artificial intelligence

 

Artificial Intelligence (AI)

What is artificial intelligence? Artificial intelligence  also known as AI occurs when computers exhibit human knowledge. Computer scientists train these machines to automate certain types of work. As a result, businesses use AI to improve cus... more
 

What the Future Holds for Marketers in the Face of Artificial Intelligence

Madeleine Helme | The future of artificial intelligence is exciting and terrifying all at the same time. With machines that are smarter than humans, where does that leave us?... more
 

Smarter Selling: Why You Need to Master Sales Intelligence

John Shieldsmith | Calling a customer can be stressful. What if you get something wrong? With sales intelligence, you can know them before you call them. Read on for more.... more
 

Meet the AI-Powered Social Intelligence from Zignal Labs

Ashley Kaczmar | An excerpt from the article : "At its Media Intelligence Summit today, Zignal Labs unveiled new Artificial Intelligence (AI) capabilities that enable corporate communications and marketing professionals to make faster and more informed decisio... more
 

Social Intelligence: What No Computer Can Replicate

Darius Lee | "...by combining image recognition technology with in-depth social intelligence." In-depth social intelligence is what was missing when Microsoft decided to release Tay AI, with disastrous results.  How disastrous?  Look... more
 

Selling Scientifically with the Help of AI

Lisa Callahan | Summary Most marketers know by now that AI is a huge force for good. Salespeople, especially those who don't operate in unison with marketers, may not see AI the same way.In this article, Claudio Buttice from Techopedia describes the applications o... more
 

Keep Your Audience Engaged With Push Notifications

Madeleine Helme | People don’t take long to check their phones after it buzzes, so push notifications are a great way to keep users engaged with your app.... more
 

The Art of Storytelling in Ad Copy

Madeleine Helme | People adopt many different strategies to try to achieve good ad copy, but one that is arguably underutilized yet very effective is storytelling in ad copy.... more
 

Helping the Customer Win: The Convergence of Martech and Adtech

Hailee Franco | The convergence of martech and adtech has many benefits for business, the biggest being helping you improve your customer experience. Find out now.... more
 

Single page sites are perfect for targeting a specific audience

lening moses | Yes. I agree with you. I am a small business owner and I recently created a single page site to market my products for a target audience. The results exceeded my expectations. My conversion rates improved by more than 20% and I got new customers but... more
 

Spredfast announces special guest for Smart Social Summit conference in October

Ashley Kaczmar | Michelle Obama was just announced as a guest for the Smart Social Summit conference.   What do you look forward to hearing her discuss?... more
 

Social Selling

What is social selling? Businesses use social selling to generate leads and nurture sales prospects using social networks. It uses the social aspect of these platforms as a way to build relationships and develop trust. They achieve this by engaging... more
 

Small Budget, Big Content: Tips for Efficient Content Marketing

John Shieldsmith | Small budget and big dreams of content marketing? No problem. Read on to learn how you can dominate content marketing on a tight budget.... more
 

Improve Remote Team Efficiency with Software Solutions

Kathi Furman | Innovative technology solutions simplify the management process and help you create a positive and productive remote team.... more
 

Ultimate Efficiency: Sales Automation and You

John Shieldsmith | Most sales people spend less than one-third of their time selling. Make sure this isn't your team and implement sales automation today.... more
 

On the Clock, Under Quota: Using AI to Improve Sales Efficiency

Lisa Callahan | Summary Can we get a time-turner for our offices, please? Oh, that's only a Harry Potter thing? Okay, never mind.It turns out that marketing and sales professionals can't actually manipulate space-time. Bummer. But where some use magic, we use hack... more
 

Stop Letting Efficiency Prevent Effective Customer Relationships

Kathi Furman | Every business wants effective customer relationships and a CRM is an obvious tool to use. Just don't let efficiency harm the bottom line.... more
 

Brilliant Tactics for Generating Organic Pinterest Traffic

Anna Rachel Rich | Summary Pinterest has an estimated 880 million visits per month to their website, with 34% from the United States. It's the 40th most popular site globally. There’s serious power behind using Pinterest to drive organic traffic to your site.... more
 

martech explained to ancestral mathematicians

Sandra Harriette | Mathematicians were well aware of commerce, buying/trading/selling, I'm sure of that much. They dealt with numbers all time, after all, and numbers are a frequent variable in almost any kind of transaction. I don't think I would have much to explain... more
 

Mapping it Out: Why Social Selling is the New Wave for Sales

Hailee Franco | The earth isn't flat and social selling is a must for marketing and sales. Find out why and how to make it a part of your business mix.... more
 

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more
 

Social Boosts for Improving the Customer Experience

Hailee Franco | While every business is different, there are things everyone can do to improve their CX. Katy Keim discusses these social boosts in her blog on AdWeek.... more
 

Interstitial Advertising

What is interstitial advertising? Interstitial ads are ads that pop up as fullscreen while a web page is loading, or while moving between two pieces of content. They usually have an "x" button to press out of them, or only stay on screen f... more
 

Are Media Agencies in the Past for Digital Advertising?

Ashley Kaczmar | The world is programmatic. And this is a tricky thing for media agencies. It's hard to tell what their future looks like. Read on to find out more. ... more
 

Marketing Agencies Run the Martech World

Sara Sousa | The tech learning curve for CMOs was a hard hit in 2017, which created a push towards agencies.... more
 

excellent article

Tasha Lower | Great advice all over. I had no idea all these tools were available through google! That being said, I would be hesitant to rely on such ads at the expense of a well designed, easy to use mobile site. As young consumer, I know that there are few bus... more
 

Selling Smart (Not Hard) with Data-Driven Retail Marketing

Lisa Callahan | Retailers, it's about time to catch up on modern marketing. Haven't implemented data-driven retail marketing yet? Read this article to learn why you should.... more
 

Finally! Smart Contracts Settle in Under the Integration Umbrella

Lisa Callahan | Talk of "smart contracts" first surfaced in the mid-1990s, but the concept's novelty has waned ever since. Find out why they're in the news again.... more
 

The art of selling. Should all college students take sales classes?

Hailee Franco | If I were to pick up a pen, hand it to you and then tell you to sell it to me, what would you do?  Chances are if you don't work in sales you would stumble over your words and not be able to come up with a solid reason for me to make the p... more
 

Facing the New Gen: Generation Z and Social Media

Ashley Kaczmar | With every generation, there's always new attitudes and behaviors that marketers need to adapt to. Now it's time to adapt to Generation Z.... more
 

Generation Social Media is Closing the Generation Gap

Hailee Franco | When it comes to social media, one size definitely doesn't fit all. Find out how to close the generation gap and market smarter on social media.... more
 


Shedding Light on Dark Social Media

Anna Rachel Rich | 84% of all shares to websites now take place via dark social channels. Brad Smith provides tricks and tools to measure it all.... more
 

How to Become a Creative Genius on Social Media

Ashley Kaczmar | We all know the go-to advice about social media is to be creative with your posts. But there's more that goes into a campaign than just a funny Tweet.... more
 

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more
 

How do you track internal traffic

anca trusca | Hi there, We have been using campaign tracking to check traffic we get from our related articles section and so on? Recently, we have discovered that this could mess up our data because if a user clicks on an internal campaign the initial sour... more
 

Is Your Social Media Killing Your SEO?

Hailee Franco | People who are quick to discount social media’s impact on SEO are missing the point. Find out why Neil Patel feels this way and how to improve your SM now.... more
 

Financial Experts Share Their Thoughts on Digital Currency

Courtney Raaz | Eight member of the Forbes Finance Council share their insights as to how digital currencies will influence the financial landscape in the years to come.... more
 

The benefits of a well-built social media circle

Gregory Samsa | There's no doubt that influencers can be a huge boost for businesses in this day and age of booming social media. People with presence in Facebook, Twitter, Instagram, Snapchat, and other social media networks can be harnessed in order to provide ma... more
 

Big Data is the Key to Attracting a Millennial Audience

Madeleine Helme | Millennials are more willing to share their personal lives with the world than any other generation, which gives marketers access to endless data.... more
 

Why Should B2B Advertisers Be Interested in Programmatic TV?

Ashley Kaczmar | 'Programmatic” connotes digital trackability, and 'TV' has an old-brand feel. This article will cover why B2B advertisers should try programmatic TV. ... more