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Summary

Some publishers are wasting up to 20 percent of their programmatic video impressions, even though programmatic video ad spend in the U.S. tripled from $3 billion in 2015 to $9 billion in 2017, according to eMarketer.
In this article, Ross Benes will discuss the growing trend of wasted video ad impressions and what that means for your brand.

Who Should Read This Article

If you're one of the many who has increased your video ad spending, then you need to read this article.

What You Will Learn

This article will discuss the growing trend of video ad impressions, the likely cause behind this trend, and what this means for brands.

Take Away

Consider a private marketplace or direct programmatic so that you have a direct connection to the publisher. What do you think might be a solution to this problem?