brand advocates


Brand Advocate

What is a brand advocate? A brand advocate typically refers to a customer that is so happy with your product or service that they speak favorably about to others. They market for you through word of mouth. They can become an even more valuable resou... more

Creating the Perfect Brand Advocates

Kathi Furman | Brand advocates are a valuable piece that delivers customers ready to do business with you. Use these six characteristics to find your advocates today.... more

How much effective a brand advocate

Zahid Islam | Brand advocates combine the strenth of a connector. They like connecting people with others of similar interests and They are also inform storehouses who like to share their knowledge. Actually a brand advocate create more than twice as many communi... more

Best Your Best Brand: Adding Value with Brand Advocates

Kathi Furman | Brand advocates are a valuable part of marketing strategies. Use these seven steps to create and find advocates in your current customer list.... more

Creating Loyal Brand Advocates Starts with Saying Thank You

Kathi Furman | Gratitude is an important life attribute and a valuable key to experiencing business success. Here are seven ways you can thank your brand advocates.... more

How the Pros Turn Loyal Customers into Brand Advocates

Lana Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more

Advocacy, Loyalty and Referrals

Leon Miltiadous | An interesting article to read for a small business owner like myself.  This article was wonderful to read as it gave myself information which can be used to further expand my business. The tips from business individuals in the slide sectio... more

Start Socializing: Creating Brand Awareness Through Employee Advocacy

Hailee Franco | Are your employees feeling uninspired? It may be time to create an employee advocacy strategy. Find out why now in this article from Caitlin Burgess.... more

Going Above and Beyond with Your Advocacy Program

Ashley Kaczmar | When someone really loves a brand, they're happy to be an advocate for you. So dive into this article and start building your advocacy program. ... more

Top Businesses Use Advocacy, Loyalty, and Referrals to Grow in 2017

Ashley Kaczmar | Advocacy, loyalty, and referrals solutions help companies actively encourage loyalty among their customers. Many businesses implement these.... more

The Powers of Marketing and HR Combine for Better Employee Advocacy

Ashley Kaczmar | Digital trends have been pushing HR departments to collaborate more and more with the marketing department for things like employee advocacy programs.... more

Brand Advertising Trends: Emojis

Madeleine Helme | Emojis can be a great addition to your advertising content, making it more engaging and relatable, make sure you assess your own brand and audience first.... more

Cracking the Brand Loyalty Code with Location Data

Lisa Callahan | You can't prevent competition, but you can use location data to better understand how it affects your customers' brand loyalty.... more

5 Keys to Successful Brand Marketing & Advertising

Jordan Trask | Since the explosion of online marketing and advertising over the last decade, brands have been vying for consumer attention. In 2016, we saw global adspend grow 5.7% to reach almost $500 billion! Although the trend looks to decline in 2017, we can... more

Protecting Your Brand From Fake News Sites

Ashley Kaczmar | As advertisers, we want to reach as many people as possible. However, we have to be cautious of fake news sites. What should we do to protect our brands?... more

Standing Out: How to Differentiate Your Brand and Content

John Shieldsmith | With everyone doing content marketing, it can be hard to make your brand and content stand out. Here are some tips on how you can showcase your uniqueness.... more

Is Programmatic Advertising the Culprit Brands Are Looking For?

Ashley Kaczmar | As the issue over the placement of ads is discussed, the gaps in programmatic advertising have come to light. But is programmatic really the problem?... more

Do's and Don'ts of Interviewing Data Scientist Candidates

Lisa Callahan | When hiring a data scientist, you want to ensure you go about it the right way. Turning down the right candidate could be an irreparable mistake.... more

To be successful do sales and marketing need to communicate?

Hailee Franco | At my office, we work in a collaborative environment. Every team is working together to ensure that all ever project we do is done with not only our users in mind but the other departments. This has helped make us more effective overall while improv... more

Don't Stand for Low E-Commerce Conversion Rates!

Madeleine Helme | E-commerce businesses' average conversion rate is just 2.78%. Get insight from industry experts here on how to improve your e-commerce conversion rates.... more

The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more
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MarTech and the Modern Marketer: How Tech Creates New Opportunities

Hailee Franco | What was once considered to be mostly a creative field, has changed dramatically due to technology. Find out how martech is changing the modern marketer.... more

Function Over Form: Driving Conversion Rates With Landing Pages

John Shieldsmith | Landing pages can be your best friend when it comes to driving conversion rates. They can also be a flop. Read on to make sure your landing page rocks.... more

Productivity Hacks for the Sluggish and Scatterbrained

Lisa Callahan | Time to get focused. In this article, the team at Marie Claire UK shares six no-fail tips for boosting productivity on the job.... more

Teaming Up: PR and Native Advertising

Ashley Kaczmar | Creating content that's high-quality, engaging, and builds trust with your audience is important to a brand. Does the statement refer to PR or native ads?... more

How Local Businesses Can Rank in Search Engines in 2017

Madeleine Helme | Local search results are a tough nut to crack. That's why David Mihm started the Local Search Ranking Factors survey to help local businesses market.... more

Strategies to Optimize a Landing Page

Kathi Furman | Optimization is a key ingredient to landing page success. Focusing on this to generate better conversions and increase lead quality and revenue over time.... more

Crafting a presentation that is eye-catching and informative

Gregory Samsa | Presenting data in a way that can be both eye-catching and to the point can be a daunting task no doubt. Often enough presenters will pack way too much information into slides or printouts, leading to the loss of interest from the audience. It is im... more

Should TV Advertising Have Viewability Standards?

Ashley Kaczmar | Having viewability standards for digital video has been incredibly important for advertisers. But what about traditional TV?... more

Advertisers and Ad Blocking are Teaming Up!

Ashley Kaczmar | Advertisers working with ad blocking sounds a lot like Superman working with Lex Luthor. But, apparently, that is the case.... more

Targeting Your Advertising with Granularity of Data

Madeleine Helme | Gaining greater granularity of data for your advertising campaigns is a worthwhile investment. Granularity could be the key to more successful advertising.... more

VisibleThread's website clarity review finds insurance sites have bad content.

John Shieldsmith | VisibleThread performed a website clarity review and found that many health insurance sites are suffering from confusing, bad content. A huge push in content marketing has been a focus on clean, concise content.  Why do you think health i... more

Hootsuite is looking to expand social advertising

Ashley Kaczmar | "Hootsuite buys AdEspresso for expanded social advertising" How do you think this will shape the industry?... more

And native advertising continues to evolve!

Ashley Kaczmar | "Bidtellect, the Native platform built for marketers, and TripleLift, the Native advertising platform and exchange, today announced a partnership that will transform Native experiences for marketers, publishers and consumers." How do you... more

Advice and Knowledge From Google

Matthew Witham | The wisdom that a person can gain from being on the internet, specifically Google, is limitless. In our modern times, if you desire to learn about a subject, or person, then you can simply search for it using keywords on google. All of this immediat... more

9 Signs a Job Candidate is Not a Match

Kathi Furman | Interviewing a job candidate is stressful for most business leaders. It’s not an easy task. Here are signs that a candidate is not a match for your company.... more

Oracle and the Cloud Strategy

Ashley Kaczmar | This article from Forbes brings into question whether Oracle's cloud strategy is as good as they think it is.  What do you think?... more

4 Tips to Uncover the Best Candidate

Bill Gaskill | Hiring and developing your employees is the most important thing you can do. Make sure you’re prepared to select the best candidate for the position.... more

Small and Mighty: 15 Tips to Fix Your Local SEO

John Shieldsmith | Global SEO is great, but local SEO is still important. In fact, 50% of customers visit a store the same day after a local search.... more