When people think of public relations, they probably don't think about sales as well. But, they should be. Public relations can play a huge part in helping with sales. Find out how in this article from Gini Dietrich.
Who Should Read This Article
If you need to know how to measure your public relations efforts, this article is for you.
What You Will Learn
This article will cover:
- Why you shouldn't use AVEs
- How to measure at the top of the funnel
- How to measure at the middle of the funnel
- How to measure at the bottom of the funnel
Public relations can do more than just shift the public's mindset. Have you ever measured PR in relations to sales?