brand advocates

 

Best Your Best Brand: Adding Value with Brand Advocates

Kathi Furman | Brand advocates are a valuable part of marketing strategies. Use these seven steps to create and find advocates in your current customer list.... more
 

Creating Loyal Brand Advocates Starts with Saying Thank You

Kathi Furman | Gratitude is an important life attribute and a valuable key to experiencing business success. Here are seven ways you can thank your brand advocates.... more
 

How the Pros Turn Loyal Customers into Brand Advocates

Lana Moore | Are you looking for ways to turn your loyal customers into brand advocates? If so check out what the experts have to say in this article on MarTechExec.... more
 

Creating the Perfect Brand Advocates

Kathi Furman | Brand advocates are a valuable piece that delivers customers ready to do business with you. Use these six characteristics to find your advocates today.... more
 

How to Build a Community of Brand Advocates With Smart Content

Anna Rachel Rich | Learn how to develop advocate communities, build user-generated content programs and turn negative perceptions into healthy online dialogue.... more
 

Brand Advocate

What is a brand advocate? A brand advocate typically refers to a customer that is so happy with your product or service that they speak favorably about to others. They market for you through word of mouth. They can become an even more valuable resou... more
 

How much effective a brand advocate

Zahid Islam | Brand advocates combine the strenth of a connector. They like connecting people with others of similar interests and They are also inform storehouses who like to share their knowledge. Actually a brand advocate create more than twice as many communi... more
 

Start Socializing: Creating Brand Awareness Through Employee Advocacy

Hailee Franco | Are your employees feeling uninspired? It may be time to create an employee advocacy strategy. Find out why now in this article from Caitlin Burgess.... more
 

Brand Advocacy: The Holy Grail of Social Media Marketing

Anna Rachel Rich | Summary Sure, you can toot your own horn 'til the cows come home (not to mix strange metaphors), but having brand advocates spread your good word is far more effective in amplifying messages. Rob Mathison plunges into the nitty-gritty of advocacy p... more
 

Going Above and Beyond with Your Advocacy Program

Ashley Kaczmar | When someone really loves a brand, they're happy to be an advocate for you. So dive into this article and start building your advocacy program. ... more
 

Top Businesses Use Advocacy, Loyalty, and Referrals to Grow in 2017

Ashley Kaczmar | Advocacy, loyalty, and referrals solutions help companies actively encourage loyalty among their customers. Many businesses implement these.... more
 

The Powers of Marketing and HR Combine for Better Employee Advocacy

Ashley Kaczmar | Digital trends have been pushing HR departments to collaborate more and more with the marketing department for things like employee advocacy programs.... more
 

Advocacy, Loyalty and Referrals

Leon Miltiadous | An interesting article to read for a small business owner like myself.  This article was wonderful to read as it gave myself information which can be used to further expand my business. The tips from business individuals in the slide sectio... more
 

Cracking the Brand Loyalty Code with Location Data

Lisa Callahan | You can't prevent competition, but you can use location data to better understand how it affects your customers' brand loyalty.... more
 

Protecting Your Brand From Fake News Sites

Ashley Kaczmar | As advertisers, we want to reach as many people as possible. However, we have to be cautious of fake news sites. What should we do to protect our brands?... more
 

Standing Out: How to Differentiate Your Brand and Content

John Shieldsmith | With everyone doing content marketing, it can be hard to make your brand and content stand out. Here are some tips on how you can showcase your uniqueness.... more
 

Brand Advertising Trends: Emojis

Madeleine Helme | Emojis can be a great addition to your advertising content, making it more engaging and relatable, make sure you assess your own brand and audience first.... more
 

Is Programmatic Advertising the Culprit Brands Are Looking For?

Ashley Kaczmar | As the issue over the placement of ads is discussed, the gaps in programmatic advertising have come to light. But is programmatic really the problem?... more
 

5 Keys to Successful Brand Marketing & Advertising

Jordan Trask | Since the explosion of online marketing and advertising over the last decade, brands have been vying for consumer attention. In 2016, we saw global adspend grow 5.7% to reach almost $500 billion! Although the trend looks to decline in 2017, we can... more
 

The C-Suite Talks Location Data and Why it's So Tricky

Lisa Callahan | Check out this report from eMarketer to discover the biggest hurdles that location data has yet to overcome, according to C-suite marketers.... more
 

The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more
 

Types of Agile Development: Categorized, Criticized, and Commended

Courtney Raaz | In this article, David Bachowski discusses what he thinks are the four different types of agile development processes.... more
 

Do's and Don'ts of Interviewing Data Scientist Candidates

Lisa Callahan | When hiring a data scientist, you want to ensure you go about it the right way. Turning down the right candidate could be an irreparable mistake.... more
 

To be successful do sales and marketing need to communicate?

Hailee Franco | At my office, we work in a collaborative environment. Every team is working together to ensure that all ever project we do is done with not only our users in mind but the other departments. This has helped make us more effective overall while improv... more
 

Don't Stand for Low E-Commerce Conversion Rates!

Madeleine Helme | E-commerce businesses' average conversion rate is just 2.78%. Get insight from industry experts here on how to improve your e-commerce conversion rates.... more
 

MarTech and the Modern Marketer: How Tech Creates New Opportunities

Hailee Franco | What was once considered to be mostly a creative field, has changed dramatically due to technology. Find out how martech is changing the modern marketer.... more
 

Function Over Form: Driving Conversion Rates With Landing Pages

John Shieldsmith | Landing pages can be your best friend when it comes to driving conversion rates. They can also be a flop. Read on to make sure your landing page rocks.... more
 

Productivity Hacks for the Sluggish and Scatterbrained

Lisa Callahan | Time to get focused. In this article, the team at Marie Claire UK shares six no-fail tips for boosting productivity on the job.... more
 

How Local Businesses Can Rank in Search Engines in 2017

Madeleine Helme | Local search results are a tough nut to crack. That's why David Mihm started the Local Search Ranking Factors survey to help local businesses market.... more
 

VisibleThread's website clarity review finds insurance sites have bad content.

John Shieldsmith | VisibleThread performed a website clarity review and found that many health insurance sites are suffering from confusing, bad content. A huge push in content marketing has been a focus on clean, concise content.  Why do you think health i... more
 

Small and Mighty: 15 Tips to Fix Your Local SEO

John Shieldsmith | Global SEO is great, but local SEO is still important. In fact, 50% of customers visit a store the same day after a local search.... more
 

How 15 Minutes of Google Analytics Work Can Enhance Your Content and Improve Your Website Experience

Matt Press | What if I were to tell you that there’s a tool that exists that can reveal incredibly valuable information about your website and the effectiveness of your content? The kind of information that can really transform the marketing strategy of any... more
 

You Better Catch Up and Keep Up With Martech

Sara Sousa | Marketers can strengthen their positions and companies by making an effort to understand and keep up with martech. ... more
 

Finding Your Muse: Tips for Catching Creativity On-Demand

John Shieldsmith | Creativity is a fickle beast. It comes and goes as it pleases. Right? Well, it doesn't have to. Use these tips to find creativity anytime, anywhere.... more
 

Martech Consolidation vs Diversification: Can You Have Your Cake and Eat it Too?

Sara Sousa | Summary The martech landscape is as vibrant ever, but will all these new solutions trying to navigate uncharted territory, we start to wonder if marketing technology will consolidate.Scott Brinker explains his thoughts on the future of the martech... more
 

Expert Opinion: Native Advertising featuring Francis Turner

Francis Turner | Read up on what native advertising expert, Francis Turner, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Targeting Your Advertising with Granularity of Data

Madeleine Helme | Gaining greater granularity of data for your advertising campaigns is a worthwhile investment. Granularity could be the key to more successful advertising.... more
 

Video Testimonials: How to Build Trust and Close Sales in a Hurry

John Shieldsmith | You know testimonials can be effective. But have you tried using a video testimonial? Don't worry, we've got tips to get you started.... more
 

Data scientists are the star athletes of the martech landscape

Lisa Callahan | Well, times have definitely changed. It's crazy to think about, but BlueVenn put out a study recently and found that data scientists are basically the new cool kids on the block. 72% of the marketing pros they interviewed said they wanted to buff up... more
 

Crafting a presentation that is eye-catching and informative

Gregory Samsa | Presenting data in a way that can be both eye-catching and to the point can be a daunting task no doubt. Often enough presenters will pack way too much information into slides or printouts, leading to the loss of interest from the audience. It is im... more