Google wants to make advertising on its platform accessible to as many businesses as possible, and useful for them as well. Recent updates to Google ads on the platform have given advertisers a greater range of possibilities for promoting their business on Google. Read on to find out more about these changes.
Home services ads
Google ads are really useful for local business, because people often search for products, services, or businesses within their local area or a specific area they are visiting. Google’s home services ads are a great addition, allowing home service providers such as plumbers, electricians, and locksmiths to advertise their services.
These ads have appeared on mobile and are also currently being tested on desktop. The ads appear in a carousel next to other ad listings, allowing users to swipe through the results to browse relevant service providers. The ads contain the name of the provider, their average customer rating, opening times or availability, and a phone number, or a button to call the provider on mobile. The newest addition to these types of ads is a map showing the area that each provider serves.
Each listing also features a “Google Guaranteed” green tick, proving that the provider has been pre-screened by Google, and is licensed and insured. This is a required element of the ad listings, so home service providers must go through a verification process and background check with Google before they can participate in this ad program.
In Google shopping ads, retailers and vendors have the ability to add an extension to advertise a promotion they are running. This could be a widely available promotion, or one that is exclusively available through clicking the promotion call-to-action in the ad. This can act as a real draw to users who are searching for their products and browsing through a range of options.
A promotion extension is now also available in text ads, making it accessible to a wider range of businesses. Businesses that don’t sell physical products can also leverage this feature in their text ads, advertising promotions related to services, online products, or in-store promotions. The extension appears as a shopping tag next to your call-to-action text with details of your promotion. This could be a specific discount or sale on offer, and can also feature a promo code for customers to use on your site. The promotion extension can be used on desktop and mobile devices.
Can your business find a way to leverage these new additions to Google Ads? It’s certainly good news for local home service providers, and businesses from pretty much any industry could use the promotion extension to attract the attention of users searching for their products or services.