conversion rates

 

Conversion Rate Optimization

What is Conversion Rate Optimization? Conversion rate optimization also know as CRO, increases the number of site visitors that convert to customers.  Businesses do this through the use of analytics and user feedback.... more
 

Conversion Rate

What is conversion rate? In simple terms, a conversion rate is the amount of people who complete a goal-oriented action. Marketers pull these rates from a single page, but other types exist in addition to this. The higher the conversation rate the... more
 

Function Over Form: Driving Conversion Rates With Landing Pages

John Shieldsmith | Landing pages can be your best friend when it comes to driving conversion rates. They can also be a flop. Read on to make sure your landing page rocks.... more
 

5 Ways to Boost Online Conversion Rates

Madeleine Helme | Whatever the conversion rate on your e-commerce site, there is always room for improvement. Here are a few different types of tools you can use.... more
 

How to Boost E-Commerce Conversion Rates

Madeleine Helme | E-commerce conversion rates are low. Try following these tips to optimize your e-commerce store's conversion rate for better sales and profits.... more
 

Don't Stand for Low E-Commerce Conversion Rates!

Madeleine Helme | E-commerce businesses' average conversion rate is just 2.78%. Get insight from industry experts here on how to improve your e-commerce conversion rates.... more
 

Make it Simple: Tips to Drive Conversion Rates

John Shieldsmith | The digital world is increasingly complex. Use these tips to make sure you offer the right experience, to boost your conversion rates.... more
 

Kick-Starting your Conversion Rate Optimization Efforts

Kathi Furman | Convincing customers to take action is a difficult task many businesses face. Conversion rate optimization is the key to success.... more
 

Mastering Conversion Rate Optimization

John Shieldsmith | Your site might look nice. And maybe it's even bringing in a lot of visitors. But is it performing where it counts? Conversion rate optimization is key.... more
 

Get Rich Online: Conversion Rate Optimization Tips and Tricks

Hailee Franco | The difference between getting by online and getting rich could come down to three little words. Conversion Rate Optimization. Learn more in this article.... more
 

How to Properly Evaluate Your MQL to SQL Conversion Rate

Brandon Pindulic | How do you and your team evaluate your MQL to SQL conversion rates? Are you taking into account all factors, such as sales cycles, time of year, marketing/sales touchpoints, etc.?... more
 

The Customer Connection: Making Customers Advocates

Kathi Furman | Finding the right influencer isn’t always an easy task. Businesses often forget that the best influencers might be one of their customers.... more
 

PageCloud closes $4 million series A. What differentiates the sinkers from swimmers?

John Shieldsmith | Late last year, PageCloud managed to score $8.5 million in funding, with $4 million coming in series A.  This is awesome for PageCloud, which is definitely an innovative platform. But with so many martech companies springing up, what do y... more
 

A case for collaboration. Should every team be an extension of marketing?

Hailee Franco | At my company, we have a no hierarchy approach. This means no one is anyone else's boss and we collaborate across every team to get work done. Every team is an extension of the other. We have found this method works for us. And it is working for oth... more
 

Winning Strategies to Run Successful Facebook Contests

Anna Rachel Rich | Christina Newberry explains how to run a killer Facebook contest, providing tools, tips & examples of brands killing it in the interactive content sphere.... more
 

Strategy First: Why Businesses Should Focus on Their Strategy Before a Solution

Hailee Franco | To avoid shiny object syndrome it's important for businesses to consider their marketing strategy before considering their martech solution. Find out why.... more
 

How the Pros Turn Loyal Customers into Brand Advocates

Lana Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more
 

Timing is Everything: When to Post Social Media Updates

Kathi Furman | Use the answers to these questions with the statistics listed in this articles to figure out the best times to post social media updates.... more
 

Data Visualization Comes Second, Content Strategy Comes First

Lisa Callahan | Summary In my opinion, data visualization is one of the most interesting and confusing topics in martech.Interesting because it pretty much epitomizes martech — the marriage of creativity and data. But it's confusing for the same reason.Should we... more
 

How to Build a Community of Brand Advocates With Smart Content

Anna Rachel Rich | Learn how to develop advocate communities, build user-generated content programs and turn negative perceptions into healthy online dialogue.... more
 

Know Your Rights: Legally Leveraging User-Generated Content (UGC)

Anna Rachel Rich | If you want user-generated content (UGC) for your marketing, Jim Belosic maps out steps to avoid potential legal hassles.... more
 

Content Not Found: How to Create a Content Strategy that Works

Hailee Franco | If you are spending a lot of time and money on your content strategy and it's still not producing results, it may be time for a change. Find out why.... more
 

Why Top Marketers Use Display Advertising in Their Growth Strategy

Ashley Kaczmar | Display advertising is a type of online advertising that incorporates different media, like video, to deliver an advertising message.... more
 

How Scuba Diving Relates to Public Relations

Ashley Kaczmar | Adam Blacker makes some compelling and interesting connections to scuba diving and public relations in this article from PR News Online.... more
 

6 Strategies to Improve Cross-Functional Collaboration

Kathi Furman | Improve your business’ success with increased cross-functional collaboration. Use these six strategies to guide you to successful implementation.... more
 

The Importance of Personalization in Marketing Strategy

Kathi Furman | Personalization is a valuable weapon. Take the time to integrate personalization in marketing strategies and see leads, conversions, and sales increase.... more
 

Optimizing Your Cloud Data Integration Strategy for 2017

Lisa Callahan | Cloud data integration, or simply cloud integration, utilizes the cloud to store and safeguard all your business’ data in a single place. Learn more here.... more
 

User-Generated Content (UGC)

What is user-generated content? User-generated content also known as UGC refers to any kind of content created by the end-user rather than the business. UGC acts as promotion for a brand without them having to pay for it or create it themselves. UGC... more
 

Do we need to eliminate "Bro" from our professional vocabulary?

Hailee Franco | I won't lie, I love all things slang. You will often find me on off hours referring to my friends as dude, girl, pal...you get the idea.  But when it comes to work, I tend to have a filter. Dude become sir, girl becomes ma'am and pal becom... more
 

Playing It Safe Sucks: Why You Need an Agile Content Strategy

John Shieldsmith | Brands that play it safe with their ads don't get very far. But taking risks is, well, risky. Solve your problems with an agile content strategy.... more
 

Planning is Key: Creating Your Content Strategy

John Shieldsmith | Lacking a content strategy is like cooking without a recipe. Read this article to make sure your content marketing starts off strong.... more
 

What Are You Doing? Defining Your Content Marketing Strategy

John Shieldsmith | The best content marketing all starts with the best content marketing strategy. Learning to define your content marketing strategy is key.... more
 

Merchants & Millennials: 3 Strategies to Finding the Perfect Partnership

Courtney Raaz | Summary Expectedly, millennials are on their way to being the most powerful buying group in the country. Unexpectedly, little of them are supporting their purchasing power through credit cards. This is due to millennials coming of age during the 2... more
 

Underrated Qualities That Make For Brilliant Marketers

Lisa Callahan | Increased focus on abstract skills combined with a smaller talent pool has made hiring marketers tougher than ever before.... more
 

Is Your Programmatic Advertising Strategy Ready for the Real World?

Ashley Kaczmar | Programmatic advertising has moved on from being the baby-faced technology of advertising. It's time for marketers to help programmatic advertising grow up.... more
 

Make Two Become One with an Overlap Strategy

Ashley Kaczmar | Summary You're an experienced marketer, so you know that B2B and B2C marketing are two separate beasts. Most of the time, you don't need to target both.However, for some brands, targeting both is a reality. In this article, Justin Freid will talk a... more
 

Maintaining Accurate Marketing Attribution

John Shieldsmith | It’s far from a science, and it can be messy, but over time you will be able to know why people are converting with accurate marketing attribution.... more
 

Marketing Compass: Tips for Directing Your Content Strategy

John Shieldsmith | Your content marketing can only get so far without a strategy. And your content strategy can only get so far without direction. Start here.... more
 

Take Note (Literally): Creating a Documented Content Strategy

John Shieldsmith | A content strategy can do wonders for your content marketing efforts. Read this guide to get started on your own documented content strategy.... more
 

Get on Model with Topic Modeling and Content Strategy

Ashley Kaczmar | Summary As content marketers, we're always looking for ways to create content that works in tune with what search engine algorithms are looking for. One way that's been trending recently is topic modeling.In this article, Rebecca Bakken will share... more