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Summary

I love martech. I mean, we're on MarTechExec, aren't we? But, just because a piece of martech exists, doesn't mean you need it. How do you know if you truly need a certain type of martech or not? Justin Dunham shares his experience -- one involving a pricey $40,000 mistake -- to help you determine when you do or don't need a piece of martech.

Who Should Read This Article

Are you a marketing exec in charge of making purchasing decisions? Read this before you make a costly mistake.

What You Will Learn

This article will help you evaluate whether or not you need a piece of martech by covering the importance of knowing the basics first, and martech solutions second.  

Take Away

Martech solutions are only effective when the team knows what they're looking to get out of the experience -- and when the tech is actually usable. Have you had an experience like Justin's?