPs: Picking the Right Customer Data Platform

John Shieldsmith | Just as a CDP isn’t the right move for all businesses, no one CDP will work for all, either. Picking the right Customer Data Platform will be worth it.... more

Intro to Customer Data and Data Management Platforms

John Shieldsmith | Success won’t come overnight, but with proper use of a CDP and DMP, it will happen. A customer data platform will help you find your voice and audience.... more

Consistent Customer Service

Niya Dairo | In addition to trust, it's also important for customers to have consistency between all the employees they interact with. You have to be friendly, knowledge, and loyal on every single call. There must be some level of camaradarie between employ... more

Creating Customer Loyalty Is About More Than Data

Ashley Kaczmar | The beauty of data is that it's supposed to let us understand customers more. Yet, customers still feel that brands don't know them as well as they should.... more

Creating Content for the Customer Journey

Hailee Franco | If you think back a decade ago, creating content on-page was considered SEO content. But this isn't really the case anymore. Find out why.... more