Viewing time on YouTube has increased at least 50% year-over-year for three straight years. YouTube is not new to the online marketing world. It is increasing in popularity as videos take a leading role in many business’ marketing strategies. Strong video marketing campaigns require commitment and understanding of search engine optimization (SEO). Marketers all over the globe are fighting for the top spots in Google Search. Today we see more and more of those spots held by videos. How did they get there? People didn’t just load a video to YouTube and leave it there.
There is a formula to being successful on YouTube
Complete your profile
Skeleton profiles don’t cut it. Google ranks YouTube videos in the top spots when user profiles are 100% complete. Create a strong profile by including an image, banner, and links to your other social media profiles. An effective YouTube profile also includes how active you are. Make sure you respond to comments (even the negative ones) in a professional manner. Utilize a video marketing software company to help you manage your account and avoid a lack of consistency and follow-up. Companies like TubeAssist help you manage your account with analytics, suggestions, and notification emails when new comments are posted.
Use strong video keywords
Strong keywords are a central part of getting ranked on Google. Taking the time to research keywords relevant to both YouTube and Google’s ranking algorithms broadens your audience reach. The use of metakeywords is long gone in ranking high on Google. Today, search algorithms need data that explains the overall point of your video. Add a quality description that gives the reader (and Google) a solid idea of what your video is about. Google favors different types of keywords depending on the content type:
- How-to keywords (“How to choose a VOIP”)
- Reviews (“YouTube review”)
- Tutorials (“Setting up an e-mail account”)
Unique and quality content count
Your video must contain a valuable message or offer in order to rank high on both YouTube and Google. Make sure your content is both unique and high in quality to increase user engagement.
Research and understand YouTube SEO
SEO is not limited to text content. Video SEO follows a unique set of rules.
- Video titles need to be descriptive, 66 characters in length, and include keywords.
- Include keywords in file names prior to uploading.
- Write a description including keywords that tell the viewer what to expect and why it’s important to their business.
- Include tags that represent the keywords you want to rank for in search.
Promote your video
Videos and YouTube channels with higher user views tend to rank better on Google. Promote your video on other social media platforms to drive traffic to new videos.
Video marketing strategies help businesses get noticed online. With YouTube traffic continuing to increase, it is important that your videos have high search rankings. Follow these steps to boost your next video on the results page.