Audience Market Data & Data Enhancement

 

Jumpstart Your Startup with These Market Research Tips

Lisa Callahan | In this article, Bidisha Gupta from Sociable Blog explains how to jumpstart your market research by creating a survey for your startup.... more
 

Third-Party Audience Data by the Numbers: What Businesses are Buying

Lisa Callahan | Summary Given how accessible audience data is for marketers today, there's just no need to strain your own resources to obtain the audience insights you need.Third-party data providers can be found far and wide within the martech landscape. And the... more
 

Ensuring Data Quality of Third Parties

Michael Benedek | You can't watch over the shoulder of third-party data providers, but you can practice due diligence to ensure data quality. Michael Benedek explains how.... more
 

Machine Learning Has its Very Own Kryptonite, and it's Called Dirty Data

Lisa Callahan | Summary “There's the joke that 80 percent of data science is cleaning the data and 20 percent is complaining about cleaning the data." – Anthony Goldbloom, CEO at Kaggle Funny as they may be, the struggles around data enhancement are all too r... more
 

Expert Opinion: Audience Data featuring Matt Coyne

Matt Coyne | Read up on what audience data expert Matt Coyne predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Eric Porres

Eric Porres | Read up on what audience data expert Eric Porres predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Jason Beckerman

Jason Beckerman | Read up on what audience data expert Jason Beckerman predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Gayatri Bhalla

Gayatri Bhalla | Read up on what audience data expert Gayatri Bhalla predicts will happen as data technology evolves over the next three to five years.... more
 

Five Non-Cringey Methods of Collecting Customer Data from Email

Lisa Callahan | Summary Marketers are no stranger to customer privacy concerns. But, as the adaptable creatures we are, we continue to find ways around issues like these.When it comes to email marketing, the smartest and safest way to collect customer data is in a... more
 

From Startup to Enterprise: Segmenting Customer Data

Lisa Callahan | In this article, David Blankley walks you through 8 different ways to segment your customer data -- whether it's basic, advanced, or somewhere in between.... more
 

Creating Customer Loyalty Is About More Than Data

Ashley Kaczmar | The beauty of data is that it's supposed to let us understand customers more. Yet, customers still feel that brands don't know them as well as they should.... more
 

Data Enhancement: Making Mucky Metrics Clean Again

Lisa Callahan | TL;DR Definition: Data enhancement is the process of turning raw information into something useful or valuable to your business growth. This involves aggregating data from different sources, then cleaning and organizing it to improve customer insi... more
 

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more
 

4 Elements of an Ideal Customer Profile

Kathi Furman | An ideal customer profile can show you how to spend your marketing dollars to attract more customers and increase revenue.... more
 

Data-Driven Marketing: Where it is and Where it's Going

Lisa Callahan | Your business has a date with data. If you haven't yet adopted a data-driven marketing strategy, your business might start to fall behind.... more
 

Cracking the Brand Loyalty Code with Location Data

Lisa Callahan | You can't prevent competition, but you can use location data to better understand how it affects your customers' brand loyalty.... more
 

Psychographics: The Sentiment Science Marketers Need

Lisa Callahan | In this article, Larry alton from Simply Measured explains how to use psychographics to take your audience insights to the next level.... more
 

Expert Opinion: Audience Data featuring John Steinert

John Steinert | Read up on what audience data expert John Steinert predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Jen Handley

Jen Handley | Read up on what audience data expert Jen Handley predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Sarah Naugle

Sarah Naugle | Read up on what audience data expert Sarah Naugle predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring Brian Jensen

Brian Jensen | Read up on what audience data expert Brian Jensen predicts will happen as data technology evolves over the next three to five years.... more
 

Expert Opinion: Audience Data featuring William Wickey

William Wickey | Read up on what audience data expert William Wickey predicts will happen as data technology evolves over the next three to five years.... more
 

The Future of AI for Marketing featuring Sanjay Castelino

Sanjay Castelino | Sanjay Castelino is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Decades of science fiction have trained us to believe machines will eventu... more
 

What Not to Do When Working With Audience Data

Lisa Callahan | Dive into this article from Kissmetrics and learn what not to do when stirring up an audience for your brand.... more
 

Your Third-Party Data is Grade-A if it Meets This Criteria

Lisa Callahan | Toby McKenna from Marketing Land walks through the precautionary measures you need to take before, during and after implementing third-party data.... more
 

Engaging Your Target Market: Strategy Advice From Josh Jennings

Josh Jennings | What are your favorite strategies for engaging your target market? Here's what Josh Jennings had to say.... more
 

Engaging Your Target Market: Strategy Advice From Cindy Readnower

Cindy Readnower | What are your favorite strategies for engaging your target market? Here's what Cindy Readnower had to say.... more
 

Engaging Your Target Market: Strategy Advice From Corinne Kerston

Corinne Kerston | What are your favorite strategies for engaging your target market? Here's what Corinne Kerston had to say.... more
 

The GDPR is forcing us to be real with our users

Lisa Callahan | Everyone knows about the GDPR, right? I'm just going to assume that's a yes... Jason Rose is the previous marketing lead at DataSift, and he wrote this article about the GDPR and how it will impact our third-party data. He said the GDPR will give... more
 

Human smarts are the best smarts... maybe

Lisa Callahan | Prayag Narula , who's the CEO of LeadGenius, said something in an interview that I think is a very hot topic in martech right now. So I don't misrepresent him, here's the direct quote: "At the end of the day, human intelligence cannot be remo... more
 

Owler rates most likable CEOs

Lisa Callahan | Owler's users ranked the top CEOs in the tech industry , and Owler reported on it in May this year. Their likability was rated out of 100 possible points. Apparently, no heads of tech companies made the top 10. Do you think this is a good list? Doe... more
 

Data in marketing: Is it even up for debate?

Lisa Callahan | ReachForce recently got a new CEO  -- Dion Cornett. Here's a recent quote from him about his upcoming responsbilities:  "As B2B sales transition to low-touch, self-service models, data-driven marketing becomes an absolute req... more
 

Mobile apps vs. mobile web not a TKO

Lisa Callahan | I can't ever stop myself from reading data reports. It's a problem. But it's a good problem to have when you work in martech, I guess. Looking at ComScore's report on mobile usage for last year, some of the stats do surprise me. Here's one: "... more
 

Basic Demographic Information: A Thing of the Past?

John Shieldsmith | The temptation to categorize your lists based on basic demographic information is certainly real, however Netflix may have proved those days are behind us.... more
 

Google vs Facebook: Remarketing and Retargeting Pt 1

John Shieldsmith | Remarketing can be used for a multitude of reasons. It is a powerful tool with the ability to catch runaway customers and strengthen your brand.... more
 

4 Defining Traits of Valuable Audience Data

Lisa Callahan | Identifying and collecting valuable audience data will help you to optimize your marketing campaigns without wasting time on worthless data.... more
 

Mean, Clean, Big Data Machine: Quality Beats Quantity

Lisa Callahan | Any way you slice it, bad data is bad data. No amount of graphing, mapping, or filtering can prove that untrue. Make it shine again with these tips.... more
 

Is Your ISP Selling Your Personal Data? Maybe, Maybe Not

Lisa Callahan | The selling of personal user data is a touchy subject. Some say it helps marketers create better content. Others worry about privacy breaches.... more