brand communications

 

Interpersonal And Interdepartmental Communication: How To Effectively Manage Team Projects

Alex Rybacka | In today’s world of high digitization, dynamic optimization and global economy, the approach to project management is undoubtedly different than it used to be. But despite having a variety of technological possibilities at our fingertips,... more
 

HeySpace – New Communication And Project Management Tool!

Alex Rybacka | Our company uses a variety of tools to enhance work. Of course, each of us has his or her personal preferences when it comes to using them but we all communicate on Slack and create tasks in, for example, Trello to be able to easily manage projects... more
 

To be successful do sales and marketing need to communicate?

Hailee Franco | At my office, we work in a collaborative environment. Every team is working together to ensure that all ever project we do is done with not only our users in mind but the other departments. This has helped make us more effective overall while improv... more
 

How to Build a Community of Brand Advocates With Smart Content

Anna Rachel Rich | Learn how to develop advocate communities, build user-generated content programs and turn negative perceptions into healthy online dialogue.... more
 

Expert Opinion: Community and Reviews featuring Veronica Amarante

Veronica Amarante | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

You Need Your Brand Community to Survive

Ashley Kaczmar | Brands need a community following to thrive these days. More and more, people are looking for a connection with the brands they purchase from.... more
 

Expert Opinion: Community and Reviews featuring Fiona Adler

Fiona Adler | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Lindsey Boland

Lindsey Boland | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Nate Masterson

Nate Masterson | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Chris Van Patten

Chris Van Patten | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Jordan Harling

Jordan Harling | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Roxanne Williams

Roxanne Williams | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Zach Hendrix

Zach Hendrix | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Sally Page McKinney

Sally Page McKinney | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Tomer Tagrin

Tomer Tagrin | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Sanjay Castelino

Sanjay Castelino | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Matthew Mercuri

Matthew Mercuri | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Community and Reviews featuring Gene Caballero

Gene Caballero | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

How Marketing Masters Use Online Communities and Reviews to Dominate Their Industry

Ashley Kaczmar | Community and reviews relates to discussion of your brand online by customers and anyone else who has interacted with your brand in some way.... more
 

Growing Your Online Community in the Age of Fake News and Fake Reviews

Lisa Callahan | Brands and customers are no longer "selling to" or "taking from" one another — We're creating online communities. Learn more in this expert roundup.... more
 

Importance of Online Communities and Reviews

Devis Michel | Online communities and reviews provide consumers with an excellent resource for information on the product or service they are interested in purchasing. Good marketers should always keep an eye out for opportunities to illicit customer feedback... more
 

Martech Consolidation vs Diversification: Can You Have Your Cake and Eat it Too?

Sara Sousa | Summary The martech landscape is as vibrant ever, but will all these new solutions trying to navigate uncharted territory, we start to wonder if marketing technology will consolidate.Scott Brinker explains his thoughts on the future of the martech... more
 

Configuring SAP SuccessFactors to use external directory for authentication and Authorisation

Richa williams | Is it possible to configure SAP Successfactors to use an external directory, for example ADFS or AzureAD, both for user authentication (username/password) and also for authorisation... more
 

Cracking the Brand Loyalty Code with Location Data

Lisa Callahan | You can't prevent competition, but you can use location data to better understand how it affects your customers' brand loyalty.... more
 

Why Good Wine Recommendations and Personalization Go Hand-in-Hand

James Glover | In this article, guest author James Glover draws the correlation between wine connoisseurs and winning product recommendations.... more
 

Burning Questions for E-Commerce Brands

Madeleine Helme | Building an e-commerce brand is a big venture So before you run off like an excited puppy to start building your store, ask yourself these 10 questions.... more
 

Be Less Technical and More Practical With E-Commerce Optimization

Madeleine Helme | There's more to a business than just the website. It's time to drop the impersonal nature of online shopping with a few tips on e-commerce optimization.... more
 

Writing Product Descriptions that Reflect Your Brand

Lisa Callahan | Marcia Yukdin from Practical Ecommerce describes how to infuse product descriptions with your brand's Unique Value Proposition to inspire customers to buy.... more
 

The C-Suite Talks Location Data and Why it's So Tricky

Lisa Callahan | Check out this report from eMarketer to discover the biggest hurdles that location data has yet to overcome, according to C-suite marketers.... more
 

Say it with Emojis: Branding with Facebook Reactions

Hailee Franco | Social media is powered by emotions, which is probably why Facebook Reactions was created late last year. So how can your businesses use this tool?... more
 

Best Your Best Brand: Adding Value with Brand Advocates

Kathi Furman | Brand advocates are a valuable part of marketing strategies. Use these seven steps to create and find advocates in your current customer list.... more
 

Generation Y: Millennials and Customer Relationships

Kathi Furman | Don’t turn your back to the Millennial generation. Update your marketing strategy to increase brand loyalty and customer relationships.... more
 

Make Personalization a Personal Success for Your Brand

Ashley Kaczmar | Summary The digital era means consumers leave their consumer "DNA" (if you will) everywhere they go. As a brand, it's imperative to take advantage of that information.In this article,  Somshankar Ghosh will discuss how and why personalization is s... more
 

Justuno is integrating with Rare.io to provide branding and segmentation.

John Shieldsmith | Justuno announced last year that they would be integrating with Rare.io. This allows users to customize their branded emails with Justuno, and then have their lists automatically port into Rare.io, where they can be segmented and sent.  T... more
 

Using Data Visualization as Branded Eye Candy

Lisa Callahan | Among all types of data visualization, infographics are easily the best known. That's probably why a Google search for it yields over 100 million results.... more
 

Expert Opinion: Public Relations featuring Marc Brailov

Marc Brailov | Public relations its as different today as media itself. In this article, Marc Brailov shares a how to stay ahead of the changing landscape.... more
 

8 Calls to Action that Initiate New Relationships with Customers and Collaborators

Tim Ziegler | Let’s talk about what you can do right now to initiate new relationships with the customers and collaborators who will help build your business.... more
 

Digital Commerce: Empowering the Brands and People

John Shieldsmith | All eyes are on digital commerce. But like all things digital, it moves pretty fast, which makes keeping up difficult. Here are the 7 trends to know.... more
 

Trust Us! E-Commerce Brands Need to Develop Trust

Madeleine Helme | There's no customer loyalty without an element of trust. It's as simple as that! Use these tips to develop trust for your e-commerce brand.... more
 

The Changing Landscape: Martech Innovations to Watch

Hailee Franco | Martech innovations are sweeping across the marketing landscape and changing how we do marketing. Learn how in this article from Forbes.... more