Business Customer Intelligence & Data Science


Incredibly Cool AI Applications You Might Not Even Know About

Lisa Callahan | Summary I'm almost so tired of reading about AI that I don't even want to write about it.But at the same time, I can't help but geek out over the cool and creative ways companies are using AI — that we may not even know about.In this article, Ka... more

Love at First Ping: Why Chatbot Fever is Waning

Lisa Callahan | In this article, Cleary lists six ways in which chatbots will lose their appeal in the coming years — after the tool's "honeymoon period" comes to an end.... more

Staying Savvy – Utilizing Business Intelligence in 2017

John Shieldsmith | Business intelligence is an umbrella term for any application, tech, or practice that can be used to collect, analyze, and present information.... more

Data Democratization: Access For All

Lisa Callahan | In this article, Bernard Marr explains the ins and out of data democratization and how it may benefit your company.... more

From Startup to Enterprise: Segmenting Customer Data

Lisa Callahan | In this article, David Blankley walks you through 8 different ways to segment your customer data -- whether it's basic, advanced, or somewhere in between.... more

Startups are Embracing Big Data, and It's Paying Off

Lisa Callahan | You may think that only mature companies can do big data well. Yet, startups are the ones "driving significant changes" in the big data field.... more

Marketing is the Brainchild of Numbers and Words

Lisa Callahan | I've got news for you, marketers: Numbers and words aren't mutually exclusive. In fact, successful marketing requires logic gleaned from statistics.... more

Uncovering the 4 Core Elements of AI

Lisa Callahan | In this article, Bob Friday from InfoWorld takes you "under the hood" to take a peek at the four foundational elements of AI.... more

Immortal Combat: The Battle to Bring Bots to Life

Lisa Callahan | Our customers' demands for more human-like bots are stronger than ever before. And what the customer wants, the customer gets.... more

Design on the Mind: Mixing Art and Science in BI

Lisa Callahan | "When it comes to developing a BI model, too much emphasis is often placed on data." Find out why this author believes great BI lies in a mixed approach.... more

Once More, with Feeling: EQ Meets IQ in AI

Lisa Callahan | EQ, IQ and AI: Together, the acronyms form a trifecta for modern marketers. Read this article and get in touch with both your bot and non-bot sides.... more

Differentiating Statistics, Machine Learning and Data Mining

Trent Jonas | In order to master data science as a whole, you need (at least) a working knowledge of the interplay between statistics, machine learning, and data science.... more

Bots are People, Too: Branded AI is on its Way

Lisa Callahan | Bots are on the fast track to becoming more human than we humans ourselves. Branded AI will allow businesses to give a voice to their brand -- literally.... more

Friend, Not Foe: AI and How It Can Help Email Marketing

John Shieldsmith | AI isn't the boogeyman. In fact, it can be a huge asset, especially in email marketing. Read on to learn how AI can help you, email marketer.... more

Step Aside, Siri: Business-Based Machine Learning is Here to Stay

Lisa Callahan | With time, machine learning will expand beyond consumer applications and become an innate feature of data-driven businesses.... more

Stop Treating Big Data Like a Monster Under the Bed

Lisa Callahan | Why do businesses avoid creating a big data strategy? Because they fear what they don't understand. We know big data looks ominous, but it doesn't have to.... more

I Think, Therefore I Am Data: Opinion Mining 101

Lisa Callahan | Opinion mining is the latest and greatest advancement in the data science field. With it, customer opinions are turned into actionable data.... more

Selling Scientifically with the Help of AI

Lisa Callahan | Summary Most marketers know by now that AI is a huge force for good. Salespeople, especially those who don't operate in unison with marketers, may not see AI the same way.In this article, Claudio Buttice from Techopedia describes the applications o... more

Powerful AI Marketing Trends to Keep on Your Radar

Lisa Callahan | Summary Plenty of you marketers "are still struggling to make the jump from ‘doing digital’ to ‘being digital.'" And according to this article, the pressure is on to catch up.Why? Because your competitors have already taken the "quantum lea... more

AI for the Average Guy and Gal: 12 Terms Defined

Lisa Callahan | Summary Think you can bypass AI 101 and get along just fine? Joke's on you, buddy.As much as we wish we could download knowledge to our brains, we can't (yet). And that means the age-old practice of reading, watching and learning is all on you.But... more

The Future of AI for Marketing featuring Sanjay Castelino

Sanjay Castelino | Sanjay Castelino is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Decades of science fiction have trained us to believe machines will eventu... more

CMO's Smoothie: Blending Data and Creative Design

Lisa Callahan | In this article, David Steinberg from Adweek nails down four guidelines you need to follow to succeed as a modern CMO (Read: Superhero).... more

It's Not About How to Use Big Data — It's Why

Lisa Callahan | Ashley Stirrup from DZone describes the "myriad [of] new opportunities" surrounding the field of big data — plus a few hurdles they've yet to overcome.... more

The path to lifelike bots

Sarah Thielland | As I've stated in a comment before, chatbots are a great way to correspond but they do always feel, well, bot-like. Of course they are actually bots but for them to become a more mainstream way of contact, they need to be tweaked, and have some feat... more

It works to be a multi~tasker

Pamela Dunn | If you have a short attention span then it does no good to try to multi-task. Focusing on one thing is one thing but focusing on a few or several is a totally different scene. With so many options on the internet it is difficult to maintain focus on... more


Scott Willis |   I've always found AI to be a very fascinating subject and from time to time i try to get updated on the latest technology. AI already exists at certain levels and extents but it isn't hard to imagine what AI may be like in 50 years. They'... more

Frank Calderoni shifts C-suite role for Anaplan

Lisa Callahan | Frank Calderoni moved from being CFO of Red Hat to being CEO at Anaplan. He had nothing but good things to say about Anaplan, though, which is good.  For those of you who have shifted from one C-suite position to another, either at the s... more

SurveyGizmo says millennials homebuyers are an enigma

Lisa Callahan | SurveyGizmo talked to a bunch of millennials -- what marketers love to do the most -- and compared their homebuying habits to people from Gen X as well as Baby Boomers. Aaaand millennials are super weird. Shocker, right? (I can say that because I a... more

Dallas cowboy wears many hats at Panamplify

Lisa Callahan | Anything that talks about a fellow Texan always grabs my eye. Turns out, one of the founders of Panamplify, Michael Pratt , is from the Dallas area, and he gave an interview with the Dallas News. It's pretty funny, he actually said he's the 'C-ever... more

Cultural diversity: Blessing or curse in martech?

Lisa Callahan | Nothing is more refreshing to me than interviews. Podcasts, even. Don't get me wrong -- I love copy. Writing it and reading it. But having some mixed media in there can really grab your attention when all the martech headlines start to mush into one... more

Curiosity about pricing

Rebs Amazon | I'm curious about choosing a cloud vendor in regards to price. How acceptable is it to want to work down costs by negotiation? In my limited experienes there seem to be a set "menu" of service options with very little wiggle room for negot... more

At least someone has their head on straight

Lisa Callahan | It seems that most people think of media people and creative people as coming from different sides of the tracks. I like to think of myself as being both... I know, unicorn. I mostly owe that to starting in journalism (i.e. structured environment) a... more

I love data science

Mia Kristensen | I also think it's a huge mistake to think just anybody can learn to do it themselves. It's very easy to do badly. Yes, I know there are free online classes and resources, I actually took one of those and that's partially what convinced me that even... more

Talent Acquisition Technologies That Use AI

Tim Ziegler | Artificial Intelligence can actually help you find candidates to hire. How? It's being incorporated into your talent acquisition technologies.... more

IT Gets By With a Little Help from Our Machines

Lisa Callahan | What can the IT industry learn from marketers? In this article, one IT pro discusses four ways in which machine learning can alleviate industry-wide pains.... more

Chronicles of a Chatbot

Tim Ziegler | Follow the story of a chatbot from design to release, with all the lessons learned in this article from Nextup AI on Medium.... more

A Primer on AI Toolkits

Tim Ziegler | Artificial Intelligence is the next big thing, y'know, and you can be smarter than all your friends by reading this article about AI toolkits.... more

Why Bots will Disrupt the Whole BI Ecosystem

Tim Ziegler | BI used to be all about reporting.Throw in the advent of bots, and BI is about to get a serious power-up. So how are bots changing the BI ecosystem?... more

How AI Works: A Visual Guide to Machine Learning

Tim Ziegler | AI and machine learning are all the rage. Here's a great introduction to how it works, with specific examples that include clear visual illustrations.... more

Data Doomsday Preppers: Identifying Project Problems Before They Start

Lisa Callahan | By looking at your faulty data science project from an objective point-of-view, you enable yourself to give self-critique.... more