It's Not Sexy, but You Need to Talk to Your Clients About Money

Hailee Franco | Inevitably you will need to have tough conversations with your clients. And talking about money is the hardest of all. Make it easier with this article.... more

how to get clients to take the test??!

Sarah Thielland | I've tried defining people using those personality types so I can try to understand them better and it has been easy just getting my friends to take the test. Now, it's much harder to convince clients to take the test so you can reach them better...... more

Can you attract your first clients on social media?

bruce J.stevenson | I'm interested as to what everyone thinks about this. I pose the question because I've experience varied success on the matter. I do agree that it is all about building relationships. If you can use your social media presence to connect with yo... more

You're Fired: Is it Time to Say Goodbye to a Client?

Kathi Furman | A vital part of success is knowing when it’s time to say goodbye to certain clients. Look for these signs to determine if it is time to fire a client.... more

Expert Opinion: Content Marketing featuring Tracy Julien

Tracy Julien | Read up on what content marketing expert Tracy Julien predicts will happen as content marketing technology evolves over the next three to five years.... more

Click the Comment Button: Increasing Instagram Comments

Hailee Franco | And as marketing changes and social media platforms add new algorithms engaging audiences gets harder. So how fo you increase Instagram comments?... more

Designing an Environment of Consumer Trust in the Digital Payments Experience

Chris Prescher | With consumer privacy concerns on the rise, how do brands stay trustworthy? Check out this guest post from martech expert Chris Prescher for tips.... more

Holly Jolly Holiday Sales: Top Audience Segments to Target

Lisa Callahan | Summary You'd be silly to group all holiday shoppers into one neat package (no pun intended).Because like Santa's infamous "nice list," the audience segments that your business markets to should be semi-exclusive.In this article, Cara Salpini from... more

Small Budget, Big Content: Tips for Efficient Content Marketing

John Shieldsmith | Small budget and big dreams of content marketing? No problem. Read on to learn how you can dominate content marketing on a tight budget.... more

Data Scientist

What is a data scientist? A data scientist is a person who uses a handles advanced sets of data. They usually have a wide variety of skills, including calculus, statistics and engineering. Data scientists use these skills during... more

Affiliate Management: Make More Dollars and Cents Using Incentives

Lisa Callahan | Summary Affiliates are, at a certain level, your partners. But on another level, they're also sort of like your employees. They need guidance sometimes — be it in the form of marketing materials or strategic advice.Affiliate management requires a... more

You're Invited! Making Events the Center of Your ABM Strategy

Kathi Furman | Create event opportunities that bring existing and potential accounts together.Focus on creating a valuable customized experience to boost your ABM strategy... more

20 Elements of a Successful Project Management Plan

Tim Ziegler | Your project management plan is more than just a schedule of work. So what does go in the project management plan? Find out in this article.... more

Selling Scientifically with the Help of AI

Lisa Callahan | Summary Most marketers know by now that AI is a huge force for good. Salespeople, especially those who don't operate in unison with marketers, may not see AI the same way.In this article, Claudio Buttice from Techopedia describes the applications o... more

Do's and Don'ts of Interviewing Data Scientist Candidates

Lisa Callahan | When hiring a data scientist, you want to ensure you go about it the right way. Turning down the right candidate could be an irreparable mistake.... more


What are Micro-Moments? Micro-moments are those small interactions we make digitally every day. These include looking at social media, checking email and doing a Web search at the same time. Increasingly, we set our buying decisions and opinions in... more

Data scientists are the star athletes of the martech landscape

Lisa Callahan | Well, times have definitely changed. It's crazy to think about, but BlueVenn put out a study recently and found that data scientists are basically the new cool kids on the block. 72% of the marketing pros they interviewed said they wanted to buff up... more

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana K. Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that you... more

The Experts Decide on Key SEO Elements for a Website

Lana K. Moore | Figuring out what SEO-related elements are most important for getting noticed is no picnic. Fortunately these experts are all ready to weigh in.... more

Identify Your Most Profitable And Performing Marketing Investments With Digital Attribution Models

Laura Wyss | Advanced and independent digital attribution modelling is the best solution to the problem of identifying the most profitable and performing marketing investments. With growing number of acquisition channels, it’s a major problem faced by... more

Are You Using the Right Treatments for Ad Fatigue?

Ashley Kaczmar | Summary Ad fatigue, as it’s commonly known, is when your audience has seen your ads multiple times and starts to ignore them. But more importantly, it could be the death of your paid social campaigns. In this article, Laura Collins will talk abo... more

Checkmate: Using Intermediate Payments to Win Sales

Lisa Callahan | In this article, Daniel Burstein from Marketing Sherpa guides us through the selling "game," with tips on using intermediate payments to speed things along.... more

Naughty or Nice? Does Your Site Meet Google's Ad Requirements

Ashley Kaczmar | In this article, Sherry Bonelli talks about how you can make sure your site doesn't have any of the intrusive ads that Google doesn't like. ... more

E-Commerce Site Tips: Proven Elements

John Shieldsmith | Baffled by your poor ecommerce site performance? It could be the design. Read on to learn about 5 key elements of any great ecommerce site.... more

6 Critical Components of a Big Data Strategy

Lisa Callahan | Adding a big data strategy onto your marketing vision board sounds simple, but don't be fooled. Use these tips to ensure it's backed with the proper plan.... more

Maximize Your Marketing Efforts with Facebook Events

Kathi Furman | Facebook events gives you access to a larger audience. Use these tips to optimize and promote your event to experience the best results.... more

We Want Mobile-First Micro-Moments Right Now!

Ashley Kaczmar | Summary Impatience is a virtue. Today, customers expect things instantly. And that's why brands have to meet their customers through mobile-first micro-moments. In this article, Brian Solis will talk about how your brand can meet customer demands... more

Leveraging Social Media to Collect Data at Live Events

Anna Rachel Rich | Mary C. Long outlines six opportunities to incorporate social data collection into your event marketing.... more

Too many data scientists, not enough jobs

Lisa Callahan | So, check this out: "On any given day there are about 450 job postings for data professionals coming from every kind of company." That came from an article about RapidMiner partnering up with Experfy. The goal there is so make hiring dat... more

Essential Elements of a Successful Video Ad

Madeleine Helme | While there is no set formula for a successful and shareable video ad, there are a few key elements that some of the most successful ones share.... more

Running events to boost physical store sales

Gregory Samsa | Online commerce has definitely put a dent on in-store sales over the past years and will likely continue to do so well into the future. Running in-store events is a great way to establish customer presence inside a physical store though. Many compan... more

How people curse at chat support agents

Ashley Kaczmar | "LivePerson analyzed 38 million customer service chats with an unusual goal: to gain insight into the cursing habits of consumers across the U.S., as well as to measure acts of politeness." What I found most surprising in this study is th... more

In-Store events are so important!

Erik Serrao | Hey everyone, in-store events are so important for driving business, but also for maintaining your existing customer base.  In-store events can pull people into your store who might be walking by.  An example would be positioning a... more

4 Elements of an Ideal Customer Profile

Kathi Furman | An ideal customer profile can show you how to spend your marketing dollars to attract more customers and increase revenue.... more

What Events, Meetings and Webinars Can Do for Your Marketing Operations

Ashley Kaczmar | Meeting, events and webinars can help you build stronger relationships with customers and prospects, and develop thought leadership.... more

Pop-Ups Everywhere: The Dangers of Overlay Elements

John Shieldsmith | It can be tempting to bombard users with tons of pop ups. They have to cave eventually, right? Actually, overlay elements can be quite dangerous.... more

Getting the Right Measurements On Your PR

Ashley Kaczmar | The only way to show that public relations has value is by measuring the right metrics. So are you measuring the right metrics on your campaign?... more

Agile 411: Experiments vs. Optimizations vs. Tests

Tim Ziegler | Agile is all about experimenting - making small bets. But there are different kinds of experiments. Get the agile 411 in this article from Tommy Morgan.... more

Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

Tim Ziegler | Don't fear users' scattered behavior online, harness those thousands of micro-moments. Find out how in this article from Jessica Neville.... more

Show Me the Money, Honey: Sales Events Tips & Tricks

Lisa Callahan | In this article, Armando Roggio from PracticalEcommerce lists seven tips for making your next sales event a huge success.... more