Commerce & Sales

 

Dynamic Ecommerce Growth Strategies to Adopt in 2018

Lisa Callahan | Summary Does slow and steady really win the race?There's something to be said, of course, about taking the "path often traveled" in business — the traditional route. But the truth is that experimental marketing is what sets ecommerce brands apar... more
 

Stop, Dropship and Roll: Your Step-by-Step Guide to Getting Started with Dropshipping

Lisa Callahan | Summary The philosophy behind ecommerce pertains to one thing and one thing only: convenience.It should come as no surprise, then, that the shipping of products is of utmost importance to ecommerce marketers. If making things quick and easy for cus... more
 

Funny Retail Moments that Perfectly Summarize 2017

Lisa Callahan | Summary The retail industry never ceases to "wow" us — even when we think we've seen it all.In this article, Cara Salpini from RetailDIVE lists eight notably funny retail moments that kept us on our toes in 2017. Who Should Read This Article An... more
 

Affiliate Competition? 8 Ways to Rise Above Your Rivals

Lisa Callahan | Summary Affiliate marketing is a dog-eat-dog world, with both affiliates and their managers constantly looking for the next money-making hack.In this article, Jo Ward from Bizzblocks explains how to deal with affiliate competition using a specific... more
 

Product Packaging Trends: How We'll Make Store Shelves Gorgeous in 2018

Lisa Callahan | In this article from Creative BBQ, Pam Webber & Martis Lupus list 10 product packaging trends that will dominate shelf space in 2018.... more
 

From the Window to the Wallet: Why Storefront Graphics Still Work

Lisa Callahan | Summary Can we all agree that brick-and-mortar is far from dead? No doubt are trends like BOPUS and beacons changing the way customers interact with brick-and-mortar. But that simply means that traditional retail methods have to get up to speed.In... more
 

Affiliate Income at an All-Time Low? Use This to Get Ahead Again

Lisa Callahan | Summary Affiliate income has a skewed representation online.Bloggers and influencers galore tout the tactic as a simple and lucrative form of passive income. But adopting this ideology means you run the risk of overestimating your success with affi... more
 

App Localization Made Easy: Speaking Your Users' Language(s)

Lisa Callahan | Summary Scaling your business to new regions of the world is a huge accomplishment.But it can also present some big challenges due to language barriers.In this article, Silke Glauninger from App Radar talks through the benefits and process of app... more
 

Through the Martech Looking Glass: Ecommerce à la 2018

Lisa Callahan | Summary I can shamelessly say that we tend to geek out over tools and trends at MarTechExec.And while we would love to know exactly what's around the corner, the truth is that imagining is half the fun.In this article, Max Greenwood from Techvibes... more
 

Forget the Fluff, Marketers: Here are the Sales Enablement Terms You Really Need to Know

Lisa Callahan | Shepherd gives us a solid-but-simple run down of 12 sales enablement terms, including sales readiness, foundational readiness, sales productivity and more.... more
 

Going Full-Force with Google Shopping Ads: 7 Pro Tips

Lisa Callahan | Summary Check out this article from Smart Insights for seven tips on creating Google Shopping that grab attention and generate leads. Who Should Read This Article Google Shopping newbies, this is a must-read for you. What You Will Learn Get tip... more
 

How to Make Your Retail Store a Foot Traffic Magnet

Lisa Callahan | Summary Bringing customers into brick-and-mortar at any time of year can be a challenge.When the holidays come 'round, it's hard to predict whether you'll see a huge influx in foot traffic or a loss, due to customers buying online.In this article,... more
 

The Disease is Discount Fatigue, and Your Coupons are the Cause

Lisa Callahan | Summary Contrary to what TV jingles and in-store decor may imply, the holidays aren't all "holly jolly" for marketers.The phenomenon known as discount fatigue has an especially brash effect during this time of the year, as our customers shift from... more
 

Cryptocurrency in Context: 4 Real-World Applications to Note

Lisa Callahan | Summary Up until (very) recently, "cryptocurrency" was a concept reserved for high-tech blogs and "Mr. Robot" episodes.But thanks to some savvy entrepreneurs, that's about to change.In this article, Jonathan Long from Entrepreneur describes four wa... more
 

X Markets the Spot: What Ecommerce Marketers Miss

Lisa Callahan | Summary Although e-commerce is inherently virtual, customers interact with an e-commerce store in other ways that extend beyond the digital realm. Can't argue with that.In this article, Helen Scott from MarketingProfs clues us in on what our detai... more
 

Your Sales Demos Will be 9X Better with These 9 Tricks

Lisa Callahan | Summary Sales demos aren't about "wining and dining" target customers.Rather, a good sales demo is built on a solid strategy that takes account of the customers wants, needs and expectations.In this article, Chris Orlob from Hubspot reviews study r... more
 

Low-Cost Marketing Tactics that Help You Bring Home the Bacon

Lisa Callahan | Summary No marketing money? No excuses, marketers.Plenty of startup owners have bootstrapped their way to awesome businesses simply by being resourceful. Even a small change, like adding PayPal functionality to your online checkout, can make a huge... more
 

Ecommerce Marketing: A Guide for Reaching Today’s Customer

Ashley Kaczmar | Undeniably, the customer journey now starts and often finishes online. Ecommerce marketing is now more critical than ever.... more
 

These Affiliate Marketing Trends Might Just Take Over the World

Lisa Callahan | Summary Affiliate marketing, according to Marketing Week 's Robert Davison, is "uniquely unique."Not only does it span just about every industry, but its execution can also be vastly different from one program to the next. In other words, affiliate... more
 

Must-Know Rules for Providing an Unforgettable Retail Experience

Lisa Callahan | Summary There's no excuse for bad customer service.No matter how small your team or your budget, you can make slight improvements that will add up to a hugely positive change over time.In this article, MarketingProfs presents the three ways to give... more
 

3 Affiliate Marketing Myths Standing in the Way of Your Success

Lisa Callahan | In this article, Justine Grey from A Better Lemonade Stand strikes down the most common myths about affiliate marketing programs.... more
 

Expert Opinion: Ecommerce Marketing featuring Seth Worby

Seth Worby | Read up on what ecommerce marketing expert Seth Worby predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Susan Marshall

Susan Marshall | Read up on what ecommerce marketing expert Susan Marshall predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Bret Bonnet

Bret Bonnet | Read up on what ecommerce marketing expert Brett Bonnet predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Adriana Tica

Adriana Tica | Read up on what ecommerce marketing expert Adriana Tica predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Casey Wilson

Casey Wilson | Read up on what ecommerce marketing expert Casey Wilson predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Mohannad "Mo" El-Barachi

Mohannad "Mo" El-Barachi | Read up on what ecommerce marketing expert Mo El-Barachi predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Haig Newton

Haig Newton | Read up on what ecommerce marketing expert Haig Newton predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Rob Albertson

Rob Albertson | Read up on what ecommerce marketing expert Rob Albertson predicts will happen as marketing technology evolves over the next three to five years.... more
 

Why Affiliate Marketing is the Comeback Kid of Digital Tactics

Lisa Callahan | Affiliate marketing has been there, done that, and you might think it's beyond its prime. Think again. Read this to brush up on modern affiliate marketing.... more
 

Website Localization Made These Companies Rich

Lisa Callahan | Summary The workweek of most SMB owners doesn't typically involve multilingual messaging or shipping inventory that spans the seas.But how do you think SMBs grow to become humongous, global enterprises? They think big and think ahead. Conquering th... more
 

Bring Your Affiliate Marketing and SEO Goals Together

Ashley Kaczmar | Summary Affiliate marketing can be a great tactic for helping your brand reach its goals. However, in order to see real, long-term benefits from affiliate marketing, you need to make sure those goals align with your SEO.In this article, Aleh Barys... more
 

Betting Big on AI: How This Intelligence Improves Sales

Hailee Franco | When it comes to the future of sales, AI is sure to play a major role. Learn how in this article from Jonathan Long on Entrepreneur.... more
 

Burn Baby Burn: Is Your Sales Team Burning Out

Hailee Franco | When it comes to sales, turnover is a big deal. With one study putting the annual turnover rate for salespeople at 20%. So how do you correct it?... more
 

Staying Positive: How to Overcome Your Sales Anxiety

Hailee Franco | Does cold calling scare you? Are you worried you won't meet this month's quota? Conquer these fears by reading Bill Caskey's article now.... more
 

Storing It: How AI will Affect Retail Stores in the Future

Hailee Franco | AI and deep learning or no longer just a part of science fiction. Learn how AI will affect retail stores in the future in this article from Arun Nair.... more
 

Embracing the 4Es for Retail Marketing

Hailee Franco | When it comes to retail marketing businesses need to focus on moving from a product-based business to a people-based one. Find out how in this article.... more
 

As the Retail Apocalypse Nears What Happens to Retail Workers

Hailee Franco | We live in a world of digital buying and no longer have to go to the store for anything. While this is great for us, it's not great for retail workers.... more
 

How Myers-Briggs Can Help You Manage Your Sale's Team

Hailee Franco | By looking into the various Myers-Briggs personality types, businesses can work to motivate and manage just about anyone. Find out how.... more