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The early applications for blockchain that are being explored for marketing are primarily in the online advertising area to reduce fraud — validating and ensuring that ads are being served to humans, being viewed to completion, and legitimately being clicked or tapped on.

However, at a higher level, the promise of blockchain is guaranteed trust in a transaction, regardless of whatever industry the technology is applied to. And for marketers, increased trust is a good thing, especially between buyers and sellers.

So there may be a halo effect, that any product or service that can "hitch their train" to the blockchain engine (in a way that makes sense and isn't just doing it because it's novel or trendy) may have ancillary marketing benefits around increased trust and consumer confidence.