Commerce & Sales


Predictably Bad: 3 Common Sales Process Mistakes

John Shieldsmith | Flattening your sales force makes perfect sense. But it's also predictable, and easy to counter. Avoid these three common sales process mistakes.... more

The Marketing Stack: Your E-Commerce Site's BFFL

John Shieldsmith | Your e-commerce site needs a marketing stack. But with so many solutions, where do you start? Read this article for three must-have solutions.... more

Not Dead Yet: 5 Reasons The Phone Helps Sales Development

John Shieldsmith | The phone is old news, right? Unless you're using it to text or Instagram. Actually, it can and should play a huge part in your sales developmetnt.... more

Not Photogenic: 11 Ways Photos Hurt E-Commerce Sites

John Shieldsmith | Photos are always a good thing, right? Actually, the wrong kings of photos can do more harm than good on your e-commerce site.... more

Uniquely Difficult: Tips for Tackling E-Commerce SEO

John Shieldsmith | SEO is hard enough. E-commerce SEO? Yeowza. Well, fret no more, e-commerce marketer. Learn how you can turn your e-commerce SEO game around.... more

Why You Need Mobile Point-of-Sale Systems

Madeleine Helme | Are mobile point-of-sale systems just a new fad in the retail world, or will they become the standard method of payment in the years to come?... more

Mastering the E-Commerce Product Catalog

Madeleine Helme | Ready to put your products online? Bill Davis from CMSWire explains the different kinds of applications you can use to set up your product catalog.... more

You Could be a Local Content Machine

Madeleine Helme | Posting quality content regularly and consistently is sure to increase engagement with your local business. Here's how to become a local content machine.... more

Money-Making Data Tactics for Anyone in Ecommerce

Lisa Callahan | In this article from Dataconomy, Danny Asling introduces us to the current state of big data in eCommerce and how to use it to make the big bucks.... more

Ugh, Whatever: Driving Employee Engagement

John Shieldsmith | Do you feel your employees are engaged at work? Or are they just pushing buttons and going home? It's time things get set right.... more

E-Commerce Greatness: 11 Tips for a Customer-Centric Approach

John Shieldsmith | Is your e-commerce revenue not where you want it? Could it be higher? Of course it could. It's time to focus on the customer. It'll pay off, I promise.... more

The Future is Now: Tackling the Digital Transformation of Sales

John Shieldsmith | People often talk about the coming changes of sales and commerce. What if I told you those changes are already here? Read on.... more

Following the Regulations for Affiliate Marketing

Madeleine Helme | If you carry out email marketing, then you hopefully know this already and are following the rules set out by CAN-SPAM, but what about your affiliates?... more

Kill Your Darlings: Trimming Your Sales Funnel

John Shieldsmith | Your sales funnel is as old as your company. It's also not converting. It's time to update by taking a step back - or two.... more

Questionable Questions: 6 Questions to Stop Asking Prospects

John Shieldsmith | Do you ever get the feeling that you're asking your prospects the wrong questions? Well, stop it. This article has the right ones to ask.... more

Video Testimonials: How to Build Trust and Close Sales in a Hurry

John Shieldsmith | You know testimonials can be effective. But have you tried using a video testimonial? Don't worry, we've got tips to get you started.... more

Keeping Up with Mobile Commerce

Madeleine Helme | The mobile commerce boom is here, and it’s expected to get even bigger. If your brand isn’t prepared, then it could be left in the dust.... more

How Can Retail Stores Go Paperless?

Madeleine Helme | With a shift to paperless processes, retailers stand to benefit by saving money, helping the environment, and running more efficiently.... more

Qualified Leads You Should Never Ignore

Madeleine Helme | Spotting important, qualified leads and knowing how to respond to is crucial to turning them into sales. Here's a guide to identifying qualified leads.... more

Seal the Deal: Closing Techniques

John Shieldsmith | Failing to finish a sale right at the close is like tripping right before you cross the finish line. Don't let that happen to you.... more

The Heming-Way: Using Sales Stories to Sell

John Shieldsmith | Answering the "why" questions of a buyer can be difficult. Have you tried using a story to sell them on your product? Here are four to start you out.... more

A Solid Backbone: Creating an E-Commerce Strategy

John Shieldsmith | Those products and services of yours won't sell themselves. Use this guide to create an effective ecommerce strategy.... more

Let's Get Into Visual Search

Madeleine Helme | If you sell products online then visual search could open new doors for your business. Read this article to learn about Bing's visual search feature.... more

It's Time to Fight the Fraudsters

Madeleine Helme | There's enough to think about when running a business, so you don't want to have to worry about the risk of fraud too. Read this article for tips.... more

Let Your Customer's Voice be Heard When Shopping Online

Madeleine Helme | Voice-controlled shopping could be a revolutionary step in e-commerce, so make sure you don't get left behind. Here's a guide prepare your business.... more

Let Your Navigation Bar Be Your Guide

Madeleine Helme | Christian Holst explains a big mistake that 18% of online stores are making with their navigation bar-- plus how to fix it.... more

Blog Your Way to E-Commerce Sales

Madeleine Helme | Think content shouldn't be a high priority for e-commerce sales? This article covers some of the types of blog content your e-commerce store should be using... more

E-Commerce is Getting Smarter, Artificially

Madeleine Helme | A personalized online shopping experience is everything! Deliver this level of personalization by letting data and artificial intelligence lead the way.... more

Don't Reinvent the Wheel of E-Commerce Website Design

Madeleine Helme | Thinking about redesigning your site? Hold on a second! Use these tips to avoid confusing your customers with your e-commerce website design.... more

Enable Peer-to-Peer Learning With Sales Enablement

Madeleine Helme | Peers can help each other learn the best ways to sell, but sales enablement needs to step in to make it a more effective process.Jim Ninivaggi has some tips... more

Martech's Leading the Way in Retail

Madeleine Helme | Technology is inevitable, but make sure the tech you're using improves the customer experience. Read on to find out which technologies retailers need.... more

Questions to Ask When Choosing Sales Tech

Madeleine Helme | Whether you're looking at CRM solutions, sales automation technology, or tools for lead generation, be sure to ask these key questions before making a pick.... more

Become the Master of Your Sales Funnel

Madeleine Helme | Understanding your sales funnel is key to a successful sales team. Drive success by becoming familiar with these 3 key components of the sales funnel.... more

Don't Stand for Low E-Commerce Conversion Rates!

Madeleine Helme | E-commerce businesses' average conversion rate is just 2.78%. Get insight from industry experts here on how to improve your e-commerce conversion rates.... more

How to Attract Top Sales Talent

Madeleine Helme | Here are 4 pro tips for building a commission structure that accelerates sales and continuously motivates your sales talent and hard working reps.... more

Add Personas to Your Sales Tool Belt

Madeleine Helme | Personas aren't just a useful tool for the marketing team but can help to inform sales activities too. Read on to find out how personas can help boost sales... more

It's All About M-Commerce

Madeleine Helme | If you sell products online then you absolutely should be trying to capitalize on the m-commerce market. Here's how to earn conversions from mobile traffic.... more

Show Your Customers Your Value

Madeleine Helme | Your e-commerce store needs its own value proposition that tells customers why they should shop with you. Here's how to make your brand stand out.... more

Be Less Technical and More Practical With E-Commerce Optimization

Madeleine Helme | There's more to a business than just the website. It's time to drop the impersonal nature of online shopping with a few tips on e-commerce optimization.... more

A Great Disturbance in the E-Commerce Force

Madeleine Helme | E-commerce is a fast moving business, just like everything else digital. Stay in the race with the 3 latest trends that are disrupting e-commerce this year.... more