Content Marketing

 

Content Marketing for the Modern Customer Journey: A Guide for Marketers Willing to Walk the Walk

Lisa Callahan | Find out what 26 martech experts have to say about the good, bad and ugly of content marketing — Plus how to optimize yours for the new customer journey.... more
 

Testing, Testing 1, 2, 3: Make Sure You Do Testing Before Launch

Ashley Kaczmar | Summary Are you not getting the conversion rate you hoped to see? You may have missed a crucial step.In this article, Chris Dayley will talk about the testing you need to before launch and how it will help you see the conversion rate you want. Wh... more
 

X Markets the Spot: What Ecommerce Marketers Miss

Lisa Callahan | Summary Although e-commerce is inherently virtual, customers interact with an e-commerce store in other ways that extend beyond the digital realm. Can't argue with that.In this article, Helen Scott from MarketingProfs clues us in on what our detai... more
 

Virtual Reality: Why Your Content Marketing Needs a Reality Check

Ashley Kaczmar | Summary A  Greenlight Insights survey  found that 71 percent of consumers view a brand utilizing VR as 'forward-thinking.' If there's one thing we know as marketers, it's that being 'forward-thinking' is one of the best ways to stand out to cons... more
 

This Time Its Personal: Why You Need Personalized Marketing

Ashley Kaczmar | Summary With how much data we can collect today, it only makes sense to make our marketing more personalized. Personalized marketing is more relevant to the audience and is better received.That's a fact.In this article, Matthias Rothkoegel will tal... more
 

Put the Consumer First with Consumer-Centric Content

Ashley Kaczmar | Summary In the modern world, the future of brands lies in the hands of the online community. Truer words have never been spoken. As we move into a world where brands revolve around the online community, you'll need to rethink how you create your c... more
 

Expert Opinion: Content Marketing featuring Adriana Tica

Adriana Tica | Read up on what content marketing expert Adriana Tica predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Is It Time to Kill Gated Content

Hailee Franco | Gated content isn't dead, but it is dying. So it may be time to try new things. What new things? Find out in this article from Brad Smith.... more
 

Words Matter: The Most Effective Words for Email Marketing

Hailee Franco | Words matter, often more than you think. But you can turn a struggling email campaign into a thriving one with a simple grammar change. ... more
 

On the Fast Track to Content Marketing Success

Hailee Franco | Is your content marketing plan driving in the slow lane? Learn how to speed it up by checking out this article from Heather Rast on Marketing Profs.... more
 

Creating Content for the Customer Journey

Hailee Franco | If you think back a decade ago, creating content on-page was considered SEO content. But this isn't really the case anymore. Find out why.... more
 

Trendy: The Must-Know Content Marketing Trends of 2018

John Shieldsmith | Content marketing is at a fever pitch. Will 2018 change this for better or worse? What trends do you need to know for next year? Here they are.... more
 

Holy Infographics, Batman! Content Marketing Visuals Galore

John Shieldsmith | There's nothing like a good content marketing infographic. But there are so many, where do you begin? Here are one author's top picks for the year so far.... more
 

Right Writing: Avoid These 12 Common Word Choice Mistakes

John Shieldsmith | Using one word when you mean another - it happens to the best of us. Here are 12 common word choice mistakes. Learn them and avoid them.... more
 

Content Marketing: 3 Tips to Stop Milking It and Start Loving It

John Shieldsmith | Content marketing is all about content. But are you getting all you can from your content? Or is there a better way? Actually, there is.... more
 

Say What: Refocusing Content Marketing on "Why"

John Shieldsmith | Too often our content marketing focuses on our brand first, and customer second (or third). It's time to shift your focus to the customer.... more
 

I Will Gain Leads, I Will Gain Leads: Lead Gen Mantras

John Shieldsmith | You need leads. But how do you get leads? Shady tactics? Blood sacrifice? What about some mantras for your site? That sounds good.... more
 

Writers: Stop Writing So Much

John Shieldsmith | We all write too much. This is marketing. There’s no room for fluff. As writers and marketers we need to write less, here's why.... more
 

Content Marketing: Scale It, Maintain It

John Shieldsmith | Is your content marketing getting treated like a one-and-done tactic? It should be ongoing. It's time to scale your content marketing strategy.... more
 

The Double-Dip: Finding New Sources of Content Marketing

John Shieldsmith | When trying to think of a new piece of content, it can be easy to search far and wide. Your best sources however, are right underneath your nose.... more
 

Planning is Key: Creating Your Content Strategy

John Shieldsmith | Lacking a content strategy is like cooking without a recipe. Read this article to make sure your content marketing starts off strong.... more
 

The Balancing Act: Tips for Not Being Too "Salesy" With Your Blog

John Shieldsmith | You want to use your blog to sell. But coming across too "salesy" in your blog can drive people away. Where do you even begin to strike a balance?... more
 

Too Many Cooks: 1,000,000 Content Marketing Tips

John Shieldsmith | Everyone is doing content marketing, and everyone has content marketing tips. Read this article to learn how to differentiate yourself.... more
 

The Blog Slog: How to Write Blogs in Under 60 Minutes

John Shieldsmith | In order for your content to get noticed, you need to create a lot of it. But blogging can be so time-consuming. Not if you follow these tips.... more
 

What is your content marketing success formula? Hear from the experts.

Lana K. Moore | With everyone doing content marketing, it can be hard to determine what real success looks like. Read this to see what the experts have to say.... more
 

The Perfect Blend: Your Buyer's Journey, Content Marketing, and SEO

John Shieldsmith | What do your buyer's journey, content marketing, and SEO all have in common? They make the perfect blend for optimizing your marketing efforts.... more
 

Read This: Getting People to Read Your Marketing Content

John Shieldsmith | Not many people will go out of their way to read marketing content. But helpful, quality content that promotes your brand? That's another story.... more
 

Block Writer's Block With These Prompts

John Shieldsmith | Writer's block - is there anything worse? It can stop a writer dead in their tracks. Well no more! These prompts will kick writer's block to the curb.... more
 

Expert Opinion: Content Marketing featuring Shana Haynie

Shana Haynie | Read up on what content marketing expert Shana Haynie predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Content Marketing featuring David Keane

David Keane | Read up on what content marketing expert David Keane predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Content Marketing featuring Alexander Kesler

Alexander Kesler | Read up on what content marketing expert Alexander Kesler predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Content Marketing featuring Olga Bedrina

Olga Bedrina | Read up on what content marketing expert Olga Bedrina predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Content Marketing featuring Anna Crowe

Anna Crowe | Read up on what content marketing expert Anna Crowe predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Content Marketing featuring Kevin Bobowski

Kevin Bobowski | Read up on what content marketing expert Kevin Bobowski predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Content Marketing featuring RaShea Drake

RaShea Drake | Read up on what content marketing expert RaShea Drake predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Content Marketing featuring Mark Shapiro

Mark Shapiro | Read up on what content marketing expert Mark Shapiro predicts will happen as content marketing technology evolves over the next three to five years.... more
 

Are You Making These Content Curation Mistakes?

Ashley Kaczmar | Summary Curating content is more than just finding an article to share or posting about any blog that you have written. There's a careful strategy that needs to be behind it in order for that content curation to be worth your time.In this article,... more
 

Turn That Content Frown Upside Down with These Tips

Ashley Kaczmar | Summary It's happened. You've got the dreaded content flag from Google. You weren't keeping up with algorithm updates, and now you've got to deal with the consequences.Luckily, it's not the end of the world. In this article, Jo Cameron will give yo... more
 

Making an Impact with These 4 Email Subject Line Tips

Ashley Kaczmar | Summary "When it comes to email marketing, the phrase ‘it’s not what you say, but  how  you say it’ springs to mind."Getting the success you want with email marketing is trickier than it sounds. You need all the right components to come tog... more
 

Does Your Content Creation Agree with the B2B Buyer?

Ashley Kaczmar | In this article, Rebecca Geier will talk about the important trends of the B2B buyer journey and how you can adapt your content creation to it. ... more
 

How Do You Make Your App as Successful as Uber?

Ashley Kaczmar | Summary If you have a mobile app, then you know one of your biggest goals is to increase that user base, especially the paying user base.That can be a lot harder than it sounds if you're not sure where to start. In this article, Stefan Benndorf is... more