customer loyalty


Keeping Customer Loyal: No Loyalty Program Required

Kathi Furman | Utilizing these tactics increases customer loyalty organically without breaking the bank, giving you a better return on investment.... more

Creating Customer Loyalty Is About More Than Data

Ashley Kaczmar | The beauty of data is that it's supposed to let us understand customers more. Yet, customers still feel that brands don't know them as well as they should.... more

Customer Loyalty in Small Business

Tasha Lower | As a consumer, starting a relationship with a young company and watching it grow into a more substantial player is always a delight. It can be satisfying to consider yourself having been on brand or on trend before others and inspire loyalty for a s... more

How the Pros Turn Loyal Customers into Brand Advocates

Lana K. Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more

How to Get Loyal Customers From Social Media

Ashley Kaczmar | This might be hard to believe, but with social media, numbers don't mean everything. You need to interact with people in order to gain that loyalty.... more

Loyal customers reaction

Niya Dairo | Coming from the loyal customer's side of things, I feel this article is missing something. I don't think the article points out that most loyal customers just want to be known and heard. You can throw incentives at them all day long but let peo... more

Make Your Employees Think Customer-First

Ashley Kaczmar | Bad customer service leads to bad reviews. You need employees that are dedicated to making your customer's experience the absolute best. How do you do that?... more

How to Make Your Consumers Loyal to the End

Ashley Kaczmar | Summary As a  Sprout Social study  shows, three out of four people close a purchase after seeing the product or service on a social channel. Social media continues to become one of the biggest ways to reach your audience. Now, we're even seeing... more

M-Pressive Trends That Will Alter M-Commerce by 2020

Lisa Callahan | Check out this short article and video from Ingenico to learn more about mobile commerce (m-commerce) and social commerce trends.... more

Human Again Part 2: Deploying Personalization in E-Commerce

John Shieldsmith | Personalization is an incredibly powerful tool. This is especially true with e-commerce. But how do you go about picking a method? Start here.... more

Having Employee Trust in the Work Place

Lee Hargrave | As my experience has led me to believe, you cannot have 13% employee engagement and expect to continue with growth.  You must create trust by employees and management alike.  Management must put some faith in its employees... more

Are mentors the answer to creating awesome employees?

Hailee Franco | Let's be real. Every business hopes to have a team chalked full of amazing employees. But it can be hard to do this successfully, especially if you are hiring newly graduated candidates.  So what can you do to ensure you turn these bright... more

Loyalty Marketing

What is Loyalty Marketing? Loyalty Marketing  is marketing strategy where businesses utilize incentives to grow their customers base while retaining old customers. This marketing practice while it varies, typically involves a loyalty program t... more

Customer Relationships

Nia Francis | I completely agree with this article. When you treat customers with care, it will urge them to continue doing business with you. If I was part of a customer loyalty program, but the people working for that business didn't treat me respectfully, I wo... more

Social Media is the most effective way for loyal brand following in my opinion

Ben Ibarra | Since everybody is glued to their phones and are drifting away from the traditional ways of customer engagement and TV, i believe social media and brand loyalty are interlinked, and I love the way this article gives tips on it as it is the new media... more

Loyalty Program

What is a Loyalty Program? A Loyalty Program  also known as a rewards program offers incentives for customers who make frequent purchases. Businesses may create product-based rewards, like 1 free coffee for every 10 purchased, or discount based... more

What Big Mistake Did Uber Make with Brand Loyalty?

Ashley Kaczmar | "What you do to get them, you have to do to keep them." In this article, Sonia Thompson talks about how to build customer loyalty in a sustainable way.... more

Top Businesses Use Advocacy, Loyalty, and Referrals to Grow in 2017

Ashley Kaczmar | Advocacy, loyalty, and referrals solutions help companies actively encourage loyalty among their customers. Many businesses implement these.... more

The End All Be All of MarTech Metrics

Sara Sousa | Kevin Bobowski explains why you need to be "customer obsessed" in order to stay ahead of your competition.... more

How to Take Your Customer Service from Zero to Hero

Ashley Kaczmar | If your customer service is average, it's nothing the customer will be happy with enough to write a review about or become a repeat customer. ... more

The B2C Marketing Trends You’ll See in 2018

Mark Gally | In this guest post for MarTechExec, Zaius CEO Mark Gally pinpoints the biggest B2C marketing trends that will shape martech in 2018.... more

Trust Us! E-Commerce Brands Need to Develop Trust

Madeleine Helme | There's no customer loyalty without an element of trust. It's as simple as that! Use these tips to develop trust for your e-commerce brand.... more

Customer Trust: Its Importance to Your Customer Relationships

Kathi Furman | A recommendation from a friend is far more powerful than your promise. Take the steps today to make customer trust a priority in your business strategy.... more

Expert Opinion: Customer Service featuring Brad Birnbaum

Brad Birnbaum | Customer service is critical to a brands success. In this article, Brad Birnbaum shares a few top tips for customer service success.... more

Your Data is a Roadmap for Customer Success

Madeleine Helme | Data and analytics gives you the chance to gain a solid understanding the customer journey taken with your brand, use it to your advantage.... more

How to Turn Your Social Media Following into a Brand Following

Ashley Kaczmar | As brands, we seek brand loyalty. That loyalty won't just come overnight, however. In this article, learn how to use social media in that action plan.... more

Is IoT the Most Important Trend in Marketing?

Hailee Franco | I am constantly looking for new ways to improve my relationship with my consumers. I want to make them feel like I am doing all I can for them to increase customer loyalty and retention.  And as marketing changes, I also have to change to... more

Are You on Life Support? Understanding the Customer Lifecycle

Kathi Furman | Successful businesses understand the entire customer lifecycle. They focus on the steps needed to make each lifecycle segment all about the customer.... more

Should You Have an App for Your Retail Store?

Madeleine Helme | In this article, we consider how retail marketing benefits from mobile apps. Keep reading to discover whether your business needs one.... more

Branding the Halo Effect

Kathi Furman | Getting customers to like you in less-than-fine moments is nearly impossible. The secret is to create a halo effect.... more

Master CX Faster with Master Data Management

Lisa Callahan | As noted in the article, "End-to-end master data management helps clients make marketing campaigns 30% more efficient." Find out its benefits to CX here.... more

A Guide to Delivering Positive Customer Experiences

Kathi Furman | The secret to increasing customer retention is to create a positive customer experience that leaves them wanting more from you.... more

Facebook and loyalty

Lee Hargrave | I recently joined a group on Facebook that has the most "community" feeling that I have seen online.  The people really support each other and not all are in the same business.  They have posted about my work and pages an... more

How a Pair of Leggings Sparked a Debate About Customer Empathy

Hailee Franco | United Airlines allegedly prevented two women from boarding their flight due to leggings recently. So what does this say about empathy?... more

Creating the Perfect Brand Advocates

Kathi Furman | Brand advocates are a valuable piece that delivers customers ready to do business with you. Use these six characteristics to find your advocates today.... more

The Importance of Follow-up In Customer Service

Kathi Furman | Successful businesses proactively follow up and touch base with customers to make sure customers are maximizing the use of their new product or service.... more

Data Collection Tactics Your Customers Won't Hate You For

Lisa Callahan | According to research from Boxever , 60% of customers want marketing to relate to where they are and what they’re doing. Yet, 62% said they don’t want brands to track their location. These contradicting results epitomize the challenge we mar... more

Living in a Mobile-First World: Reaching the Mobile Generation

Ashley Kaczmar | Creating content for mobile isn't an option anymore. How do you reach this mobile generation? With effective mobile marketing.... more

The Impact of Blockchain Technology on Marketing featuring Mark Mueller-Eberstein

Mark Mueller-Eberstein | What will the impact of blockchain technology be on marketing? Mark Mueller-Eberstein weighs in with expert insights.... more

You Don't Know UX: Improve Your Website's User Experience

Hailee Franco | Nobody likes websites that are hard to use. Check out this Martech article for a few tips that are guaranteed to improve your website's user experience.... more