conversion rates


Conversion Rate

What is conversion rate? In simple terms, a conversion rate is the amount of people who complete a goal-oriented action. Marketers pull these rates from a single page, but other types exist in addition to this. The higher the conversation rate the... more

Conversion Rate Optimization

What is Conversion Rate Optimization? Conversion rate optimization also know as CRO, increases the number of site visitors that convert to customers.  Businesses do this through the use of analytics and user feedback.... more

Mastering Conversion Rate Optimization

John Shieldsmith | Your site might look nice. And maybe it's even bringing in a lot of visitors. But is it performing where it counts? Conversion rate optimization is key.... more

5 Ways to Boost Online Conversion Rates

Madeleine Helme | Whatever the conversion rate on your e-commerce site, there is always room for improvement. Here are a few different types of tools you can use.... more

How to Boost E-Commerce Conversion Rates

Madeleine Helme | E-commerce conversion rates are low. Try following these tips to optimize your e-commerce store's conversion rate for better sales and profits.... more

Don't Stand for Low E-Commerce Conversion Rates!

Madeleine Helme | E-commerce businesses' average conversion rate is just 2.78%. Get insight from industry experts here on how to improve your e-commerce conversion rates.... more

Make it Simple: Tips to Drive Conversion Rates

John Shieldsmith | The digital world is increasingly complex. Use these tips to make sure you offer the right experience, to boost your conversion rates.... more

Kick-Starting your Conversion Rate Optimization Efforts

Kathi Furman | Convincing customers to take action is a difficult task many businesses face. Conversion rate optimization is the key to success.... more

Function Over Form: Driving Conversion Rates With Landing Pages

John Shieldsmith | Landing pages can be your best friend when it comes to driving conversion rates. They can also be a flop. Read on to make sure your landing page rocks.... more

Get Rich Online: Conversion Rate Optimization Tips and Tricks

Hailee Franco | The difference between getting by online and getting rich could come down to three little words. Conversion Rate Optimization. Learn more in this article.... more

User-Generated Content (UGC)

What is user-generated content? User-generated content also known as UGC refers to any kind of content created by the end-user rather than the business. UGC acts as promotion for a brand without them having to pay for it or create it themselves. UGC... more

The Customer Connection: Making Customers Advocates

Kathi Furman | Finding the right influencer isn’t always an easy task. Businesses often forget that the best influencers might be one of their customers.... more


Kary Skiven | I do like the suggestion of running a contest. My question is, when would you start running contests? Would that be based on a number of weeks, or months, that the blog has been around? Or would you base that off of the number of hits per week or pe... more

6 Strategies to Improve Cross-Functional Collaboration

Kathi Furman | Improve your business’ success with increased cross-functional collaboration. Use these six strategies to guide you to successful implementation.... more
0 Reviews
                  ,                         Content & Experience
            We are an online contest platform that enables brands, companies and businesses to engage their fans through user-generated content (video, photo, text) contests. ContestCore gives you the ability to private label your contest while also running insi... more

The Importance of Personalization in Marketing Strategy

Kathi Furman | Personalization is a valuable weapon. Take the time to integrate personalization in marketing strategies and see leads, conversions, and sales increase.... more

Very accurate article

Lauren Barn | I have had issues talking with clients about money when they stated several times that my hourly rate is too high. I think that often times clients do not understand why you cost a certain amount of money. If you can communicate this with them... more

Maintaining Accurate Marketing Attribution

John Shieldsmith | It’s far from a science, and it can be messy, but over time you will be able to know why people are converting with accurate marketing attribution.... more

PageCloud closes $4 million series A. What differentiates the sinkers from swimmers?

John Shieldsmith | Late last year, PageCloud managed to score $8.5 million in funding, with $4 million coming in series A.  This is awesome for PageCloud, which is definitely an innovative platform. But with so many martech companies springing up, what do y... more

A case for collaboration. Should every team be an extension of marketing?

Hailee Franco | At my company, we have a no hierarchy approach. This means no one is anyone else's boss and we collaborate across every team to get work done. Every team is an extension of the other. We have found this method works for us. And it is working for oth... more

Timing is Everything: When to Post Social Media Updates

Kathi Furman | Use the answers to these questions with the statistics listed in this articles to figure out the best times to post social media updates.... more
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                  ,                         Management
            Project Management Software - great alternative to Microsoft Project covering project planning/tracking, overallocated resources, Gantt Chart... more

How Scuba Diving Relates to Public Relations

Ashley Kaczmar | Adam Blacker makes some compelling and interesting connections to scuba diving and public relations in this article from PR News Online.... more

Strategy First: Why Businesses Should Focus on Their Strategy Before a Solution

Hailee Franco | To avoid shiny object syndrome it's important for businesses to consider their marketing strategy before considering their martech solution. Find out why.... more
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                  ,                         Data
            Connotate automates web data collection and monitoring with its remarkable AI technology to bring you more accurate, faster results on a greater scale.... more

Do we need to eliminate "Bro" from our professional vocabulary?

Hailee Franco | I won't lie, I love all things slang. You will often find me on off hours referring to my friends as dude, girl, get the idea.  But when it comes to work, I tend to have a filter. Dude become sir, girl becomes ma'am and pal becom... more
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            Contest Domination
                  ,                         Content & Experience
            The most powerful and proven viral contest software for generating qualified leads and sales. Turn more of your traffic into leads who want what you sell.... more

Amazon is turning into quite the conglomerate

Ashley Kaczmar | Besides their move into the digital advertising industry, they've also announced Spark . The gist of Spark is that it's Pinterest meets Instagram. Influencers will post products, and users can tap on the images and be taken to a landing page to buy... more

Planning is Key: Creating Your Content Strategy

John Shieldsmith | Lacking a content strategy is like cooking without a recipe. Read this article to make sure your content marketing starts off strong.... more

How the Pros Turn Loyal Customers into Brand Advocates

Lana Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more

Content Not Found: How to Create a Content Strategy that Works

Hailee Franco | If you are spending a lot of time and money on your content strategy and it's still not producing results, it may be time for a change. Find out why.... more

Underrated Qualities That Make For Brilliant Marketers

Lisa Callahan | Increased focus on abstract skills combined with a smaller talent pool has made hiring marketers tougher than ever before.... more

Why Top Marketers Use Display Advertising in Their Growth Strategy

Ashley Kaczmar | Display advertising is a type of online advertising that incorporates different media, like video, to deliver an advertising message.... more

Take Note (Literally): Creating a Documented Content Strategy

John Shieldsmith | A content strategy can do wonders for your content marketing efforts. Read this guide to get started on your own documented content strategy.... more

How to Build a Community of Brand Advocates With Smart Content

Anna Rachel Rich | Learn how to develop advocate communities, build user-generated content programs and turn negative perceptions into healthy online dialogue.... more

Optimizing Your Cloud Data Integration Strategy for 2017

Lisa Callahan | Cloud data integration, or simply cloud integration, utilizes the cloud to store and safeguard all your business’ data in a single place. Learn more here.... more

Demand Generation

What is demand generation? Demand generation also known as demand gen does exactly what it says - it generates demand. It creates demand for your business and what it is selling. It also creates demand generation involves any marketing activities pe... more

Collaboration Software

What is collaboration software? Collaboration software can be any tool that enables teams to share ideas and information. Businesses often use these tools in a single office, with remote workers, or between different companies. In addition to messag... more
0 Reviews
            Contest Factory
                  ,                         Content & Experience
            Contest Factory provides custom and do-it-yourself online contest software, sweepstakes software and instant win game software. It is a great platform for Facebook contests, Twitter sweepstakes and mobile marketing applications.... more

Ungated Content

What is ungated content? Ungated content is any piece of content that doesn't require the user to fill out a form to access it.  Common types of content include articles, e-books, white papers, as well as others. This content is downloaded mo... more