Commerce & Sales

 

Human Again Part 1: Gathering Data for Personalization in E-Commerce

John Shieldsmith | You go onto your favorite site to look at shoes. There at the start of the page is a link to your favorite style. Nice.  You click the pair you've been eyeballing and think about purchasing them. You do this every week. Then beneath those shoes yo... more
 

Commerce and Sales Statistics

Julia Green | Those statistics are incredible. I didn't know many of them. I was very surprising to learn that parents spend 61% more online than non-parents ($1,071 vs. $664). I had never thought of that correlation before. The other stats are very helpful... more
 

Can-Spam Affiliate marketing

katie johnson | Great post on affiliate marketing! As someone who knows little about the Can-spam rules this was a real eye opener and an informative beginner's guide to affiliate marketing altogether. It's important to know you have to stay compliant but diff... more
 

Also a great time to work on your skillset

Ricardo Solindro | The slow period is also a great time to reevaluate yourself, your work, and take time to improve your skillset. We should never get complacent about our abilities and should be constantly learning new things. See the summer as an opportunity to... more
 

Not meeting your sales quota

far san | Hey, new here. Was wondering if anybody wanted to share personal stories on how they recovered from a month of unmet quotas. I run a small home-based business and sometimes the money gets tight. Personally point #4 of working smarter and harder was... more
 

Amazon is more profitable

bruce J.stevenson | Amazon is the best overall growth story in today's market, in my opinion. As an internet marketer, I find being an Amazon seller is more profitable than being let's say a website owner. Why? Because when you own a website you have to pay for ad... more
 

Get up & try again!

Sarah Thielland | I agree Hailee - I think the most important advice you gave was just to relax a little. In my opinion, nothing substantial has ever been achieved in a state of pressure and worry. The key is to relax, get some fresh air, think and - start over... more
 

Overcome your sales anxiety

Sarah Thielland | Another good piece of advice would be to not set goals you know you cannot achieve. That would only make your fear of not meeting your goals worse. Also, don't sweat rejection! It's fine falling back a little - the best way to get over that is... more
 

Contests

Kary Skiven | I do like the suggestion of running a contest. My question is, when would you start running contests? Would that be based on a number of weeks, or months, that the blog has been around? Or would you base that off of the number of hits per week or pe... more
 

Is the buyer's or seller's journey more important for sales enablement?

Hailee Franco | When it comes to sales enablement, businesses need to consider not only sales but marketing as well. This got me thinking about creating content for sale-enablement.  That was when I found an interview from Robin Saitz the CMO of BrainShar... more
 

Is there a perfect time to send cart abandonment emails?

Hailee Franco | When someone abandons their shopping cart do you send out a cart abandonment email? If so how soon after they abandon is it sent?  This is something I have thought a lot about lately, after getting 3 abandon cart emails in my inbox over th... more
 

Is augmented reality the most important tech trend for sales?

Hailee Franco | Anthony Reynolds CEO at Altify recently was asked what he thought the most important trend in technology. His answer may surprise you.  "Augmented Intelligence is the single most important trend that will drive sales and marketing per... more
 

Evangelism: What Every Student of Religion Knows

Darius Lee | This article is particularly useful for invoking a term I never thought I'd see in Forbes: evangelism. It's useful, because as any student of religion knows, evangelism can't be forced. "Forced evangelism," in fact, is probably one of the... more
 

We're living in The Twilight Zone

Darius Lee | One question this article raises is, what does it mean for marketers to be both savvy AND socially responsible?   Obviously, AI knowing how many people try on shoes in a department store is hardly the stuff of science fiction nightmare. &a... more
 

Providing social proof in today's skeptical world

Gregory Samsa | Nowadays, people are skeptical and this applies to customers as well. Providing social proof of what the company is offering, be it products or services, is crucial in establishing brand trust and securing further visits and/or trips to the store by... more
 

Getting the customer's interest for up- and cross-selling

Gregory Samsa | There's no doubt that up-selling and cross-selling should be kept in mind when designing the layout of websites and when dealing with customers personally in a store. Many times I've been tempted to add items to my cart in a website based simpl... more
 

Closing the deal

karen pink | I find that one of the hardest parts of a sale is closing the deal effectively. Many times I have had people turn away and state they wish to think about it. This can be due to a lot of factors, but typically a lack of training or skill is one... more
 

Spending more

karen pink | I find that it can be tricky to get your customer to spend more, unless you are offering something that they desire. You need to offer them something that they will not be able to get elsewhere, and convince them that this product will enhance... more
 

AI is real now

Erik Serrao | Artificial intelligence is becoming more and more a part of our daily lives with each passing moment.  In fact, AI is now an integral process in commerce and sales across the globe.  Artificial intelligence is responsible for assis... more
 

Do we need to eliminate "Bro" from our professional vocabulary?

Hailee Franco | I won't lie, I love all things slang. You will often find me on off hours referring to my friends as dude, girl, pal...you get the idea.  But when it comes to work, I tend to have a filter. Dude become sir, girl becomes ma'am and pal becom... more
 

Common sense says to use mobile commerce

Ben Ibarra | For business owners who are selling products, its my personal opinion that mobile e-commerce is a must use if you want to increase your profits. This is coming from a tactic standpoint yes, but I also think it's just common sense. Everyone is o... more
 

4E's new marketing protocol

Ben Ibarra | With the new marketing strategies and beliefs coming out, I couldn't agree more with this. Although the old 4P's is simple as the article stated, the 4E's may require an adjustment period before it is universally adopted. When/if that happens,... more
 

Are reviews as trustworthy as they seem?

Hailee Franco | I am one of those people who reads reviews before I ever make a purchase. I want to know if the product works as advertised, if the restaurant is clean, if the nail art is really as good as they say. You get the idea. But can I really trust every re... more
 

Should marketing be aspirational and not transactional?

Hailee Franco | Recently HP's chief marketing and communications officer Antonio Lucio shared, "there has never been a more important time to be a marketer than today. But it can’t be transactional; it must be aspirational." I agree... more
 

Why the Journey to Success Starts with 100 Cold Calls

Hailee Franco | Recently Yodle Founder Ben Rubenstein shared his journey to success .  During the early phases of his company, he would hit the pavement going door to door to small businesses or spend days doing cold calls.  He shared t... more
 

Are Humans Destined to Work with Robots? Peter Schlect, CEO of The SaaS Co thinks so!

Hailee Franco | It seems like 2017 is the year of AI. It's everywhere, in tech, in manufacturing and yes, in marketing. And depending on who you ask, there are generally two opinions about it.  Either you think Skynet is real and the robots will take over... more
 

Sales personnel and the creative selling process

Angel Gonzalez | As someone who has worked in Sales for quite some time, I completely agree with the article. For MANY businesses, the heart of the sales process rests within the actual creativity of their salespeople. I personally feel that ALL sales personnel shou... more
 

LeadFuze's CEO says cold emailing is less annoying than cold calling. What do you think?

John Shieldsmith | In this article by LeadFuze's CEO, Justin McGill, he sings cold emailing's praise. While he has many points, he says that overall, cold emailing is less annoying than cold calling and more effective.  Do you agree? What elements do you th... more
 

Sales on Facebook, opportunities are everywhere.

charles pope | Facebook has no shortage of customers, but finding the correct one/s is at times a challenging problem. The new shop pages and call features are good ways of attracting and targeting potental leads. In my experience, the easiler it is for a pot... more
 

VisibleThread's website clarity review finds insurance sites have bad content.

John Shieldsmith | VisibleThread performed a website clarity review and found that many health insurance sites are suffering from confusing, bad content. A huge push in content marketing has been a focus on clean, concise content.  Why do you think health i... more
 

Middle Ground in E-Commerce Live Chat

Tasha Lower | As a young consumer I am much more comfortable with live chats than calling help lines or call centers. That being said, I am often personally put off by a live chat prompt that is too eye catching or that pops up unprompted. Like a too pushy sales... more
 

Sales Life Hack

Tasha Lower | It would be silly to deny the use of charm or even flirtation in saleswork. I’ve been encouraged before to think of dating as a way of “selling the best version of yourself” but I can honestly say I never thought a... more
 

Unacast is teaming up with Blis to augment location data. Think of the possibilities!

John Shieldsmith | Unacast, the self-proclaimed operator of the largest beacon network in the world, has partnered with Blis, the location data technology firm. The two are hoping to use their joint powers to bridge the current gaps in location-based data. This will... more
 

CrowdOptic's approach to PR is way different from the norm. What do you think?

John Shieldsmith | Jon Fisher, the CEO of CrowdOptic, has a unique approach to PR. Rather than take a "carpet bomb" approach and try to get exposure everywhere he can, Jon focuses on a smaller, more unique events. This places a focuses on where CrowdOptic i... more
 

Timely article just when I need it

Eve A | Selling on Facebook can be very profitable especially when you have very enthusiastic followers. I really like the idea of selling on a business page and I think Facebook Inc did well to include that feature. Also, it is mobile so, customers can sho... more
 

Relayware and Zift Solutions merging

John Shieldsmith | Zift Solutions, the Channel as a Service provider, recently announced their merger with Relayware, the Parter Relationship Management software provider.  Do you see more companies that aren't in the same niche of the martech sphere mergin... more
 

E-commerce

Julia Green | I have a young e-commerce website that hasn't been producing as much revenue as I anticipated. We are still fairly new and gaining traction but our numbers just aren't where I think they should be. I wish I would have read this article before w... more
 

Having Employee Trust in the Work Place

Lee Hargrave | As my experience has led me to believe, you cannot have 13% employee engagement and expect to continue with growth.  You must create trust by employees and management alike.  Management must put some faith in its employees... more
 

Four51's CEO raises interesting point following launch of API-based e-comm platform

John Shieldsmith | Late last year, Four51 announced the launching of their API-based e-commerce platform, OrderCloud.io.  An industry-first, OrderCLoud.io is API-based and aimed at developers. In his announcement of the product, Four51's CEO, Mark Johnson,... more
 

NetRefer partners with Optinize to better-server customers

John Shieldsmith | NetRefer, the affiliate software provider, has partnered with Optinize, the customer engagement platform. This partnership will allow each company to have better insights on their customers and ultimately better serve their targets.&nb... more