customer experience

 

Customer Experience

What is Customer Experience? Customer Experience  also known as CX is the culmination of interactions a customer has with a business. These interactions happen throughout the course of the customer's relationship with the business. The custome... more
 

Happy Customer, Happy You: Optimizing the Customer Experience

John Shieldsmith | It's easy to overlook the customer experience when thinking about all of marketing's moving parts. Read this guide to learn why UX should be #1.... more
 

All About the Customer: Why You Need Customer Experience

Ashley Kaczmar | The internet has brought higher expectations from consumers. With that in mind, you need to make sure customer experience is a top priority. ... more
 

The Key to A+ Customer Experience Lies in Customer Data

Madeleine Helme | Customer experience is something that a lot of businesses are focusing on these days. Use your customer data to improve your business.... more
 

Use These Tips to Give Exceptional Customer Experience

Ashley Kaczmar | The easiest way to make yourself stand out. Find out the best ways to make your customer experience stand out in this article.... more
 

Discover What the Experts Already Know About Customer Experience in 2017

Ashley Kaczmar | Customer experience, also known as CX, is the culmination of interactions a customer has with a business. They affect how people see your business.... more
 

A Guide to Delivering Positive Customer Experiences

Kathi Furman | The secret to increasing customer retention is to create a positive customer experience that leaves them wanting more from you.... more
 

Creating a Bigger Bottom Line with Better Customer Experience

Kathi Furman | Any good business leader understands the importance of customer experience and their bottom lines are better for it. Find out why on MarTechExec.... more
 

Social Boosts for Improving the Customer Experience

Hailee Franco | While every business is different, there are things everyone can do to improve their CX. Katy Keim discusses these social boosts in her blog on AdWeek.... more
 

Technology Alone Won't Close the Customer Experience Gap

Hailee Franco | Technology is just the jumping off point when it comes to improving CX. So what else do you need to know about closing the customer experience gap?... more
 

Improve Your Customer Web Experience with These Tactics

Kathi Furman | Websites are an additional sales arm of your business. Make sure your site’s role is successful by focusing on the customer web experience.... more
 

Sprinklr and the customer experience world

Ashley Kaczmar | Sprinklr recently introduced a new tool they call the Experience Cloud. It shares this name with on of Adobe tools, which seems like a risky move. CEO Ragy Thomas doesn't seem to think so, however. He thinks, actually, that these tools could work i... more
 

Expert Opinion: CMS & Web Experience Management featuring Gal Oppenheimer

Gal Oppenheimer | What does the future hold for CMS and web experience management? Get a glimpse with predictions from martech expert Gal Oppenheimer.... more
 

Must-Know Rules for Providing an Unforgettable Retail Experience

Lisa Callahan | Summary There's no excuse for bad customer service.No matter how small your team or your budget, you can make slight improvements that will add up to a hugely positive change over time.In this article, MarketingProfs presents the three ways to give... more
 

Expert Opinion: CMS & Web Experience Management featuring Robby Emmert

Robby Emmert | What does the future hold for CMS and web experience management? Get a glimpse with predictions from martech expert Robby Emmert.... more
 

Customer Trust: Its Importance to Your Customer Relationships

Kathi Furman | A recommendation from a friend is far more powerful than your promise. Take the steps today to make customer trust a priority in your business strategy.... more
 

Customer Intelligence Yields Better Audience Insights

Lisa Callahan | TL;DR Definition Customer Intelligence (CI) is the process businesses use to gather and review customer data. This data is taken from multiple sources to gain a complete view of customer details and activities. The goal of CI is to understand what... more
 

Why Experts Say You Need To Use Customer Relationship Management in 2017

Ashley Kaczmar | Customer Relationship Management (CRM) is a mix of the strategies, technology, and practices that manage and analyze customer interactions.... more
 

Customer Intelligence (CI)

What is Customer Intelligence (CI)? Customer Intelligence (CI) is the process businesses use to gather and review customer data. Then, this data taken from multiple sources looks at customer details and activities. The goal of CI is to unders... more
 

Stop Letting Efficiency Prevent Effective Customer Relationships

Kathi Furman | Every business wants effective customer relationships and a CRM is an obvious tool to use. Just don't let efficiency harm the bottom line.... more
 

Is Influencer Marketing the Future of Customer Engagement?

Hailee Franco | We are entering the age of Influence 2.0. So what does this mean for customer engagement? Find out in this article by Lee Odden.... more
 

Advantages of Customer Intelligence for Business

John Shieldsmith | Customer intelligence is an emerging and ever-growing force in marketing. With this power comes great responsibility, but even greater promise.... more
 

Helping the Customer Win: The Convergence of Martech and Adtech

Hailee Franco | The convergence of martech and adtech has many benefits for business, the biggest being helping you improve your customer experience. Find out now.... more
 

The Importance of Follow-up In Customer Service

Kathi Furman | Successful businesses proactively follow up and touch base with customers to make sure customers are maximizing the use of their new product or service.... more
 

7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business

Nicole Poncsak | Customer retention strategies are essential to your longterm success and they're one of the best steps you can take to increase revenue & profit for your ecommerce store. Bringing new customers in the door is essential for every ecommerce b... more
 

Closing the Sale: Turning Shoppers into Customers

Hailee Franco | Window shoppers, you know them, you loathe them. But did you know you can turn these browsers into buyers? Find out how in this article.... more
 

Bringing customer interaction to a more personal level

Gregory Samsa | Sometimes businesses can get caught up in their mindset of number games and treat their customers as just a ticket item. This will eventually lead to frustrated customers and have a negative effect on the company's image and overall goodwill. T... more
 

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more
 

Retarget Practice: Hitting the Mark With Facebook Custom Audiences

Anna Rachel Rich | Summary Wasting social spend serving ads to uninterested Facebook audiences is all too common for brands today. Carly Webber details Facebook’s five options for retargeting ads, turning prospects into customers with Custom Audiences. Who Sho... more
 

The Experts Discuss the Benefits of Business Intelligence and Data Science

Lana Moore | The benefits of business intelligence and data science are many. Let's hear what the experts have to say about the benefits these two bring.... more
 

Expert Tips to Staying Focused When Working from Home

Courtney Raaz | Summary Boundaries are important, especially when working from home. It takes a lot of discipline to not get distracted by personal things when you’re on professional time. Luckily, Elizabeth Grace Saunders is here to offer her expertise on how... more
 

Become the Go-To Local Expert

Madeleine Helme | When you focus on a specific industry and location, you've got the perfect niche to become the go-to local expert. Here are some of the best practices.... more
 

Expert Opinion: Content Marketing featuring Justin McKinley

Justin McKinley | Read up on what content marketing expert Justin McKinley predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Content Marketing featuring Justin Hussong

Justin Hussong | Read up on what content marketing expert Justin Hussong predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Don’t Stop the Presses: Experts Say Print Advertising Has a Time and Place in 2017

Ashley Kaczmar | Print advertising is a type of advertising that is found on physically printed media, such as magazines or newspapers, to reach a certain audience.... more
 

Expert Opinion: ABM featuring Shari Johnston

Shari Johnston | How will ABM technology evolve over the next 3-5 years? Shari Johnston weighs in with expert insights and predictions.... more
 

Expert Opinion: Interactive Content featuring Christophe Mallet

Christophe Mallet | Read up on what interactive content expert Christophe Mallet foresees will happen as the technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring David Bairstow

David Bairstow | Read up on what analytics expert David Bairstow foresees will happen as predictive technology evolves over the next three to five years.... more
 

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more