customer experience


Customer Experience

What is Customer Experience? Customer Experience  also known as CX is the culmination of interactions a customer has with a business. These interactions happen throughout the course of the customer's relationship with the business. The custome... more

A Guide to Delivering Positive Customer Experiences

Kathi Furman | The secret to increasing customer retention is to create a positive customer experience that leaves them wanting more from you.... more

The Key to A+ Customer Experience Lies in Customer Data

Madeleine Helme | Customer experience is something that a lot of businesses are focusing on these days. Use your customer data to improve your business.... more

Use These Tips to Give Exceptional Customer Experience

Ashley Kaczmar | The easiest way to make yourself stand out. Find out the best ways to make your customer experience stand out in this article.... more

Social Boosts for Improving the Customer Experience

Hailee Franco | While every business is different, there are things everyone can do to improve their CX. Katy Keim discusses these social boosts in her blog on AdWeek.... more

Sprinklr and the customer experience world

Ashley Kaczmar | Sprinklr recently introduced a new tool they call the Experience Cloud. It shares this name with on of Adobe tools, which seems like a risky move. CEO Ragy Thomas doesn't seem to think so, however. He thinks, actually, that these tools could work i... more

All About the Customer: Why You Need Customer Experience

Ashley Kaczmar | The internet has brought higher expectations from consumers. With that in mind, you need to make sure customer experience is a top priority. ... more

Happy Customer, Happy You: Optimizing the Customer Experience

John Shieldsmith | It's easy to overlook the customer experience when thinking about all of marketing's moving parts. Read this guide to learn why UX should be #1.... more

Discover What the Experts Already Know About Customer Experience in 2017

Ashley Kaczmar | Customer experience, also known as CX, is the culmination of interactions a customer has with a business. They affect how people see your business.... more

Creating a Bigger Bottom Line with Better Customer Experience

Kathi Furman | Any good business leader understands the importance of customer experience and their bottom lines are better for it. Find out why on MarTechExec.... more

Technology Alone Won't Close the Customer Experience Gap

Hailee Franco | Technology is just the jumping off point when it comes to improving CX. So what else do you need to know about closing the customer experience gap?... more

Improve Your Customer Web Experience with These Tactics

Kathi Furman | Websites are an additional sales arm of your business. Make sure your site’s role is successful by focusing on the customer web experience.... more

Customer Intelligence (CI)

What is Customer Intelligence (CI)? Customer Intelligence (CI) is the process businesses use to gather and review customer data. Then, this data taken from multiple sources looks at customer details and activities. The goal of CI is to unders... more

Customer Trust: Its Importance to Your Customer Relationships

Kathi Furman | A recommendation from a friend is far more powerful than your promise. Take the steps today to make customer trust a priority in your business strategy.... more

Customer Intelligence Yields Better Audience Insights

Lisa Callahan | TL;DR Definition Customer Intelligence (CI) is the process businesses use to gather and review customer data. This data is taken from multiple sources to gain a complete view of customer details and activities. The goal of CI is to understand what... more

Advantages of Customer Intelligence for Business

John Shieldsmith | Customer intelligence is an emerging and ever-growing force in marketing. With this power comes great responsibility, but even greater promise.... more

The Importance of Follow-up In Customer Service

Kathi Furman | Successful businesses proactively follow up and touch base with customers to make sure customers are maximizing the use of their new product or service.... more

Stop Letting Efficiency Prevent Effective Customer Relationships

Kathi Furman | Every business wants effective customer relationships and a CRM is an obvious tool to use. Just don't let efficiency harm the bottom line.... more

Is Influencer Marketing the Future of Customer Engagement?

Hailee Franco | We are entering the age of Influence 2.0. So what does this mean for customer engagement? Find out in this article by Lee Odden.... more

Why Experts Say You Need To Use Customer Relationship Management in 2017

Ashley Kaczmar | Customer Relationship Management (CRM) is a mix of the strategies, technology, and practices that manage and analyze customer interactions.... more

Bringing customer interaction to a more personal level

Gregory Samsa | Sometimes businesses can get caught up in their mindset of number games and treat their customers as just a ticket item. This will eventually lead to frustrated customers and have a negative effect on the company's image and overall goodwill. T... more

Closing the Sale: Turning Shoppers into Customers

Hailee Franco | Window shoppers, you know them, you loathe them. But did you know you can turn these browsers into buyers? Find out how in this article.... more

Helping the Customer Win: The Convergence of Martech and Adtech

Hailee Franco | The convergence of martech and adtech has many benefits for business, the biggest being helping you improve your customer experience. Find out now.... more

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more

The Experts Discuss the Benefits of Business Intelligence and Data Science

Lana Moore | The benefits of business intelligence and data science are many. Let's hear what the experts have to say about the benefits these two bring.... more
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            Commerce Sciences
                  ,                         Content & Experience
            Commerce Sciences is the leading conversion optimization platform. Dramatically increase revenue and consumer engagement.... more

Become the Go-To Local Expert

Madeleine Helme | When you focus on a specific industry and location, you've got the perfect niche to become the go-to local expert. Here are some of the best practices.... more

The Experts Weigh In On E-Commerce Marketing Planning

Lana Moore | There’s no one-size-fits-all solution for e-commerce marketing, which is why we went to the experts to find out their tips on e-commerce marketing planning.... more

Expert Tips to Take 2017 by Storm with E-Commerce Marketing

Madeleine Helme | Today, e-commerce is a staple of our regular shopping habits and is expected to account for more than $2 trillion of worldwide sales in coming years.... more

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more
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                  ,                         Data
            MeritDirect is the leading provider of global multi channel marketing solutions. We specialize in analytics, database management and marketing services.... more

Don’t Stop the Presses: Experts Say Print Advertising Has a Time and Place in 2017

Ashley Kaczmar | Print advertising is a type of advertising that is found on physically printed media, such as magazines or newspapers, to reach a certain audience.... more

B2B Influencer Marketing at Work: 10 Success Stories

Hailee Franco | Don't think B2B influencer marketing can work? Think again. Read some of the biggest success stories in this article from MURRAY NEWLANDS.... more

Instagram Stories

What are Instagram Stories? Instagram Stories  is an Instagram feature that allows users to share short or live videos with their Instagram followers. Live stories erase immediately after sign off and have no length limit. Other stories h... more

Ultimate Efficiency: Sales Automation and You

John Shieldsmith | Most sales people spend less than one-third of their time selling. Make sure this isn't your team and implement sales automation today.... more

PageCloud closes $4 million series A. What differentiates the sinkers from swimmers?

John Shieldsmith | Late last year, PageCloud managed to score $8.5 million in funding, with $4 million coming in series A.  This is awesome for PageCloud, which is definitely an innovative platform. But with so many martech companies springing up, what do y... more

The Impact of AI on Modern Marketing: 13 Realistic AI Outcomes Marketers Can Expect

Lana Moore | You might be wondering what AI can realistically do for you, the marketer. In this article, we'll talk about 13 things you can expect from AI in marketing.... more

Think Small When it Comes to Influencer Marketing

Hailee Franco | Many businesses assume a celebrity-endorsed product sells itself. Of course, that isn't always the case. Find why and how to use imicro-influencers instead.... more