artificial intelligence


Artificial Intelligence (AI)

What is artificial intelligence? Artificial intelligence  also known as AI occurs when computers exhibit human knowledge. Computer scientists train these machines to automate certain types of work. As a result, businesses use AI to improve cus... more

What the Future Holds for Marketers in the Face of Artificial Intelligence

Madeleine Helme | The future of artificial intelligence is exciting and terrifying all at the same time. With machines that are smarter than humans, where does that leave us?... more

Social Intelligence: What No Computer Can Replicate

Darius Lee | " combining image recognition technology with in-depth social intelligence." In-depth social intelligence is what was missing when Microsoft decided to release Tay AI, with disastrous results.  How disastrous?  Look... more

Meet the AI-Powered Social Intelligence from Zignal Labs

Ashley Kaczmar | An excerpt from the article : "At its Media Intelligence Summit today, Zignal Labs unveiled new Artificial Intelligence (AI) capabilities that enable corporate communications and marketing professionals to make faster and more informed decisio... more

Smarter Selling: Why You Need to Master Sales Intelligence

John Shieldsmith | Calling a customer can be stressful. What if you get something wrong? With sales intelligence, you can know them before you call them. Read on for more.... more

Keep Your Audience Engaged With Push Notifications

Madeleine Helme | People don’t take long to check their phones after it buzzes, so push notifications are a great way to keep users engaged with your app.... more

Social Selling

What is social selling? Businesses use social selling to generate leads and nurture sales prospects using social networks. It uses the social aspect of these platforms as a way to build relationships and develop trust. They achieve this by engaging... more
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                  ,                         Content & Experience
            TellApart helps companies turn individual customer preferences into sales by predicting which items customers are most interested in.... more

The Art of Storytelling in Ad Copy

Madeleine Helme | People adopt many different strategies to try to achieve good ad copy, but one that is arguably underutilized yet very effective is storytelling in ad copy.... more
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                  ,                         Social & Relationships
            Sociafluence is the most intelligent Influencer marketing platform in India to find social media influencers. Reach out to influencers for endorsements.... more

Interstitial Advertising

What is interstitial advertising? Interstitial ads are ads that pop up as fullscreen while a web page is loading, or while moving between two pieces of content. They usually have an "x" button to press out of them, or only stay on screen f... more

martech explained to ancestral mathematicians

Sandra Harriette | Mathematicians were well aware of commerce, buying/trading/selling, I'm sure of that much. They dealt with numbers all time, after all, and numbers are a frequent variable in almost any kind of transaction. I don't think I would have much to explain... more

excellent article

Tasha Lower | Great advice all over. I had no idea all these tools were available through google! That being said, I would be hesitant to rely on such ads at the expense of a well designed, easy to use mobile site. As young consumer, I know that there are few bus... more

Single page sites are perfect for targeting a specific audience

lening moses | Yes. I agree with you. I am a small business owner and I recently created a single page site to market my products for a target audience. The results exceeded my expectations. My conversion rates improved by more than 20% and I got new customers but... more

Helping the Customer Win: The Convergence of Martech and Adtech

Hailee Franco | The convergence of martech and adtech has many benefits for business, the biggest being helping you improve your customer experience. Find out now.... more

Stop Letting Efficiency Prevent Effective Customer Relationships

Kathi Furman | Every business wants effective customer relationships and a CRM is an obvious tool to use. Just don't let efficiency harm the bottom line.... more

Ultimate Efficiency: Sales Automation and You

John Shieldsmith | Most sales people spend less than one-third of their time selling. Make sure this isn't your team and implement sales automation today.... more

Improve Remote Team Efficiency with Software Solutions

Kathi Furman | Innovative technology solutions simplify the management process and help you create a positive and productive remote team.... more

Small Budget, Big Content: Tips for Efficient Content Marketing

John Shieldsmith | Small budget and big dreams of content marketing? No problem. Read on to learn how you can dominate content marketing on a tight budget.... more

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more
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                  ,                         Content & Experience
   is the best web tool to create engaging interactive visual content (pictures, posters, presentations, etc) for people without programming skills.... more

Social Boosts for Improving the Customer Experience

Hailee Franco | While every business is different, there are things everyone can do to improve their CX. Katy Keim discusses these social boosts in her blog on AdWeek.... more
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                  ,                         Content & Experience
            SmartGenies Interactive Content Creation software allows you to easily create Interactive Content and distribute that content via multiple channels.... more

Mapping it Out: Why Social Selling is the New Wave for Sales

Hailee Franco | The earth isn't flat and social selling is a must for marketing and sales. Find out why and how to make it a part of your business mix.... more

Teleprospecting Qualified Lead (TQL)

What is a Teleprospecting Qualified Lead? A  teleprospecting qualified lead also known as TQL  is a new potential customer based on a phone call response. Companies use this to learn how consumers feel about the product or servic... more

How do you track internal traffic

anca trusca | Hi there, We have been using campaign tracking to check traffic we get from our related articles section and so on? Recently, we have discovered that this could mess up our data because if a user clicks on an internal campaign the initial sour... more

Be Influential Using Influencer Marketing

Hailee Franco | Many businesses are making the move away from traditional marketing and embracing influencer marketing. Find why and how your business can be influential.... more

The Importance of Social Sentiment

Ashley Kaczmar | Social sentiment is a way to measure the emotions of social media mentions. Knowing what is trending is great, but try taking it a step further.... more
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                  ,                         Commerce & Sales
            A free shopping cart system. OpenCart is an open source PHP-based online e-commerce solution.... more

Brandoint CEO discusses martech in interview

Hailee Franco | It seems like everyone these days has an opinion about martech. But which opinions should you listen to?  What about the ones from those working in the field! Brandpoint CEO Scott Severson sat down for an interview where... more

Generation Social Media is Closing the Generation Gap

Hailee Franco | When it comes to social media, one size definitely doesn't fit all. Find out how to close the generation gap and market smarter on social media.... more

The Social Media Content Storybook

Ashley Kaczmar | When your target audience is scrolling through their social media platform of choice, your hope they stop and engage with your content.... more

Are Media Agencies in the Past for Digital Advertising?

Ashley Kaczmar | The world is programmatic. And this is a tricky thing for media agencies. It's hard to tell what their future looks like. Read on to find out more. ... more

How to Become a Creative Genius on Social Media

Ashley Kaczmar | We all know the go-to advice about social media is to be creative with your posts. But there's more that goes into a campaign than just a funny Tweet.... more

The benefits of a well-built social media circle

Gregory Samsa | There's no doubt that influencers can be a huge boost for businesses in this day and age of booming social media. People with presence in Facebook, Twitter, Instagram, Snapchat, and other social media networks can be harnessed in order to provide ma... more

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more

Is Your Social Media Killing Your SEO?

Hailee Franco | People who are quick to discount social media’s impact on SEO are missing the point. Find out why Neil Patel feels this way and how to improve your SM now.... more

The art of selling. Should all college students take sales classes?

Hailee Franco | If I were to pick up a pen, hand it to you and then tell you to sell it to me, what would you do?  Chances are if you don't work in sales you would stumble over your words and not be able to come up with a solid reason for me to make the p... more

Finally! Smart Contracts Settle in Under the Integration Umbrella

Lisa Callahan | Talk of "smart contracts" first surfaced in the mid-1990s, but the concept's novelty has waned ever since. Find out why they're in the news again.... more