Audience Market Data & Data Enhancement

 

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more
 

Data-Driven Marketing: Where it is and Where it's Going

Lisa Callahan | Your business has a date with data. If you haven't yet adopted a data-driven marketing strategy, your business might start to fall behind.... more
 

Creating Customer Loyalty Is About More Than Data

Ashley Kaczmar | The beauty of data is that it's supposed to let us understand customers more. Yet, customers still feel that brands don't know them as well as they should.... more
 

Mean, Clean, Big Data Machine: Quality Beats Quantity

Lisa Callahan | Any way you slice it, bad data is bad data. No amount of graphing, mapping, or filtering can prove that untrue. Make it shine again with these tips.... more
 

Is Your ISP Selling Your Personal Data? Maybe, Maybe Not

Lisa Callahan | The selling of personal user data is a touchy subject. Some say it helps marketers create better content. Others worry about privacy breaches.... more
 

Data to the Rescue: 6 Ways it Can Save Your Retail Business

Lisa Callahan | Retail businesses can't get by doing the same old things in this new, fast-paced, data-driven world. There's one choice: Go big data or go home.... more
 

How to Wrangle Competitive Analysis Data like a Pro

Lisa Callahan | Competitive analyses are crucial to developing a smart marketing strategy, but it's easy to get overwhelmed in their midst.... more
 

The Future of AI for Marketing featuring Sanjay Castelino

Sanjay Castelino | Sanjay Castelino is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Decades of science fiction have trained us to believe machines will eventu... more
 

What Not to Do When Working With Audience Data

Lisa Callahan | Dive into this article from Kissmetrics and learn what not to do when stirring up an audience for your brand.... more
 

The GDPR is forcing us to be real with our users

Lisa Callahan | Everyone knows about the GDPR, right? I'm just going to assume that's a yes... Jason Rose is the previous marketing lead at DataSift, and he wrote this article about the GDPR and how it will impact our third-party data. He said the GDPR will give... more
 

Human smarts are the best smarts... maybe

Lisa Callahan | Prayag Narula , who's the CEO of LeadGenius, said something in an interview that I think is a very hot topic in martech right now. So I don't misrepresent him, here's the direct quote: "At the end of the day, human intelligence cannot be remo... more
 

Owler rates most likable CEOs

Lisa Callahan | Owler's users ranked the top CEOs in the tech industry , and Owler reported on it in May this year. Their likability was rated out of 100 possible points. Apparently, no heads of tech companies made the top 10. Do you think this is a good list? Doe... more
 

Data in marketing: Is it even up for debate?

Lisa Callahan | ReachForce recently got a new CEO  -- Dion Cornett. Here's a recent quote from him about his upcoming responsbilities:  "As B2B sales transition to low-touch, self-service models, data-driven marketing becomes an absolute req... more
 

Mobile apps vs. mobile web not a TKO

Lisa Callahan | I can't ever stop myself from reading data reports. It's a problem. But it's a good problem to have when you work in martech, I guess. Looking at ComScore's report on mobile usage for last year, some of the stats do surprise me. Here's one: "... more
 

Machine Learning Has its Very Own Kryptonite, and it's Called Dirty Data

Lisa Callahan | Summary “There's the joke that 80 percent of data science is cleaning the data and 20 percent is complaining about cleaning the data." – Anthony Goldbloom, CEO at Kaggle Funny as they may be, the struggles around data enhancement are all too r... more
 

Expert Opinion: Audience Data featuring Jen Handley

Jen Handley | Read up on what audience data expert Jen Handley predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Sarah Naugle

Sarah Naugle | Read up on what audience data expert Sarah Naugle predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Brian Jensen

Brian Jensen | Read up on what audience data expert Brian Jensen predicts will happen as data technology evolves over the next three to five years.... more
 

"When AI works people call it software" says LeadCrunch CEO

Lisa Callahan | The CEO of LeadCrunch, Olin Hyde , said something in an interview back in June that I don't really know how to interpret, so I wanted to pass it along for comments. He's basically just talking about what the company does, and David Fogel asks him &q... more
 
0 Reviews
            WinPure
                  ,                         Data
            The #1 Data Cleansing & Data Matching Software for cleaning, correcting and removing duplications from lists / databases. Affordable and easy-to-use.... more
 
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            Norbert
                  ,                         Data
            I can help you find anyone corporate contact information for your lead research, talent acquisition, PR or HR! Find anyone email address!... more
 
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            Synthio
                  ,                         Data
            First of its kind B2B Data as a Service platform that automates cleansing, standardization, & synthesis of data to make it actionable for immediate use.... more
 
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            SMi Group
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            SMi Group is a highly Professional, Independent and Global company specialising in producing Business to Business Conferences, Workshops, Masterclasses, Training and Online Communities. We aim to provide you with the highest Quality Events in Defence... more
 
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            SMARTe
                  ,                         Data
            SMARTe provide high quality global fueled by data science in B2B revolutionary ‘data-as-a-service’ (DaaS) with data discovery, append, opt-in solutions.... more
 
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            ReadyContacts
                  ,                         Data
            ReadyContacts is the #1 provider of relevant, accurate and fresh contact databases for a wide range of marketing & demand generation campaigns. Get started with our trial program today.... more
 
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            ProspectDB
                  ,                         Data
            ProspectDB is your partner for all direct sales and marketing campaigns, providing you with the highest quality of-the-shelf databases at a fraction of the cost of comparable solutions. We also create custom databases and lead generation campaigns ba... more
 
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            PitchBook Data
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            PitchBook provides the industry's most comprehensive M&A, private equity and venture capital database, the PitchBook Platform, as well as daily news & analysis.... more
 
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            mTraction
                  ,                         Data
            mTraction is a unified platform that provides attribution data, in-app usage analytics & CRM push notifications to help app marketers achieve ROI on mobile... more
 
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            Komiko
                  ,                         Data
            Komiko captures sales intelligence from your inbox and populates Salesforce, calculates customer engagement and measures account health so you can make more sales, increase retention and better manage your sales pipeline.... more
 
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            Find That Email
                  ,                         Data
            Find verified professionals' email addresses in millions of companies worldwide. Reveal social networks profile email addresses, search based on name and and company domain or upload a bulk list and get results sent to your email.... more
 
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            DemandShore
                  ,                         Data
            At DemandShore, we address the modern Marketer’s needs all the way from Data up to Strategic Account Management.... more
 
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            Dataladder
                  ,                         Data
            We strive to keep things simple and understandable in our product offerings to give our customers the best solution and customer service at an excellent price.... more
 
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            CRMfusion
                  ,                         Data
            CRMfusion Inc. develops advanced software assisting organizations in reaching their data cleansing and data quality goals integrating with their Salesforce instance.... more
 
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            Connotate
                  ,                         Data
            Connotate automates web data collection and monitoring with its remarkable AI technology to bring you more accurate, faster results on a greater scale.... more
 
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            CleverTouch
                  ,                         Data
            CleverTouch Marketing has supported over 300 of the world's most ambitious brands in optimising their Marketing Automation investment.... more
 
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            Alesco Data
                  ,                         Data
            Alesco Data Group offers innovative direct marketing services which include consumer mailing lists, voice messaging, voice broadcasting and a wide selection of direct marketing lists.... more
 
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Acquiro will increase your company's sales leads with better marketing data quality. We will improve your b2b contact data quality up to +90%.... more
 
0 Reviews
            Trillium Software
                  ,                         Data
            Trillium Software enables business leaders to anticipate opportunities, uncover hidden risks and make better decisions by rapidly providing complete, accurate and trusted data in everything they do.... more
 
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            TowerData
                  ,                         Data
            Enhance, clean and grow your email list to reach more customers with TowerData email intelligence, email validation, email append services & real-time API.... more